Recruitment Marketing Specialist Jobs
Recruitment Marketing Specialist jobs are open across corporate HR departments, staffing agencies, tech companies, and healthcare systems, at every level from coordinator to senior and director, with specializations in employer branding, candidate experience, and talent acquisition campaigns. Find a role that fits below and apply directly.
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About Us
Middle Georgia State University (MGA), a multi-campus, baccalaureate and graduate degree-granting public institution, is the most affordable public state university in Georgia. MGA has five campuses-Macon, Cochran, Dublin, Eastman, and Warner Robins, all located in central Georgia-and global outreach through its fully-online campus. Its enrollment of 8,400 students is largely comprised of students from most of Georgia's 159 counties. The University has six academic schools, including Georgia's flagship aviation program, that support its mission to educate and graduate inspired, lifelong learners whose scholarship and careers enhance the state.
Job Summary
Reporting to the Director of Admissions Operations, the Assistant Director of Recruitment Marketing & Data provides strategic leadership in the development, implementation, and evaluation of recruitment marketing communications and data-driven enrollment initiatives. This position leads targeted communication strategies designed to move prospective students from initial interest through application, admission, and enrollment.
The Assistant Director serves as a functional leader for recruitment communications within Salesforce/TargetX and related platforms, overseeing campaign execution, audience segmentation, data quality, performance analysis, and process improvements. The position collaborates with Admissions, Recruitment, Marketing and Communications, and other University departments to ensure coordinated, timely, and effective recruitment initiatives aligned with institutional enrollment goals.
The successful candidate will demonstrate strong leadership, strategic thinking, analytical skills, effective communication, and the ability to independently manage complex projects and competing priorities while maintaining accuracy, consistency, and a student-centered approach.
Responsibilities
Recruitment Marketing Content and Campaign Execution (65%) -
Lead the development, implementation, and ongoing evaluation of comprehensive recruitment marketing and communication strategies aligned with institutional enrollment goals. Independently identify opportunities to strengthen prospective student engagement, improve application completion, and increase admitted-student yield through targeted, data-informed initiatives.
Develop and execute annual and term-specific recruitment communication plans aligned with enrollment goals and institutional priorities.
Oversee and manage recruitment campaigns across email, text messaging, direct mail, and other approved communication channels.
Design and implement coordinated communication journeys for major enrollment stages, including inquiry nurturing, application completion, admitted-student yield, financial aid and enrollment readiness, orientation, registration, and summer melt prevention.
Manage communication calendars, campaign assets, mailing projects, vendors, and production schedules to ensure timely and effective campaign execution.
Establish and maintain quality assurance standards for recruitment communications, ensuring accuracy, clarity, tone, accessibility, brand alignment, personalization, functional links, correct dates, and mobile readability before release.
Collaborate with Marketing and Communications to ensure recruitment communications reflect University brand standards, voice, visual identity, and institutional priorities.
Enrollment Campaign Analysis and Improvement (30%) -
Analyze recruitment funnel activity and campaign performance to identify enrollment trends, communication gaps, and opportunities for targeted interventions that improve student engagement and conversion.
Develop and present campaign performance reports and strategic recommendations to Admissions leadership, highlighting audience engagement, campaign effectiveness, enrollment outcomes, and opportunities for improvement.
Lead structured testing and evaluation of subject lines, calls to action, content, timing, communication channels, and audience segmentation; apply findings to improve future recruitment strategies.
Partner with Marketing and Communications and Admissions leadership to plan, monitor, and evaluate recruitment and brand campaigns across digital, email, text, print, events, and other communication channels.
Establish and maintain a campaign learning log to document successful strategies, areas for improvement, recurring student questions, and recommendations for future recruitment initiatives.
Evaluate the relationship between recruitment marketing activities and enrollment outcomes by analyzing audience reach, engagement, conversion, cost per inquiry, cost per applicant, cost per enrolled student, admitted-student yield, and other established performance indicators.
Recommend data-informed adjustments to recruitment communication strategies, campaign priorities, and resource allocation to maximize effectiveness and support institutional enrollment goals.
Coordination and Project Support (5%) -
Lead and coordinate assigned cross-functional recruitment communication initiatives involving Recruitment, Admissions Processing, Dual Enrollment, Graduate Admissions, Financial Aid, academic programs, Marketing and Communications, and other appropriate offices.
Manage project timelines, deliverables, approvals, status updates, and follow-up activities to ensure assigned recruitment campaigns and communication initiatives are completed accurately and on schedule.
Serve as a resource to departmental staff by providing guidance on recruitment communication processes, campaign procedures, and CRM-related best practices.
Represent Admissions Operations in assigned meetings, planning sessions, and collaborative initiatives related to recruitment marketing, communications, and enrollment improvement.
Participate in recruitment events and occasional evening or weekend activities when campaign execution or student communication support is needed.
Required Qualifications
Educational Requirements
Bachelor's degree from an accredited college or university in marketing, communications, public relations, business, data analytics, higher education, English, journalism, or a related field, or an equivalent combination of education and relevant experience as permitted by University policy.
Required Experience
At least two years of professional, internship, graduate-assistantship, or comparable experience involving marketing communications, email campaigns, content development, CRM use, student recruitment, data management, or a related function.
Preferred Qualifications
Additional Preferred Qualifications
Familiarity with email quality assurance, basic HTML, mobile-responsive email, accessibility, personalization, consent, and opt-out practices.
Portfolio or work samples demonstrating clear, persuasive, audience-appropriate writing.
Preferred Experience
Experience using Salesforce, TargetX, or another CRM or marketing-automation platform.
Experience building email campaigns, text-message campaigns, direct-mail campaigns, automated journeys, or segmented communications.
Experience in higher education, admissions, student recruitment, enrollment marketing, nonprofit marketing, or another mission-driven organization.
Experience using Microsoft Excel or similar tools to validate lists, organize campaign data, and summarize performance.
Experience coordinating print production, mailing lists, vendors, or fulfillment schedules.
Knowledge, Skills, & Abilities
Knowledge of content marketing, audience segmentation, digital communication, campaign execution, and basic marketing performance measurement.
Excellent writing, editing, proofreading, storytelling, and message-development skills, with the ability to make complex information clear, engaging, accurate, and actionable.
Ability to write for different student populations and enrollment stages while maintaining a consistent institutional voice.
Working knowledge of CRM systems, email marketing platforms, text messaging platforms, spreadsheets, databases, or comparable technology tools.
Ability to create and validate audience lists, interpret basic campaign and funnel data, recognize anomalies, and communicate findings clearly.
Exceptional attention to detail, particularly when working with large audiences, personalized communications, dates, links, student records, and time-sensitive campaigns.
Skill in organizing multiple campaigns, deadlines, reviews, and dependencies in a fast-moving environment.
Ability to learn new technology, follow established approval and quality-assurance processes, and document work clearly.
Ability to collaborate productively with Admissions, Marketing and Communications, Financial Aid, academic departments, technical staff, vendors, and other partners.
Sound judgment and discretion in handling student information, institutional communications, and matters that may affect student trust or the University's reputation.
USG Core Values
The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.
Institutional Values
Middle Georgia State University is committed to four core values in what we do and represent: CORE VALUES: Stewardship - Engagement - Adaptability - Learning
Equal Employment Opportunity
Middle Georgia State University is committed to ensuring a safe learning environment that supports the dignity of all members of the University community. Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG) and Middle Georgia State University. Pursuant to Board of Regents Policy Section 6.6 , federal and state laws and regulations, and our vision, mission, and values, Middle Georgia State University prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.
Other Information
This is a full-time, 12-month, exempt (salaried) staff position and includes a comprehensive benefits package. Benefits include:
- Health insurance
- Dental
- Vision
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Life Insurance
- Sick Leave
- Vacation Leave
- Parental Leave
- Retirement
- Employee discounts
- Tuition reimbursement
Background Check
Employment offer is contingent upon completing a background investigation, including a criminal background check demonstrating your employment eligibility with MGA, as determined by MGA in its sole discretion, confirmation of the credentials and employment history reflected in your application material, and, if applicable, a satisfactory credit check.
About Us
Middle Georgia State University (MGA), a multi-campus, baccalaureate and graduate degree-granting public institution, is the most affordable public state university in Georgia. MGA has five campuses-Macon, Cochran, Dublin, Eastman, and Warner Robins, all located in central Georgia-and global outreach through its fully-online campus. Its enrollment of 8,400 students is largely comprised of students from most of Georgia's 159 counties. The University has six academic schools, including Georgia's flagship aviation program, that support its mission to educate and graduate inspired, lifelong learners whose scholarship and careers enhance the state.
Job Summary
Reporting to the Director of Admissions Operations, the Assistant Director of Recruitment Marketing & Data provides strategic leadership in the development, implementation, and evaluation of recruitment marketing communications and data-driven enrollment initiatives. This position leads targeted communication strategies designed to move prospective students from initial interest through application, admission, and enrollment.
The Assistant Director serves as a functional leader for recruitment communications within Salesforce/TargetX and related platforms, overseeing campaign execution, audience segmentation, data quality, performance analysis, and process improvements. The position collaborates with Admissions, Recruitment, Marketing and Communications, and other University departments to ensure coordinated, timely, and effective recruitment initiatives aligned with institutional enrollment goals.
The successful candidate will demonstrate strong leadership, strategic thinking, analytical skills, effective communication, and the ability to independently manage complex projects and competing priorities while maintaining accuracy, consistency, and a student-centered approach.
Responsibilities
Recruitment Marketing Content and Campaign Execution (65%) -
Lead the development, implementation, and ongoing evaluation of comprehensive recruitment marketing and communication strategies aligned with institutional enrollment goals. Independently identify opportunities to strengthen prospective student engagement, improve application completion, and increase admitted-student yield through targeted, data-informed initiatives.
Develop and execute annual and term-specific recruitment communication plans aligned with enrollment goals and institutional priorities.
Oversee and manage recruitment campaigns across email, text messaging, direct mail, and other approved communication channels.
Design and implement coordinated communication journeys for major enrollment stages, including inquiry nurturing, application completion, admitted-student yield, financial aid and enrollment readiness, orientation, registration, and summer melt prevention.
Manage communication calendars, campaign assets, mailing projects, vendors, and production schedules to ensure timely and effective campaign execution.
Establish and maintain quality assurance standards for recruitment communications, ensuring accuracy, clarity, tone, accessibility, brand alignment, personalization, functional links, correct dates, and mobile readability before release.
Collaborate with Marketing and Communications to ensure recruitment communications reflect University brand standards, voice, visual identity, and institutional priorities.
Enrollment Campaign Analysis and Improvement (30%) -
Analyze recruitment funnel activity and campaign performance to identify enrollment trends, communication gaps, and opportunities for targeted interventions that improve student engagement and conversion.
Develop and present campaign performance reports and strategic recommendations to Admissions leadership, highlighting audience engagement, campaign effectiveness, enrollment outcomes, and opportunities for improvement.
Lead structured testing and evaluation of subject lines, calls to action, content, timing, communication channels, and audience segmentation; apply findings to improve future recruitment strategies.
Partner with Marketing and Communications and Admissions leadership to plan, monitor, and evaluate recruitment and brand campaigns across digital, email, text, print, events, and other communication channels.
Establish and maintain a campaign learning log to document successful strategies, areas for improvement, recurring student questions, and recommendations for future recruitment initiatives.
Evaluate the relationship between recruitment marketing activities and enrollment outcomes by analyzing audience reach, engagement, conversion, cost per inquiry, cost per applicant, cost per enrolled student, admitted-student yield, and other established performance indicators.
Recommend data-informed adjustments to recruitment communication strategies, campaign priorities, and resource allocation to maximize effectiveness and support institutional enrollment goals.
Coordination and Project Support (5%) -
Lead and coordinate assigned cross-functional recruitment communication initiatives involving Recruitment, Admissions Processing, Dual Enrollment, Graduate Admissions, Financial Aid, academic programs, Marketing and Communications, and other appropriate offices.
Manage project timelines, deliverables, approvals, status updates, and follow-up activities to ensure assigned recruitment campaigns and communication initiatives are completed accurately and on schedule.
Serve as a resource to departmental staff by providing guidance on recruitment communication processes, campaign procedures, and CRM-related best practices.
Represent Admissions Operations in assigned meetings, planning sessions, and collaborative initiatives related to recruitment marketing, communications, and enrollment improvement.
Participate in recruitment events and occasional evening or weekend activities when campaign execution or student communication support is needed.
Required Qualifications
Educational Requirements
Bachelor's degree from an accredited college or university in marketing, communications, public relations, business, data analytics, higher education, English, journalism, or a related field, or an equivalent combination of education and relevant experience as permitted by University policy.
Required Experience
At least two years of professional, internship, graduate-assistantship, or comparable experience involving marketing communications, email campaigns, content development, CRM use, student recruitment, data management, or a related function.
Preferred Qualifications
Additional Preferred Qualifications
Familiarity with email quality assurance, basic HTML, mobile-responsive email, accessibility, personalization, consent, and opt-out practices.
Portfolio or work samples demonstrating clear, persuasive, audience-appropriate writing.
Preferred Experience
Experience using Salesforce, TargetX, or another CRM or marketing-automation platform.
Experience building email campaigns, text-message campaigns, direct-mail campaigns, automated journeys, or segmented communications.
Experience in higher education, admissions, student recruitment, enrollment marketing, nonprofit marketing, or another mission-driven organization.
Experience using Microsoft Excel or similar tools to validate lists, organize campaign data, and summarize performance.
Experience coordinating print production, mailing lists, vendors, or fulfillment schedules.
Knowledge, Skills, & Abilities
Knowledge of content marketing, audience segmentation, digital communication, campaign execution, and basic marketing performance measurement.
Excellent writing, editing, proofreading, storytelling, and message-development skills, with the ability to make complex information clear, engaging, accurate, and actionable.
Ability to write for different student populations and enrollment stages while maintaining a consistent institutional voice.
Working knowledge of CRM systems, email marketing platforms, text messaging platforms, spreadsheets, databases, or comparable technology tools.
Ability to create and validate audience lists, interpret basic campaign and funnel data, recognize anomalies, and communicate findings clearly.
Exceptional attention to detail, particularly when working with large audiences, personalized communications, dates, links, student records, and time-sensitive campaigns.
Skill in organizing multiple campaigns, deadlines, reviews, and dependencies in a fast-moving environment.
Ability to learn new technology, follow established approval and quality-assurance processes, and document work clearly.
Ability to collaborate productively with Admissions, Marketing and Communications, Financial Aid, academic departments, technical staff, vendors, and other partners.
Sound judgment and discretion in handling student information, institutional communications, and matters that may affect student trust or the University's reputation.
USG Core Values
The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.
Institutional Values
Middle Georgia State University is committed to four core values in what we do and represent: CORE VALUES: Stewardship - Engagement - Adaptability - Learning
Equal Employment Opportunity
Middle Georgia State University is committed to ensuring a safe learning environment that supports the dignity of all members of the University community. Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG) and Middle Georgia State University. Pursuant to Board of Regents Policy Section 6.6 , federal and state laws and regulations, and our vision, mission, and values, Middle Georgia State University prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.
Other Information
This is a full-time, 12-month, exempt (salaried) staff position and includes a comprehensive benefits package. Benefits include:
- Health insurance
- Dental
- Vision
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Life Insurance
- Sick Leave
- Vacation Leave
- Parental Leave
- Retirement
- Employee discounts
- Tuition reimbursement
Background Check
Employment offer is contingent upon completing a background investigation, including a criminal background check demonstrating your employment eligibility with MGA, as determined by MGA in its sole discretion, confirmation of the credentials and employment history reflected in your application material, and, if applicable, a satisfactory credit check.
Recruitment Marketing Specialist Jobs by Experience Level
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Find JobsRecruitment Marketing Specialist Job Market
Who's Hiring
Top Industries Hiring
- Insurance
- Energy
- Education
- Science & Research
- Staffing & Recruiting
What Employers Look For
The qualifications that appear most often in recruitment marketing specialist jobs.
- Three or more years of experience in recruitment marketing or employer branding
- Proficiency with applicant tracking systems and candidate relationship management tools
- Demonstrated ability to write and produce job advertisements and careers page content
- Experience running paid and organic campaigns across social platforms and job boards
- Bachelor's degree in marketing, communications, human resources, or a related field
- Familiarity with analytics tools to measure campaign performance and optimize sourcing spend
Tips for Your Recruitment Marketing Specialist Job Search
Tailor your resume to employer branding
Recruitment marketing specialists are hired for their ability to attract candidates, not just fill roles. Highlight specific campaigns you ran, the channels you used, and what changed in application volume or quality as a result. Generic HR bullets will not stand out.
Build a portfolio of campaign work
Many hiring managers screen for a portfolio before the first call. Include job ads you wrote, careers page copy, social content, and any employer brand assets. Even small-scale work from an internship or freelance project demonstrates the craft employers want.
Apply early to roles that fit
Migrate Mate lists recruitment marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target job titles that map to your specialty
Employer branding manager, talent acquisition marketing specialist, and candidate experience coordinator all describe overlapping work. Search each variation to surface openings that fit your background but use different titles, so you don't miss roles that match your skills.
Prep your interview with real campaign examples
Expect behavioral questions about how you developed an employer value proposition or reduced cost-per-applicant. Practice walking through one campaign end to end: the brief, the channels, the creative decisions, and the outcome. Vague answers about strategy without specifics rarely advance candidates.
Negotiate by anchoring to scope and channel mix
When discussing compensation, tie your ask to the complexity of the role: number of requisitions supported, channels owned, and whether you'll manage agency relationships or build content in-house. Scope-based framing gives you a concrete basis that is harder for a hiring manager to dismiss.
Recruitment Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most recruitment marketing specialists?
The most active employers for recruitment marketing specialists right now are Robert Half, Travel + Leisure, and Alliant Insurance Services, and the most openings are in California, Pennsylvania, and Illinois, based on current listings on Migrate Mate as of November 2026. High-volume hiring companies and large healthcare systems tend to post the most consistently.
How many recruitment marketing specialist jobs are remote?
About 50% of recruitment marketing specialist openings are fully remote or hybrid as of November 2026, reflecting broad employer comfort with distributed marketing work. Employer branding and content-focused roles tend to be the most remote-friendly, while positions tied to on-site recruiting events or campus programs more often require in-person presence.
How do you become a recruitment marketing specialist?
Start by building skills in content creation, digital advertising, and candidate experience through marketing or HR roles. Develop a portfolio of job ads, careers page copy, or employer brand campaigns, even if the work came from a generalist position. Pursue coursework in employer branding or talent acquisition marketing, then apply to coordinator or specialist roles where you can own a channel or campaign directly.
Can you get hired as a recruitment marketing specialist without direct experience?
Yes, especially at the coordinator level. Employers hiring entry-level candidates prioritize transferable skills: writing ability, comfort with social platforms, and basic analytics. If your background is in content marketing, communications, or HR coordination, reframe your resume around candidate-facing work and any hiring support you provided. A strong portfolio of written or creative samples often matters more than a formal job title.
What does the recruitment marketing specialist interview process look like?
Most processes run three to four stages. An initial screening call covers your background and interest in the role. A hiring manager interview goes deeper on past campaigns and how you measure success. Many employers include a practical assignment, typically writing a job ad, drafting careers page copy, or outlining a sourcing campaign. Final rounds often involve a panel with HR leadership or a cross-functional hiring partner.
Where can I find and apply to recruitment marketing specialist jobs?
You can find and apply to recruitment marketing specialist jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your background and apply directly to each listing from the page.
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