TN Visa Senior Customer Marketing Manager Jobs
Senior Customer Marketing Manager roles qualify for TN visa sponsorship under the USMCA treaty's Marketing category. Canadian citizens can secure TN status at the port of entry with no lottery or cap. Mexican citizens need a U.S. consular appointment. Your employer must document that the role requires specialty-level marketing expertise.
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Get Access To All JobsTHE POSITION
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Role
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Sr. Customer Marketer - Patient position is integral to successfully delivering the Respiratory Marketing Vision during a period of high growth, competition, and evolving external dynamics. Our team is now focused on maximizing growth in Food Allergy, maintaining leadership in CSU and preparing for biosimilar entry. This individual will report to the Patient Customer Marketing Lead and partner across our Commercial, Medical, and Access teams to advance our patient strategies and execution during a critical time in our product’s lifecycle. In addition to working closely with the Respiratory Marketing and Partner teams, this individual will have the opportunity to exchange best practices and learnings across the Genentech marketing organization to advance our progress on portfolio priorities. The ideal candidate will understand core marketing principles, demonstrate strong strategic acumen in their development of patient campaigns and excel at translating that into effective execution. This individual will also have a passion for putting patients first.
Key Job Responsibilities
Strategy
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and internal stakeholders, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People
- Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Demonstrates Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Who You Are:
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- 2 years of marketing experience or 1 year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus.
- Relocation assistance is not available at this time.
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
JOB FACTS
Job Sub Category Global Product Strategy
Schedule Full time
Job Type Regular
Posted Date Apr 6th 2026
Job ID 202603-107201
THE POSITION
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Role
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Sr. Customer Marketer - Patient position is integral to successfully delivering the Respiratory Marketing Vision during a period of high growth, competition, and evolving external dynamics. Our team is now focused on maximizing growth in Food Allergy, maintaining leadership in CSU and preparing for biosimilar entry. This individual will report to the Patient Customer Marketing Lead and partner across our Commercial, Medical, and Access teams to advance our patient strategies and execution during a critical time in our product’s lifecycle. In addition to working closely with the Respiratory Marketing and Partner teams, this individual will have the opportunity to exchange best practices and learnings across the Genentech marketing organization to advance our progress on portfolio priorities. The ideal candidate will understand core marketing principles, demonstrate strong strategic acumen in their development of patient campaigns and excel at translating that into effective execution. This individual will also have a passion for putting patients first.
Key Job Responsibilities
Strategy
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and internal stakeholders, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People
- Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Demonstrates Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Who You Are:
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- 2 years of marketing experience or 1 year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus.
- Relocation assistance is not available at this time.
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
JOB FACTS
Job Sub Category Global Product Strategy
Schedule Full time
Job Type Regular
Posted Date Apr 6th 2026
Job ID 202603-107201
See all 126+ Senior Customer Marketing Manager jobs
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Get Access To All JobsTips for Finding TN Visa Sponsorship as a Senior Customer Marketing Manager
Frame your credentials around specialty marketing
TN eligibility for marketing roles requires demonstrating that your position demands theoretical and practical application of marketing principles. Prepare a credential package that maps your degree directly to customer lifecycle strategy, not just general business or communications.
Target employers with recent visa filing experience
Companies that have previously sponsored work visas for marketing roles have already built internal processes for nonimmigrant visa categories. Prioritize those employers during your outreach, as they're more likely to handle the TN sponsorship process smoothly—requiring only a support letter from the employer that you'll present at the U.S. port of entry (for Canadians) or at a consulate (for Mexicans).
Search TN-sponsored roles using Migrate Mate
Use Migrate Mate to filter Senior Customer Marketing Manager openings by employers with documented TN visa sponsorship history. This cuts the time spent vetting employers who are unfamiliar with or unwilling to support the TN process.
Clarify the support letter scope before signing
Your employer's TN support letter must specify your job title, duties, and the USMCA professional category. Vague letters citing only 'marketing manager' without connecting duties to the treaty classification are a common reason for CBP delays or denials at the border.
Understand Mexican TN applicants face a consular stage
Unlike Canadians who can apply at a port of entry, Mexican citizens must schedule a nonimmigrant visa appointment at a U.S. consulate. Build four to eight weeks into your start date timeline to account for appointment availability and administrative processing.
Negotiate a TN filing timeline into your offer letter
Ask your employer to confirm in writing when they'll issue the TN support letter relative to your start date. Canadian professionals can self-file at the border, but you still need the employer's documentation finalized before you travel.
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Find Senior Customer Marketing Manager JobsSenior Customer Marketing Manager TN Visa: Frequently Asked Questions
Does a Senior Customer Marketing Manager role qualify for TN visa status?
Yes, provided the role is structured around marketing as a discipline requiring at least a bachelor's degree in marketing or a related field. CBP evaluates the actual duties, not just the job title. Roles heavily blended with general management or sales operations can complicate classification, so the employer's support letter must connect your specific responsibilities to the USMCA Marketing category clearly.
How does TN visa sponsorship compare to H-1B for this role?
TN has no annual lottery and no cap for Canadian citizens, meaning you can apply any time of year and start as soon as CBP approves. H-1B requires registration in March, selection by lottery, and a wait until October 1 at the earliest. For a Senior Customer Marketing Manager role that qualifies under USMCA, TN is a significantly faster path to U.S. employment authorization.
What documents does your employer need to provide for TN sponsorship?
Your employer must issue a support letter on company letterhead that includes your job title, a detailed description of duties, the specific USMCA professional category being claimed, your anticipated start date, and confirmation that the position requires a marketing degree. You'll pair this with your degree credential and passport at the port of entry or consulate appointment.
How can you find Senior Customer Marketing Manager jobs with TN visa sponsorship?
Use Migrate Mate to search specifically for customer marketing roles where employers have a verified history of supporting TN visa professionals. Generic searches on broad job platforms often surface roles where sponsorship is theoretically possible but the employer has no practical experience with TN filings, which creates delays after an offer is made.
Can you change employers on a TN visa if you receive a better offer?
Yes, but TN status is employer-specific. You cannot begin work for the new employer under your current TN authorization. A Canadian citizen can obtain new TN status at a port of entry with the new employer's support letter before changing jobs. A Mexican citizen must return to a U.S. consulate for a new visa stamp. Plan for this transition before you give notice.
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