Public Relations Representative Jobs in Florida
Public Relations Representative jobs in Florida are active across a market anchored by tourism, hospitality, healthcare, and professional sports, with openings ranging from entry-level coordinator roles to senior communications positions. Miami, Orlando, and Tampa generate the highest concentration of openings, where established employers like Universal Orlando, AdventHealth, and Royal Caribbean Group maintain ongoing PR teams. Media relations, crisis communications, and corporate social responsibility are the most sought-after specialties among Florida hiring managers. Find a role that fits below and apply directly.
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The Vineta Hotel - situated in the heart of Palm Beach, in homage to an illustrious history dating back 100 years, The Vineta Hotel has been restored to its former splendor and reopens shortly in a familiar location. Two blocks away from Worth Avenue in the heart of Palm Beach, The Vineta embodies the elegant, artistic life of a destination famed for its restaurant scene, designer boutiques and noteworthy galleries. The hotel is the first in the US to join the Oetker Hotels portfolio.
Originally called The Vineta Hotel, this landmark dates back to 1926 and is a fine example of Mediterranean Revival architecture seen throughout the destination.
A top-to-bottom renovation marks an opportune moment to bring back the original name of this establishment, The Vineta, to clearly mark a bold new chapter in its history. Combining stylish décor with contemporary comfort and the city’s most coveted social setting, complemented by world-class cuisine and unrivalled service, the property will quickly be established as the pinnacle of hospitality in Palm Beach
The Vineta Hotel invites you to join its teams and offers you the best opportunities for career and development within the amazing Oetker Hotels.
Missions :
The Public Relations & Marketing Manager supports the execution of The Vineta marketing, communications, public relations, digital marketing, social media, partnerships, and community engagement strategies. This role is responsible for implementing initiatives that strengthen brand awareness, drive guest engagement, enhance the hotel’s reputation, and support commercial goals.
Profile :
❖ Support the implementation of the hotel’s annual marketing, communications, public relations, digital, social media, and partnership plans.
❖ Ensure all marketing materials, content, and guest-facing communications consistently reflect The Vineta Hotel brand standards and spirit.
❖ Coordinate and execute marketing campaigns, promotions, packages, and seasonal initiatives designed to support revenue objectives.
❖ Assist in the development of collateral, advertisements, presentations, promotional materials, and guest communications.
❖ Maintain brand consistency across print, digital, social media, and on-property communications.
❖ Demonstrates strong luxury brand leadership with the ability to represent and protect the hotel’s identity across all guest, marketing and communications touchpoints.
❖ Coordinate press stays, media itineraries, photography sessions, interviews, and media events.
❖ Monitor media coverage and prepare regular press recap reports.
❖ Support award submissions, industry recognitions, and hotel listings to increase brand visibility.
❖ Support the planning and execution of events that strengthen The Vineta Hotel’s presence within the Palm Beach community
❖ Manage and maintain the hotel’s social media presence through content creation, scheduling, community engagement, and performance tracking.
❖ Coordinate content production including photography, videography, interviews, and storytelling initiatives.
❖ Assist in updating website content and ensuring information remains current and brand compliant.
❖ Support email marketing campaigns and guest communication initiatives.
❖ Monitor online reviews, social channels, and digital sentiment to help protect and enhance the hotel’s reputation.
❖ Track marketing, social media, public relations, and campaign performance metrics.
❖ Prepare monthly reports detailing key performance indicators, media coverage, engagement metrics, and project updates.
❖ Assist in managing agency relationships, vendor communications, and project timelines.
❖ Participate in budget tracking and invoice administration for marketing activities.
❖ High entrepreneurial spirit aligned with Oetker Hotels vision, target guest, and the distinctive character of The Vineta Hotel.
❖ Support storytelling initiatives across accommodations, restaurants and bar, courtyard, spa and wellness, cultural programming, private events, and local experiences.
❖ Support and work together with the Director on the hotel’s digital presence, including website content, search, email marketing, social media, paid media, content calendars, and digital reporting.
❖ Prepare regular marketing performance updates and reports for the Director and ownership, corporate stakeholders, and commercial leadership.
What you bring:
❖ Bachelor’s Degree in Marketing, Communications, Hospitality Management, Business Administration, or related field.
❖ Minimum of 2 to 3 years of progressive marketing experience, preferably within luxury hotels, luxury resorts, luxury lifestyle, luxury goods, private members clubs, or premium hospitality brands.
❖ Experience managing social media platforms, media relations, content development, and marketing campaigns.
❖ Exceptional writing, editing, presentation, and storytelling skills in English.
❖ Knowledge of digital marketing, SEO, SEM, paid social, CRM, email marketing, analytics, social media platforms, and luxury media relations.
❖ Ability to work flexible schedules when business demands require attendance at events, activations, media visits, or community functions.
❖ Excellent judgment, discretion, and professionalism when representing the hotel and brand.
❖ Solid communication skills with the leadership team, corporate office, ownership representatives, agency partners, and external stakeholders.
Benefits :
Competitive Salary
Employer paid health benefits package
401(k) plan matching program
Comprehensive overall compensation package (PTO, holidays)
Excellent Training and Development opportunities with Oetker Hotels
Complimentary Dry Cleaning
The Vineta Hotel is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
See All 14 Public Relations Representative Jobs in Florida
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Find JobsPublic Relations Representative Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Public Relations Representative Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring


What Florida Employers Look For
The qualifications that appear most often in public relations representative jobs across Florida.
- Bachelor's degree in public relations, communications, journalism, or a related field
- Two or more years of experience in public relations, media relations, or corporate communications
- Demonstrated ability to write press releases, pitch media, and develop communications strategies
- Proficiency with media monitoring tools and public relations management software
- Strong relationships with Florida media contacts across print, broadcast, and digital outlets
- Accreditation in Public Relations (APR) credential preferred by many Florida employers
Public Relations Representative Jobs in Florida: Frequently Asked Questions
How do you become a public relations representative in Florida?
Florida does not require a state-issued license to work as a public relations representative, so the path runs through education and professional credentials. Most Florida employers expect a bachelor's degree in public relations, communications, or journalism. Many professionals pursue the Accreditation in Public Relations (APR) credential through the Public Relations Society of America, which has active Florida chapters in Miami, Tampa, and Orlando that host networking and mentorship programs for candidates entering the field.
Which companies hire public relations representatives in Florida?
Employers hiring public relations representatives in Florida right now include Feld Entertainment, NCCER, and TARA Ink, based on current listings on Migrate Mate as of November 2026. Florida's large tourism operators, regional healthcare systems, and professional sports franchises are among the most consistent sources of PR hiring in the state.
Which Florida cities have the most public relations representative jobs?
Tampa, Ellenton, and Jacksonville lead Florida for public relations representative openings. Miami's concentration of multinational corporations, luxury hospitality brands, and Latin American regional headquarters drives significant demand there, while Orlando's tourism and entertainment industry and Tampa's growing corporate headquarters scene sustain strong hiring in those metros.
Are there remote public relations representative jobs in Florida?
Yes, and more than many fields, since a significant portion of PR work involving writing, media outreach, and digital communications can be done remotely. About 100% of public relations representative openings tied to Florida are remote or hybrid as of November 2026, reflecting broader trends across the communications sector. Roles focused on media monitoring, content strategy, and social media management tend to be the most remote-friendly, while crisis communications and event-based PR positions typically require an on-site presence.
How can I get hired as a public relations representative in Florida with little or no experience?
The most realistic entry path is a PR coordinator or communications assistant role at a Florida healthcare system, hospitality group, or regional nonprofit, where junior positions are designed to build foundational skills. Large Florida employers like AdventHealth and Visit Florida regularly bring on entry-level communications staff. Building a portfolio through internships with Florida PR agencies or university programs, and joining the Florida Public Relations Association as a student or new professional, gives candidates a measurable edge over applicants without local connections.
Where can I find and apply to public relations representative jobs in Florida?
You can find and apply to public relations representative jobs in Florida on Migrate Mate, which lists current Florida openings across industries and experience levels. Find roles that fit your background and apply directly to the employers posting them.
See All 14 Public Relations Representative Jobs in Florida
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