TN Visa Senior Lifecycle Marketing Manager Jobs
Senior Lifecycle Marketing Manager roles qualify for TN visa sponsorship under the USMCA's Management Consultant or similar professional categories when the position requires a directly related bachelor's degree. Canadian citizens can apply at the border with no cap concerns. Mexican citizens go through consular processing with an annual allocation.
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Get Access To All JobsSUMMARY
The Senior Lifecycle Marketing Manager is responsible for owning Young Living’s email and SMS lifecycle marketing strategy and execution, including implementation within marketing automation platforms such as Braze. This role designs and manages email and SMS campaigns, automated customer journeys, segmentation strategies, personalization frameworks, and triggered communications that drive enrollments, engagement, retention, and revenue growth.
This position combines strategic leadership with hands-on execution across campaign development, lifecycle automation, template optimization, copy refinement, and performance analytics. The Senior Lifecycle Marketing Manager collaborates cross-functionally with Digital, Product Marketing, Regional Marketing, Analytics, and Creative teams to ensure lifecycle programs support business priorities and improve customer conversion across the full customer journey.
ESSENTIAL FUNCTIONS:
- Own the lifecycle marketing strategy across email and SMS channels to support customer acquisition, enrollment conversion, engagement, and retention goals
- Design, build, and optimize automated lifecycle journeys within marketing automation platforms such as Braze (including triggered messaging and multi-step Canvas workflows)
- Develop segmentation and personalization strategies that improve message relevance, deliverability, and performance across lifecycle programs
- Partner with Digital and Product teams to define event-triggered messaging architecture supporting enrollment, onboarding, loyalty adoption, and retention
- Build and optimize automated lifecycle flows such as welcome journeys, abandoned enrollment flows, post-purchase onboarding, retention journeys, and reactivation campaigns
- Analyze lifecycle campaign performance and translate insights into actionable optimization strategies
- Develop and execute structured A/B and multivariate testing strategies across lifecycle messaging
- Maintain lifecycle campaign calendars aligned with global product launches, promotions, and enrollment initiatives
- Support sender reputation and deliverability best practices across email and SMS programs
- Create and refine lifecycle messaging and modify email templates when needed to support speed and performance optimization
- Collaborate with design, content, analytics, digital, and regional teams to develop scalable lifecycle automation programs
- Monitor lifecycle KPIs and provide reporting and recommendations to stakeholders
- Ensure compliance with data privacy regulations (including CAN-SPAM, GDPR where applicable, and SMS consent requirements)
- Stay current on lifecycle marketing, personalization strategy, and marketing automation platform capabilities to continuously improve lifecycle performance
SKILLS & QUALIFICATIONS:
- Strong analytical skills with the ability to interpret lifecycle performance data and translate findings into optimization strategies
- Demonstrated expertise building lifecycle marketing programs within platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar marketing automation systems
- Strong experience developing automated email and SMS lifecycle journeys
- Advanced knowledge of segmentation strategy, personalization logic, and behavioral targeting frameworks
- Working knowledge of email deliverability and SMS compliance best practices
- Ability to write and optimize conversion-focused lifecycle messaging
- Working knowledge of HTML and email template editing
- Strong collaboration skills working across Digital, Product Marketing, Creative, and Analytics teams
- Strong project management capabilities managing multiple lifecycle initiatives simultaneously
REQUIRED EDUCATION AND EXPERIENCE:
- Bachelor’s degree or a combination of relevant education and experience
- 5+ years of lifecycle marketing, CRM marketing, or email/SMS marketing experience
- Demonstrated experience implementing lifecycle strategies within marketing automation platforms such as Braze or equivalent systems
- Proven experience building automated lifecycle journeys that support customer acquisition, onboarding, and retention
- Experience leveraging segmentation and personalization strategies to improve campaign performance
- A combination of education and experience may meet this requirement
PREFERRED EDUCATION AND EXPERIENCE:
- Bachelor’s degree in Marketing, Communications, or related field
- 7+ years of lifecycle marketing or marketing automation experience
- Experience working with global or multi-market lifecycle programs
- Experience supporting enrollment conversion or subscription-based customer journeys
- Experience working within Shopify-connected lifecycle environments
- Experience in any of the following: direct selling, affiliate, consumer package goods, health and wellness, or customer-community-driven business models is a plus
SUPERVISORY RESPONSIBILITY
This job does have supervisory responsibilities.
WORK ENVIRONMENT
This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, and photocopiers. The noise level in the work environment is usually moderate. Essential oils are worn and/or diffused in the work environment.
POSITION TYPE/EXPECTED HOURS OF WORK
This position requires the incumbent to be physically present at the assigned worksite. The regular schedule is from 8 a.m. to 5 p.m., with an hour lunch, Monday through Friday. Occasional evening and weekend work may be required as job duties demand. Employees are also expected to work at least one non-convention farm event a year and to work at
SUMMARY
The Senior Lifecycle Marketing Manager is responsible for owning Young Living’s email and SMS lifecycle marketing strategy and execution, including implementation within marketing automation platforms such as Braze. This role designs and manages email and SMS campaigns, automated customer journeys, segmentation strategies, personalization frameworks, and triggered communications that drive enrollments, engagement, retention, and revenue growth.
This position combines strategic leadership with hands-on execution across campaign development, lifecycle automation, template optimization, copy refinement, and performance analytics. The Senior Lifecycle Marketing Manager collaborates cross-functionally with Digital, Product Marketing, Regional Marketing, Analytics, and Creative teams to ensure lifecycle programs support business priorities and improve customer conversion across the full customer journey.
ESSENTIAL FUNCTIONS:
- Own the lifecycle marketing strategy across email and SMS channels to support customer acquisition, enrollment conversion, engagement, and retention goals
- Design, build, and optimize automated lifecycle journeys within marketing automation platforms such as Braze (including triggered messaging and multi-step Canvas workflows)
- Develop segmentation and personalization strategies that improve message relevance, deliverability, and performance across lifecycle programs
- Partner with Digital and Product teams to define event-triggered messaging architecture supporting enrollment, onboarding, loyalty adoption, and retention
- Build and optimize automated lifecycle flows such as welcome journeys, abandoned enrollment flows, post-purchase onboarding, retention journeys, and reactivation campaigns
- Analyze lifecycle campaign performance and translate insights into actionable optimization strategies
- Develop and execute structured A/B and multivariate testing strategies across lifecycle messaging
- Maintain lifecycle campaign calendars aligned with global product launches, promotions, and enrollment initiatives
- Support sender reputation and deliverability best practices across email and SMS programs
- Create and refine lifecycle messaging and modify email templates when needed to support speed and performance optimization
- Collaborate with design, content, analytics, digital, and regional teams to develop scalable lifecycle automation programs
- Monitor lifecycle KPIs and provide reporting and recommendations to stakeholders
- Ensure compliance with data privacy regulations (including CAN-SPAM, GDPR where applicable, and SMS consent requirements)
- Stay current on lifecycle marketing, personalization strategy, and marketing automation platform capabilities to continuously improve lifecycle performance
SKILLS & QUALIFICATIONS:
- Strong analytical skills with the ability to interpret lifecycle performance data and translate findings into optimization strategies
- Demonstrated expertise building lifecycle marketing programs within platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar marketing automation systems
- Strong experience developing automated email and SMS lifecycle journeys
- Advanced knowledge of segmentation strategy, personalization logic, and behavioral targeting frameworks
- Working knowledge of email deliverability and SMS compliance best practices
- Ability to write and optimize conversion-focused lifecycle messaging
- Working knowledge of HTML and email template editing
- Strong collaboration skills working across Digital, Product Marketing, Creative, and Analytics teams
- Strong project management capabilities managing multiple lifecycle initiatives simultaneously
REQUIRED EDUCATION AND EXPERIENCE:
- Bachelor’s degree or a combination of relevant education and experience
- 5+ years of lifecycle marketing, CRM marketing, or email/SMS marketing experience
- Demonstrated experience implementing lifecycle strategies within marketing automation platforms such as Braze or equivalent systems
- Proven experience building automated lifecycle journeys that support customer acquisition, onboarding, and retention
- Experience leveraging segmentation and personalization strategies to improve campaign performance
- A combination of education and experience may meet this requirement
PREFERRED EDUCATION AND EXPERIENCE:
- Bachelor’s degree in Marketing, Communications, or related field
- 7+ years of lifecycle marketing or marketing automation experience
- Experience working with global or multi-market lifecycle programs
- Experience supporting enrollment conversion or subscription-based customer journeys
- Experience working within Shopify-connected lifecycle environments
- Experience in any of the following: direct selling, affiliate, consumer package goods, health and wellness, or customer-community-driven business models is a plus
SUPERVISORY RESPONSIBILITY
This job does have supervisory responsibilities.
WORK ENVIRONMENT
This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, and photocopiers. The noise level in the work environment is usually moderate. Essential oils are worn and/or diffused in the work environment.
POSITION TYPE/EXPECTED HOURS OF WORK
This position requires the incumbent to be physically present at the assigned worksite. The regular schedule is from 8 a.m. to 5 p.m., with an hour lunch, Monday through Friday. Occasional evening and weekend work may be required as job duties demand. Employees are also expected to work at least one non-convention farm event a year and to work at
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Get Access To All JobsTips for Finding TN Visa Sponsorship as a Senior Lifecycle Marketing Manager
Align your degree to the role description
TN approval hinges on a direct match between your credential and the job duties. A degree in marketing, communications, or business paired with lifecycle-specific responsibilities gives officers a clear line to approve.
Target employers with existing TN infrastructure
Companies that have sponsored TN workers before know what a support letter requires. Ask recruiters directly whether their legal team has handled TN filings, it cuts weeks off the process.
Request a duties-forward offer letter
Your employer's support letter needs to describe the analytical and cross-channel nature of lifecycle marketing work, not just the job title. Vague letters citing only 'marketing manager' duties are a common reason for TN denials at the port of entry.
Document your CRM and automation credentials separately
Lifecycle marketing roles are scrutinized for specialty occupation fit. Compile platform certifications and campaign analytics documentation before interviews, they strengthen the TN classification argument your employer will need to make.
Use Migrate Mate to surface sponsoring employers
Filtering job searches by employers experienced with visa sponsorship saves significant time. Migrate Mate lets you identify employers with recent visa filings who understand work visa processes, so you're not cold-applying to companies unfamiliar with sponsorship. For TN roles, this means finding employers more likely to support your border or consulate application.
Prepare for Mexican consular processing timelines
Mexican citizens applying through a U.S. consulate face a fixed annual allocation and appointment scheduling delays. Build at least six to eight weeks into your start-date negotiations to account for the consular queue.
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Find Senior Lifecycle Marketing Manager JobsSenior Lifecycle Marketing Manager TN Visa: Frequently Asked Questions
Does a Senior Lifecycle Marketing Manager role qualify for TN visa status?
It can, but qualification depends on how the role is documented. The TN category most commonly used is Management Consultant, which requires the position to involve professional-level advisory or analytical duties tied to a relevant degree. If the offer letter frames the role primarily as campaign execution rather than strategic lifecycle analysis, officers may push back. A duties-specific letter is essential.
How does TN visa sponsorship for this role compare to H-1B?
TN has no annual lottery and no cap for Canadian citizens, making it far more predictable for Senior Lifecycle Marketing Manager roles. H-1B requires lottery selection before filing and can take over a year from registration to start date. TN approvals for Canadians can happen same-day at a port of entry. Mexican citizens face consular processing, but still avoid the H-1B lottery entirely.
What should the employer's support letter include for a TN filing?
The letter must specify the TN category being claimed, describe the professional duties in detail, confirm the position requires at least a bachelor's degree in a related field, state the expected duration, and confirm you're being paid a professional wage. Generic marketing job descriptions rarely satisfy CBP officers at the port of entry without that degree-to-duties connection made explicit.
Where can I find Senior Lifecycle Marketing Manager jobs with TN visa sponsorship?
Migrate Mate is built specifically for this search. It filters roles by TN visa sponsorship history so you're looking at employers who have actually navigated the TN process for professional marketing positions, not just companies that checked a sponsorship box on a job post without understanding what it involves for USMCA-category filings.
Can I switch employers on TN status if I find a better lifecycle marketing role?
Yes. TN status is employer-specific, so you need a new TN approval with each employer change. Canadian citizens can obtain a new TN at a port of entry with a new support letter and credentials. Mexican citizens need to return to a consulate. There's no formal grace period between roles, so timing your transition with your new start date matters.
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