OPT Email Marketing Manager Jobs
Email Marketing Manager roles sit squarely within specialty occupation territory, making them a strong fit for F-1 OPT work authorization. Most positions require a degree in marketing, communications, or a related field. Your standard OPT period gives you 12 months, and STEM OPT extension may apply if your degree qualifies.
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Get Access To All JobsJob Title:
Email Marketing Specialist
Department:
Wexner Center for Arts | Communications and Marketing
The Wexner Center for the Arts is The Ohio State University’s multidisciplinary laboratory for contemporary art and culture from around the world. Through exhibitions, screenings, performances, educational programs, and artist residencies, the Wex serves as a vital forum where artists test ideas and audiences engage with the art and issues of our time.
Working within its Department of Marketing/Communications (M/C), the Email and Digital Marketing Specialist manages the center’s email marketing campaigns and assists with the development of content for wexarts.org and other digital marketing channels. The role’s primary focus is to develop compelling, high-performing email campaigns that generate ticket sales and engage audiences through strategic use of content, audience segmentation and personalization, and customer journeys.
The role works both independently and with the M/C team to strategize, plan, write, edit, and build emails (currently using Wordfly); develop and manage email project schedules; route emails internally and externally for approval; and ensure adherence to Wexner Center brand and editorial guidelines, university standards, and industry best practices. The role monitors and optimizes email performance and prepares reports and dashboards to convey insights on current data. They also stay informed on email marketing trends and industry standards.
The Email and Digital Marketing Specialist works closely with the Editorial Director, Director of Marketing Content, Social Media Manager, Senior Editors, Graphic Designer, and other team members to conceive digital initiatives that capitalize on cross-channel marketing opportunities that expand the center’s reach and reputation both inside and beyond the local market. In partnership with the team, the role helps to update the center’s website, create pages on wexarts.org promoting center events using a Drupal-based CMS, and assist with social media posts as needed.
The role requires excellent communication, organizational, and time-management skills as well as flexibility in adapting to shifting priorities and demands. This is a hybrid role, with a combination of remote and in-office work. Candidate must be able to demonstrate working knowledge of HTML/CSS coding, technical production, and project management as well as familiarity with current accessibility practices.
Position is a member of the American Federation of State, County, & Municipal Employees Local 322, Ohio Council 8, AFL-CIO.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field required.
- 2 to 3 years of related experience required, including: Email marketing, Digital content writing, Copywriting, and Content production.
- Demonstrated working knowledge of HTML and CSS as they relate to marketing emails.
- Experience with: Email campaign development and execution, Marketing automation tools, Audience segmentation, and A/B testing.
- Strong analytical and problem-solving skills.
- Experience with: CRM systems, CMS platforms, Social media platforms and management tools, and Analytics and reporting tools.
- Strong attention to both visual and written detail.
- Knowledge of production processes and quality control.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Ability to work independently and collaboratively in a team environment.
- Strong cross-functional collaboration skills with colleagues from diverse business areas.
Desired Qualifications
- Two to four years of digital content experience preferred.
- Professional experience with contemporary art and/or museum or gallery organizations preferred.
- Experience creating and managing email marketing journeys.
- Experience developing and executing SMS marketing campaigns.
- Strong understanding of online marketing funnels and customer journey strategies.
- Knowledge of how digital channels work together, including: Search Engine Optimization (SEO), Social media marketing, Mobile marketing, and Content marketing.
- Basic knowledge of digital asset production.
- Familiarity with Adobe Creative Suite, particularly Adobe Photoshop.
Additional Information:
- Full-time schedule is 40 hours per week. Must be flexible to work evenings, weekends, and possible holidays as needed.
- Successful completion of background check prior to start date required.
- Position is a member of the American Federation of State, County, & Municipal Employees Local 322, Ohio Council 8, AFL-CIO.
- The target hiring range for this job profile is $24.30 - 30.98. The actual salary paid to an individual will vary based on multiple factors, including but not limited to, education, years of experience, internal equity, etc.
Location:
Wexner Center for the Arts (0386)
Position Type:
Regular
Scheduled Hours:
40
Shift:
First Shift
Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.
Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.
The university is an equal opportunity employer, including veterans and disability.
Job Title:
Email Marketing Specialist
Department:
Wexner Center for Arts | Communications and Marketing
The Wexner Center for the Arts is The Ohio State University’s multidisciplinary laboratory for contemporary art and culture from around the world. Through exhibitions, screenings, performances, educational programs, and artist residencies, the Wex serves as a vital forum where artists test ideas and audiences engage with the art and issues of our time.
Working within its Department of Marketing/Communications (M/C), the Email and Digital Marketing Specialist manages the center’s email marketing campaigns and assists with the development of content for wexarts.org and other digital marketing channels. The role’s primary focus is to develop compelling, high-performing email campaigns that generate ticket sales and engage audiences through strategic use of content, audience segmentation and personalization, and customer journeys.
The role works both independently and with the M/C team to strategize, plan, write, edit, and build emails (currently using Wordfly); develop and manage email project schedules; route emails internally and externally for approval; and ensure adherence to Wexner Center brand and editorial guidelines, university standards, and industry best practices. The role monitors and optimizes email performance and prepares reports and dashboards to convey insights on current data. They also stay informed on email marketing trends and industry standards.
The Email and Digital Marketing Specialist works closely with the Editorial Director, Director of Marketing Content, Social Media Manager, Senior Editors, Graphic Designer, and other team members to conceive digital initiatives that capitalize on cross-channel marketing opportunities that expand the center’s reach and reputation both inside and beyond the local market. In partnership with the team, the role helps to update the center’s website, create pages on wexarts.org promoting center events using a Drupal-based CMS, and assist with social media posts as needed.
The role requires excellent communication, organizational, and time-management skills as well as flexibility in adapting to shifting priorities and demands. This is a hybrid role, with a combination of remote and in-office work. Candidate must be able to demonstrate working knowledge of HTML/CSS coding, technical production, and project management as well as familiarity with current accessibility practices.
Position is a member of the American Federation of State, County, & Municipal Employees Local 322, Ohio Council 8, AFL-CIO.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field required.
- 2 to 3 years of related experience required, including: Email marketing, Digital content writing, Copywriting, and Content production.
- Demonstrated working knowledge of HTML and CSS as they relate to marketing emails.
- Experience with: Email campaign development and execution, Marketing automation tools, Audience segmentation, and A/B testing.
- Strong analytical and problem-solving skills.
- Experience with: CRM systems, CMS platforms, Social media platforms and management tools, and Analytics and reporting tools.
- Strong attention to both visual and written detail.
- Knowledge of production processes and quality control.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Ability to work independently and collaboratively in a team environment.
- Strong cross-functional collaboration skills with colleagues from diverse business areas.
Desired Qualifications
- Two to four years of digital content experience preferred.
- Professional experience with contemporary art and/or museum or gallery organizations preferred.
- Experience creating and managing email marketing journeys.
- Experience developing and executing SMS marketing campaigns.
- Strong understanding of online marketing funnels and customer journey strategies.
- Knowledge of how digital channels work together, including: Search Engine Optimization (SEO), Social media marketing, Mobile marketing, and Content marketing.
- Basic knowledge of digital asset production.
- Familiarity with Adobe Creative Suite, particularly Adobe Photoshop.
Additional Information:
- Full-time schedule is 40 hours per week. Must be flexible to work evenings, weekends, and possible holidays as needed.
- Successful completion of background check prior to start date required.
- Position is a member of the American Federation of State, County, & Municipal Employees Local 322, Ohio Council 8, AFL-CIO.
- The target hiring range for this job profile is $24.30 - 30.98. The actual salary paid to an individual will vary based on multiple factors, including but not limited to, education, years of experience, internal equity, etc.
Location:
Wexner Center for the Arts (0386)
Position Type:
Regular
Scheduled Hours:
40
Shift:
First Shift
Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.
Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.
The university is an equal opportunity employer, including veterans and disability.
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Get Access To All JobsTips for Finding OPT Sponsorship as an Email Marketing Manager
Lead with campaign performance metrics
Hiring managers want numbers. Come ready with open rates, click-through rates, conversion lifts, and revenue attributed to campaigns you managed. Concrete results signal readiness to contribute immediately and shift attention away from visa status concerns.
Demonstrate platform depth, not just breadth
Proficiency in one or two email platforms deeply, such as Klaviyo, HubSpot, or Salesforce Marketing Cloud, is more convincing than surface-level familiarity with five. Certifications from these platforms strengthen your profile and show employers you can own the tool stack.
Target e-commerce and SaaS companies first
These sectors run high-volume email programs and hire email specialists regularly. They also tend to have established HR infrastructure familiar with OPT and H-1B visa sponsorship, making the authorization conversation far smoother than with smaller or less structured employers.
Address OPT proactively and confidently
When asked about authorization, state clearly that you have OPT work authorization and are eligible to start immediately. Framing it as a straightforward administrative step, rather than a complication, reduces employer hesitation before it becomes a barrier.
Build a portfolio of email sequences and A/B tests
Showcase actual campaigns you built, including subject line tests, segmentation logic, and automation flows. A documented portfolio proves strategic thinking beyond execution and positions you as someone who can own a program, not just send newsletters.
Align your degree to the specialty occupation standard
Be prepared to articulate how your marketing or communications degree directly applies to the role. USCIS requires a connection between your field of study and your job duties, so having a clear narrative ready helps employers feel confident sponsoring your visa.
Email Marketing Manager OPT: Frequently Asked Questions
Does an Email Marketing Manager role qualify for F-1 OPT work authorization?
Yes. Email Marketing Manager is widely recognized as a specialty occupation because the role typically requires a bachelor's degree or higher in marketing, communications, business, or a related field. That degree requirement is what makes OPT authorization applicable. You should confirm your specific offer aligns with your degree field before accepting, since USCIS looks at the connection between your education and your job duties when employers later pursue H-1B sponsorship.
Can I work as an Email Marketing Manager on a STEM OPT extension?
It depends on your degree. If you graduated with a STEM-designated degree, such as marketing analytics, data science, or certain information systems programs, you may qualify for a 24-month STEM OPT extension after your initial 12 months. Pure marketing or communications degrees are generally not STEM-designated. Check your degree classification on the official DHS STEM list and confirm with your DSO before counting on the extension.
How do I find Email Marketing Manager jobs that are open to OPT candidates?
Migrate Mate is built specifically for F-1 OPT students and filters roles by visa sponsorship and work authorization compatibility. Searching there gives you a targeted list of Email Marketing Manager openings where employers are already open to OPT candidates, which saves significant time compared to screening generic listings manually.
Will employers sponsor H-1B visas for Email Marketing Managers after OPT?
Many do, particularly at mid-size and enterprise companies with established HR and immigration support. Email marketing roles qualify under the specialty occupation standard, which is the foundation for H-1B eligibility. Your best leverage is demonstrating clear business impact during OPT so sponsorship feels low-risk to the employer. Companies running large lifecycle or e-commerce email programs tend to be the most experienced with the process.
What should I do if an employer says they don't sponsor visas for this role?
Clarify whether they mean they won't sponsor H-1B in the future or whether they're confused about OPT, since OPT does not require employer sponsorship. You're already authorized to work. If they confirm they won't support H-1B down the line and that matters to your long-term plans, it's worth weighing carefully before accepting. Roles at companies with existing immigration programs give you more security beyond your OPT window.