Multimedia Content Creator and Web Maintenance Specialist

LOCATION: Wayland Baptist University (WBU) – San Antonio Campus

SUPERVISED BY: Director of Campus Operations

POSITION CLASSIFICATION: Non-Exempt

POSITIONS SUPERVISED: None

GENERAL RESPONSIBILITIES: The Multimedia Content Creator and Web Maintenance Specialist is responsible for the creation of engaging video media content, social media content, creating university content flyers using logos/infographics, and the maintenance of the San Antonio campus web pages. The ideal candidate will have a strong passion for visual storytelling, excellent technical skills, and a keen eye for detail.

SPECIFIC TASKS AND DUTIES:

1. Create compelling and high-quality video media content that aligns with the university’s brand and marketing objectives.

2. Develop and execute creative concepts for video content, including storyboarding, scripting, filming, and editing.

3. Collaborate with the marketing team to understand content requirements and ensure video content effectively communicates key messages.

4. Stay up-to-date with the latest trends and techniques in video production to continually improve the quality and impact of our video content.

5. Create engaging and shareable social media content across various platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.

6. Develop and maintain a content calendar to ensure regular and consistent social media updates.

7. Monitor social media channels for trending topics and relevant industry news to generate timely and relevant content.

8. Ensure the university’s web pages are visually appealing, user-friendly, and up-to-date.

9. Regularly update content proactively on the university’s web pages, including text, images, videos, and other multimedia elements.

10. Conduct regular website audits to identify and fix any issues related to performance, functionality, or user experience.

11. Collaborate with cross-functional teams, including design, marketing, and IT, to optimize web page performance and functionality.

12. Implement SEO best practices to improve the organization's web page rankings and visibility.

The above statements are not a complete list of all responsibilities and duties performed by employees in this job. Employee may perform other related duties as assigned by the Director of Campus Operations.

MINIMUM QUALIFICATIONS:

Education:

Bachelor’s degree, or Demonstrated Work Experience in multimedia, film production, digital media, web page maintenance.

Experience and Knowledge:

1. Experience in a university administration setting, preferably in media content creation.

2. Experience in video production and editing.

3. Proficiency in video editing software such as Adobe Premier Pro, Final Cut Pro, or similar.

4. Excellent knowledge of social media platforms and experience in creating engaging content.

5. Familiarity with web content management systems and basic coding languages (HTML, CSS).

6. A deep commitment to Christian Higher Education and agreement with the purposes and philosophy of higher education as promoted by the Baptist General Convention of Texas in general and WBU in particular.

Skills and Abilities:

1. Excellent communication and presentation skills.

2. Excellent critical thinking.

3. Experience working with and managing executive level relationships.

4. Well organized and able to independently prioritize projects and meet tight deadlines.

5. Ability to creatively solve problems.

6. Ability to use or learn to use Microsoft Office applications including Word, Excel, Outlook, PowerPoint and other software programs such as Adobe Photoshop, Illustrator & InDesign.

7. Ability to write, proof-read and edit correspondence and promotional pieces.

8. Great organization and prioritization abilities.

9. Ability to work independently and manage time efficiently.

10. Excellent analytical and organizational skills.

11. Effective at working under pressure and meeting deadlines.

Physical Demands:

1. Ability to lift files, open and close file drawers and perform repetitive arm and hand movements.

2. Stooping, bending, and standing.

3. Sitting at a desk or workstation for extended periods.

4. Viewing a computer monitor.

5. Physical dexterity and coordination.

CONDITIONS OF EMPLOYMENT:

Employment is subject to a 60-day probationary period to monitor satisfactory employee performance. Employee must be able to work as a team player, work indoors and in an environmentally controlled office area with florescent lighting, and on occasion work outdoors, be exact and accurate, pay very close attention to detail, and have transportation to and from work. The qualified applicant must be able to work flexible hours as needed. If hired, the prospective employee must present documentation within three (3) days of hire date to establish identity and employment eligibility as required by Immigration and Customs Enforcement (ICE). Employee must be able and willing to travel on occasion as needed. Must be able to operate a licensed motor vehicle, have access to a dependable motor vehicle, and possess a valid state driver’s license. Must have and maintain a satisfactory driver’s record. The candidate for employment will be subject to a background check and may be requested to take a drug test.

If requested, reasonable accommodations will be made for persons with disabilities for any part of the employment process in accordance with the Americans with Disabilities Act of 1990.

Wayland Baptist University does not unlawfully discriminate in employment opportunities or practices on the basis of race, color, sex, national origin, age, disability, or any other characteristic.