Marketing Operations Manager Jobs in Kentucky

About Thrive By 5 Louisville

Thrive by 5 Louisville was born from a simple yet urgent promise: to change Louisville’s trajectory by investing in strong starts for our city’s children. Sparked by Mayor Craig Greenberg, backed by Louisville Metro Council, and shaped by early childhood experts, Thrive by 5 began with three foundational commitments: build capacity by growing and supporting the early childhood workforce, raise quality by investing in early learning providers, and expand access by helping families afford care. These priorities are grounded in data, Louisville realities, and the conviction that every child deserves more than care; they deserve opportunity.

Role Description

Provides support to the pilot program sites and is responsible for assisting with the development and execution of programs to increase quality initiatives, training and coaching.

Reports to: Executive Director

Functions and Responsibilities

The Marketing & Communications Manager leads the development and execution of strategic communications that elevate Thrive By 5 Louisville’s mission, engage stakeholders, and expand community awareness. This role is responsible for managing brand identity, storytelling, media relations, digital presence, and public engagement efforts.

The ideal candidate is a creative and strategic communicator who is passionate about early childhood development and equity, with a strong ability to translate complex initiatives into compelling, accessible messaging.

Strategy & Planning

· In conjunction with a contracted firm, create and implement a comprehensive marketing and communications strategy aligned with organizational goals

· Identify target audiences and tailor messaging to stakeholders, including families, funders, policymakers, and community partners

· Track and report on communications performance using data and analytics

· Management and collaboration with marketing & communications vendors

· Create and manage key performance indicators to amplify growth and brand recognition

Content Development & Storytelling

· Create compelling content across platforms (website, newsletters, social media, reports, press materials)

· Capture and share stories that highlight impact, partnerships, and community voices

· Maintain consistent brand messaging and visual identity

· Identify storytelling opportunities to highlight across all media platforms

· Create collateral materials to achieve organizational goals and community need

· Create and implement regularly occurring external communications (e-newsletter) to target audiences

· Provide graphic design and video editing for a wide range of strategic projects

Digital & Social Media

· Manage Thrive By 5 Louisville’s digital presence, including website updates and social media channels

· Achieve goals to reach target audiences through social media targeting

· Develop and execute paid social media campaigns to increase engagement and reach

· Monitor trends and adapt strategies to maximize visibility

· Create and edit short videos to highlight strategic organizational initiatives

· Manage and report detailed analytics related to external traditional and social media initiatives

· Manage TB5L website content, updates align external presence with internal goals

Stakeholder Engagement

· Support communications for partnerships, events, and community initiatives

· Collaborate with internal teams and external stakeholders to align messaging

· Assist in developing materials for funders and community reports, including annual reports

· Create and execute regular stakeholder newsletters on monthly basis

· Identify key trusted partners to create opportunities to share the mission of Thrive

Brand Management

· Ensure consistent use of Thrive By 5 Louisville’s brand across all materials

· Develop templates and guidelines for internal and external communications

· Align brand expansion and management strategies with emerging technologies

Required Qualifications

• Bachelor’s degree in communications, marketing, public relations, or related field
• 3–5+ years of experience in marketing, communications and public relations
• Excellent writing, editing, and storytelling skills
• Experience managing social media platforms and digital campaigns
• Strong organizational skills, time management and ability to manage multiple projects
• Experience working in nonprofit, education, or community-focused organizations
• Knowledge of early childhood education or family support systems
• Familiarity with CRM, email marketing tools, and analytics platforms
• Strategic thinking and creativity
• Cultural competence and commitment to equity
• Attention to detail and brand consistency
• Ability to work independently and as part of a team
• Experience supporting community-based providers or partner organizations preferred
• Ability to manage multiple projects and priorities simultaneously.
• High-level competency with Microsoft Office programs (Excel, Word, PowerPoint, Outlook), graphic/multimedia design programs and digital media platforms.
• Strong verbal, written, and interpersonal communication skills.
• Willingness to learn, adapt to new systems and processes, and work independently when needed.
• Strong customer-service orientation and relationship-building skills.
• Passion for the Thrive by 5 Louisville mission of expanding access to high-quality early childhood education.
• Ability to work collaboratively with diverse teams and community partners.

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person