Regional Sales Manager Jobs in Wisconsin

Regional Sales Executive – Metal Fabrication Equipment

Territory-Based | Full-Time | Hybrid

Location: Milwaukee, WI, USA

Base Salary: $80,000–$120,000+

Mac-Tech is a leading distributor of metal fabrication equipment and manufacturing solutions, including lasers, press brakes, folders, roofing equipment, used machinery, and related technologies.

We're looking for a Regional Sales Executive who enjoys creating opportunities, building customer relationships, and closing complex equipment sales. This is a true hunter role focused on growing an assigned territory through prospecting, technical selling, demonstrations, and persistence.

If you're energized by opening new doors, owning your territory, asking for the business, and earning more through your performance, you'll thrive here.

What You'll Do

As our Regional Sales Executive, you'll be responsible for developing new business and growing customer relationships throughout your assigned territory.

Your responsibilities will include:

• Prospecting and developing new industrial and manufacturing customers through cold calls, networking, LinkedIn, referrals, and in-person visits.
• Building relationships with business owners, C-level leaders, and key decision-makers.
• Conducting discovery meetings to understand customer operations, challenges, and equipment needs.
• Presenting and demonstrating Mac-Tech's metal fabrication equipment and manufacturing solutions.
• Managing opportunities through a typical 3–6 month sales cycle, from initial conversation through proposal and close.
• Maintaining accurate CRM records, pipeline activity, forecasts, and follow-up.
• Developing existing customer accounts and identifying additional equipment and used-equipment opportunities.
• Owning the sales process and closing business directly with the customer.

What Success Looks Like

Successful Regional Sales Executives at Mac-Tech:

• Consistently create new business opportunities through proactive prospecting.
• Work toward a $1.5M annual gross profit target at full performance.
• Complete 20–30 prospecting calls per day.
• Generate 5 new projects per week.
• Conduct 5 product demonstrations per week.
• Add 25 new contacts to the CRM per week.
• Maintain disciplined pipeline management and accurate CRM records.
• Build profitable customer relationships within a 30–40% gross margin environment.

What We're Looking For

We're looking for someone who:

• Has at least 3 years of outside B2B sales experience.
• Has a proven track record of prospecting and generating new business.
• Is comfortable making cold calls and creating opportunities from scratch.
• Wants to own the close and ask for the business.
• Is confident, personable, and able to read the room with customers.
• Is comfortable working independently and taking ownership of a territory.
• Is technologically savvy and comfortable using CRM, digital sales tools, and AI.
• Communicates professionally and confidently with business owners and executives.
• Has a valid driver's license and is willing to travel throughout the assigned territory.

Preferred qualifications include manufacturing, machinery, metal fabrication, or capital equipment sales experience and experience selling technical products that require demonstrations.

Our Culture

Mac-Tech is a high-performance, entrepreneurial, and data-driven organization focused on helping manufacturers improve productivity and profitability.

Our three core values are:

• High Performance
• Authenticity
• Enthusiasm

We're looking for someone who takes ownership, embraces coaching, uses data and technology to improve performance, and brings energy and authenticity to customer relationships.

Compensation & Benefits

• Base Salary: $80,000–$120,000+, based on experience and candidate quality.
• Ramp Draw: $2,800 per month for up to 12 months.
• Commission: Based on gross profit.
• Uncapped Commission: Top performers have the opportunity to earn $250,000–$300,000+ annually.
• Mileage Reimbursement or Vehicle Support for territory travel.

Benefits include:

• Health, dental, and vision insurance
• 401(k) with employer match
• Paid time off and holidays
• Company-provided technology
• Sales and territory travel support

Is This the Right Opportunity for You?

You'll enjoy this role if you like creating opportunities instead of waiting for leads, competing to win, building relationships, and owning the close. You'll fit well at Mac-Tech if you're comfortable with cold calling, enjoy working with technology, use data to drive your decisions, and are motivated by the opportunity to significantly increase your earnings through performance.

If that sounds like you, we'd love to hear from you.

Join Mac-Tech and build your territory, grow your customers, and earn what your performance is worth.

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Tuition reimbursement

Application Question(s):

• Do you have at least 3 years of outside B2B sales experience?
• Are you comfortable with cold calling and creating your own opportunities?
• Are you comfortable using CRM, digital sales tools, and AI technology?
• Are you comfortable with a commission-driven compensation plan and frequent territory travel?

Work Location: Hybrid remote in Milwaukee, WI 53207