Marketing Jobs in Kentucky
Marketing jobs in Kentucky are in steady demand, with hiring concentrated in consumer goods, healthcare, higher education, and bourbon and spirits, a sector unique to the state's economic identity. Louisville and Lexington lead as the primary hiring metros, joined by the Cincinnati border market that pulls Northern Kentucky professionals, and major employers including Humana, Kindred Healthcare, and Brown-Forman regularly bring on marketing talent across brand, digital, and communications roles. Content strategy, digital advertising, and healthcare marketing are the most active specialties right now. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 27+ Marketing jobs
GALLS is a 60-year-old supplier of uniforms and equipment to law enforcement, fire, EMS, military, and public safety professionals. Our brands earn trust by showing up for the people who show up for others. We help them become the best version of themselves: to be prepared, professional, and confident in their gear.
JOB SUMMARY
The Brand Social Media Marketing Manager leads the voice and visual storytelling across all GALLS brands and the broader portfolio, on every social platform and in new brand media such as YouTube. This role builds audience, deepens engagement, and drives brand affinity with individual consumers and agency decision-makers. The person in this role keeps the team agile and informed: spotting trends early, managing risk, seizing opportunities, and tracking consumer sentiment and competitor moves.
Authenticity and credibility are the foundation of this role. Our audience can spot an inauthentic message quickly, and they trust content made by and for people in the field.
WHAT YOU'LL DO
Strategy and Content
Develop and execute the brand social strategy across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms to grow awareness, engagement, and brand affinity.
Launch and scale long-form and series-based content on YouTube and other video platforms, including product education, first-responder stories, and creator-led content.
Build and manage content calendars aligned with campaigns, customer-connected contests, product launches, industry events, and seasonal moments, including our 60th anniversary campaign.
Produce and publish original copy, photography, graphics, and short- and long-form video that reflects our brand voice, values, and product performance.
Maintain voice and tone for each brand, and enforce it across all content, including AI-assisted work.
Authenticity, Credibility, and AI Use
Use AI tools to accelerate ideation, research, versioning, captioning, and analytics summaries, with human review and approval on all published content.
Ensure every product claim, statistic, and customer or first-responder story is verified before publication.
Source real customer, agency, and first-responder stories with signed releases. Do not publish AI-generated people, synthetic testimonials, or fabricated scenarios.
Ensure all sponsored and influencer content meets FTC endorsement disclosure requirements.
Protect brand integrity by developing clear internal guidelines for AI use, disclosure, and content approval.
Partnerships and Events
Plan and execute social coverage for industry trade shows, conferences, and sponsored events, both on-site and remote, including live content, event recaps, and real-time engagement.
Identify, vet, and manage relationships with creators, influencers, ambassadors, and brand partners, especially in public safety and military communities.
Partner with creative, merchandise, customer service, eCommerce, and outside agencies to produce high-quality, on-brand content.
Coordinate with eCommerce and digital teams to connect social activity to campaign goals such as product education, promotions, and site traffic.
Community and Reputation
Manage community engagement across comments, DMs, and mentions in a timely, on-brand voice.
Monitor and report weekly on KPIs and optimize content and strategy using analytics and monitoring tools such as Sprout.
Analyze brand conversation sentiment, reach, and impact, and benchmark against competitors and industry influencers.
Identify and escalate potential PR crises, misinformation, and negative trends. Support crisis and media communications on social platforms as directed.
Stay current on platform trends, algorithm changes, and audience behavior.
Travel Requirements
This role requires regular travel, approximately 25–35% of the year, to industry trade shows, conferences, and sponsored events. Responsibilities include capturing and publishing content in real time, representing the brand in person, and building relationships with creators, partners, and customers. Travel may require weekend and evening availability.
WHAT YOU BRING
Bachelor's degree in marketing, communications, or a related field.
4–6 years of experience in social media, digital marketing, or brand communications.
Deep understanding of social platforms, online communities, and internet culture, with a strong sense of what feels authentic versus performative.
Experience with social listening tools, dashboards, and best practices.
Skilled in content creation, including Canva, Adobe Creative Suite, and video tools such as Premiere Pro, CapCut, or iMovie.
Working knowledge of generative AI tools and their appropriate use in brand content, including disclosure, quality control, and risk.
Strong analytical skills with the ability to turn data into strategy.
Excellent written and verbal communication skills with a distinct, credible brand voice.
Proactive, detail-oriented, and able to manage multiple priorities simultaneously.
Preferred Qualifications
Experience in a fast-paced, consumer-focused brand or agency environment.
Experience in public safety, military, or uniform industries, or familiarity with first-responder culture.
Background in public relations.
Experience with creator partnerships, influencer programs, podcast and YouTube sponsorships.
Experience producing YouTube or long-form video.
Knowledge of sentiment analysis and data visualization.
What Success Looks Like
A cohesive view of brand health across all digital channels.
Authentic, credible content that audiences trust and share.
Real-time insights that inform brand strategy and protect reputation.
A growing YouTube and video presence built on real stories and expertise.
Quick, strategic responses to social opportunities and issues.
Takes initiative and has a willingness to learn new strategies and tactics.
WHAT WE OFFER
Excellent medical, dental, and vision coverage – Eligible the 1st day of the month following your start date
401(k) retirement plan with company contribution (because you will retire someday)
Flexible benefits – Choose what you like, ignore the rest
Generous employee discount
Vacation and Personal Time
Paid Holidays
Tuition Reimbursement
DailyPay – Receive up to 50% of your earned wages daily
WHAT TO SEND OUR WAY
Your resume highlighting your experience, accomplishments, and expertise in Paid Media, Growth Marketing, and AI-driven marketing innovation.
EOE/Disability/Veterans
GALLS is a 60-year-old supplier of uniforms and equipment to law enforcement, fire, EMS, military, and public safety professionals. Our brands earn trust by showing up for the people who show up for others. We help them become the best version of themselves: to be prepared, professional, and confident in their gear.
JOB SUMMARY
The Brand Social Media Marketing Manager leads the voice and visual storytelling across all GALLS brands and the broader portfolio, on every social platform and in new brand media such as YouTube. This role builds audience, deepens engagement, and drives brand affinity with individual consumers and agency decision-makers. The person in this role keeps the team agile and informed: spotting trends early, managing risk, seizing opportunities, and tracking consumer sentiment and competitor moves.
Authenticity and credibility are the foundation of this role. Our audience can spot an inauthentic message quickly, and they trust content made by and for people in the field.
WHAT YOU'LL DO
Strategy and Content
Develop and execute the brand social strategy across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms to grow awareness, engagement, and brand affinity.
Launch and scale long-form and series-based content on YouTube and other video platforms, including product education, first-responder stories, and creator-led content.
Build and manage content calendars aligned with campaigns, customer-connected contests, product launches, industry events, and seasonal moments, including our 60th anniversary campaign.
Produce and publish original copy, photography, graphics, and short- and long-form video that reflects our brand voice, values, and product performance.
Maintain voice and tone for each brand, and enforce it across all content, including AI-assisted work.
Authenticity, Credibility, and AI Use
Use AI tools to accelerate ideation, research, versioning, captioning, and analytics summaries, with human review and approval on all published content.
Ensure every product claim, statistic, and customer or first-responder story is verified before publication.
Source real customer, agency, and first-responder stories with signed releases. Do not publish AI-generated people, synthetic testimonials, or fabricated scenarios.
Ensure all sponsored and influencer content meets FTC endorsement disclosure requirements.
Protect brand integrity by developing clear internal guidelines for AI use, disclosure, and content approval.
Partnerships and Events
Plan and execute social coverage for industry trade shows, conferences, and sponsored events, both on-site and remote, including live content, event recaps, and real-time engagement.
Identify, vet, and manage relationships with creators, influencers, ambassadors, and brand partners, especially in public safety and military communities.
Partner with creative, merchandise, customer service, eCommerce, and outside agencies to produce high-quality, on-brand content.
Coordinate with eCommerce and digital teams to connect social activity to campaign goals such as product education, promotions, and site traffic.
Community and Reputation
Manage community engagement across comments, DMs, and mentions in a timely, on-brand voice.
Monitor and report weekly on KPIs and optimize content and strategy using analytics and monitoring tools such as Sprout.
Analyze brand conversation sentiment, reach, and impact, and benchmark against competitors and industry influencers.
Identify and escalate potential PR crises, misinformation, and negative trends. Support crisis and media communications on social platforms as directed.
Stay current on platform trends, algorithm changes, and audience behavior.
Travel Requirements
This role requires regular travel, approximately 25–35% of the year, to industry trade shows, conferences, and sponsored events. Responsibilities include capturing and publishing content in real time, representing the brand in person, and building relationships with creators, partners, and customers. Travel may require weekend and evening availability.
WHAT YOU BRING
Bachelor's degree in marketing, communications, or a related field.
4–6 years of experience in social media, digital marketing, or brand communications.
Deep understanding of social platforms, online communities, and internet culture, with a strong sense of what feels authentic versus performative.
Experience with social listening tools, dashboards, and best practices.
Skilled in content creation, including Canva, Adobe Creative Suite, and video tools such as Premiere Pro, CapCut, or iMovie.
Working knowledge of generative AI tools and their appropriate use in brand content, including disclosure, quality control, and risk.
Strong analytical skills with the ability to turn data into strategy.
Excellent written and verbal communication skills with a distinct, credible brand voice.
Proactive, detail-oriented, and able to manage multiple priorities simultaneously.
Preferred Qualifications
Experience in a fast-paced, consumer-focused brand or agency environment.
Experience in public safety, military, or uniform industries, or familiarity with first-responder culture.
Background in public relations.
Experience with creator partnerships, influencer programs, podcast and YouTube sponsorships.
Experience producing YouTube or long-form video.
Knowledge of sentiment analysis and data visualization.
What Success Looks Like
A cohesive view of brand health across all digital channels.
Authentic, credible content that audiences trust and share.
Real-time insights that inform brand strategy and protect reputation.
A growing YouTube and video presence built on real stories and expertise.
Quick, strategic responses to social opportunities and issues.
Takes initiative and has a willingness to learn new strategies and tactics.
WHAT WE OFFER
Excellent medical, dental, and vision coverage – Eligible the 1st day of the month following your start date
401(k) retirement plan with company contribution (because you will retire someday)
Flexible benefits – Choose what you like, ignore the rest
Generous employee discount
Vacation and Personal Time
Paid Holidays
Tuition Reimbursement
DailyPay – Receive up to 50% of your earned wages daily
WHAT TO SEND OUR WAY
Your resume highlighting your experience, accomplishments, and expertise in Paid Media, Growth Marketing, and AI-driven marketing innovation.
EOE/Disability/Veterans
See All 27 Marketing Jobs in Kentucky
Find roles in Kentucky that match your experience and apply in just a few clicks.
Find Marketing JobsMarketing Jobs by City in Kentucky
Where Kentucky roles are concentrated, by current openings.
Marketing Job Market in Kentucky
A snapshot from current Kentucky openings, updated as new roles post.
Who's Hiring
What Kentucky Employers Look For
The qualifications that appear most often in marketing jobs across Kentucky.
- Bachelor's degree in marketing, communications, or a closely related field required
- Demonstrated experience managing digital marketing campaigns across paid and organic channels
- Proficiency with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud
- Strong written communication skills with experience producing copy for multiple formats
- Ability to analyze campaign performance data and present findings to stakeholders
- Familiarity with SEO principles and web content management systems
Marketing Jobs in Kentucky: Frequently Asked Questions
How do you become a marketing professional in Kentucky?
Marketing roles in Kentucky do not require a state-issued license, so the path runs through education and demonstrated experience. Most employers expect at minimum a bachelor's degree in marketing, communications, business, or a related field. Kentucky universities including the University of Kentucky and University of Louisville produce a steady pipeline of graduates who move directly into entry and mid-level roles at local brands, agencies, and healthcare organizations. Building a portfolio of real campaign work, even from internships or freelance projects, is often what separates candidates.
Which companies hire marketings in Kentucky?
Companies currently hiring marketings in Kentucky include Xometry, Galls, and Alltech, per current listings on Migrate Mate as of November 2026. Kentucky's mix of Fortune 500 headquarters, major health systems, and a strong spirits and consumer goods sector means marketing talent is in demand across a wider range of industries than many comparable states.
Which Kentucky cities have the most marketing jobs?
Louisville, Lexington, and Florence account for the largest concentration of marketing openings in Kentucky. Louisville anchors the market as home to corporate headquarters in healthcare, insurance, and spirits, while Lexington draws hiring from higher education and regional agencies, and Northern Kentucky benefits from proximity to Cincinnati, where national brands and logistics firms also post roles that are accessible to Kentucky-based candidates.
Are there remote marketing jobs in Kentucky?
Yes, and more than most fields. About 36% of marketing openings tied to Kentucky are remote or hybrid as of November 2026, reflecting the desk-based, digital nature of much of the work. Content creation, SEO, email marketing, and paid digital roles are the most likely to be listed as fully remote, while brand management and in-house agency positions at Kentucky consumer companies more often require some on-site presence.
How can I get hired as a marketing professional in Kentucky with little or no experience?
The most realistic entry path is an internship or coordinator role at one of Kentucky's major employers, regional agencies, or university marketing departments, where structured programs exist for people without a full work history. Large Louisville-based employers in healthcare and consumer goods regularly post entry-level marketing coordinator and communications assistant roles. Candidates who come in with a portfolio showing real campaign work, even from class projects or volunteer work, stand out. A Google Analytics or HubSpot certification adds credibility when a formal work history is thin.
Where can I find and apply to marketing jobs in Kentucky?
You can find and apply to marketing jobs in Kentucky on Migrate Mate, which lists current openings tied to the state. Search the available roles, find the ones that match your experience and specialization, and apply directly through the listings.
See All 27 Marketing Jobs in Kentucky
Find roles in Kentucky that match your experience and apply in just a few clicks.
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