Marketing Jobs in Madison, WI
Marketing jobs in Madison, Wisconsin are in steady demand, concentrated in the Capitol Square area, University Research Park, and the East Washington corridor across tech startups, healthcare, and higher education. Employers hiring right now include Abbott, University of Wisconsin–Madison, and Girl Scouts of Wisconsin - Badgerland. Find a role that fits below and apply directly.
Find Marketing JobsOverview
Open roles47
Top employerAbbott
Work type65% Hybrid
Top credentialBachelor's degree
Companies hiring7
Showing 5 of 47+ Marketing jobs
Marketing Manager
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Added 2d ago
Wisconsin Foundation and Alumni Association
Marketing Manager
Madison, Wisconsin
Added 2d ago
W
Marketing Intern
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W
Added 3d ago
Wisconsin Economic Development Corporation (WEDC)
Marketing Intern
Madison, Wisconsin
Added 3d ago
Senior Marketing Specialist
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Added 5d ago
University of Wisconsin–Madison
Senior Marketing Specialist
Madison, Wisconsin
Added 5d ago
W
Marketing & Creative Internship
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W
Added 6d ago
Westphal and Company
Marketing & Creative Internship
Madison, Wisconsin
Added 6d ago
Precision Oncology Marketing Manager - Direct to Patients (DTP)
We won't show you this job again
Added 1w ago
Abbott
Precision Oncology Marketing Manager - Direct to Patients (DTP)
Madison, Wisconsin
Added 1w ago
Added 2d ago
Marketing Manager
Wisconsin Foundation and Alumni Association·Madison, Wisconsin
Job functions:
Hybrid
Bachelor's degree
201-500 employees
Job Description
Overview:
The Marketing Manager develops and executes integrated marketing strategies and initiatives that advance organizational priorities, increase constituent engagement and philanthropy, and strengthen WFAA and UW–Madison. Provides strategic guidance to partners and stakeholders, translates business objectives into actionable marketing plans, and oversees complex, high-profile projects. Ensures alignment with organizational goals through effective project management, performance measurement, and continuous optimization. This is a hybrid position that will require you to work weekly in our Madison, WI office location.
Who is WFAA?
The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.
Diversity and Inclusion:
Essential Functions:
At WFAA, we are dedicated to creating an inspiring, creative, and respectful work environment for our employees. We offer competitive pay and an outstanding benefits program, including a generous 10% 401k contribution after just one year of service! Join us and be part of a team that values your growth and well-being. Click here to learn more about our employee benefits!
The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.
The Wisconsin Foundation and Alumni Association (WFAA) is seeking a strategic, results-driven Marketing Manager to partner with fundraising and stewardship teams to identify, prioritize, and execute high-impact marketing initiatives. The ideal candidate brings experience in account-based marketing, lead generation and nurturing, stakeholder-centered communications, and developing donor cultivation materials, along with the ability to turn complex fundraising opportunities into focused, compelling strategies. Working alongside dedicated communications strategists and creative professionals, this role will guide audience strategy, messaging, and campaign execution to deepen donor engagement and inspire philanthropic support.
The Marketing Manager develops and executes integrated marketing strategies and initiatives that advance organizational priorities, increase constituent engagement and philanthropy, and strengthen WFAA and UW–Madison. Provides strategic guidance to partners and stakeholders, translates business objectives into actionable marketing plans, and oversees complex, high-profile projects. Ensures alignment with organizational goals through effective project management, performance measurement, and continuous optimization. This is a hybrid position that will require you to work weekly in our Madison, WI office location.
Who is WFAA?
The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.
Diversity and Inclusion:
Just as the university community benefits from differing viewpoints, perspectives, and experiences, inclusion and diversity are imperative for the success of our mission. WFAA values people and the differences that they bring to the organization, and creates an environment in which all staff members and constituents feel respected and have opportunities to thrive.
Provides strategic leadership for integrated marketing strategies and campaigns that advance organizational priorities.
- Drives strategic problem-solving by identifying opportunities, anticipating business needs, and guiding solutions from concept through execution.
- Creates comprehensive marketing plans and leads multi-channel campaigns, providing strategic direction for messaging, creative execution, and constituent experiences.
- Develops and delivers recommendations, plans, and performance insights to leadership and key stakeholders to inform decision-making and future strategy.
- Shares expertise and supports marketing team members while fostering continuous improvement and knowledge sharing.
Manages cross-functional collaboration, project management, and stakeholder engagement.
- Leads cross-functional teams and stakeholder partnerships to deliver marketing initiatives that align with organizational priorities and business objectives.
- Develops and oversees marketing plans, project briefs, timelines, and workflows to ensure clear direction, accountability, and successful execution.
- Manages a high-volume portfolio of projects, balancing priorities and deadlines while maintaining quality and efficiency.
- Establishes and optimizes project management processes and tools to support effective collaboration, coordination, and consistent delivery of work.
- Proactively identifies risks, dependencies, and project challenges, applying problem-solving skills to implement solutions and minimize downstream impacts.
Uses data and performance insights to inform marketing strategy and optimization.
- Collects and analyzes qualitative and quantitative data from multiple sources into strategic business recommendations.
- Identifies audience behaviors and segment-level patterns to inform strategic decision-making.
- Establishes, monitors, and reports on key performance indicators to measure effectiveness and guide optimization efforts.
- Uses reporting, A/B testing, and journey analysis to develop recommendations that improve marketing performance.
- Coordinates the flow of data, insights, and reporting between internal teams and external partners.
Required Qualifications:
- Bachelor’s degree or equivalent experience.
- 5+ years’ experience in Marketing or a related field.
- Superior communication and project management skills
- Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.
Other Qualifications:
- Experience with direct-response marketing.
- Project management software experience.
- CRM software experience; Salesforce preferred.
At WFAA, we are dedicated to creating an inspiring, creative, and respectful work environment for our employees. We offer competitive pay and an outstanding benefits program, including a generous 10% 401k contribution after just one year of service! Join us and be part of a team that values your growth and well-being. Click here to learn more about our employee benefits!
The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.
Wisconsin Foundation and Alumni Association
Marketing Manager
Madison, Wisconsin
Added 2d ago201-500 employees
Job functions:
Hybrid
Bachelor's degree
Job Description
Overview:
The Marketing Manager develops and executes integrated marketing strategies and initiatives that advance organizational priorities, increase constituent engagement and philanthropy, and strengthen WFAA and UW–Madison. Provides strategic guidance to partners and stakeholders, translates business objectives into actionable marketing plans, and oversees complex, high-profile projects. Ensures alignment with organizational goals through effective project management, performance measurement, and continuous optimization. This is a hybrid position that will require you to work weekly in our Madison, WI office location.
Who is WFAA?
The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.
Diversity and Inclusion:
Essential Functions:
At WFAA, we are dedicated to creating an inspiring, creative, and respectful work environment for our employees. We offer competitive pay and an outstanding benefits program, including a generous 10% 401k contribution after just one year of service! Join us and be part of a team that values your growth and well-being. Click here to learn more about our employee benefits!
The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.
The Wisconsin Foundation and Alumni Association (WFAA) is seeking a strategic, results-driven Marketing Manager to partner with fundraising and stewardship teams to identify, prioritize, and execute high-impact marketing initiatives. The ideal candidate brings experience in account-based marketing, lead generation and nurturing, stakeholder-centered communications, and developing donor cultivation materials, along with the ability to turn complex fundraising opportunities into focused, compelling strategies. Working alongside dedicated communications strategists and creative professionals, this role will guide audience strategy, messaging, and campaign execution to deepen donor engagement and inspire philanthropic support.
The Marketing Manager develops and executes integrated marketing strategies and initiatives that advance organizational priorities, increase constituent engagement and philanthropy, and strengthen WFAA and UW–Madison. Provides strategic guidance to partners and stakeholders, translates business objectives into actionable marketing plans, and oversees complex, high-profile projects. Ensures alignment with organizational goals through effective project management, performance measurement, and continuous optimization. This is a hybrid position that will require you to work weekly in our Madison, WI office location.
Who is WFAA?
The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.
Diversity and Inclusion:
Just as the university community benefits from differing viewpoints, perspectives, and experiences, inclusion and diversity are imperative for the success of our mission. WFAA values people and the differences that they bring to the organization, and creates an environment in which all staff members and constituents feel respected and have opportunities to thrive.
Provides strategic leadership for integrated marketing strategies and campaigns that advance organizational priorities.
- Drives strategic problem-solving by identifying opportunities, anticipating business needs, and guiding solutions from concept through execution.
- Creates comprehensive marketing plans and leads multi-channel campaigns, providing strategic direction for messaging, creative execution, and constituent experiences.
- Develops and delivers recommendations, plans, and performance insights to leadership and key stakeholders to inform decision-making and future strategy.
- Shares expertise and supports marketing team members while fostering continuous improvement and knowledge sharing.
Manages cross-functional collaboration, project management, and stakeholder engagement.
- Leads cross-functional teams and stakeholder partnerships to deliver marketing initiatives that align with organizational priorities and business objectives.
- Develops and oversees marketing plans, project briefs, timelines, and workflows to ensure clear direction, accountability, and successful execution.
- Manages a high-volume portfolio of projects, balancing priorities and deadlines while maintaining quality and efficiency.
- Establishes and optimizes project management processes and tools to support effective collaboration, coordination, and consistent delivery of work.
- Proactively identifies risks, dependencies, and project challenges, applying problem-solving skills to implement solutions and minimize downstream impacts.
Uses data and performance insights to inform marketing strategy and optimization.
- Collects and analyzes qualitative and quantitative data from multiple sources into strategic business recommendations.
- Identifies audience behaviors and segment-level patterns to inform strategic decision-making.
- Establishes, monitors, and reports on key performance indicators to measure effectiveness and guide optimization efforts.
- Uses reporting, A/B testing, and journey analysis to develop recommendations that improve marketing performance.
- Coordinates the flow of data, insights, and reporting between internal teams and external partners.
Required Qualifications:
- Bachelor’s degree or equivalent experience.
- 5+ years’ experience in Marketing or a related field.
- Superior communication and project management skills
- Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.
Other Qualifications:
- Experience with direct-response marketing.
- Project management software experience.
- CRM software experience; Salesforce preferred.
At WFAA, we are dedicated to creating an inspiring, creative, and respectful work environment for our employees. We offer competitive pay and an outstanding benefits program, including a generous 10% 401k contribution after just one year of service! Join us and be part of a team that values your growth and well-being. Click here to learn more about our employee benefits!
The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.
See All 47 Marketing Jobs in Madison
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Find Marketing JobsMarketing Job Market in Madison
Who's Hiring
- Abbott13
- University of Wisconsin–Madison9
- Girl Scouts of Wisconsin - Badgerland9G
- EnsoData4
- Westphal and Company4W
Marketing Jobs in Madison: Frequently Asked Questions
How do I get a marketing job in Madison?
The strongest entry points in Madison are its large healthcare systems, university-affiliated organizations, and the tech and SaaS companies clustered in University Research Park and along East Washington Avenue. Candidates who can demonstrate digital marketing skills, content strategy, or marketing analytics tend to stand out. Targeting employers in those corridors and tailoring applications to their sector gives you the clearest edge in this market.
Which companies hire marketings in Madison?
Employers hiring marketings in Madison right now include Abbott, University of Wisconsin–Madison, and Girl Scouts of Wisconsin - Badgerland, based on current listings on Migrate Mate as of November 2026. Madison's hiring base is a mix of large institutions like UW Health and the University of Wisconsin-Madison alongside fast-growing tech and consumer brands that need marketers at multiple levels.
Are there remote marketing jobs in Madison?
Yes, marketing is one of the more remote-friendly fields given how much of the work involves digital tools, content creation, and analytics that travel well outside an office. About 100% of marketing openings tied to Madison are remote or hybrid as of November 2026, with the highest remote share in digital, content, and performance marketing roles. Brand and event-facing roles still tend to require in-person presence.
How can I get a marketing job in Madison with little or no experience?
The most realistic entry path in Madison is through the university ecosystem, whether through UW-Madison's marketing and communications departments, student-run agencies, or nonprofit organizations near campus that hire junior coordinators. Local startups in University Research Park regularly bring on entry-level marketers for content and social roles. Building a portfolio with real project work, even from freelance or volunteer campaigns, makes a concrete difference when applying to Madison employers.
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See All 47 Marketing Jobs in Madison
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