Marketing Jobs in Wisconsin
Marketing jobs in Wisconsin are in steady demand, with openings concentrated in consumer goods, healthcare, financial services, and manufacturing sectors that anchor the state's economy. Milwaukee, Madison, and Green Bay account for the largest share of hiring, with established employers such as Kohl's, Northwestern Mutual, and the University of Wisconsin System regularly seeking marketers across seniority levels from coordinator to director. Digital marketing, content strategy, and brand management are the most requested specialties in Wisconsin listings right now. Scan the live roles below and apply to whichever ones fit.
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The Marketing Manager develops and executes integrated marketing strategies and initiatives that advance organizational priorities, increase constituent engagement and philanthropy, and strengthen WFAA and UW–Madison. Provides strategic guidance to partners and stakeholders, translates business objectives into actionable marketing plans, and oversees complex, high-profile projects. Ensures alignment with organizational goals through effective project management, performance measurement, and continuous optimization. This is a hybrid position that will require you to work weekly in our Madison, WI office location.
Who is WFAA?
The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.
Diversity and Inclusion:
- Drives strategic problem-solving by identifying opportunities, anticipating business needs, and guiding solutions from concept through execution.
- Creates comprehensive marketing plans and leads multi-channel campaigns, providing strategic direction for messaging, creative execution, and constituent experiences.
- Develops and delivers recommendations, plans, and performance insights to leadership and key stakeholders to inform decision-making and future strategy.
- Shares expertise and supports marketing team members while fostering continuous improvement and knowledge sharing.
- Leads cross-functional teams and stakeholder partnerships to deliver marketing initiatives that align with organizational priorities and business objectives.
- Develops and oversees marketing plans, project briefs, timelines, and workflows to ensure clear direction, accountability, and successful execution.
- Manages a high-volume portfolio of projects, balancing priorities and deadlines while maintaining quality and efficiency.
- Establishes and optimizes project management processes and tools to support effective collaboration, coordination, and consistent delivery of work.
- Proactively identifies risks, dependencies, and project challenges, applying problem-solving skills to implement solutions and minimize downstream impacts.
- Collects and analyzes qualitative and quantitative data from multiple sources into strategic business recommendations.
- Identifies audience behaviors and segment-level patterns to inform strategic decision-making.
- Establishes, monitors, and reports on key performance indicators to measure effectiveness and guide optimization efforts.
- Uses reporting, A/B testing, and journey analysis to develop recommendations that improve marketing performance.
- Coordinates the flow of data, insights, and reporting between internal teams and external partners.
- Bachelor’s degree or equivalent experience.
- 5+ years’ experience in Marketing or a related field.
- Superior communication and project management skills
- Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.
- Experience with direct-response marketing.
- Project management software experience.
- CRM software experience; Salesforce preferred.
At WFAA, we are dedicated to creating an inspiring, creative, and respectful work environment for our employees. We offer competitive pay and an outstanding benefits program, including a generous 10% 401k contribution after just one year of service! Join us and be part of a team that values your growth and well-being. Click here to learn more about our employee benefits!
The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.
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Find Marketing JobsMarketing Jobs by City in Wisconsin
Where Wisconsin roles are concentrated, by current openings.
Marketing Job Market in Wisconsin
A snapshot from current Wisconsin openings, updated as new roles post.
Who's Hiring


Top Industries Hiring
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What Wisconsin Employers Look For
The qualifications that appear most often in marketing jobs across Wisconsin.
- Bachelor's degree in marketing, communications, business, or a closely related field
- Demonstrated experience with digital marketing platforms such as Google Ads or Meta Business Suite
- Proficiency in marketing analytics tools including Google Analytics or HubSpot
- Strong written communication skills for campaigns, content, and internal stakeholder reporting
- Experience managing or coordinating multi-channel campaigns from planning through execution
- Familiarity with CRM platforms such as Salesforce or Microsoft Dynamics
Marketing Jobs in Wisconsin: Frequently Asked Questions
How do you become a marketing in Wisconsin?
Marketing roles in Wisconsin do not require a state-issued license or registration. Most employers expect a bachelor's degree in marketing, communications, advertising, or business administration. Building a portfolio of campaign work, earning platform certifications such as Google Analytics or HubSpot, and gaining experience through internships at Wisconsin agencies or corporate marketing departments are the most reliable paths into the field.
Which companies hire marketings in Wisconsin?
Employers hiring marketings in Wisconsin right now include Abbott, University of Wisconsin–Madison, and Girl Scouts of Wisconsin - Badgerland, based on current listings on Migrate Mate as of November 2026. Wisconsin's concentration of consumer-facing corporations, regional healthcare networks, and financial institutions means consistent demand across both large corporate marketing teams and in-house agency roles.
Which Wisconsin cities have the most marketing jobs?
Madison, Milwaukee, and Oshkosh have the most marketing openings in Wisconsin. Milwaukee leads because it hosts the corporate headquarters of major retailers, insurers, and manufacturers that run large in-house marketing teams, while Madison's university presence and growing tech and health sectors drive demand there, and Green Bay's mix of regional employers and sports-affiliated brands rounds out the top markets.
Are there remote marketing jobs in Wisconsin?
Yes, and more than most fields. About 63% of marketing openings tied to Wisconsin are remote or hybrid as of November 2026, reflecting how much of the work centers on digital channels, content creation, and analytics rather than physical presence. Roles in digital marketing, SEO, email, and social media management are the most consistently listed as fully remote.
How can I get hired as a marketing in Wisconsin with little or no experience?
The most realistic entry path is a marketing coordinator or marketing associate role at a mid-size Wisconsin company or regional agency, where generalist exposure replaces deep specialization. Large Wisconsin employers such as Kohl's and Northwestern Mutual run rotational and entry-level marketing programs for new graduates. A portfolio with even one or two real campaign examples, a HubSpot or Google Analytics certification, and internship experience at a Milwaukee or Madison agency will set a candidate apart from applicants with coursework alone.
Where can I find and apply to marketing jobs in Wisconsin?
You can find and apply to marketing jobs in Wisconsin on Migrate Mate, which lists current Wisconsin openings updated regularly. Search the listings to find roles that match your experience level and specialization, then apply directly to the ones that fit.
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