Retail Marketing Specialist Jobs
Retail Marketing Specialist jobs are open across grocery, apparel, consumer electronics, and specialty retail, covering specializations in promotional campaigns, in-store experience, and omnichannel strategy, from entry-level coordinator to senior specialist roles. See the openings below and apply to the ones that match your experience.
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Showing 5 of 14+ Retail Marketing Specialist jobs
We believe in the power of movement and the running community. Our stores are more than a retail space, they are a hub for connection, performance, and purpose. We deliver premium products and best-in-class service to runners of all levels, and we bring that to life through community events, local activations, and authentic storytelling.
As the Senior Community Event & Marketing Specialist, Retail at Brooks, your work will be the heartbeat of grassroots outreach and hometown marketing to drive forward Brooks’ mission to “awaken the runner in everyone”. You will be responsible for ideating, planning, and executing experiential marketing events and community initiatives that build deep local engagement, drive foot traffic, and reinforce Brooks’ leadership in performance running. This role is perfect for someone who thrives at the intersection of retail, marketing, and community building – someone who understands both the power of brand storytelling and the importance of authentic local relationships.
Your Responsibilities:
Community Engagement & Events (50%)
- Work cross-functionally and independently to develop and execute a calendar of community events, including fun runs, training groups, wellness workshops, product trials, local race support, Brooks Run Club activities, and seasonal activations.
- Partner with local run clubs, race directors, fitness influencers, and nonprofit organizations to amplify event impact and store visibility.
- Serve as on-site lead for all events – ensuring smooth logistics, high energy, and strong representation of our brand values.
- Leverage customer and team feedback to continuously improve event experiences.
Local Marketing & Brand Advocacy (20%)
- Champion the store’s brand presence in the local market through innovative grassroots marketing.
- Work closely with the regional and HQ Marketing teams to localize national campaigns and product launches.
- Identify and cultivate local brand ambassadors, running leaders, and athlete advocates.
- Act as the in-market expert on what resonates locally – delivering insights on trends, competitor activity, and community needs.
Content & Communication (20%)
- Create compelling, local-first social media content (in partnership with the corporate Loyalty, PR, and Event Marketing teams) to promote events, tell community stories, and spotlight store experiences.
- Own email outreach and local event promotion strategies with a focus on conversion and attendance through work with the corporate Customer Relationship Management (CRM) team.
- Gather and share content (photos, testimonials, short videos) that reflect the vibrancy of our community and store culture.
Retail Support & Integration (10%)
- Support store staff in delivering premium shopping experiences – specifically during event-related traffic.
- Educate the store staff on upcoming events and campaigns to be able to effectively communicate with customers.
- Collaborate with store leadership to measure event ROI and customer acquisition.
Work Experience
- Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
- 3+ years of experience in community marketing, relevant brand owned retail, event coordination, or retail marketing; experience working in specialty retail ideally in performance, lifestyle, or outdoor brand setting, preferred
- Proficient in event planning, grassroots outreach, and social media engagement
- Experience managing local partnerships or grassroots ambassador programs
- Familiarity with Canva, Eventbrite, Mailchimp, and Instagram for business
- Background in fitness coaching, running leadership, or nonprofit community organizing
- Ability to lift up to 50 lbs. and stand for extended periods
- Comfortable working evenings and weekends to support community events
- Self-starter with a strong sense of ownership and initiative
- Strong organization skills with the ability to juggle multiple projects and timelines
- Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”
- Excellent interpersonal skills that inspire and build trust, resulting in effective working relationships across the store and company
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another
- Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community
- Embraces and lives the Brooks values!
Benefits
Brooks is proud to offer a robust benefits package to our employees and their families!
- Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
- Paid Time Off- Brooks offers generous time off, eleven paid holidays, paid sick and parental leave.
- Bonus- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
- Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
- Location- You will spend 4 days a week working from our Marina del Rey store, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
Compensation: The pay range for this position is $70,007-$105,064 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
We believe in the power of movement and the running community. Our stores are more than a retail space, they are a hub for connection, performance, and purpose. We deliver premium products and best-in-class service to runners of all levels, and we bring that to life through community events, local activations, and authentic storytelling.
As the Senior Community Event & Marketing Specialist, Retail at Brooks, your work will be the heartbeat of grassroots outreach and hometown marketing to drive forward Brooks’ mission to “awaken the runner in everyone”. You will be responsible for ideating, planning, and executing experiential marketing events and community initiatives that build deep local engagement, drive foot traffic, and reinforce Brooks’ leadership in performance running. This role is perfect for someone who thrives at the intersection of retail, marketing, and community building – someone who understands both the power of brand storytelling and the importance of authentic local relationships.
Your Responsibilities:
Community Engagement & Events (50%)
- Work cross-functionally and independently to develop and execute a calendar of community events, including fun runs, training groups, wellness workshops, product trials, local race support, Brooks Run Club activities, and seasonal activations.
- Partner with local run clubs, race directors, fitness influencers, and nonprofit organizations to amplify event impact and store visibility.
- Serve as on-site lead for all events – ensuring smooth logistics, high energy, and strong representation of our brand values.
- Leverage customer and team feedback to continuously improve event experiences.
Local Marketing & Brand Advocacy (20%)
- Champion the store’s brand presence in the local market through innovative grassroots marketing.
- Work closely with the regional and HQ Marketing teams to localize national campaigns and product launches.
- Identify and cultivate local brand ambassadors, running leaders, and athlete advocates.
- Act as the in-market expert on what resonates locally – delivering insights on trends, competitor activity, and community needs.
Content & Communication (20%)
- Create compelling, local-first social media content (in partnership with the corporate Loyalty, PR, and Event Marketing teams) to promote events, tell community stories, and spotlight store experiences.
- Own email outreach and local event promotion strategies with a focus on conversion and attendance through work with the corporate Customer Relationship Management (CRM) team.
- Gather and share content (photos, testimonials, short videos) that reflect the vibrancy of our community and store culture.
Retail Support & Integration (10%)
- Support store staff in delivering premium shopping experiences – specifically during event-related traffic.
- Educate the store staff on upcoming events and campaigns to be able to effectively communicate with customers.
- Collaborate with store leadership to measure event ROI and customer acquisition.
Work Experience
- Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
- 3+ years of experience in community marketing, relevant brand owned retail, event coordination, or retail marketing; experience working in specialty retail ideally in performance, lifestyle, or outdoor brand setting, preferred
- Proficient in event planning, grassroots outreach, and social media engagement
- Experience managing local partnerships or grassroots ambassador programs
- Familiarity with Canva, Eventbrite, Mailchimp, and Instagram for business
- Background in fitness coaching, running leadership, or nonprofit community organizing
- Ability to lift up to 50 lbs. and stand for extended periods
- Comfortable working evenings and weekends to support community events
- Self-starter with a strong sense of ownership and initiative
- Strong organization skills with the ability to juggle multiple projects and timelines
- Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”
- Excellent interpersonal skills that inspire and build trust, resulting in effective working relationships across the store and company
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another
- Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community
- Embraces and lives the Brooks values!
Benefits
Brooks is proud to offer a robust benefits package to our employees and their families!
- Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
- Paid Time Off- Brooks offers generous time off, eleven paid holidays, paid sick and parental leave.
- Bonus- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
- Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
- Location- You will spend 4 days a week working from our Marina del Rey store, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
Compensation: The pay range for this position is $70,007-$105,064 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Retail Marketing Specialist Jobs by Experience Level
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Who's Hiring
Top Industries Hiring
- Fashion & Apparel
- Staffing & Recruiting
What Employers Look For
The qualifications that appear most often in retail marketing specialist jobs.
- Bachelor's degree in marketing, communications, or a related field
- Experience planning and executing promotional or seasonal marketing campaigns
- Proficiency with email marketing platforms and customer loyalty program tools
- Familiarity with retail analytics tools and point-of-sale or sales reporting data
- Ability to coordinate with merchandising, buying, and store operations teams
- Experience creating or managing social media content for retail brand accounts
Tips for Your Retail Marketing Specialist Job Search
Quantify your in-store and digital impact
Retail marketing roles live and die by measurable results. Replace vague phrases like 'drove engagement' with specifics: conversion lift from an end-cap display, foot traffic tied to a local event, or email open rates from a loyalty campaign you owned.
Apply early to roles that fit
Migrate Mate lists retail marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter for retail verticals before applying
Job titles vary widely: some postings say brand marketing, others say field marketing or merchandising. Search by both the vertical you know, like apparel or grocery, and the function to catch relevant openings that use different titles than you expect.
Bring a portfolio to every interview
Retail marketing interviews often include a case study or whiteboard exercise. Show up with samples of past campaigns, including any vendor co-op materials or store-level activations, so interviewers can see your work rather than just hear about it.
Negotiate total compensation, not just base pay
Retail marketing roles frequently include performance bonuses tied to sales lift, quarterly targets, or store-level metrics. Ask specifically what the bonus structure looks like and what percentage of the team hit it last year before accepting any offer.
Retail Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most retail marketing specialists?
The most active employers for retail marketing specialists right now are Caleres, Runnings, and Sbt Global, and the most openings are in California, Illinois, and New York, based on current listings on Migrate Mate as of November 2026. Retailers with large brick-and-mortar footprints and active loyalty programs tend to hire most consistently throughout the year.
How many retail marketing specialist jobs are remote?
About 38% of retail marketing specialist openings are fully remote or hybrid as of November 2026, with fully on-site roles still common given the in-store coordination the role requires. Functions like email marketing, digital campaign management, and loyalty program strategy tend to have the highest share of remote or hybrid arrangements compared to field or in-store activation roles.
How do you become a retail marketing specialist?
Start with a marketing, business, or communications degree, then build hands-on experience through internships or entry-level roles in retail, brand, or consumer marketing. Develop skills in campaign planning, customer segmentation, and retail analytics. Build a portfolio showing real campaigns, including any seasonal promotions or vendor co-op projects, before applying to specialist-level roles.
Can you get a retail marketing specialist job with little experience?
Yes, many employers hire candidates with one to two years of adjacent experience in retail operations, merchandising, or general marketing. Focus your resume on any work that touched customer-facing promotions, loyalty programs, or in-store displays. A strong portfolio, even from internships or freelance projects, often matters more than years of experience when you're applying to entry-level specialist roles.
What does the retail marketing specialist interview process look like?
Most processes include an initial phone screen with a recruiter, followed by a hiring manager interview focused on past campaigns and retail-specific scenarios. Many employers add a practical exercise, such as a campaign brief or in-store activation plan, before a final round with cross-functional partners from merchandising or operations. Bringing work samples to any stage strengthens your position.
Where can I find and apply to retail marketing specialist jobs?
You can find and apply to retail marketing specialist jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that fit your specialization and experience level, then apply directly to each listing that matches what you're looking for.
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