Vice President of Ecommerce Jobs
Vice President of Ecommerce jobs are open across retail, consumer goods, apparel, and direct-to-consumer brands, from director-level promotions to C-suite adjacents, with specializations in digital merchandising, conversion optimization, and marketplace strategy. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 9+ Vice President of Ecommerce jobs
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you'll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.
Why be a VP, Ecommerce at THG Beauty?
Dermstore is the premier destination for professional-grade skincare and clinical beauty, curated by experts and trusted by enthusiasts. Since its founding by a dermatologist, Dermstore has been a pioneer in the digital beauty space, offering a highly curated selection of the world's most efficacious brands across skincare, hair care, and cosmetics. As a leader in prestige beauty e-commerce, we bridge the gap between clinical expertise and a premium shopping experience.
As the VP, Ecommerce, you'll own Dermstore's online commercial performance, delivering annual sales and profit budgets aligned with our growth strategy and brand identity. Reporting directly to the Managing Director, you will set and execute the ecommerce strategy across trading, site experience and customer growth, and lead our customer lifetime value (LTV) agenda through Dermstore's product subscriptions, loyalty program and app. Candidates should be commercially minded, data-led and comfortable balancing day-to-day trading with building long-term customer value. This role requires an influential, people-focused leader who gives teams clarity and direction, collaborates across every function, and turns customer insight into sustained, profitable growth.
As VP, Ecommerce, you'll:
Ecommerce Strategy & P&L Ownership (25%)
- Partner with the senior leadership team to plan, build and execute the ecommerce growth strategy, and identify opportunities for acquisition and retention.
- Drive P&L growth in collaboration with Finance, reviewing all lines of the P&L across sales, gross profit, distribution costs and fulfilment efficiencies to improve EBITDA. Lead target setting and phasing in collaboration with the senior leadership team.
- Lead bottoms up forecasting and monitoring of sales levers to ensure budgets opportunities and risks are identified and proactively seek further opportunities within top line sales figure.
- Collaborate with Buying leads to build and deliver brand JBPs, and commercialize campaigns and activity to drive brand investment and new income streams.
- Monitor competitors and evaluate their strategies to understand strengths and weaknesses relative to our own, translating learnings into action.
Customer Lifetime Value Programs (30%)
- Own Dermstore's customer lifetime value strategy, setting a clear roadmap and targets for retention, purchase frequency and customer value across subscriptions, loyalty and app.
- Grow and optimize the subscription program, driving subscriber acquisition, eligible assortment with Buying, pricing and incentive structures, and reducing churn through a best-in-class subscriber experience.
- Lead the strategy, economics and evolution of the loyalty program, including tiers, earn and redemption mechanics, member benefits and brand-funded rewards, ensuring it drives incremental, profitable spend.
- Own app growth and engagement in partnership with Product and Tech, driving downloads, active users, app-exclusive features and content, push and in-app messaging, and app share of sales.
- Partner with CRM to build personalized lifecycle journeys (onboarding, replenishment, win-back and VIP) that connect subscriptions, loyalty and app into one seamless customer experience.
- Run a structured test-and-learn program, using cohort analysis and incrementality testing to prove the value of each LTV lever and prioritize investment.
Trading & Site Experience (25%)
- Ensure all key trading moments are planned and executed with a 360 activation plan and clearly phased targets by day, channel and brand, built collaboratively with Buying, Marketing and Merchandising and informed by last year's activity.
- Work cross-functionally to drive continual improvements in AOV, conversion and bounce rate, partnering with Tech to solve UX issues and introduce new features that reduce barriers to buying online. Serve as stakeholder for 3rd party integrations that further enhance customer journey.
- Partner with Marketing leads to identify new and innovative ways to drive traffic to site and app, while developing and improving traffic from existing channels.
- Work with Buying and Planning to ensure availability, visibility and distribution of products on site.
- Support Dermstore's brand identity as a Skin Health destination working cross-functionally; ensuring we stay at the forefront of innovation in the industry as it pertains to website aesthetic and functionality. Serve as stakeholder for 3rd party integrations that further enhance our brand identity; including but not limited to clienteling services and expert text messaging leading the esthetician teams that service these site tools.
Reporting, Insights & Team Leadership (20%)
- Deliver regular reporting on trading and LTV performance, actively driving improvements in any underperforming areas.
- Use our in-house data and technology platform to share insights on customer behavior and trends, and partner with the Data team to build new reporting that drives growth.
- Lead, motivate and develop the ecommerce team, setting clear quarterly objectives, providing frequent feedback and recognition, and building training and induction programs.
- Promote and embody the company DNA, establishing a strong work ethic and a collaborative team culture that drives performance and job satisfaction.
What skills and experience do I need for this role?
- 10+ years of experience in ecommerce, digital trading or online retail, including 4+ years in a senior leadership role, ideally within beauty, retail, fashion or consumer lifestyle.
- LTV & Retention Expertise: Proven track record of growing subscription, loyalty and/or app programs with measurable impact on retention, order frequency and customer lifetime value.
- Commercial & Financial Acumen: Strong P&L ownership experience with the ability to budget, review risks and opportunities, and make sound commercial trade-offs.
- Analytical Mindset: Data-led decision maker, comfortable with cohort analysis, CLV modelling, A/B testing and communicating results in clear business terms.
- Leadership & Influence: Excellent communicator who gives clarity, sets direction and brings others along on a shared mission, with experience developing high-performing teams.
- Cross-Functional Collaboration: Ability to work across all functions and levels, from Buying, Marketing, CRM and Tech to Finance and senior executives, while prioritizing and structuring work in an organized way.
Nice To Have
- Deep knowledge of prestige skincare, hair care and beauty trends.
- Hands-on experience with subscription commerce, loyalty and app analytics platforms.
- Experience launching or relaunching a loyalty program, membership or paid tier.
- A pro-active, positive 'can do' attitude and a passion for never being ordinary.
How Success Is Measured
- Gross sales, gross profit and net profit delivered vs target and vs last year.
- Conversion, AOV, bounce rate and traffic performing vs target and vs last year.
- Growth in CLV, order frequency, retention rate and a healthy new vs returning customer mix.
- Active subscribers, subscription share of revenue and reduced subscriber churn.
- Member share of sales, active member rate, member vs non-member spend and frequency, and program ROI.
- App downloads, monthly active users, app share of sales and app conversion and retention.
- An engaged, high-performing team with clear objectives, strong retention and a pipeline of future leaders.
What's in it for me?
- Salary: $150,000 to $200,000 based on experience
- Hybrid Work Model - NYC, 3 days office/2 days home
- Medical, Dental, Vision plans
- 401K matched up to 5%
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Exclusive employee discounts off THG Brands
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you'll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.
Why be a VP, Ecommerce at THG Beauty?
Dermstore is the premier destination for professional-grade skincare and clinical beauty, curated by experts and trusted by enthusiasts. Since its founding by a dermatologist, Dermstore has been a pioneer in the digital beauty space, offering a highly curated selection of the world's most efficacious brands across skincare, hair care, and cosmetics. As a leader in prestige beauty e-commerce, we bridge the gap between clinical expertise and a premium shopping experience.
As the VP, Ecommerce, you'll own Dermstore's online commercial performance, delivering annual sales and profit budgets aligned with our growth strategy and brand identity. Reporting directly to the Managing Director, you will set and execute the ecommerce strategy across trading, site experience and customer growth, and lead our customer lifetime value (LTV) agenda through Dermstore's product subscriptions, loyalty program and app. Candidates should be commercially minded, data-led and comfortable balancing day-to-day trading with building long-term customer value. This role requires an influential, people-focused leader who gives teams clarity and direction, collaborates across every function, and turns customer insight into sustained, profitable growth.
As VP, Ecommerce, you'll:
Ecommerce Strategy & P&L Ownership (25%)
- Partner with the senior leadership team to plan, build and execute the ecommerce growth strategy, and identify opportunities for acquisition and retention.
- Drive P&L growth in collaboration with Finance, reviewing all lines of the P&L across sales, gross profit, distribution costs and fulfilment efficiencies to improve EBITDA. Lead target setting and phasing in collaboration with the senior leadership team.
- Lead bottoms up forecasting and monitoring of sales levers to ensure budgets opportunities and risks are identified and proactively seek further opportunities within top line sales figure.
- Collaborate with Buying leads to build and deliver brand JBPs, and commercialize campaigns and activity to drive brand investment and new income streams.
- Monitor competitors and evaluate their strategies to understand strengths and weaknesses relative to our own, translating learnings into action.
Customer Lifetime Value Programs (30%)
- Own Dermstore's customer lifetime value strategy, setting a clear roadmap and targets for retention, purchase frequency and customer value across subscriptions, loyalty and app.
- Grow and optimize the subscription program, driving subscriber acquisition, eligible assortment with Buying, pricing and incentive structures, and reducing churn through a best-in-class subscriber experience.
- Lead the strategy, economics and evolution of the loyalty program, including tiers, earn and redemption mechanics, member benefits and brand-funded rewards, ensuring it drives incremental, profitable spend.
- Own app growth and engagement in partnership with Product and Tech, driving downloads, active users, app-exclusive features and content, push and in-app messaging, and app share of sales.
- Partner with CRM to build personalized lifecycle journeys (onboarding, replenishment, win-back and VIP) that connect subscriptions, loyalty and app into one seamless customer experience.
- Run a structured test-and-learn program, using cohort analysis and incrementality testing to prove the value of each LTV lever and prioritize investment.
Trading & Site Experience (25%)
- Ensure all key trading moments are planned and executed with a 360 activation plan and clearly phased targets by day, channel and brand, built collaboratively with Buying, Marketing and Merchandising and informed by last year's activity.
- Work cross-functionally to drive continual improvements in AOV, conversion and bounce rate, partnering with Tech to solve UX issues and introduce new features that reduce barriers to buying online. Serve as stakeholder for 3rd party integrations that further enhance customer journey.
- Partner with Marketing leads to identify new and innovative ways to drive traffic to site and app, while developing and improving traffic from existing channels.
- Work with Buying and Planning to ensure availability, visibility and distribution of products on site.
- Support Dermstore's brand identity as a Skin Health destination working cross-functionally; ensuring we stay at the forefront of innovation in the industry as it pertains to website aesthetic and functionality. Serve as stakeholder for 3rd party integrations that further enhance our brand identity; including but not limited to clienteling services and expert text messaging leading the esthetician teams that service these site tools.
Reporting, Insights & Team Leadership (20%)
- Deliver regular reporting on trading and LTV performance, actively driving improvements in any underperforming areas.
- Use our in-house data and technology platform to share insights on customer behavior and trends, and partner with the Data team to build new reporting that drives growth.
- Lead, motivate and develop the ecommerce team, setting clear quarterly objectives, providing frequent feedback and recognition, and building training and induction programs.
- Promote and embody the company DNA, establishing a strong work ethic and a collaborative team culture that drives performance and job satisfaction.
What skills and experience do I need for this role?
- 10+ years of experience in ecommerce, digital trading or online retail, including 4+ years in a senior leadership role, ideally within beauty, retail, fashion or consumer lifestyle.
- LTV & Retention Expertise: Proven track record of growing subscription, loyalty and/or app programs with measurable impact on retention, order frequency and customer lifetime value.
- Commercial & Financial Acumen: Strong P&L ownership experience with the ability to budget, review risks and opportunities, and make sound commercial trade-offs.
- Analytical Mindset: Data-led decision maker, comfortable with cohort analysis, CLV modelling, A/B testing and communicating results in clear business terms.
- Leadership & Influence: Excellent communicator who gives clarity, sets direction and brings others along on a shared mission, with experience developing high-performing teams.
- Cross-Functional Collaboration: Ability to work across all functions and levels, from Buying, Marketing, CRM and Tech to Finance and senior executives, while prioritizing and structuring work in an organized way.
Nice To Have
- Deep knowledge of prestige skincare, hair care and beauty trends.
- Hands-on experience with subscription commerce, loyalty and app analytics platforms.
- Experience launching or relaunching a loyalty program, membership or paid tier.
- A pro-active, positive 'can do' attitude and a passion for never being ordinary.
How Success Is Measured
- Gross sales, gross profit and net profit delivered vs target and vs last year.
- Conversion, AOV, bounce rate and traffic performing vs target and vs last year.
- Growth in CLV, order frequency, retention rate and a healthy new vs returning customer mix.
- Active subscribers, subscription share of revenue and reduced subscriber churn.
- Member share of sales, active member rate, member vs non-member spend and frequency, and program ROI.
- App downloads, monthly active users, app share of sales and app conversion and retention.
- An engaged, high-performing team with clear objectives, strong retention and a pipeline of future leaders.
What's in it for me?
- Salary: $150,000 to $200,000 based on experience
- Hybrid Work Model - NYC, 3 days office/2 days home
- Medical, Dental, Vision plans
- 401K matched up to 5%
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Exclusive employee discounts off THG Brands
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Vice President of Ecommerce Jobs by Experience Level
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Find JobsVice President of Ecommerce Job Market
Who's Hiring
What Employers Look For
The qualifications that appear most often in vice president of ecommerce jobs.
- 7 or more years of ecommerce leadership with P&L responsibility
- Demonstrated experience scaling DTC or omnichannel revenue growth
- Proficiency with ecommerce platforms such as Shopify Plus or Salesforce Commerce Cloud
- Strong command of web analytics tools and conversion rate optimization methods
- Experience managing cross-functional teams across merchandising, marketing, and technology
- Bachelor's degree in business, marketing, or a related field
Tips for Your Vice President of Ecommerce Job Search
Quantify your P&L ownership clearly
Hiring committees at this level want to see the revenue or gross margin line you owned, not just the team you led. Pull exact figures from your last two roles and lead with them in your resume summary and in your first interview answer.
Align your portfolio to channel mix
Retailers hiring a VP want proof you've grown the specific channels they prioritize, whether that's DTC, wholesale portals, or marketplace. Tailor your resume's experience bullets to mirror the channel language in each job description before you apply.
Apply early to roles that fit
Migrate Mate lists vice president of ecommerce openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies at a platform inflection
Companies relaunching on a new commerce platform or rebuilding their tech stack hire externally at the VP level far more than stable operations do. Filter your search for brands that have announced replatforming, funding rounds, or new category expansions in the past year.
Prepare a case study for your panel interview
VP-level panels almost always include a CFO or CMO who will probe your cross-functional thinking. Prepare one concise case study showing how you aligned site experience, inventory planning, and paid media to hit a growth target, so you can adapt it to any panelist's angle.
Negotiate scope before you negotiate compensation
At the VP level, your budget authority, headcount, and reporting line determine your ability to deliver, and they're often more negotiable than base pay. Lock in the scope conversation before the offer call so compensation reflects the actual role you'll be doing.
Vice President of Ecommerce Jobs: Frequently Asked Questions
Which companies are hiring the most vice president of ecommerces?
The companies hiring the most vice president of ecommerces right now include THG, Fellow, and Samsonite, with the largest share of openings in New York, Florida, and Wisconsin, based on current listings on Migrate Mate as of November 2026. Retail, consumer goods, and apparel brands account for the largest concentration of active postings at this level.
How many vice president of ecommerce jobs are remote?
About 100% of vice president of ecommerce openings are fully remote or hybrid as of November 2026, reflecting the digital nature of the role. Functions most likely to be remote-eligible include digital strategy, analytics oversight, and vendor management, while roles with direct warehouse or fulfillment responsibility tend to require more on-site presence.
How do you become a vice president of ecommerce?
Most vice presidents of ecommerce advance from director or senior director roles after building a record of measurable revenue growth and cross-functional leadership. The path typically runs through hands-on roles in digital merchandising, performance marketing, or site operations, followed by progressive ownership of larger budgets and teams. Developing fluency in both commercial and technical decisions is what separates VP candidates from directors.
Can you get a vice president of ecommerce role without prior VP experience?
Yes, candidates promoted from a director role can compete for VP openings, especially at mid-size brands where the title represents the first dedicated ecommerce leadership hire. The strongest cases come from directors who already managed a full P&L, led cross-functional projects with product or technology teams, and can demonstrate they've built or restructured a team, not just managed one that was handed to them.
What does the vice president of ecommerce interview process look like?
The process typically runs four to five stages, starting with a recruiter screen, followed by a hiring manager conversation focused on your commercial results. A panel round usually includes the CFO, CMO, or CTO depending on the company's structure. Finalists are often asked to present a strategic plan for the first ninety days or a case study on a past growth initiative before a final offer conversation.
Where can I find and apply to vice president of ecommerce jobs?
You can find and apply to vice president of ecommerce jobs on Migrate Mate, which lists current openings from companies across the United States. Search the roles available, find the ones that match your background and target industry, and apply directly to each listing that fits.
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