Vice President of Marketing Strategy Jobs
Vice President of Marketing Strategy jobs are open across technology, healthcare, financial services, consumer goods, and media, at levels from director to chief marketing officer, with specializations in brand strategy, demand generation, and growth marketing. Scan the live roles below and apply to whichever ones fit.
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Job Description Summary
Under general direction, with a high level of autonomy, the Vice President, International/Cross Border Institutional Business Strategy leads strategy, program delivery, governance, and cross-functional coordination for the Institutional international businesses. The role translates business and client needs into prioritized initiatives, practical operating models, clear standards, and executable solutions aligned with the firm’s cross-border framework. As a people leader, this person will be responsible for leading, coaching, and developing a team.Working closely with the Cross Border Jurisdictional team, the Vice President serves as a central connector between the Institutional businesses and their control and operating partners, aligning stakeholders around shared priorities, clear ownership, and consistent standards to deliver coordinated, sustainable outcomes for the firm and its clients.
The role also assesses existing business models, client relationships, and capabilities to identify opportunities to grow market share, applying disciplined decision-making to weigh client demand, commercial potential, regulatory accessibility, operating readiness, investment requirements, and risk.
Job Description
Global Client Capabilities & Strategy:
- Partner with Institutional business leaders and the Cross Border Jurisdictional team to understand client needs and how international products, research, execution, onboarding, account servicing, and affiliate capabilities are delivered.
- Maintain a clear view of available capabilities and permissible activities by business line, legal entity, jurisdiction, client type, product, and servicing model.
- Identify capability gaps, operational friction, and unclear ownership that may impair client service or limit the firm’s ability to deepen relationships. Coordinate with Institutional business and operating leaders to align each business’s strategic priorities, target markets, and competitive position with recommendations on international strategy that balance strategic value, commercial potential, and risk.
Strategy Execution & Operating Models:
- Incorporate jurisdictional, licensing, legal-entity, tax, booking, supervisory, and market-access considerations into the design and sequencing of strategic initiatives.
- Align business and operating stakeholders on cross-business dependencies, accountability, resource needs, and decisions with enterprise implications.
- Evaluate priority markets using client demand, revenue potential, competitive position, regulatory accessibility, operating complexity, investment needs, and expected return.
- Identify opportunities to deepen penetration and grow market share where the firm has relevant clients, capabilities, relationships, or infrastructure. Partner with the Cross Border Jurisdictional team to assess how licensing, registration, market-access, and permissible-activity requirements influence strategic alternatives, and incorporate them into each market evaluation.
Cross-Border Gatekeeping:
- Own the governance framework for evaluating Institutional activities that require Cross Border or international-business review, including intake standards, review pathways, decision rights, and escalation thresholds.
- Develop, maintain, and periodically refresh desktop procedures that translate approved requirements into clear and consistent review practices.
- Assess proposed activities against the applicable line-of-business standards, jurisdictional requirements, and the firm’s established risk appetite.
- Coordinate review by the Cross Border Jurisdictional team and relevant Legal, Compliance, Risk, Tax, Operations, and other subject-matter experts.
- Provide strategic guidance on material, novel, or time-sensitive matters, including exceptions requiring leadership review. Use recurring themes, policy interpretations, and review outcomes to strengthen procedures, business guidance, training, and control design.
Governance & Insights:
- Design, establish, and lead working groups that bring together business, operating, jurisdictional, and control stakeholders, and shape agendas across international priorities, emerging issues, operational matters, existing and proposed business activity, regulatory-change implementation, capability development, risk themes, and cross-business dependencies.
- Lead the administration and strategic direction of the International Business Committee, including agenda development, decision materials, meeting coordination, action tracking, and escalation of matters requiring leadership attention.
- Establish a consistent international data and reporting framework across Institutional lines of business while accommodating differences in business models, source systems, available data, and reporting needs.
- Produce executive-level reporting and analysis on international activity, strategic initiatives, regulatory developments, operating issues, risks, dependencies, and decisions required.
- Use governance discussions and management information to identify enterprise themes, inform priorities, clarify accountability, and drive follow-through across business and control partners.
International Travel Oversight:
- Oversee the international business-travel framework for Institutional associates, including intake, review, approval tracking, guidance, exceptions, and follow-up.
- Partner with business leadership, the Cross Border Jurisdictional team, Compliance, Legal, Corporate Security, Cyber Security, Tax, and other stakeholders on elevated-risk or unusual travel, and coordinate escalation of exceptions with recommendations that balance business need with regulatory, security, tax, data, and reputational considerations.
- Maintain guidance on permissible in-country activities, business versus non-business travel, device and data-security expectations, and required approvals. Analyze travel patterns for potential licensing, registration, tax, permanent-establishment, security, technology, or business-model implications.
Risk Alignment:
- Determine with appropriate stakeholders whether an activity may be supported through existing permissions or affiliated capabilities or requires additional review, registration, exemption, or entity involvement.
- Ensure material risks and unresolved questions are elevated to the appropriate governance body without assuming responsibilities owned by Legal, Compliance, Tax, or independent risk functions.
- Monitor relevant developments and coordinate updates to affected strategies, operating models, standards, controls, communications, and training.
Education
Bachelor’s - Completed: Accounting, Bachelor’s - Completed: Business Administration, Bachelor’s - Completed: FinanceWork Experience
General Experience - More than 15 years, Manager Experience - 10 to 15 yearsCertifications
Travel
Less than 25%Workstyle
HybridThe total compensation for this position includes base salary or wages, and may include components such as additional compensation (cash or equity), discretionary bonuses, or commissions. This position is eligible for a benefits package that may include medical, dental, and vision; life insurance; critical illness insurance and accident insurance; disability benefits; retirement savings; paid time off (including vacation, holidays, and sick leave); and parental leave. Eligibility for benefits and specific offerings may vary based on position and employment status. To view more details of the benefits offered, visit Myrjbenefits.com.
We expect our associates at all levels to:
- Grow professionally and inspire others to do the same
- Work with and through others to achieve desired outcomes
- Make prompt, pragmatic choices and act with the client in mind
- Take ownership and hold themselves and others accountable for delivering results that matter
- Contribute to the continuous evolution of the firm
At Raymond James – as part of our people-first culture, we honor, value, and respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic selves, our organization, clients, and communities thrive. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.
#LI-AT1Job Description Summary
Under general direction, with a high level of autonomy, the Vice President, International/Cross Border Institutional Business Strategy leads strategy, program delivery, governance, and cross-functional coordination for the Institutional international businesses. The role translates business and client needs into prioritized initiatives, practical operating models, clear standards, and executable solutions aligned with the firm’s cross-border framework. As a people leader, this person will be responsible for leading, coaching, and developing a team.Working closely with the Cross Border Jurisdictional team, the Vice President serves as a central connector between the Institutional businesses and their control and operating partners, aligning stakeholders around shared priorities, clear ownership, and consistent standards to deliver coordinated, sustainable outcomes for the firm and its clients.
The role also assesses existing business models, client relationships, and capabilities to identify opportunities to grow market share, applying disciplined decision-making to weigh client demand, commercial potential, regulatory accessibility, operating readiness, investment requirements, and risk.
Job Description
Global Client Capabilities & Strategy:
- Partner with Institutional business leaders and the Cross Border Jurisdictional team to understand client needs and how international products, research, execution, onboarding, account servicing, and affiliate capabilities are delivered.
- Maintain a clear view of available capabilities and permissible activities by business line, legal entity, jurisdiction, client type, product, and servicing model.
- Identify capability gaps, operational friction, and unclear ownership that may impair client service or limit the firm’s ability to deepen relationships. Coordinate with Institutional business and operating leaders to align each business’s strategic priorities, target markets, and competitive position with recommendations on international strategy that balance strategic value, commercial potential, and risk.
Strategy Execution & Operating Models:
- Incorporate jurisdictional, licensing, legal-entity, tax, booking, supervisory, and market-access considerations into the design and sequencing of strategic initiatives.
- Align business and operating stakeholders on cross-business dependencies, accountability, resource needs, and decisions with enterprise implications.
- Evaluate priority markets using client demand, revenue potential, competitive position, regulatory accessibility, operating complexity, investment needs, and expected return.
- Identify opportunities to deepen penetration and grow market share where the firm has relevant clients, capabilities, relationships, or infrastructure. Partner with the Cross Border Jurisdictional team to assess how licensing, registration, market-access, and permissible-activity requirements influence strategic alternatives, and incorporate them into each market evaluation.
Cross-Border Gatekeeping:
- Own the governance framework for evaluating Institutional activities that require Cross Border or international-business review, including intake standards, review pathways, decision rights, and escalation thresholds.
- Develop, maintain, and periodically refresh desktop procedures that translate approved requirements into clear and consistent review practices.
- Assess proposed activities against the applicable line-of-business standards, jurisdictional requirements, and the firm’s established risk appetite.
- Coordinate review by the Cross Border Jurisdictional team and relevant Legal, Compliance, Risk, Tax, Operations, and other subject-matter experts.
- Provide strategic guidance on material, novel, or time-sensitive matters, including exceptions requiring leadership review. Use recurring themes, policy interpretations, and review outcomes to strengthen procedures, business guidance, training, and control design.
Governance & Insights:
- Design, establish, and lead working groups that bring together business, operating, jurisdictional, and control stakeholders, and shape agendas across international priorities, emerging issues, operational matters, existing and proposed business activity, regulatory-change implementation, capability development, risk themes, and cross-business dependencies.
- Lead the administration and strategic direction of the International Business Committee, including agenda development, decision materials, meeting coordination, action tracking, and escalation of matters requiring leadership attention.
- Establish a consistent international data and reporting framework across Institutional lines of business while accommodating differences in business models, source systems, available data, and reporting needs.
- Produce executive-level reporting and analysis on international activity, strategic initiatives, regulatory developments, operating issues, risks, dependencies, and decisions required.
- Use governance discussions and management information to identify enterprise themes, inform priorities, clarify accountability, and drive follow-through across business and control partners.
International Travel Oversight:
- Oversee the international business-travel framework for Institutional associates, including intake, review, approval tracking, guidance, exceptions, and follow-up.
- Partner with business leadership, the Cross Border Jurisdictional team, Compliance, Legal, Corporate Security, Cyber Security, Tax, and other stakeholders on elevated-risk or unusual travel, and coordinate escalation of exceptions with recommendations that balance business need with regulatory, security, tax, data, and reputational considerations.
- Maintain guidance on permissible in-country activities, business versus non-business travel, device and data-security expectations, and required approvals. Analyze travel patterns for potential licensing, registration, tax, permanent-establishment, security, technology, or business-model implications.
Risk Alignment:
- Determine with appropriate stakeholders whether an activity may be supported through existing permissions or affiliated capabilities or requires additional review, registration, exemption, or entity involvement.
- Ensure material risks and unresolved questions are elevated to the appropriate governance body without assuming responsibilities owned by Legal, Compliance, Tax, or independent risk functions.
- Monitor relevant developments and coordinate updates to affected strategies, operating models, standards, controls, communications, and training.
Education
Bachelor’s - Completed: Accounting, Bachelor’s - Completed: Business Administration, Bachelor’s - Completed: FinanceWork Experience
General Experience - More than 15 years, Manager Experience - 10 to 15 yearsCertifications
Travel
Less than 25%Workstyle
HybridThe total compensation for this position includes base salary or wages, and may include components such as additional compensation (cash or equity), discretionary bonuses, or commissions. This position is eligible for a benefits package that may include medical, dental, and vision; life insurance; critical illness insurance and accident insurance; disability benefits; retirement savings; paid time off (including vacation, holidays, and sick leave); and parental leave. Eligibility for benefits and specific offerings may vary based on position and employment status. To view more details of the benefits offered, visit Myrjbenefits.com.
We expect our associates at all levels to:
- Grow professionally and inspire others to do the same
- Work with and through others to achieve desired outcomes
- Make prompt, pragmatic choices and act with the client in mind
- Take ownership and hold themselves and others accountable for delivering results that matter
- Contribute to the continuous evolution of the firm
At Raymond James – as part of our people-first culture, we honor, value, and respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic selves, our organization, clients, and communities thrive. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.
#LI-AT1Vice President of Marketing Strategy Jobs by Experience Level
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Find JobsVice President of Marketing Strategy Job Market
Who's Hiring
- Humana14
- JPMorganChase14
- BGBx3
- State Street3
- Morgan Stanley3
Top Industries Hiring
- Investment & Asset Management
- Fintech
- Banking & Financial Services
- Insurance
- Law & Legal Services
What Employers Look For
The qualifications that appear most often in vice president of marketing strategy jobs.
- 10 or more years of progressive marketing experience with at least five in a leadership role
- Demonstrated success owning full-funnel strategy across brand, demand generation, and product marketing
- Proficiency with marketing automation platforms, CRM systems, and analytics tools
- Experience managing cross-functional teams and significant marketing budgets
- Bachelor's degree in marketing, business, or a related field, with an MBA preferred
- Strong executive presence with experience presenting strategy to C-suite and board stakeholders
Tips for Your Vice President of Marketing Strategy Job Search
Lead your resume with revenue impact
Hiring committees at the VP level want to see pipeline generated, market share gained, or revenue attributed to campaigns you led. Reframe your bullet points around measurable outcomes rather than responsibilities, and name the budgets you managed.
Target openings by reporting structure
VP of marketing strategy roles vary enormously depending on whether the position reports to a CMO, CEO, or board. Filter your search by company size and read the reporting lines in each job description so you're applying to roles where your experience fits the scope.
Apply early to roles that fit
Migrate Mate lists vice president of marketing strategy openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a GTM narrative for interviews
Expect to walk through a full go-to-market strategy you owned, from audience definition through channel mix to measurement. Interviewers at this level probe your decision-making process, not just the outcome, so structure your story around the tradeoffs you made and why.
Negotiate scope before negotiating compensation
Before discussing compensation, clarify headcount, budget authority, and which functions roll up to you. VP titles carry widely different operational weight, and misaligned expectations on scope are the most common reason these placements fail within the first year.
Vice President of Marketing Strategy Jobs: Frequently Asked Questions
Which companies are hiring the most vice president of marketing strategys?
The most active employers for vice president of marketing strategys right now are Humana, JPMorganChase, and BGBx, and the most openings are in New York, Texas, and Massachusetts, based on current listings on Migrate Mate as of November 2026. Demand is especially strong in technology, healthcare, and financial services sectors.
How many vice president of marketing strategy jobs are remote?
About 77% of vice president of marketing strategy openings are fully remote or hybrid as of November 2026, reflecting the executive nature of the role and the prevalence of distributed leadership teams. Brand strategy and demand generation functions within the role are the most likely to be performed remotely, while roles tied to product marketing or field marketing more often require on-site presence.
How do you become a vice president of marketing strategy?
Most vice presidents of marketing strategy reach the role by building deep expertise in one or two marketing disciplines, then expanding into cross-functional leadership as a director or senior director. Consistently owning outcomes tied to revenue, earning visibility with executive stakeholders, and developing a point of view on go-to-market strategy that you can articulate clearly are the steps that distinguish candidates who advance.
Can you get hired as a vice president of marketing strategy without previous VP experience?
Yes, candidates who have operated at the director level and can demonstrate that they were functionally responsible for strategy, budget, and team outcomes at VP scale are routinely considered. The key is framing your experience around scope and decisions owned rather than title, and targeting companies whose stage and marketing maturity match what you have already built or led.
What does the vice president of marketing strategy interview process look like?
The process typically begins with a recruiter screen, followed by interviews with the CMO or CEO, a panel with cross-functional peers such as sales and product leaders, and a final presentation where you are asked to build and pitch a strategic plan or audit. Expect questions that probe how you allocate budget under constraints, how you align marketing to revenue targets, and how you build and develop teams.
Where can I find and apply to vice president of marketing strategy jobs?
You can find and apply to vice president of marketing strategy jobs on Migrate Mate, which lists current openings from across the United States. Search the roles available, find the ones that match your background and the type of company you want to join, and apply directly to each listing that fits.
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