Influencer Marketing Manager Jobs
Influencer Marketing Manager jobs are open across consumer brands, agencies, and media companies at every level from coordinator to director, with specializations in creator partnerships, campaign strategy, and social content. Scan the live roles below and apply to whichever ones fit.
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ABOUT US
Welcome to Spartan Race! We redefine working hard, playing harder, and being part of the most exhilarating team in endurance sports. Our events, including Spartan®, Tough Mudder®, and DEKA, push individuals and teams beyond their limits. We also offer fitness, health, and nutrition services to transform lives. Join us in breaking boundaries and making the impossible possible.
www.spartan.com
www.spartan.com/deka
Role Overview
The Influencer and creator marketing lead owns the channels where DEKA FIT wins or loses attention: TikTok, Instagram, Facebook, and the local influencer networks that give each event its hype. This is a growth role first and a content role second - every piece of creative, every creator partnership, and every post exists to move a ticket-sales number and pull new athletes into the DEKA FIT ecosystem.
You are the person in the building who lives and breathes social - you read a feed the way others read a P&L. But you don't operate in a silo. Paid media, email/SMS, PR, and grassroots partnerships all draw on the same organic insight and creative assets you produce, and you draw on their data and reach in return. Your job is to make sure social and influencer strategy is the connective tissue across the whole marketing function, not a channel that runs in parallel to it.
The Core Mission
Turn attention into transactions - daily ticket sales and net-new customer acquisition - through organic social, the "NAM Noisemakers" influencer program, and tightly coordinated support of paid, email, and PR efforts.
Core Pillars of Responsibility
Pillar 1: Influencer & Creator Strategy ("NAM Noisemakers")
This is the flagship program and the primary growth lever of the role.
- Cohort Build: Recruit a minimum of 10 local Noisemakers (gym owners, regional fitness influencers, community leaders) for every DEKA FIT event.
- Budget & Contracts: Manage the regional influencer budget and ensure efficient spend allocation across creators.
- Tracking & ROI: Assign custom tracking codes to every creator; report reach, engagement, code redemptions, and cost-per-acquisition (CPA).
- Creative Direction: Brief creators on brand tone, event story, and content angles so Noisemaker output is usable across paid, email, and PR — not single-use content.
Pillar 2: Organic Social Channel Ownership (TikTok, Instagram, Facebook)
- Content Calendar: Own end-to-end content for @deka.fit. This will include reels, carousels, stories, real-time event coverage.
- Community Management: Engage in comments/DMs to convert prospects into registrations.
- TikTok Build-Out (Immediate Priority): Audit current TikTok presence and pitch a scalable strategy - raw UGC, trending audio, fitness challenges - to capture #FitTok as a top-of-funnel acquisition channel.
- Asset Supply Line: Every organic win (a hook, a format, a piece of UGC) gets packaged and handed off - to paid media as ad creative, to email as visual content, to PR as a proof point.
Pillar 3: Paid Digital Integration (Collaborative)
You are the creative and insight engine feeding the paid media partner (MP), not the media buyer.
- Creative Supply: Continuously provide new imagery, high-energy raw video, and ad copy hooks sourced from what's already working organically.
- Signal Sharing: Flag organic engagement spikes to paid media in real time so winning content gets scaled into ad spend faster.
- Joint Review: Participate in routine ad-performance reviews to conversions, hook rates, CPAs - to help kill underperforming creative and scale winners.
Pillar 4: Email & SMS Integration
- Content Handoff: Supply the email/lifecycle owner with a steady stream of social-proven visuals, creator content, and copy hooks for campaigns and banner inserts.
- Cadence Alignment: Coordinate posting and send schedules around the same event narratives so social, email, and SMS tell one consistent story instead of three disconnected ones.
- Cross-Promotion: Support email-driven offers (flash sales, underperforming-region pushes) with matching organic and Noisemaker content on short notice.
Pillar 5: PR & Brand Story Integration
- Story Sourcing: Surface standout athlete stories, Noisemaker moments, and viral content to the PR/comms function as raw material for press pitches and features.
- Coordinated Timing: Align major social pushes (TikTok campaign launches, Noisemaker activations) with PR moments - fitness launches, press hits, local media pickup - for compounding reach.
- Brand Consistency: Ensure influencer and organic content reflect the same premium, high-energy brand positioning used in earned media.
Pillar 6: Grassroots & Regional Activation Support
- Take briefs from the NAM Marketing Manager on local business partnerships, run club outreach, and CVB-related activations, and translate them into social/creator campaigns.
- Ensure all grassroots activations use clean tracking links/codes to measure penetration accurately.
Daily Expectations
- Daily Ticket Sales: Actively push, track, and convert sales for every open DEKA FIT event, every day.
- New Customer Acquisition: Produce organic and creator-driven hooks that introduce DEKA FIT to new fitness communities (CrossFit, F45, commercial gyms).
- Ideation Pipeline: Constantly test trending audio, formats, and community angles, and route what's working to paid, email, and PR partners.
Key Performance Indicators (KPIs)
Your success will be measured directly by:
- Noisemaker Execution: Successful onboarding and 100% fulfillment of the 10-creator quota for every open event.
- Direct Social Revenue: Volume of ticket sales generated via organic link-in-bio, stickers, and Noisemaker code redemptions.
- Channel Growth & Engagement: Net-new follower acquisition and engagement rates among the core fitness demographic across TikTok, Instagram, and Facebook.
- Paid Social lift: Creative performance improvements (improved CPAs/CTRs on ads using social-sourced creative.
- Cross-functional adoption: Volume and usage rate of special assets adopted by email and PR
What we are looking for
We are looking for a growth marketer who has already built the machine, not someone ready to learn it. You have owned a brand's social channels end to end and you have built a creator program from nothing - recruited the creators, held the budget, issued the tracking codes, and reported the cost per acquisition. You can show us the ticket sales your work produced, not just the reach it generated.
You read a feed the way other people read a P&L. You spot a format working on a Tuesday and have it in front of the paid team by Wednesday. You are as comfortable making the call to kill a creative that is not converting.
You will need to show:
- End-to-end ownership of TikTok, Instagram, and Facebook for a brand, with growth and engagement results you can attribute
- A creator or ambassador program you built and ran, including recruitment, agreements, budget, and reporting
- Revenue or registration numbers traced to organic and creator channels, with the tracking method behind them
- Ideally experience taking a TikTok channel from a low base to a working acquisition channel
- Comfort operating across paid media, email and SMS, and PR — supplying creative and insight rather than running those channels
- North America market experience, with fitness or consumer industry experience.
The commitment
This is a full-time role and it is exclusive. We are not able to accommodate a concurrent external project, side business, freelance client, or monetised personal channel alongside it. The role carries daily ticket-sales accountability and requires travel for real-time event coverage. If you are building something on the side, this is not the right fit, and we would rather be direct about that now.
What success looks like in year one
A minimum of ten local creators onboarded for every open event.. A TikTok channel that brings new athletes in rather than talking to the ones we already have. A cost per acquisition from creator codes that paid media can be measured against. And a steady supply of creative and story that the paid, email, and PR teams reach for first.
Requirements:Qualifications/Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 5+ years of experience in influencer marketing, social media marketing, or digital marketing.
- Proven success managing influencer campaigns and growing organic social media channels (TikTok, Instagram, and Facebook).
- Experience tracking campaign performance using analytics, promo codes, or UTM links.
- Strong understanding of social media trends, content strategy, and creator partnerships.
- Excellent communication, project management, and collaboration skills.
- Experience in the fitness, sports, wellness, or events industry is a plus.
Qualities Required of All Spartan Team Members
Spartan is a high-performance organization, and successful team members must possess a strong work ethic, adaptability, and a hands-on approach. Team members are proactive, solutions-oriented, and capable of operating effectively in dynamic, evolving environments while maintaining accountability and cost discipline.
Spartan Race is an equal-opportunity employer. We value diversity and celebrate the uniqueness of every individual on our team. All employment decisions are based on merit, qualifications, and business needs. Spartan is committed to providing equal employment opportunities (EEO) to all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.
ABOUT US
Welcome to Spartan Race! We redefine working hard, playing harder, and being part of the most exhilarating team in endurance sports. Our events, including Spartan®, Tough Mudder®, and DEKA, push individuals and teams beyond their limits. We also offer fitness, health, and nutrition services to transform lives. Join us in breaking boundaries and making the impossible possible.
www.spartan.com
www.spartan.com/deka
Role Overview
The Influencer and creator marketing lead owns the channels where DEKA FIT wins or loses attention: TikTok, Instagram, Facebook, and the local influencer networks that give each event its hype. This is a growth role first and a content role second - every piece of creative, every creator partnership, and every post exists to move a ticket-sales number and pull new athletes into the DEKA FIT ecosystem.
You are the person in the building who lives and breathes social - you read a feed the way others read a P&L. But you don't operate in a silo. Paid media, email/SMS, PR, and grassroots partnerships all draw on the same organic insight and creative assets you produce, and you draw on their data and reach in return. Your job is to make sure social and influencer strategy is the connective tissue across the whole marketing function, not a channel that runs in parallel to it.
The Core Mission
Turn attention into transactions - daily ticket sales and net-new customer acquisition - through organic social, the "NAM Noisemakers" influencer program, and tightly coordinated support of paid, email, and PR efforts.
Core Pillars of Responsibility
Pillar 1: Influencer & Creator Strategy ("NAM Noisemakers")
This is the flagship program and the primary growth lever of the role.
- Cohort Build: Recruit a minimum of 10 local Noisemakers (gym owners, regional fitness influencers, community leaders) for every DEKA FIT event.
- Budget & Contracts: Manage the regional influencer budget and ensure efficient spend allocation across creators.
- Tracking & ROI: Assign custom tracking codes to every creator; report reach, engagement, code redemptions, and cost-per-acquisition (CPA).
- Creative Direction: Brief creators on brand tone, event story, and content angles so Noisemaker output is usable across paid, email, and PR — not single-use content.
Pillar 2: Organic Social Channel Ownership (TikTok, Instagram, Facebook)
- Content Calendar: Own end-to-end content for @deka.fit. This will include reels, carousels, stories, real-time event coverage.
- Community Management: Engage in comments/DMs to convert prospects into registrations.
- TikTok Build-Out (Immediate Priority): Audit current TikTok presence and pitch a scalable strategy - raw UGC, trending audio, fitness challenges - to capture #FitTok as a top-of-funnel acquisition channel.
- Asset Supply Line: Every organic win (a hook, a format, a piece of UGC) gets packaged and handed off - to paid media as ad creative, to email as visual content, to PR as a proof point.
Pillar 3: Paid Digital Integration (Collaborative)
You are the creative and insight engine feeding the paid media partner (MP), not the media buyer.
- Creative Supply: Continuously provide new imagery, high-energy raw video, and ad copy hooks sourced from what's already working organically.
- Signal Sharing: Flag organic engagement spikes to paid media in real time so winning content gets scaled into ad spend faster.
- Joint Review: Participate in routine ad-performance reviews to conversions, hook rates, CPAs - to help kill underperforming creative and scale winners.
Pillar 4: Email & SMS Integration
- Content Handoff: Supply the email/lifecycle owner with a steady stream of social-proven visuals, creator content, and copy hooks for campaigns and banner inserts.
- Cadence Alignment: Coordinate posting and send schedules around the same event narratives so social, email, and SMS tell one consistent story instead of three disconnected ones.
- Cross-Promotion: Support email-driven offers (flash sales, underperforming-region pushes) with matching organic and Noisemaker content on short notice.
Pillar 5: PR & Brand Story Integration
- Story Sourcing: Surface standout athlete stories, Noisemaker moments, and viral content to the PR/comms function as raw material for press pitches and features.
- Coordinated Timing: Align major social pushes (TikTok campaign launches, Noisemaker activations) with PR moments - fitness launches, press hits, local media pickup - for compounding reach.
- Brand Consistency: Ensure influencer and organic content reflect the same premium, high-energy brand positioning used in earned media.
Pillar 6: Grassroots & Regional Activation Support
- Take briefs from the NAM Marketing Manager on local business partnerships, run club outreach, and CVB-related activations, and translate them into social/creator campaigns.
- Ensure all grassroots activations use clean tracking links/codes to measure penetration accurately.
Daily Expectations
- Daily Ticket Sales: Actively push, track, and convert sales for every open DEKA FIT event, every day.
- New Customer Acquisition: Produce organic and creator-driven hooks that introduce DEKA FIT to new fitness communities (CrossFit, F45, commercial gyms).
- Ideation Pipeline: Constantly test trending audio, formats, and community angles, and route what's working to paid, email, and PR partners.
Key Performance Indicators (KPIs)
Your success will be measured directly by:
- Noisemaker Execution: Successful onboarding and 100% fulfillment of the 10-creator quota for every open event.
- Direct Social Revenue: Volume of ticket sales generated via organic link-in-bio, stickers, and Noisemaker code redemptions.
- Channel Growth & Engagement: Net-new follower acquisition and engagement rates among the core fitness demographic across TikTok, Instagram, and Facebook.
- Paid Social lift: Creative performance improvements (improved CPAs/CTRs on ads using social-sourced creative.
- Cross-functional adoption: Volume and usage rate of special assets adopted by email and PR
What we are looking for
We are looking for a growth marketer who has already built the machine, not someone ready to learn it. You have owned a brand's social channels end to end and you have built a creator program from nothing - recruited the creators, held the budget, issued the tracking codes, and reported the cost per acquisition. You can show us the ticket sales your work produced, not just the reach it generated.
You read a feed the way other people read a P&L. You spot a format working on a Tuesday and have it in front of the paid team by Wednesday. You are as comfortable making the call to kill a creative that is not converting.
You will need to show:
- End-to-end ownership of TikTok, Instagram, and Facebook for a brand, with growth and engagement results you can attribute
- A creator or ambassador program you built and ran, including recruitment, agreements, budget, and reporting
- Revenue or registration numbers traced to organic and creator channels, with the tracking method behind them
- Ideally experience taking a TikTok channel from a low base to a working acquisition channel
- Comfort operating across paid media, email and SMS, and PR — supplying creative and insight rather than running those channels
- North America market experience, with fitness or consumer industry experience.
The commitment
This is a full-time role and it is exclusive. We are not able to accommodate a concurrent external project, side business, freelance client, or monetised personal channel alongside it. The role carries daily ticket-sales accountability and requires travel for real-time event coverage. If you are building something on the side, this is not the right fit, and we would rather be direct about that now.
What success looks like in year one
A minimum of ten local creators onboarded for every open event.. A TikTok channel that brings new athletes in rather than talking to the ones we already have. A cost per acquisition from creator codes that paid media can be measured against. And a steady supply of creative and story that the paid, email, and PR teams reach for first.
Requirements:Qualifications/Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 5+ years of experience in influencer marketing, social media marketing, or digital marketing.
- Proven success managing influencer campaigns and growing organic social media channels (TikTok, Instagram, and Facebook).
- Experience tracking campaign performance using analytics, promo codes, or UTM links.
- Strong understanding of social media trends, content strategy, and creator partnerships.
- Excellent communication, project management, and collaboration skills.
- Experience in the fitness, sports, wellness, or events industry is a plus.
Qualities Required of All Spartan Team Members
Spartan is a high-performance organization, and successful team members must possess a strong work ethic, adaptability, and a hands-on approach. Team members are proactive, solutions-oriented, and capable of operating effectively in dynamic, evolving environments while maintaining accountability and cost discipline.
Spartan Race is an equal-opportunity employer. We value diversity and celebrate the uniqueness of every individual on our team. All employment decisions are based on merit, qualifications, and business needs. Spartan is committed to providing equal employment opportunities (EEO) to all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.
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Who's Hiring
Top Industries Hiring
- Retail
- Staffing & Recruiting
- Technology & Software
- Manufacturing
- Consumer Goods
What Employers Look For
The qualifications that appear most often in influencer marketing manager jobs.
- 3-5 years of experience managing influencer or creator marketing campaigns
- Demonstrated ability to source, vet, and negotiate contracts with content creators
- Proficiency with influencer marketing platforms and campaign tracking tools
- Strong understanding of social media analytics and performance reporting
- Experience collaborating with legal and compliance teams on FTC disclosure requirements
- Bachelor's degree in marketing, communications, or a related field
Tips for Your Influencer Marketing Manager Job Search
Quantify your creator campaign results
Hiring managers want to see concrete outcomes, not vague responsibilities. Pull your best numbers from past campaigns: reach, engagement rate, earned media value, or revenue attributed to influencer activations. Metrics tied to business results move your resume to the top of the pile.
Show platform depth, not just breadth
Many candidates list every social platform, which signals nothing. Instead, highlight one or two platforms where you have deep expertise, such as running TikTok creator programs or long-term Instagram ambassador relationships. Depth beats a surface-level list every time.
Apply early to roles that fit
Migrate Mate lists influencer marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target job titles beyond the obvious
Many influencer marketing manager roles are posted under different titles such as creator partnerships manager, social influencer lead, or brand ambassador program manager. Search these variations so you don't miss openings that match your experience exactly.
Prepare a portfolio of real creator briefs
Bring two or three examples of actual briefs you wrote, campaign recaps you delivered, or creator rosters you built. Interviewers for this role often ask to see your process, and having tangible documents or slides ready sets you apart from candidates who only speak in generalities.
Negotiate scope alongside your offer
When you receive an offer, ask about the influencer budget you'll manage and the size of the creator roster you'll own. These details shape your day-to-day far more than title alone, and they give you grounded leverage if you negotiate compensation tied to program scale.
Influencer Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most influencer marketing managers?
The companies hiring the most influencer marketing managers right now include Mia Aesthetics, Goliath, and Orchestra, with the largest share of openings in New York, California, and Texas, based on current listings on Migrate Mate as of November 2026. Consumer goods brands, agencies, and direct-to-consumer e-commerce companies tend to post the highest volume of these roles.
How many influencer marketing manager jobs are remote?
About 80% of influencer marketing manager openings are fully remote or hybrid as of November 2026, reflecting how much of the work centers on digital relationships and virtual campaign management. Creator sourcing, brief writing, and performance reporting are the sub-functions most commonly done fully remote, while in-person event activations and brand shoots typically require some on-site presence.
How do you become an influencer marketing manager?
Start by building hands-on experience managing creator relationships, even on a small scale through freelance projects or in-house social media work. Develop fluency with campaign analytics and learn how to write clear creator briefs. Move into a coordinator or specialist role, build a results portfolio, and then apply to manager-level positions that match your campaign track and industry focus.
Can you get hired as an influencer marketing manager with little experience?
Yes, especially if you can demonstrate real campaign exposure. Candidates with agency internships, freelance creator management, or social media coordinator experience regularly land junior influencer marketing manager roles. Building a portfolio of even small campaigns, showing you understand FTC disclosure rules, and proving you can manage creator relationships professionally compensates for a shorter resume.
What does the influencer marketing manager interview process look like?
Most processes run three to four stages: an initial recruiter screen, a hiring manager conversation focused on past campaigns and creator strategy, a skills exercise where you present a sample campaign plan or brief, and a final round with cross-functional partners in brand or social. Be ready to walk through specific campaign results and explain how you measured success.
Where can I find and apply to influencer marketing manager jobs?
You can find and apply to influencer marketing manager jobs on Migrate Mate, which lists current openings from across the United States in one place. Search for roles that match your experience level, industry focus, and preferred work arrangement, then apply directly to each listing that fits.
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Find roles that match your experience and apply in just a few clicks.
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