OPT Email Marketing Manager Jobs
Email Marketing Manager roles sit squarely within specialty occupation territory, making them a strong fit for F-1 OPT work authorization. Most positions require a degree in marketing, communications, or a related field. Your standard OPT period gives you 12 months, and STEM OPT extension may apply if your degree qualifies.
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Get Access To All JobsIf you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 306
Pay Range: $62,100.00 - $93,200.00
Job Description
The Email Marketing Strategist II drives lifecycle engagement and campaign performance by building, executing, and optimizing sophisticated email programs. This role owns communications for assigned audiences, translates performance data into strategic recommendations, and partners with stakeholders to deliver measurable results.
- This is an in-office position working out of our Corporate Head Quarters in Salt Lake City, Utah.
Responsibilities
The responsibilities below represent the role’s primary areas of ownership and may evolve as business needs change.
- Build, deploy, optimize, and report on multiple ongoing and ad hoc email campaigns.
- Advise stakeholders, clarify requirements, and translate business needs into effective campaign strategies.
- Design and maintain advanced Marketo programs, including engagement, trigger-based, multistep, multichannel, and form-driven campaigns.
- Analyze campaign performance and turn data into clear, actionable recommendations.
- Lead A/B and multivariate testing and apply findings to improve engagement and results.
- Own lifecycle communications for assigned audiences and serve as the subject matter expert on their behaviors, preferences, and performance metrics.
- Partner across teams to design and launch new or enhanced campaigns.
- Conduct competitive analyses, quarterly audits, and ongoing operational maintenance.
- Support other related priorities as needed.
Qualifications
Knowledge, Skills, and Abilities
- Clear written and verbal communication, with strong attention to accuracy and presentation.
- Effective prioritization and management of multiple concurrent campaigns.
- Advanced proficiency with Marketo and email automation tools.
- Knowledge of audience segmentation, testing methodologies, and performance analysis.
- Ability to produce accurate, timely campaigns that meet approved requirements and quality standards.
- Ability to improve engagement, conversation, deliverability, and testing outcomes for assigned audiences.
- Ability to build trusted stakeholder relationships supported by clear recommendations, dependable execution, and transparent reporting.
- Confidence in interpreting data and using reporting platforms.
- Ability to work independently and collaborate effectively across teams.
- Proficiency with Microsoft 365+.
- Practical application of artificial intelligence tools in marketing and analytics work.
Education
Bachelor’s degree
Experience
2 years of experience in marketing, communications, or a related field.
Preferred Qualifications
- Marketo certification or extensive hands-on Marketo expertise.
- Familiarity with comparable marketing automation platforms, such as Eloqua, HubSpot, Knak, or Klaviyo.
- Working knowledge of HTML for email development.
- Relevant Adobe Digital Experience certifications.
Experience in lieu of education
Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 306
Pay Range: $62,100.00 - $93,200.00
Job Description
The Email Marketing Strategist II drives lifecycle engagement and campaign performance by building, executing, and optimizing sophisticated email programs. This role owns communications for assigned audiences, translates performance data into strategic recommendations, and partners with stakeholders to deliver measurable results.
- This is an in-office position working out of our Corporate Head Quarters in Salt Lake City, Utah.
Responsibilities
The responsibilities below represent the role’s primary areas of ownership and may evolve as business needs change.
- Build, deploy, optimize, and report on multiple ongoing and ad hoc email campaigns.
- Advise stakeholders, clarify requirements, and translate business needs into effective campaign strategies.
- Design and maintain advanced Marketo programs, including engagement, trigger-based, multistep, multichannel, and form-driven campaigns.
- Analyze campaign performance and turn data into clear, actionable recommendations.
- Lead A/B and multivariate testing and apply findings to improve engagement and results.
- Own lifecycle communications for assigned audiences and serve as the subject matter expert on their behaviors, preferences, and performance metrics.
- Partner across teams to design and launch new or enhanced campaigns.
- Conduct competitive analyses, quarterly audits, and ongoing operational maintenance.
- Support other related priorities as needed.
Qualifications
Knowledge, Skills, and Abilities
- Clear written and verbal communication, with strong attention to accuracy and presentation.
- Effective prioritization and management of multiple concurrent campaigns.
- Advanced proficiency with Marketo and email automation tools.
- Knowledge of audience segmentation, testing methodologies, and performance analysis.
- Ability to produce accurate, timely campaigns that meet approved requirements and quality standards.
- Ability to improve engagement, conversation, deliverability, and testing outcomes for assigned audiences.
- Ability to build trusted stakeholder relationships supported by clear recommendations, dependable execution, and transparent reporting.
- Confidence in interpreting data and using reporting platforms.
- Ability to work independently and collaborate effectively across teams.
- Proficiency with Microsoft 365+.
- Practical application of artificial intelligence tools in marketing and analytics work.
Education
Bachelor’s degree
Experience
2 years of experience in marketing, communications, or a related field.
Preferred Qualifications
- Marketo certification or extensive hands-on Marketo expertise.
- Familiarity with comparable marketing automation platforms, such as Eloqua, HubSpot, Knak, or Klaviyo.
- Working knowledge of HTML for email development.
- Relevant Adobe Digital Experience certifications.
Experience in lieu of education
Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
See all OPT Email Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Email Marketing Manager Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as an Email Marketing Manager
Lead with campaign performance metrics
Hiring managers want numbers. Come ready with open rates, click-through rates, conversion lifts, and revenue attributed to campaigns you managed. Concrete results signal readiness to contribute immediately and shift attention away from visa status concerns.
Demonstrate platform depth, not just breadth
Proficiency in one or two email platforms deeply, such as Klaviyo, HubSpot, or Salesforce Marketing Cloud, is more convincing than surface-level familiarity with five. Certifications from these platforms strengthen your profile and show employers you can own the tool stack.
Target e-commerce and SaaS companies first
These sectors run high-volume email programs and hire email specialists regularly. They also tend to have established HR infrastructure familiar with OPT and H-1B visa sponsorship, making the authorization conversation far smoother than with smaller or less structured employers.
Address OPT proactively and confidently
When asked about authorization, state clearly that you have OPT work authorization and are eligible to start immediately. Framing it as a straightforward administrative step, rather than a complication, reduces employer hesitation before it becomes a barrier.
Build a portfolio of email sequences and A/B tests
Showcase actual campaigns you built, including subject line tests, segmentation logic, and automation flows. A documented portfolio proves strategic thinking beyond execution and positions you as someone who can own a program, not just send newsletters.
Align your degree to the specialty occupation standard
Be prepared to articulate how your marketing or communications degree directly applies to the role. USCIS requires a connection between your field of study and your job duties, so having a clear narrative ready helps employers feel confident sponsoring your visa.
Email Marketing Manager OPT: Frequently Asked Questions
Does an Email Marketing Manager role qualify for F-1 OPT work authorization?
Yes. Email Marketing Manager is widely recognized as a specialty occupation because the role typically requires a bachelor's degree or higher in marketing, communications, business, or a related field. That degree requirement is what makes OPT authorization applicable. You should confirm your specific offer aligns with your degree field before accepting, since USCIS looks at the connection between your education and your job duties when employers later pursue H-1B sponsorship.
Can I work as an Email Marketing Manager on a STEM OPT extension?
It depends on your degree. If you graduated with a STEM-designated degree, such as marketing analytics, data science, or certain information systems programs, you may qualify for a 24-month STEM OPT extension after your initial 12 months. Pure marketing or communications degrees are generally not STEM-designated. Check your degree classification on the official DHS STEM list and confirm with your DSO before counting on the extension.
How do I find Email Marketing Manager jobs that are open to OPT candidates?
Migrate Mate is built specifically for F-1 OPT students and filters roles by visa sponsorship and work authorization compatibility. Searching there gives you a targeted list of Email Marketing Manager openings where employers are already open to OPT candidates, which saves significant time compared to screening generic listings manually.
Will employers sponsor H-1B visas for Email Marketing Managers after OPT?
Many do, particularly at mid-size and enterprise companies with established HR and immigration support. Email marketing roles qualify under the specialty occupation standard, which is the foundation for H-1B eligibility. Your best leverage is demonstrating clear business impact during OPT so sponsorship feels low-risk to the employer. Companies running large lifecycle or e-commerce email programs tend to be the most experienced with the process.
What should I do if an employer says they don't sponsor visas for this role?
Clarify whether they mean they won't sponsor H-1B in the future or whether they're confused about OPT, since OPT does not require employer sponsorship. You're already authorized to work. If they confirm they won't support H-1B down the line and that matters to your long-term plans, it's worth weighing carefully before accepting. Roles at companies with existing immigration programs give you more security beyond your OPT window.