TN Visa Brand Marketing Jobs
Brand Marketing roles qualify for TN visa sponsorship under the USMCA's Management Consultant or similar professional categories when the position requires a bachelor's degree in marketing, communications, or a related field. Canadian citizens can apply at the border; Mexican citizens go through consular processing with a limited annual allocation.
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Get Access To All JobsAbout IOPE
IOPE is a pioneering skincare brand under Amorepacific, grounded in advanced bioscience and cutting-edge skin research. IOPE is known for its innovation-first approach to beauty and its commitment to high-performance skincare solutions. We are looking for a strategic, analytical, and creative marketing leader to drive growth and brand equity in the U.S. market.
Position Summary
The Senior Manager/Manager of Brand Marketing will lead the development and execution of IOPE’s U.S. marketing strategy across product launches, brand campaigns, retail marketing, and seasonal planning. This person will serve as a key point of contact between global and local teams, working cross-functionally to drive brand awareness, engagement, and revenue. The ideal candidate is results-oriented, detail-driven, and passionate about translating brand DNA into compelling consumer experiences.
Key Responsibilities
Strategic Planning:
- Develop annual and seasonal brand plans in alignment with global strategy and local market goals
- Lead go-to-market strategy & execution for new product launches and hero franchise support
- Analyze market trends, competitive landscape, and consumer insights to identify growth opportunities
Retail & Channel Marketing:
- Lead channel-specific marketing strategies across key retail partners and platforms (online and in-store)
- Develop retailer marketing plans, including launches, tentpoles, promotions, sampling, and merchandising initiatives
- Serve as the primary marketing point of contact for retailer teams, managing timelines, asset delivery, and execution
- Coordinate with Sales and Retail partners to ensure alignment on product storytelling, brand priorities, and commercial objectives
- Support Digital team as needed to ensure optimal brand and product representation on e-commerce sites
Campaign Development & Execution:
- Own brand-led campaign strategy and execution across retail, e-commerce, and owned brand touchpoints (excluding social, PR, and influencer execution)
- Partner with Integrated Communications, Creative, and Digital teams to bring campaigns to life across all channels
- Collaborate with the global marketing team on asset localization and U.S.-specific needs
Performance Analysis:
- Track and analyze performance KPIs across brand campaigns, product launches, and channel marketing initiatives
- Monitor retailer and channel performance to assess effectiveness and identify optimization opportunities
- Deliver regular reporting and actionable insights to inform future plans
Cross-Functional Collaboration:
- Work closely with Creative, Communications, Digital, Sales, and Global teams to ensure cohesive brand execution
- Serve as the U.S. brand champion for IOPE in internal and external meetings
- Serve as a key brand partner to Sales, ensuring marketing strategies support overall business goals
Key Experience and Skills
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 5–7+ years of brand marketing experience, ideally in the beauty, skincare, or consumer goods industry
- Proven experience leading campaigns from strategy through execution
- Strong analytical and project management skills with attention to detail
- Clear communicator and natural collaborator across departments and cultures
- Ability to manage multiple priorities in a fast-paced environment
- Passion for skincare and beauty
Preferred Skills
- Experience working with or within global/Korean beauty brands
- Strong understanding of U.S. retail landscape (Sephora, Ulta, Amazon, etc.)
- Experience leading day-to-day retailer relationships
- Comfort using performance and consumer data to inform decisions
- Proficiency in Korean is a plus, but not required
Company Benefits
- Medical, Dental, and Vision Insurance
- HSA Employer Contributions and FSA Options
- 401k Participation with company matching
- Discount on all APUS Brands Products
- Gratis Program - Gift box with top selling products, twice a year
- Paid Maternity Leave
- Short Term and Long Term Disability Insurance
- Paid Time Off: Vacation / Personal days / Sick days
- Company offered Mental Counseling for all employees
- Office-closed holidays and floating holidays
- Company sponsored events
- Education assistant Program
- Employee Referral Program
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
About IOPE
IOPE is a pioneering skincare brand under Amorepacific, grounded in advanced bioscience and cutting-edge skin research. IOPE is known for its innovation-first approach to beauty and its commitment to high-performance skincare solutions. We are looking for a strategic, analytical, and creative marketing leader to drive growth and brand equity in the U.S. market.
Position Summary
The Senior Manager/Manager of Brand Marketing will lead the development and execution of IOPE’s U.S. marketing strategy across product launches, brand campaigns, retail marketing, and seasonal planning. This person will serve as a key point of contact between global and local teams, working cross-functionally to drive brand awareness, engagement, and revenue. The ideal candidate is results-oriented, detail-driven, and passionate about translating brand DNA into compelling consumer experiences.
Key Responsibilities
Strategic Planning:
- Develop annual and seasonal brand plans in alignment with global strategy and local market goals
- Lead go-to-market strategy & execution for new product launches and hero franchise support
- Analyze market trends, competitive landscape, and consumer insights to identify growth opportunities
Retail & Channel Marketing:
- Lead channel-specific marketing strategies across key retail partners and platforms (online and in-store)
- Develop retailer marketing plans, including launches, tentpoles, promotions, sampling, and merchandising initiatives
- Serve as the primary marketing point of contact for retailer teams, managing timelines, asset delivery, and execution
- Coordinate with Sales and Retail partners to ensure alignment on product storytelling, brand priorities, and commercial objectives
- Support Digital team as needed to ensure optimal brand and product representation on e-commerce sites
Campaign Development & Execution:
- Own brand-led campaign strategy and execution across retail, e-commerce, and owned brand touchpoints (excluding social, PR, and influencer execution)
- Partner with Integrated Communications, Creative, and Digital teams to bring campaigns to life across all channels
- Collaborate with the global marketing team on asset localization and U.S.-specific needs
Performance Analysis:
- Track and analyze performance KPIs across brand campaigns, product launches, and channel marketing initiatives
- Monitor retailer and channel performance to assess effectiveness and identify optimization opportunities
- Deliver regular reporting and actionable insights to inform future plans
Cross-Functional Collaboration:
- Work closely with Creative, Communications, Digital, Sales, and Global teams to ensure cohesive brand execution
- Serve as the U.S. brand champion for IOPE in internal and external meetings
- Serve as a key brand partner to Sales, ensuring marketing strategies support overall business goals
Key Experience and Skills
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 5–7+ years of brand marketing experience, ideally in the beauty, skincare, or consumer goods industry
- Proven experience leading campaigns from strategy through execution
- Strong analytical and project management skills with attention to detail
- Clear communicator and natural collaborator across departments and cultures
- Ability to manage multiple priorities in a fast-paced environment
- Passion for skincare and beauty
Preferred Skills
- Experience working with or within global/Korean beauty brands
- Strong understanding of U.S. retail landscape (Sephora, Ulta, Amazon, etc.)
- Experience leading day-to-day retailer relationships
- Comfort using performance and consumer data to inform decisions
- Proficiency in Korean is a plus, but not required
Company Benefits
- Medical, Dental, and Vision Insurance
- HSA Employer Contributions and FSA Options
- 401k Participation with company matching
- Discount on all APUS Brands Products
- Gratis Program - Gift box with top selling products, twice a year
- Paid Maternity Leave
- Short Term and Long Term Disability Insurance
- Paid Time Off: Vacation / Personal days / Sick days
- Company offered Mental Counseling for all employees
- Office-closed holidays and floating holidays
- Company sponsored events
- Education assistant Program
- Employee Referral Program
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
See all 1,362+ Brand Marketing jobs
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Get Access To All JobsTips for Finding TN Visa Sponsorship as a Brand Marketing
Verify your degree field matches the role
TN approval depends on a direct connection between your degree discipline and the Brand Marketing position. A general business degree supporting a brand strategy role is defensible; a degree in an unrelated field creates a documentation gap you'll need to address before applying.
Build a specialty occupation letter early
Your employer's support letter must explain why the Brand Marketing role requires at minimum a bachelor's degree in a specific field. Draft this before you start the offer negotiation so hiring managers understand what they're signing off on.
Target employers with cross-border hiring experience
Companies experienced with visa sponsorship often understand the streamlined support letter process required for TN applicants. Search for brands with Canadian or Mexican headquarters, regional offices, or active USMCA supplier relationships—these employers typically have familiarity with cross-border hiring and may be well-positioned to support qualified candidates through the TN application process.
Use Migrate Mate to find TN-ready brand roles
Migrate Mate filters Brand Marketing jobs by employer visa sponsorship experience, so you're not cold-applying to companies unfamiliar with work visa processes. Search by role category and apply directly to employers with recent visa filings who have demonstrated experience sponsoring foreign workers.
Prepare for same-day Canadian border decisions
Canadian citizens can present their TN application at a U.S. port of entry and receive a decision the same day. Bring your offer letter, support letter, degree transcripts, and a copy of the job description. Missing any one of these routinely causes denials that delay your start date.
Confirm Mexican processing timelines with your employer
Mexican nationals must go through U.S. consular processing, which adds scheduling lead time that Canadian border applications don't face. Align your start date with your employer after accounting for consulate appointment availability in your city.
Brand Marketing jobs are hiring across the US. Find yours.
Find Brand Marketing JobsBrand Marketing TN Visa: Frequently Asked Questions
Does Brand Marketing qualify as a TN visa occupation?
Brand Marketing isn't listed by name in the USMCA's TN occupation schedule, but roles that require a bachelor's degree in marketing, communications, or business typically qualify under categories like Management Consultant or Marketing professional. The key is that your specific job duties and required degree field must align clearly. Your employer's support letter carries most of the weight in establishing this connection.
How does TN compare to H-1B for Brand Marketing professionals?
TN has no annual lottery and no cap for Canadian citizens, meaning you can apply and start work without waiting for a random selection. H-1B requires a lottery entry in March for an October start date, and most applicants don't get selected. For Mexican nationals, TN has a limited annual allocation, but it's still processed faster than H-1B. Both require employer sponsorship and a qualifying specialty occupation determination.
What documents does a Brand Marketing TN applicant need?
You'll need a detailed offer letter from your U.S. employer, a support letter explaining how the role qualifies as a TN specialty occupation, proof of Canadian or Mexican citizenship, and your degree transcripts or diplomas. Canadian applicants present these at the port of entry. Mexican applicants submit them as part of the DS-160 consular application. Incomplete document sets are the most common reason for same-day denials at the border.
Can I use Migrate Mate to find Brand Marketing jobs with TN sponsorship?
Yes. Migrate Mate is built specifically for TN visa job seekers and filters Brand Marketing roles by employers that have a history of sponsoring TN visas. That means you can focus your applications on companies already familiar with the process rather than spending time educating recruiters about TN eligibility from scratch.
Can I switch Brand Marketing employers while on a TN visa?
Yes, but you can't transfer a TN visa the way H-1B allows portability. Each new employer requires a fresh TN application with its own support letter and job offer documentation. Canadian citizens can process this at the border when they next re-enter the United States. Mexican nationals need to schedule a new consular appointment. Plan your employer transitions with enough lead time to avoid gaps in work authorization.
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