Marketing Manager Jobs in Wisconsin
Marketing Manager jobs in Wisconsin are actively posted across consumer goods, healthcare, financial services, and manufacturing sectors, with demand at levels from entry-level marketing coordinator to senior brand director. Milwaukee, Madison, and Green Bay anchor the majority of openings, and established employers like Kohl's, American Family Insurance, and SC Johnson maintain ongoing marketing manager hiring in the state. Digital marketing, product marketing, and content strategy are the most consistently sought-after specialties in Wisconsin listings. Find a role that fits below and apply directly.
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The Marketing Manager develops and executes integrated marketing strategies and initiatives that advance organizational priorities, increase constituent engagement and philanthropy, and strengthen WFAA and UW–Madison. Provides strategic guidance to partners and stakeholders, translates business objectives into actionable marketing plans, and oversees complex, high-profile projects. Ensures alignment with organizational goals through effective project management, performance measurement, and continuous optimization. This is a hybrid position that will require you to work weekly in our Madison, WI office location.
Who is WFAA?
The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.
Diversity and Inclusion:
- Drives strategic problem-solving by identifying opportunities, anticipating business needs, and guiding solutions from concept through execution.
- Creates comprehensive marketing plans and leads multi-channel campaigns, providing strategic direction for messaging, creative execution, and constituent experiences.
- Develops and delivers recommendations, plans, and performance insights to leadership and key stakeholders to inform decision-making and future strategy.
- Shares expertise and supports marketing team members while fostering continuous improvement and knowledge sharing.
- Leads cross-functional teams and stakeholder partnerships to deliver marketing initiatives that align with organizational priorities and business objectives.
- Develops and oversees marketing plans, project briefs, timelines, and workflows to ensure clear direction, accountability, and successful execution.
- Manages a high-volume portfolio of projects, balancing priorities and deadlines while maintaining quality and efficiency.
- Establishes and optimizes project management processes and tools to support effective collaboration, coordination, and consistent delivery of work.
- Proactively identifies risks, dependencies, and project challenges, applying problem-solving skills to implement solutions and minimize downstream impacts.
- Collects and analyzes qualitative and quantitative data from multiple sources into strategic business recommendations.
- Identifies audience behaviors and segment-level patterns to inform strategic decision-making.
- Establishes, monitors, and reports on key performance indicators to measure effectiveness and guide optimization efforts.
- Uses reporting, A/B testing, and journey analysis to develop recommendations that improve marketing performance.
- Coordinates the flow of data, insights, and reporting between internal teams and external partners.
- Bachelor’s degree or equivalent experience.
- 5+ years’ experience in Marketing or a related field.
- Superior communication and project management skills
- Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.
- Experience with direct-response marketing.
- Project management software experience.
- CRM software experience; Salesforce preferred.
At WFAA, we are dedicated to creating an inspiring, creative, and respectful work environment for our employees. We offer competitive pay and an outstanding benefits program, including a generous 10% 401k contribution after just one year of service! Join us and be part of a team that values your growth and well-being. Click here to learn more about our employee benefits!
The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.
The Marketing Manager develops and executes integrated marketing strategies and initiatives that advance organizational priorities, increase constituent engagement and philanthropy, and strengthen WFAA and UW–Madison. Provides strategic guidance to partners and stakeholders, translates business objectives into actionable marketing plans, and oversees complex, high-profile projects. Ensures alignment with organizational goals through effective project management, performance measurement, and continuous optimization. This is a hybrid position that will require you to work weekly in our Madison, WI office location.
Who is WFAA?
The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.
Diversity and Inclusion:
- Drives strategic problem-solving by identifying opportunities, anticipating business needs, and guiding solutions from concept through execution.
- Creates comprehensive marketing plans and leads multi-channel campaigns, providing strategic direction for messaging, creative execution, and constituent experiences.
- Develops and delivers recommendations, plans, and performance insights to leadership and key stakeholders to inform decision-making and future strategy.
- Shares expertise and supports marketing team members while fostering continuous improvement and knowledge sharing.
- Leads cross-functional teams and stakeholder partnerships to deliver marketing initiatives that align with organizational priorities and business objectives.
- Develops and oversees marketing plans, project briefs, timelines, and workflows to ensure clear direction, accountability, and successful execution.
- Manages a high-volume portfolio of projects, balancing priorities and deadlines while maintaining quality and efficiency.
- Establishes and optimizes project management processes and tools to support effective collaboration, coordination, and consistent delivery of work.
- Proactively identifies risks, dependencies, and project challenges, applying problem-solving skills to implement solutions and minimize downstream impacts.
- Collects and analyzes qualitative and quantitative data from multiple sources into strategic business recommendations.
- Identifies audience behaviors and segment-level patterns to inform strategic decision-making.
- Establishes, monitors, and reports on key performance indicators to measure effectiveness and guide optimization efforts.
- Uses reporting, A/B testing, and journey analysis to develop recommendations that improve marketing performance.
- Coordinates the flow of data, insights, and reporting between internal teams and external partners.
- Bachelor’s degree or equivalent experience.
- 5+ years’ experience in Marketing or a related field.
- Superior communication and project management skills
- Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.
- Experience with direct-response marketing.
- Project management software experience.
- CRM software experience; Salesforce preferred.
At WFAA, we are dedicated to creating an inspiring, creative, and respectful work environment for our employees. We offer competitive pay and an outstanding benefits program, including a generous 10% 401k contribution after just one year of service! Join us and be part of a team that values your growth and well-being. Click here to learn more about our employee benefits!
The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.
See All 51 Marketing Manager Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
Find Marketing Manager JobsMarketing Manager Jobs by City in Wisconsin
Where Wisconsin roles are concentrated, by current openings.
Marketing Manager Job Market in Wisconsin
A snapshot from current Wisconsin openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Medical Devices
What Wisconsin Employers Look For
The qualifications that appear most often in marketing manager jobs across Wisconsin.
- Bachelor's degree in marketing, communications, business, or a closely related field
- Three or more years of experience managing marketing campaigns or a marketing team
- Demonstrated experience with digital marketing platforms including paid search, SEO, and social media
- Ability to develop and manage marketing budgets and measure campaign performance against KPIs
- Proficiency with marketing automation tools such as HubSpot, Marketo, or Salesforce Marketing Cloud
- Strong written and verbal communication skills for cross-functional collaboration with sales and product teams
Marketing Manager Jobs in Wisconsin: Frequently Asked Questions
How do you become a marketing manager in Wisconsin?
Marketing managers in Wisconsin are not required to hold a state-issued license or sit for a state exam. The standard path is a bachelor's degree in marketing, communications, or business administration, followed by several years of progressively responsible marketing roles. Many Wisconsin employers, particularly in manufacturing and financial services, favor candidates who have built experience across both traditional and digital channels before stepping into a management seat.
How much do marketing managers make in Wisconsin?
Marketing managers in Wisconsin earn a median of about $133,600 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $83,990 for the lowest 10% to over $211,990 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing managers in Wisconsin?
Wisconsin marketing manager roles are posted by Delavan Holdings, Abbott, and Milwaukee Tool and others right now, based on current listings on Migrate Mate as of November 2026. Wisconsin's mix of Fortune 500 headquarters, regional insurance carriers, and consumer brands means marketing manager openings appear across a wide range of industries and company sizes throughout the state.
Which Wisconsin cities have the most marketing manager jobs?
Milwaukee, Madison, and Middleton have the highest concentration of marketing manager openings in Wisconsin. Milwaukee leads because it is home to major corporate headquarters and a dense cluster of financial, retail, and healthcare employers, while Madison's openings are driven by the university ecosystem, state government agencies, and a growing technology sector. Smaller markets on the list typically reflect the presence of one or two anchor employers or regional office hubs.
Are there remote marketing manager jobs in Wisconsin?
Yes, and more than most fields. About 85% of marketing manager openings tied to Wisconsin are remote or hybrid as of November 2026, reflecting how much of the work centers on strategy, content creation, and digital campaign management that can be done off-site. Roles with the heaviest remote availability tend to be in content marketing, digital marketing, and brand strategy, while positions tied to in-store retail or event marketing remain more on-site.
How can I get hired as a marketing manager in Wisconsin with little or no experience?
The most realistic entry path is a marketing coordinator or marketing specialist role at a Wisconsin employer, then advancing internally into management. Large Wisconsin-based consumer brands and insurance companies frequently hire new graduates into coordinator roles and promote from within. Building a portfolio of measurable campaign results, earning a Google Analytics or HubSpot certification, and targeting associate marketing programs at regional healthcare systems or Madison-area tech firms can accelerate the transition into a manager title.
Where can I find and apply to marketing manager jobs in Wisconsin?
You can find and apply to marketing manager jobs in Wisconsin on Migrate Mate, which lists current Wisconsin openings across industries and metro areas. Find roles that fit your experience and specialization and apply directly. No sign-up is required to search available positions.
See All 51 Marketing Manager Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
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