Marketing Planner Jobs
Marketing Planner jobs are open across consumer goods, retail, healthcare, financial services, and agencies, from entry-level to senior and campaign lead, with specializations in integrated planning, content calendars, and media coordination. Find a role that fits below and apply directly.
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Job Summary
Marketing & Content Planner – KnitPalAbout KnitPal
KnitPal is a U.S.-based yarn and crafting brand serving knitting and crochet enthusiasts. We are seeking a creative, organized, and proactive marketing specialist to plan and coordinate our email newsletters, social media content, and promotional campaigns.
Commitment: Approximately 20 hours per month, remote and flexible.
Key Responsibilities
- Email Marketing: Plan newsletters, develop engaging content, and recommend strategies to improve engagement, conversions, and revenue.
- Social Media Planning: Develop content calendars for Instagram, Facebook, Pinterest, TikTok, and YouTube.
- Content Creation & Video Editing: Create engaging social media content, edit short-form videos, and use creative and AI-assisted tools to improve content quality and efficiency.
- Campaign Planning: Coordinate seasonal promotions, product launches, giveaways, and community engagement initiatives.
- Content Strategy: Identify crafting trends, customer interests, and opportunities to showcase products and inspire our audience.
- Performance Improvement: Review email and social media performance, identify what works, and recommend improvements.
- Content Coordination: Work with our team to organize photography, videos, product information, and other creative assets.
Qualifications
- Must be an active knitter or crocheter who is actively involved in the knitting or crochet community.
- Proven experience in email marketing and social media content planning for B2C eCommerce brands.
- Experience creating and editing short-form videos using tools such as CapCut, Canva, or similar platforms.
- Experience with Shopify and Klaviyo preferred.
- Strong copywriting, content planning, and organizational skills.
- Understanding of audience segmentation, engagement, conversion, and revenue growth.
- Ability to independently develop marketing ideas and execute them.
How to Apply
Please share:
- Your knitting or crochet experience and how you participate in the crafting community.
- Examples of newsletters, social media content, and videos you have created.
- Your experience planning marketing campaigns for B2C eCommerce brands.
- Your availability and expected hourly rate.
Contact: Casey at hello@knitpal.com
We value creativity, initiative, accountability, and the ability to turn marketing ideas into actionable campaigns that support business growth.
Pay: $20.00 - $25.00 per hour
Expected hours: 5.0 per week
Benefits:
- Flexible schedule
Work Location: Remote
Marketing Planner Jobs by Experience Level
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Who's Hiring
Top Industries Hiring
- Retail
What Employers Look For
The qualifications that appear most often in marketing planner jobs.
- Bachelor's degree in marketing, communications, or a related field
- Experience building and managing integrated campaign calendars across multiple channels
- Proficiency in project management tools such as Asana, Monday, or Smartsheet
- Strong skills in Microsoft Excel or Google Sheets for budget and timeline tracking
- Ability to collaborate with creative, media, and digital teams to deliver campaigns on schedule
- Familiarity with marketing analytics platforms to measure and report on campaign performance
Tips for Your Marketing Planner Job Search
Tailor your resume to campaign metrics
Marketing planners are hired on their ability to move campaigns from brief to execution on time and on budget. Swap vague action verbs for concrete outcomes: planned campaigns, hit launch dates, managed budget lines, and hit defined KPIs.
Show your planning tools fluency
Employers expect fluency in project management and content calendar tools. If you've used Asana, Monday, Smartsheet, or similar platforms to coordinate cross-functional launches, name the tool and the team size you coordinated with.
Apply early to roles that fit
Migrate Mate lists marketing planner openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target job titles that map to your specialty
The role gets posted as campaign planner, content planner, integrated marketing planner, and brand planner depending on the team. Search each variation so you don't miss openings that match your background but use different title conventions.
Prep a portfolio of planning artifacts
Bring a sample campaign calendar, brief template, or media plan you've built, even if it's from a class project or freelance engagement. Interviewers for planning roles want to see how you structure a plan, not just hear that you've done it.
Negotiate scope alongside salary
When you receive an offer, clarify the number of campaigns per quarter, the channels you own, and cross-functional team access before you sign. Planning roles vary widely in scope, and misaligned expectations surface fast once you're in the role.
Marketing Planner Jobs: Frequently Asked Questions
Which companies are hiring the most marketing planners?
Informa, KnitPal, and Bass Pro Shops are hiring the most marketing planners right now, with openings concentrated in Texas, Kansas, and Florida, based on current listings on Migrate Mate as of November 2026. Demand tends to be highest at consumer goods companies, regional healthcare systems, and full-service agencies managing multi-channel campaigns.
How many marketing planner jobs are remote?
About 67% of marketing planner openings are fully remote or hybrid as of November 2026, reflecting broader trends in marketing team flexibility. Content planning and campaign calendar roles tend to skew more remote, while integrated planning roles that require close coordination with in-house creative or media teams are more likely to require on-site or hybrid schedules.
How do you become a marketing planner?
Start with a degree in marketing, communications, or business, then build hands-on experience coordinating campaigns in an entry-level marketing coordinator or assistant role. Learn at least one project management tool and one analytics platform. Build a portfolio of planning documents, including briefs, campaign calendars, and post-campaign reports, that shows how you move a campaign from concept to execution.
Can you get hired as a marketing planner without much experience?
Yes, but you need to close the experience gap with concrete planning artifacts. Coursework projects, freelance campaign work, volunteer marketing for a nonprofit, or a college club leadership role can all demonstrate planning skills. Emphasize your ability to manage timelines, coordinate with multiple stakeholders, and deliver against a brief, since those are the core competencies employers screen for even at the entry level.
What does the marketing planner interview process look like?
Most marketing planner interview processes include an initial phone or video screen with a recruiter, followed by a panel interview with the hiring manager and one or two cross-functional team members. Many employers also include a skills exercise, often a sample campaign brief or planning document you complete ahead of the final round. The final conversation typically focuses on how you manage competing priorities, stakeholder communication, and campaign timelines.
Where can I find and apply to marketing planner jobs?
You can find and apply to marketing planner jobs on Migrate Mate, which lists current openings from employers across the United States. Search the listings to find roles that match your experience and specialization, then apply directly to each opening that fits. New positions are added regularly, so checking back frequently gives you the best chance of catching roles early.
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