H-1B Visa Promotions Manager Jobs
Promotions Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application with the DOL before petitioning USCIS, and cap-subject registrations enter the annual lottery each March for an October 1 start date.
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Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits.
The Senior Manager, Loyalty Promotions Marketing is responsible for developing and executing promotional marketing strategies that drive acquisition, onboarding, engagement, retention, reactivation, and long-term loyalty across the customer lifecycle. This role requires a strong understanding of member behaviors and needs at every stage of the journey to deliver compelling promotional experiences, relevant communications, and scalable global marketing programs that maximize customer lifetime value and support key enterprise initiatives.
This role will bring dedicated promotional expertise into the broader lifecycle marketing organization. The Senior Manager will lead end-to-end go-to-market readiness, promotional economics, audience and offer strategy, measurement planning and operational performance, while representing Marketing in loyalty technology and transformation initiatives. Working across Analytics, Data Science, Technology, Digital, Operations, Legal, regional teams and agency partners, the Senior Manager ensures promotional programs are customer-first, commercially impactful, globally scalable and operationally sustainable.
The ideal candidate is an experienced marketer with a creative, analytical and customer-first mindset; demonstrated experience in loyalty, promotions and lifecycle marketing; strong cross-functional collaboration skills; impactful executive storytelling and decision-framing skills; a detailed eye for operational excellence, and a passion for innovation and emerging technology. This role demands excellent communication, project management and agency-management capabilities, with the ability to build alignment across functions and regions within a complex global organization.
CANDIDATE PROFILE
Education and Experience
Required
- Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
- Five or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of strong performance.
- Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints.
- Experience in loyalty marketing, lifecycle marketing, promotions & offer strategy.
Preferred
- Prior experience developing broad and targeted promotions, member-exclusive offers, lifecycle journeys, enrollment/acquisition strategies and engagement or reactivation campaigns.
- Understanding of promotional economics, campaign measurement, audience segmentation, offer design, performance optimization and budget forecasting.
- Experience translating member insights, analytics and business objectives into clear marketing strategies, experience requirements and go-to-market plans.
- Experience partnering with creative agencies, marketing consulting firms, analytics teams, technology teams, operations partners and regional/continent stakeholders.
- Experience establishing governance, operating models and repeatable processes.
- Interest in emerging technology, martech capabilities, personalization and digital customer experience innovation.
CORE WORK ACTIVITIES
- Develops and executes the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments.
- Contributes to cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity.
- Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities.
- Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations.
- Drives end-to-end promotional readiness, including business requirements, campaign workflows, audience validation, creative development, operational reviews, localization, testing, production deployment, monitoring and post-launch issue resolution.
- Leads promotional ecosystem planning across broad, targeted and behavior-changing offers, balancing member experience, audience overlap, channel capacity, regional needs and enterprise priorities.
- Applies knowledge of industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience.
- Oversees external agency relationships, including creative and consulting partners, from briefing and project planning through creative development, execution and optimization.
- Manages promotional working and incentive-liability budgets, including annual planning, deployment forecasting, monthly pacing, scenario investment recommendations based on incremental revenue, ROI, member impact and operational capacity.
- Manages key workstreams within the Loyalty Business Transformation and other special projects in partnership with the Director, representing the marketing point of view throughout planning, development, launch and sustainment.
- Partners with Product, Technology, Digital and MarTech teams to prioritize capabilities, resolve delivery dependencies and ensure new promotional solutions are scalable, supportable and operationally sustainable.
- Leads cross-functional resolution of promotional issues and member escalations, coordinating Marketing, Technology, Operations, Analytics, agencies and servicing teams to identify root causes, mitigate member impact and communicate clear resolutions.
- Identifies new promotional opportunities and experience enhancements that support member acquisition, activation, engagement, retention and reactivation.
- Identifies and advances digitally enabled promotional experiences, including gamification, personalization and emerging offer mechanics, that increase enrollment, engagement, direct booking and pointable activity.
- Partners with technology, analytics, creative, operations and regional teams to ensure new capabilities are scalable, measurable and aligned with loyalty and business priorities.
Performance & Results
- Leverages data and analytics to evaluate campaign effectiveness, promotion performance, audience performance and member behavior.
- Defines campaign measurement and learning agendas in partnership with Analytics, Data Science and agency teams, including test design, audience and offer performance, incrementality, ROI, communication effectiveness and optimization recommendations.
- Draws insights from campaign and promotion results and translates them into actionable strategies, recommendations and next steps.
- Uses performance data to evaluate opportunities, assess cost and profitability, and build informed budget forecasts.
Delivering on Stakeholder Needs
- Builds a strong understanding of stakeholder priorities and delivers marketing solutions that meet business and initiative objectives.
- Manages project timelines, resources and deliverables to ensure on-time execution across complex, cross-functional initiatives.
- Fosters collaboration with internal teams and external partners to advance business strategies and improve marketing outcomes.
- Develops executive-ready recommendations, presentations and updates that translate complex promotional, financial, analytical and technical considerations into clear decisions and actions.
- Demonstrates a consistent understanding of broader business goals and aligns lifecycle and promotional marketing initiatives accordingly.
LOCATION
Location: 7750 Wisconsin Avenue, Bethesda MD 20814, United States
SCHEDULE
Schedule: Full Time
PAY RANGE
Pay Range: $110,400-$153,000 annually
BONUS ELIGIBLE
Bonus Eligible: Y
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
Marriott Headquarters (HQ) supports a hybrid work environment that helps associates Be Connected. HQ based roles are generally hybrid and require regular in-office presence at the assigned location, including for candidates who live within commuting distance of HQ for a role listed as remote. Remote roles will be clearly identified in the job posting.
JOB SUMMARY
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits.
The Senior Manager, Loyalty Promotions Marketing is responsible for developing and executing promotional marketing strategies that drive acquisition, onboarding, engagement, retention, reactivation, and long-term loyalty across the customer lifecycle. This role requires a strong understanding of member behaviors and needs at every stage of the journey to deliver compelling promotional experiences, relevant communications, and scalable global marketing programs that maximize customer lifetime value and support key enterprise initiatives.
This role will bring dedicated promotional expertise into the broader lifecycle marketing organization. The Senior Manager will lead end-to-end go-to-market readiness, promotional economics, audience and offer strategy, measurement planning and operational performance, while representing Marketing in loyalty technology and transformation initiatives. Working across Analytics, Data Science, Technology, Digital, Operations, Legal, regional teams and agency partners, the Senior Manager ensures promotional programs are customer-first, commercially impactful, globally scalable and operationally sustainable.
The ideal candidate is an experienced marketer with a creative, analytical and customer-first mindset; demonstrated experience in loyalty, promotions and lifecycle marketing; strong cross-functional collaboration skills; impactful executive storytelling and decision-framing skills; a detailed eye for operational excellence, and a passion for innovation and emerging technology. This role demands excellent communication, project management and agency-management capabilities, with the ability to build alignment across functions and regions within a complex global organization.
CANDIDATE PROFILE
Education and Experience
Required
- Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
- Five or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of strong performance.
- Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints.
- Experience in loyalty marketing, lifecycle marketing, promotions & offer strategy.
Preferred
- Prior experience developing broad and targeted promotions, member-exclusive offers, lifecycle journeys, enrollment/acquisition strategies and engagement or reactivation campaigns.
- Understanding of promotional economics, campaign measurement, audience segmentation, offer design, performance optimization and budget forecasting.
- Experience translating member insights, analytics and business objectives into clear marketing strategies, experience requirements and go-to-market plans.
- Experience partnering with creative agencies, marketing consulting firms, analytics teams, technology teams, operations partners and regional/continent stakeholders.
- Experience establishing governance, operating models and repeatable processes.
- Interest in emerging technology, martech capabilities, personalization and digital customer experience innovation.
CORE WORK ACTIVITIES
- Develops and executes the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments.
- Contributes to cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity.
- Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities.
- Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations.
- Drives end-to-end promotional readiness, including business requirements, campaign workflows, audience validation, creative development, operational reviews, localization, testing, production deployment, monitoring and post-launch issue resolution.
- Leads promotional ecosystem planning across broad, targeted and behavior-changing offers, balancing member experience, audience overlap, channel capacity, regional needs and enterprise priorities.
- Applies knowledge of industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience.
- Oversees external agency relationships, including creative and consulting partners, from briefing and project planning through creative development, execution and optimization.
- Manages promotional working and incentive-liability budgets, including annual planning, deployment forecasting, monthly pacing, scenario investment recommendations based on incremental revenue, ROI, member impact and operational capacity.
- Manages key workstreams within the Loyalty Business Transformation and other special projects in partnership with the Director, representing the marketing point of view throughout planning, development, launch and sustainment.
- Partners with Product, Technology, Digital and MarTech teams to prioritize capabilities, resolve delivery dependencies and ensure new promotional solutions are scalable, supportable and operationally sustainable.
- Leads cross-functional resolution of promotional issues and member escalations, coordinating Marketing, Technology, Operations, Analytics, agencies and servicing teams to identify root causes, mitigate member impact and communicate clear resolutions.
- Identifies new promotional opportunities and experience enhancements that support member acquisition, activation, engagement, retention and reactivation.
- Identifies and advances digitally enabled promotional experiences, including gamification, personalization and emerging offer mechanics, that increase enrollment, engagement, direct booking and pointable activity.
- Partners with technology, analytics, creative, operations and regional teams to ensure new capabilities are scalable, measurable and aligned with loyalty and business priorities.
Performance & Results
- Leverages data and analytics to evaluate campaign effectiveness, promotion performance, audience performance and member behavior.
- Defines campaign measurement and learning agendas in partnership with Analytics, Data Science and agency teams, including test design, audience and offer performance, incrementality, ROI, communication effectiveness and optimization recommendations.
- Draws insights from campaign and promotion results and translates them into actionable strategies, recommendations and next steps.
- Uses performance data to evaluate opportunities, assess cost and profitability, and build informed budget forecasts.
Delivering on Stakeholder Needs
- Builds a strong understanding of stakeholder priorities and delivers marketing solutions that meet business and initiative objectives.
- Manages project timelines, resources and deliverables to ensure on-time execution across complex, cross-functional initiatives.
- Fosters collaboration with internal teams and external partners to advance business strategies and improve marketing outcomes.
- Develops executive-ready recommendations, presentations and updates that translate complex promotional, financial, analytical and technical considerations into clear decisions and actions.
- Demonstrates a consistent understanding of broader business goals and aligns lifecycle and promotional marketing initiatives accordingly.
LOCATION
Location: 7750 Wisconsin Avenue, Bethesda MD 20814, United States
SCHEDULE
Schedule: Full Time
PAY RANGE
Pay Range: $110,400-$153,000 annually
BONUS ELIGIBLE
Bonus Eligible: Y
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
Marriott Headquarters (HQ) supports a hybrid work environment that helps associates Be Connected. HQ based roles are generally hybrid and require regular in-office presence at the assigned location, including for candidates who live within commuting distance of HQ for a role listed as remote. Remote roles will be clearly identified in the job posting.
See all H-1B Visa Promotions Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Promotions Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Promotions Manager
Frame your degree against LCA job duties
Your H-1B petition lives or dies on the degree-to-role match. Map your marketing or communications degree directly to the specific promotional duties in the job description before your employer files the LCA with DOL.
Target employers with cap-exempt status
Universities, nonprofits affiliated with universities, and certain research institutions are cap-exempt, meaning your employer can file year-round without entering the March lottery. Promotions Manager roles exist at these organizations, and your start date isn't tied to October 1.
Use Migrate Mate to filter verified sponsors
Search Promotions Manager roles on Migrate Mate to see employers with confirmed H-1B LCA filing history for this occupation code, so you're targeting companies that have already cleared the DOL process for this role type.
Request premium processing before your offer expires
Standard USCIS processing can run several months. Ask your employer to upgrade to premium processing so USCIS adjudicates the I-129 within 15 business days, giving you a firm timeline before your OPT or current status expires.
Verify your role's prevailing wage tier early
Look up the Promotions Manager SOC code in the OFLC Wage Search before negotiations start. Your offered salary must meet the Level 1 through Level 4 prevailing wage for your metro area, and some employers won't adjust an offer after it's made.
Build a portfolio showing measurable campaign results
Promotions Manager RFEs often challenge specialty occupation status. Quantified outcomes tied to a specific degree discipline, such as attribution modeling or consumer behavior analysis, strengthen the employer's I-129 evidence package against a USCIS specialty occupation challenge.
H-1B Visa Promotions Manager: Frequently Asked Questions
Does a Promotions Manager role qualify as a specialty occupation for H-1B purposes?
Yes, provided the position genuinely requires at least a bachelor's degree in a specific field such as marketing, advertising, communications, or business. The employer must demonstrate in the I-129 petition that the degree is a normal minimum for entry into the role. Generic management duties without a field-specific requirement can draw an RFE from USCIS, so the job description needs to spell out the theoretical and practical knowledge that only a degree in that discipline provides.
Which employers sponsor H-1B visas for Promotions Manager positions?
Consumer goods companies, entertainment studios, media agencies, and large retailers have consistent LCA filing history for promotional and marketing management roles. You can browse employers with verified H-1B filing records for this occupation on Migrate Mate, which surfaces DOL Labor Condition Application data so you're targeting companies that have already completed the sponsorship process for comparable roles.
What happens to my H-1B status if my employer changes my title from Promotions Manager to a different role?
A material change in job duties, title, or work location typically requires the employer to file an amended I-129 with USCIS before the change takes effect. If the new role has substantially different duties or a different SOC code, a new LCA must be filed with DOL first. Working under a materially changed role without an amended petition can put your status at risk.
Can I transfer my H-1B to a new Promotions Manager job at a different company?
Yes. Under H-1B portability, you can start working for a new employer as soon as they file a new I-129 petition on your behalf, as long as your previous H-1B was approved and you've maintained valid status. You don't need to wait for the new petition to be approved before your first day, provided your prior employer's petition was properly filed and you weren't out of status.
How does the H-1B lottery affect my job search timeline as a Promotions Manager candidate?
Cap-subject H-1B registrations open each March, and USCIS conducts the lottery shortly after. Selected petitions can have an earliest start date of October 1, so if you need sponsorship and aren't currently in a cap-exempt situation, your employment can't begin until that fiscal year starts. Targeting cap-exempt employers or companies willing to sponsor a change of status from a cap-exempt visa can bypass this constraint entirely.