Industrial Sales Representative Jobs in Wisconsin
Industrial Sales Representative jobs in Wisconsin concentrate in manufacturing equipment, agricultural machinery, industrial automation, and distribution sectors, with openings at every level from entry-level territory rep to senior account manager. Milwaukee, Madison, and Green Bay are the largest hiring metros, anchored by established employers like Rockwell Automation, Oshkosh Corporation, and Rexnord. The most in-demand specialties are automation and controls sales, fluid power, and industrial distribution, reflecting Wisconsin's deep manufacturing base. Find a role that fits below and apply directly.
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See related jobsSchedule: Monday–Friday, 1st Shift
Since 1923, Hentzen Coatings, Inc. has remained an independent, privately held company dedicated to excellence in the development and manufacture of advanced coatings. Our commitment to innovation, quality, and service has earned us recognition as a trusted partner and technology leader in the aerospace, defense, and industrial markets. With nearly a century of experience, we’ve mastered the art of custom-engineering coatings to meet the unique and demanding requirements of our customers. This innovation comes to life in our state-of-the-art facilities, where talented teams collaborate to solve complex challenges and deliver cutting-edge solutions.
Position Summary
Essential Duties & Responsibilities
- Respond to technical inquiries.
- Documentation of customer visits and line audits.
- Provide classroom and hands-on painter training for customers.
- Assist customers and support sales in general coatings and application knowledge.
- Recognize sales opportunities when engaging customers.
- Lead trouble shooting activities at customers and coordinate with sales and laboratory.
- Evaluate new products to ensure quality.
- Assist lab with testing and application evaluations.
- Assist with issues pertaining to the Powder and GI sales group.
- Perform other miscellaneous duties as assigned.
Qualification Requirements
- Education level preferred: bachelor’s degree from a four-year college or university. Degree is preferred to be in a Science related field such as Chemistry or Business.
- Experience level preferred: Three to five years’ experience operating a liquid or powder paint line.
Skills and Abilities
- Excellent computer skills (Microsoft Office – Word, Excel, Outlook), Concur, ERP system, and other office machinery.
- Leadership capabilities with the ability to lead by example.
- Exemplify core values, i.e., Integrity, Loyalty, Passion, Commitment, and Respect.
- Works well in a team environment.
- Excellent team building and communications skills.
- Superb written and verbal communication skills.
- Ability to travel over 75% of the time.
Work Environment & Physical Requirements
Physical Demands
- Regularly required to communicate verbally and audibly in a manufacturing or operational setting.
- Frequently required to stand, walk, and move throughout the work area.
- Regular use of hands and fingers to handle, manipulate, and control objects, tools, or equipment.
- Required to sit, balance, stoop, and occasionally reach above shoulder level.
- Occasional operation of machinery using foot controls
- May be required to climb, balance, and reach overhead as part of job duties.
- Ability to regularly lift and/or move up to 65 lbs.
Personal Protective Equipment (PPE)
- Safety shoes, safety glasses, and flame-retardant uniforms or lab coats are required in production areas.
- Respirators and ear plugs are required for specific production processes.
Benefits
- Competitive benefits package.
- Generous PTO policy
- 401(k) Employer Match: We match employee contributions up to 8% of eligible compensation.
- Profit Sharing: Discretionary annual contribution based on company performance.
- Employee referral bonus program
- Monthly employee food trucks
- …and much more!
At Hentzen, you’ll find more than a job—you’ll discover an opportunity to learn, grow, and make an impact. If you’re ready to join a company known for its heritage of innovation and dedication to its people, we invite you to explore a rewarding career with us.
Please send your resume to:
Hentzen Coatings, Inc.
or
APPLY ONLINE AT:
Hentzen Career Center
Hentzen Coatings, Inc. is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.
www.hentzen.com
All candidates are subject to post-offer testing: including a job-related pre-employment physical, drug screen, and background check.
M-F: 1st Shift
Schedule: Monday–Friday, 1st Shift
Since 1923, Hentzen Coatings, Inc. has remained an independent, privately held company dedicated to excellence in the development and manufacture of advanced coatings. Our commitment to innovation, quality, and service has earned us recognition as a trusted partner and technology leader in the aerospace, defense, and industrial markets. With nearly a century of experience, we’ve mastered the art of custom-engineering coatings to meet the unique and demanding requirements of our customers. This innovation comes to life in our state-of-the-art facilities, where talented teams collaborate to solve complex challenges and deliver cutting-edge solutions.
Position Summary
Essential Duties & Responsibilities
- Respond to technical inquiries.
- Documentation of customer visits and line audits.
- Provide classroom and hands-on painter training for customers.
- Assist customers and support sales in general coatings and application knowledge.
- Recognize sales opportunities when engaging customers.
- Lead trouble shooting activities at customers and coordinate with sales and laboratory.
- Evaluate new products to ensure quality.
- Assist lab with testing and application evaluations.
- Assist with issues pertaining to the Powder and GI sales group.
- Perform other miscellaneous duties as assigned.
Qualification Requirements
- Education level preferred: bachelor’s degree from a four-year college or university. Degree is preferred to be in a Science related field such as Chemistry or Business.
- Experience level preferred: Three to five years’ experience operating a liquid or powder paint line.
Skills and Abilities
- Excellent computer skills (Microsoft Office – Word, Excel, Outlook), Concur, ERP system, and other office machinery.
- Leadership capabilities with the ability to lead by example.
- Exemplify core values, i.e., Integrity, Loyalty, Passion, Commitment, and Respect.
- Works well in a team environment.
- Excellent team building and communications skills.
- Superb written and verbal communication skills.
- Ability to travel over 75% of the time.
Work Environment & Physical Requirements
Physical Demands
- Regularly required to communicate verbally and audibly in a manufacturing or operational setting.
- Frequently required to stand, walk, and move throughout the work area.
- Regular use of hands and fingers to handle, manipulate, and control objects, tools, or equipment.
- Required to sit, balance, stoop, and occasionally reach above shoulder level.
- Occasional operation of machinery using foot controls
- May be required to climb, balance, and reach overhead as part of job duties.
- Ability to regularly lift and/or move up to 65 lbs.
Personal Protective Equipment (PPE)
- Safety shoes, safety glasses, and flame-retardant uniforms or lab coats are required in production areas.
- Respirators and ear plugs are required for specific production processes.
Benefits
- Competitive benefits package.
- Generous PTO policy
- 401(k) Employer Match: We match employee contributions up to 8% of eligible compensation.
- Profit Sharing: Discretionary annual contribution based on company performance.
- Employee referral bonus program
- Monthly employee food trucks
- …and much more!
At Hentzen, you’ll find more than a job—you’ll discover an opportunity to learn, grow, and make an impact. If you’re ready to join a company known for its heritage of innovation and dedication to its people, we invite you to explore a rewarding career with us.
Please send your resume to:
Hentzen Coatings, Inc.
or
APPLY ONLINE AT:
Hentzen Career Center
Hentzen Coatings, Inc. is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.
www.hentzen.com
All candidates are subject to post-offer testing: including a job-related pre-employment physical, drug screen, and background check.
M-F: 1st Shift
See All 5 Industrial Sales Representative Jobs in Wisconsin
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Find JobsIndustrial Sales Representative Jobs by City in Wisconsin
Where Wisconsin roles are concentrated, by current openings.
Industrial Sales Representative Job Market in Wisconsin
A snapshot from current Wisconsin openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Manufacturing
- Medical Devices
- Science & Research
What Wisconsin Employers Look For
The qualifications that appear most often in industrial sales representative jobs across Wisconsin.
- Bachelor's degree in business, engineering, or a technical field preferred by Wisconsin manufacturers
- Proven ability to sell technical or industrial products directly to plant managers or procurement teams
- Familiarity with Wisconsin's manufacturing sectors including automation, fluid power, or heavy equipment
- Valid driver's license and willingness to travel a regional Wisconsin territory regularly
- Proficiency with CRM software to manage accounts and pipeline across a multi-county territory
- Strong consultative selling and product demonstration skills developed in an industrial or B2B environment
Industrial Sales Representative Jobs in Wisconsin: Frequently Asked Questions
How do you become a industrial sales representative in Wisconsin?
Most Wisconsin employers hire industrial sales representatives with a bachelor's degree in business, engineering, or a technical discipline, though candidates with an associate degree and strong hands-on manufacturing experience are regularly considered. Wisconsin does not require a state-issued license for this role. The most direct path is building product knowledge in a target sector, such as automation or fluid power, then applying to manufacturers, distributors, or manufacturer's rep agencies headquartered in the Milwaukee or Fox Valley corridors.
How much do industrial sales representatives make in Wisconsin?
Industrial sales representatives in Wisconsin earn a median of about $65,930 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $39,060 for the lowest 10% to over $130,510 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire industrial sales representatives in Wisconsin?
Wisconsin industrial sales representative roles are posted by Culligan Water, Mettler-Toledo, and HENTZEN COATINGS and others right now, based on current listings on Migrate Mate as of September 2026. Wisconsin's concentration of Fortune 500 manufacturers and regional distributors means openings appear consistently across sectors from heavy equipment to process controls.
Which Wisconsin cities have the most industrial sales representative jobs?
Milwaukee, Madison, and Plymouth have the most industrial sales representative openings in Wisconsin. Milwaukee leads because it is home to major industrial manufacturers and distributor headquarters, while Madison's growing technology and life sciences manufacturing base drives demand there, and Green Bay's paper, food processing, and packaging industries support a steady need for territory reps across the Fox River Valley.
Are there remote industrial sales representative jobs in Wisconsin?
Yes, but they're limited, since most industrial sales roles require in-person product demonstrations, plant visits, and relationship building with procurement teams. About 100% of industrial sales representative openings tied to Wisconsin are remote or hybrid as of September 2026, reflecting the hands-on nature of the work. The portions of the role most likely to be handled remotely are prospecting, proposal writing, and account management calls with established clients.
How can I get hired as a industrial sales representative in Wisconsin with little or no experience?
The most realistic entry path is an inside sales or sales support role at a Wisconsin industrial distributor or manufacturer, where you learn product lines before moving to outside territory work. Large Wisconsin employers such as distributors in the Milwaukee and Appleton areas regularly hire sales coordinators and application engineers as feeder roles. Completing a technical certificate in manufacturing technology or mechanical systems at a Wisconsin Technical College System school strengthens a candidate's profile considerably, as does any internship with a manufacturer's rep firm.
Where can I find and apply to industrial sales representative jobs in Wisconsin?
You can find and apply to industrial sales representative jobs in Wisconsin on Migrate Mate, which lists current Wisconsin openings across Milwaukee, Madison, Green Bay, and surrounding manufacturing communities. Find roles that fit your background and apply directly to the employer without creating an account or signing up.
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