OPT Social Media Marketing Jobs
Social media marketing roles qualify for F-1 OPT when the work directly applies your degree in marketing, communications, or a related field. Most positions involve content strategy, analytics, and paid campaigns, all of which fall squarely within degree-relevant work. Your 12-month OPT window starts when USCIS approves your EAD, so applying early matters.
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Get Access To All JobsGoldman Sachs Asset & Wealth Management
A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.
About the Role
As the Social Media Marketing Lead within Goldman Sachs Asset Management, you will be a strategic driver of our voice on social platforms. It is a leadership opportunity to shape how one of the world’s most prestigious financial institutions engages with a global audience on social platforms.
You will partner with stakeholders across Marketing, Sales, and Investment teams to architect and execute a high-impact social media strategy. You’ll lead a team responsible for translating complex market insights into compelling narratives that resonate with a professional investor audience, ensuring our brand remains at the forefront of the industry.
Key Responsibilities
Strategic Leadership: Develop and execute a comprehensive social media strategy for Goldman Sachs Asset Management to enhance brand equity and drive engagement on LinkedIn.
Content Orchestration: Lead the end-to-end creation of high-caliber social content regarding product launches, macroeconomic insights, and firm milestones. You will act as both a strategic editor and a creative visionary, collaborating with internal design agencies to produce premium visual assets.
Campaign Management: Oversee a social media calendar, ensuring alignment with the broader AWM global content strategy and sequencing posts for maximum impact.
Innovation & Digital Transformation: Spearhead initiatives to modernize social media practices, including the adoption of new formats (e.g., short-form video, interactive data visualization) and exploring emerging platforms and tools.
Data-Driven Optimization: Utilize advanced analytics to measure impact and sentiment. You will share actionable insights to senior leadership, continuously refining tactics based on performance data and industry benchmarks.
Risk & Governance: Navigate complex regulatory environments by collaborating closely with Legal, Compliance, and Media Relations to ensure all content aligns with requirements.
Stakeholder Management: Serve as a subject matter expert, advising senior investment professionals on personal branding and social media best practices to amplify the firm’s thought leadership.
Skills & Experience we’re looking for
- 4-8+ years of experience in social media marketing, digital strategy, or corporate communications, preferably within Financial Services, FinTech, or a highly regulated B2B industry.
- Communication Excellence: Exceptional copywriting and editorial skills with the ability to distill technical investment concepts into engaging, "scroll-stopping" content for a sophisticated audience.
- Market Fluency: An interest in financial markets and investments.
- Analytical Rigor: Proficiency in social media tools (e.g. Sprinklr, Hootsuite, Sprout Social) and the ability to translate data into strategic pivots.
- Organizational Navigational Skills: Proven track record of succeeding in a matrixed, global organization. You must be comfortable influencing senior stakeholders and managing multiple high-priority projects simultaneously.
Education
Bachelor’s degree in marketing or communications, or a related field.
Salary Range
The expected base salary for this Chicago, Illinois, United States-based position is $80,000-$125,000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.
Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.
We Offer Best-In-Class Benefits
Healthcare & Medical Insurance
We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.
Holiday & Vacation Policies
We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.
Financial Wellness & Retirement
We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.
Health Services
We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.
Fitness
To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).
Child Care & Family Care
We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.
Benefits at Goldman Sachs
Read more about the full suite of class-leading benefits our firm has to offer.
Opportunity Overview
CORPORATE TITLE
Associate
OFFICE LOCATION(S)
Chicago
JOB FUNCTION
Marketing
DIVISION
Asset & Wealth Management
SALARY RANGE
USD 80,000 - 125,000
Goldman Sachs Asset & Wealth Management
A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.
About the Role
As the Social Media Marketing Lead within Goldman Sachs Asset Management, you will be a strategic driver of our voice on social platforms. It is a leadership opportunity to shape how one of the world’s most prestigious financial institutions engages with a global audience on social platforms.
You will partner with stakeholders across Marketing, Sales, and Investment teams to architect and execute a high-impact social media strategy. You’ll lead a team responsible for translating complex market insights into compelling narratives that resonate with a professional investor audience, ensuring our brand remains at the forefront of the industry.
Key Responsibilities
Strategic Leadership: Develop and execute a comprehensive social media strategy for Goldman Sachs Asset Management to enhance brand equity and drive engagement on LinkedIn.
Content Orchestration: Lead the end-to-end creation of high-caliber social content regarding product launches, macroeconomic insights, and firm milestones. You will act as both a strategic editor and a creative visionary, collaborating with internal design agencies to produce premium visual assets.
Campaign Management: Oversee a social media calendar, ensuring alignment with the broader AWM global content strategy and sequencing posts for maximum impact.
Innovation & Digital Transformation: Spearhead initiatives to modernize social media practices, including the adoption of new formats (e.g., short-form video, interactive data visualization) and exploring emerging platforms and tools.
Data-Driven Optimization: Utilize advanced analytics to measure impact and sentiment. You will share actionable insights to senior leadership, continuously refining tactics based on performance data and industry benchmarks.
Risk & Governance: Navigate complex regulatory environments by collaborating closely with Legal, Compliance, and Media Relations to ensure all content aligns with requirements.
Stakeholder Management: Serve as a subject matter expert, advising senior investment professionals on personal branding and social media best practices to amplify the firm’s thought leadership.
Skills & Experience we’re looking for
- 4-8+ years of experience in social media marketing, digital strategy, or corporate communications, preferably within Financial Services, FinTech, or a highly regulated B2B industry.
- Communication Excellence: Exceptional copywriting and editorial skills with the ability to distill technical investment concepts into engaging, "scroll-stopping" content for a sophisticated audience.
- Market Fluency: An interest in financial markets and investments.
- Analytical Rigor: Proficiency in social media tools (e.g. Sprinklr, Hootsuite, Sprout Social) and the ability to translate data into strategic pivots.
- Organizational Navigational Skills: Proven track record of succeeding in a matrixed, global organization. You must be comfortable influencing senior stakeholders and managing multiple high-priority projects simultaneously.
Education
Bachelor’s degree in marketing or communications, or a related field.
Salary Range
The expected base salary for this Chicago, Illinois, United States-based position is $80,000-$125,000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.
Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.
We Offer Best-In-Class Benefits
Healthcare & Medical Insurance
We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.
Holiday & Vacation Policies
We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.
Financial Wellness & Retirement
We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.
Health Services
We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.
Fitness
To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).
Child Care & Family Care
We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.
Benefits at Goldman Sachs
Read more about the full suite of class-leading benefits our firm has to offer.
Opportunity Overview
CORPORATE TITLE
Associate
OFFICE LOCATION(S)
Chicago
JOB FUNCTION
Marketing
DIVISION
Asset & Wealth Management
SALARY RANGE
USD 80,000 - 125,000
See all 707+ OPT Social Media Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Social Media Marketing Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship in Social Media Marketing
Target companies with an established HR function
Startups with fewer than 25 employees rarely have the infrastructure to file H-1B visa petitions. Mid-size and enterprise companies in tech, retail, and media are more likely to have immigration counsel and a sponsorship process already in place.
Frame your degree as the qualification, not just your experience
Social media marketing is a specialty occupation only when tied to a relevant degree. Highlight your coursework in digital marketing, consumer behavior, or communications on your resume to make the degree-to-role connection obvious to hiring managers and immigration attorneys.
Apply before your OPT authorization is approved
USCIS processing for EAD cards takes three to five months. Begin job searching several months before your program end date so offers can align with your actual work authorization start date and you avoid losing time in your OPT window.
Ask about STEM OPT extension eligibility during interviews
Marketing analytics and growth marketing roles at E-Verify employers can qualify for a 24-month STEM OPT extension if your degree is in a STEM-designated field. Confirming this early signals immigration awareness and gives you leverage when evaluating offers.
Emphasize platform-specific skills that are hard to hire for
Fluency in paid social advertising, A/B testing, and performance analytics creates scarcity value. Employers who struggle to find candidates with these skills are meaningfully more motivated to sponsor, since replacing you with a local hire is not straightforward.
Research each employer's H-1B filing history before applying
The Department of Labor publishes Labor Condition Application data showing which companies have sponsored foreign workers. Prioritizing employers with a track record of H-1B filings in marketing roles saves time and concentrates your effort where sponsorship is realistic.
Social Media Marketing OPT: Frequently Asked Questions
Does social media marketing qualify as a specialty occupation for OPT and H-1B purposes?
Yes, when the role requires a bachelor's degree or higher in a specific field such as marketing, communications, or advertising. The key is that the job description must genuinely require that degree, not just prefer it. Generic coordinator roles that accept any bachelor's degree are harder to qualify. Roles centered on strategy, analytics, or integrated campaigns with a clear degree requirement are the strongest candidates for specialty occupation classification.
Can I work as a freelance or contract social media marketer on OPT?
Yes. F-1 OPT allows self-employment and freelance work as long as the work is directly related to your degree field and you can document it properly. You must track your hours carefully, since USCIS requires that OPT employment be at least 20 hours per week in aggregate. Keep contracts, invoices, and a log of projects to demonstrate compliance if your records are ever reviewed.
Where can I find social media marketing jobs that are open to OPT students?
Migrate Mate is built specifically for F-1 OPT and visa-sponsored job seekers. You can filter by visa sponsorship type and find social media marketing roles at employers who have a documented history of sponsoring international candidates, which saves significant time compared to applying broadly and asking about sponsorship case by case.
Does a social media marketing role qualify for the STEM OPT extension?
It depends on your degree, not your job title. If your undergraduate or graduate degree is in a STEM-designated field, such as management information systems, computer science, or certain data-focused marketing programs, and your employer is enrolled in E-Verify, you may be eligible for the 24-month extension. Marketing degrees without a STEM designation do not qualify, even if your daily work involves analytics or tools.
What happens to my OPT if I lose my social media marketing job?
You enter a 90-day unemployment buffer, which is cumulative across your entire OPT period, not per job. If your total days of unemployment exceed 90, your OPT authorization is at risk of termination. You should notify your DSO immediately when employment ends and begin searching for a new role quickly. Roles in content, paid social, and brand marketing are in consistent demand, so transitions within the field are often faster than in other disciplines.