Public Relations Specialist Jobs in Texas
Public Relations Specialist jobs in Texas are among the most active in the country, with strong demand from energy, technology, healthcare, and consumer brands at every level from entry-level coordinator to senior communications director. The biggest hiring concentrations are in Houston, Dallas, and Austin, where companies like AT&T, ExxonMobil, and Dell Technologies maintain large communications teams. Corporate communications, media relations, and crisis communications are the specialties employers pursue most consistently. Find a role that fits below and apply directly.
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Our Company Promise
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Job Description:
Summer 2027 Communications & Public Relations Internship
Notice : We ask that you apply with your personal email address rather than your school email (.edu) so we can stay connected about future roles at Southwest. Be sure to attach a resume to your application.
The Southwest Airlines’ Communications Intern, will help tell the Southwest story by supporting Teams that connect Employees, Customers, and communities to the Company. In this internship, you can expect to gain hands-on experience creating content, conducting research, supporting communication strategies, and contributing to projects across a variety of communication channels. If hired, Interns may be asked to support a variety of projects within one of the following Teams:
Communications & Culture Department
Internal Communications Team : The Internal Communications Team creates communication strategies and content that connect Southwest Employees to the information they need to stay informed, engaged, and aligned with Company initiatives, business priorities, and operational updates.
Corporate Communications : The Corporate Communications Team creates communication strategies and content that support Company-wide initiatives across areas such as Culture, Benefits and Wellbeing, Technology, Facilities, Supply Chain, Training and Development, and more, helping Employees stay informed about what matters most across the business.
Operational Communications : The Operational Communications Team develops targeted communications for Southwest's frontline operational workgroups, including Flight Operations, Inflight Operations, Ground Operations, Technical Operations, Network Operations Control (NOC), and Customer Support & Services, ensuring Employees receive timely, relevant information that supports the operation.
External Communications (Public Relations) Team : The External Communications Team develops communication strategies and content that engage external audiences and elevate the Southwest brand. The Team supports media relations, corporate announcements, event planning, social media strategy, and crisis response while helping share important Company news and stories with the public.
Duties and Responsibilities - The duties and responsibilities of an External or Internal Communications Intern may include but are not limited to:
Edit and proofread Company material
Attend cross-functional meetings as needed
Complete special projects and assist with special events as needed
Write articles for our intranet (SWALife) and other Companywide communication channels, department publications, Southwest’s onboard digital magazine (“The Scoop”), and draft copy for digital signs (SWALife TV)
Draft press releases and write executive bios
Draft and distribute regular and ad hoc communications for C&C and Leaders
Support communication for Southwest initiatives, including communication planning, content development, and project management
Assist with communication project management, including coordinating timelines, stakeholders, and deliverables.
Conduct research and identify opportunities to improve Internal Communications strategies, channels, and content.
Customer CARE Department
Customer CARE Standards and Communications Team: The Customer CARE Standards Team supports multiple communication efforts within Customer CARE, including maintaining the Customer CARE site pages on SWALife, internal communications, small department video productions, and supporting editing and creating new content for all Customer Rep procedures.
Duties and Responsibilities - The duties and responsibilities of the Customer CARE Communications Intern may include but are not limited to:
Write, edit, and proofread frontline communication in coordination with Customer CARE Senior Leadership, internal workgroups, and other Southwest Departments
Projects as assigned by Leader
Create graphics that align with Corporate Brand
Translate traditional written communication into info-graphics
Utilize web publishing tools on a daily basis to create, deliver, and maintain content on Customer CARE intranet and knowledge base sites
Provide friendly service to and maintain positive relationships with all Internal Customers
Additional Details
Join Southwest as a Summer 2027 Intern, with a 12-week internship lasting from May 18 – August 8, 2027.
Pay of $21-$24 per hour, corresponding with progress toward degree.
Stipends may be offered based on eligibility and program criteria.
The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours (2702 Love Field Drive).
Dedicate 40 hours each week (maximum of 8 hours per day) to your internship responsibilities and tasks.
Receive free, unlimited space available travel privileges for yourself (taxes and fees may apply on international travel).
Interns will be provided any required equipment, such as a laptop, for the internship.
U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.
We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.
Knowledge, Skills, and Abilities:
Excellent oral and written communication skills required. Must possess a strong proficiency of the English language, including superior grammar, spelling, and organizational skills
Proficiency with Microsoft Office applications, specifically Word, Excel, and PowerPoint, is required
Possess a strong understanding of how Customers and Employees use communication channels to communicate to various audiences
Ability to work independently and the willingness to function as part of a Team
Ability to handle multiple projects under tight deadlines and work well under pressure
Must have the ability to comprehend, proofread, and edit a variety of documents with a keen eye for accuracy and attention to detail
Must handle confidential and sensitive information with the utmost professionalism
Education:
Progress toward a degree, major or minor, in Communications, Journalism, Graphic Design or similar degree Progress towards a 4-year undergraduate degree preferred
To be eligible, you must be currently enrolled as a full-time student (as defined by your university) at the time of application and during the internship
At least 3-6 semesters remaining at the time the internship ends is preferred
Minimum 2.5 cumulative GPA at the time of application
Basic Qualifications:
High School Diploma, GED, or equivalent education required
Must be at least 18 years of age
Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986
You must have a valid U.S. Social Security Number to complete the full hiring process
Southwest Airlines is an Equal Opportunity Employer.
Please print/save this job description because it won't be available after you apply.
Job Posting End Date
10/07/2026
See All 29 Public Relations Specialist Jobs in Texas
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Where Texas roles are concentrated, by current openings.
Public Relations Specialist Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
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Top Industries Hiring
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What Texas Employers Look For
The qualifications that appear most often in public relations specialist jobs across Texas.
- Bachelor's degree in public relations, communications, journalism, or a related field
- Demonstrated experience writing press releases, pitches, and media materials
- Proven ability to build and maintain relationships with journalists and media outlets
- Experience with media monitoring platforms and public relations management software
- Strong understanding of digital communications, social media strategy, and content distribution
- Accreditation in Public Relations (APR) credential preferred by many Texas employers
Public Relations Specialist Jobs in Texas: Frequently Asked Questions
How do you become a public relations specialist in Texas?
Texas does not require a state-issued license to work as a public relations specialist. Most employers hire candidates with a bachelor's degree in public relations, communications, journalism, or marketing. Building a portfolio of writing samples, media placements, and campaign results strengthens any application. Earning the Accreditation in Public Relations credential through the Public Relations Society of America is widely respected by Texas employers and signals professional commitment.
How much do public relations specialists make in Texas?
Public relations specialists in Texas earn a median of about $65,160 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $39,840 for the lowest 10% to over $109,640 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire public relations specialists in Texas?
Employers hiring public relations specialists in Texas right now include Highwire, Champion Management, and University of North Texas, based on current listings on Migrate Mate as of October 2026. Texas's concentration of Fortune 500 headquarters and major energy, technology, and healthcare companies means the state supports a broad range of corporate, agency, and nonprofit communications roles year-round.
Which Texas cities have the most public relations specialist jobs?
Dallas, Austin, and Houston have the most public relations specialist openings in Texas. Houston's energy and healthcare sectors drive substantial corporate communications demand, Dallas attracts major agency and corporate headquarters work, and Austin's fast-growing technology and startup community generates consistent need for communications professionals across both in-house and agency settings.
Are there remote public relations specialist jobs in Texas?
Yes, and more than most fields. About 83% of public relations specialist openings tied to Texas are remote or hybrid as of October 2026, reflecting the desk-based and communication-heavy nature of the work. Writing, media outreach, and campaign strategy are the tasks most commonly performed remotely, while roles requiring on-site event management or executive support tend to remain in person.
How can I get hired as a public relations specialist in Texas with little or no experience?
The most realistic entry path is an internship with a Texas public relations agency, a corporate communications department, or a university system such as the University of Texas or Texas A&M, which regularly bring on students and recent graduates. Entry-level titles like communications coordinator, marketing assistant, or social media coordinator serve as natural stepping stones. A portfolio showing writing samples, press releases, and any published media placements matters far more than years of experience at the junior level.
Where can I find and apply to public relations specialist jobs in Texas?
You can find and apply to public relations specialist jobs in Texas on Migrate Mate, which lists current Texas openings. Search the listings to find roles that match your experience and location, then apply directly to the ones that fit.
See All 29 Public Relations Specialist Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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