Sales Development Representative Visa Sponsorship Jobs in Colorado
Sales development representative roles in Colorado are concentrated in Denver's thriving tech and SaaS sector, with companies like Zoom, Palantir, and Salesforce actively hiring SDRs along the Front Range. Boulder's startup ecosystem adds further demand. Employers here do sponsor visas for qualified SDR candidates, though competition is real.
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Get Access To All JobsINTRODUCTION
James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®. With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.
SUMMARY
The Regional Retail Strategic Sales Rep (Denver) is responsible for driving market share growth, sell-through, and strategic alignment across retail home center channels. This role blends high-level regional strategy with hands-on field execution, ensuring that corporate priorities are effectively translated into in-store results. This position partners cross-functionally with internal sales teams, retail leadership, and distribution partners to identify opportunities, remove barriers to conversion, and accelerate demand generation across both Stock and Special Order business. Success in this role requires the ability to influence at all levels of the retail ecosystem, develop strong partnerships, and execute a disciplined, data-driven territory strategy that delivers consistent sales growth.
KEY RESPONSIBILITIES
Strategic Leadership & Market Development:
- Develop and execute a territory business plan and growth strategy to drive market share, sell-through, and profitability across retail channels.
- Establish financial objectives and strategic direction that grow the retail channel and consistently exceed quarterly and annual sales targets.
- Identify market opportunities, trends, and risks, providing actionable insights to leadership and marketing to support organizational strategy.
- Analyze sales, market, and retail data to prioritize opportunities and guide decision-making.
Retail & Channel Influence:
- Build and maintain relationships across all levels of the retail environment, including:
- Pro Desk teams and retail associates
- Store, district, and regional leadership (RMM/RFM)
- Field merchandising teams (MET/MST)
- PSM, Sales Directors, TSM, RPSD
- Retail outside sales teams (OSR/SAM)
- Distributor sales teams and contractors
- Align regional retail stakeholders with company strategies and ensure consistent execution across markets.
- Manage the retail sales pipeline, identifying and resolving barriers within the sales and fulfillment process.
Execution & Demand Generation:
- Drive sell-through across both stock and special-order programs, focusing on revenue, units, and share gain.
- Execute and maintain all in-store initiatives, including displays, merchandising, training programs, and promotional execution.
- Plan and lead Pro events, contractor engagement activities, builder events, and mobile training experiences to generate demand and strengthen brand preference.
- Support and train internal and external sales teams to scale both in-person and virtual selling capabilities.
Distribution & Cross-Functional Collaboration:
- Partner with distribution to improve product flow, availability, and execution across retail channels.
- Collaborate with internal sales teams to ensure alignment on priorities, programs, and customer strategies.
- Remove operational bottlenecks and barriers that impact the customer experience and conversion.
Accountability & Performance Management:
- Own a prioritized store and market coverage model, focusing time and resources on the highest-impact opportunities.
- Manage budgets effectively to drive profitable growth.
- Deliver against defined KPIs, including sales growth, market share, and execution metrics.
- Communicate performance, opportunities, and risks to leadership on a regular basis.
WHAT YOU’LL BRING:
- Bachelor’s degree in Business or related field (or equivalent experience)
- 3+ years of experience in sales, preferably within retail home centers or building products
- Bilingual in Spanish highly preferred
- Proven ability to drive results in a high-touch, relationship-driven sales environment
- Strong leadership, training, and influence skills across multiple organizational levels
- Experience working within complex distribution and retail channel models
- Demonstrated business acumen and understanding of financial drivers
- Highly organized with strong time and territory management skills
- Effective communicator with the ability to present to large and diverse audiences
- Proficient in Microsoft Office and CRM/reporting tools
- Willingness to travel 50–70% (overnight)
WHAT YOU’LL RECEIVE:
As of the date of this posting, a good faith estimate of the current pay scale for this position is $61,500K–$82,000K. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan. At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.
- Compensation: competitive salary and bonus eligibility
- Insurance: day-one health coverage medical, dental, vision, life insurance
- Paid Time Off: vacation and company holidays
- Retirement: 401(k) with 6% match
- Investments: Employee Stock Purchase plan (ESP)
- Work-Life Balance: parental leave, wellness programs
- Purpose. Impact. Community: Sustainability Initiatives | James Hardie
James Hardie Building Products Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.
James Hardie will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
INTRODUCTION
James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®. With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.
SUMMARY
The Regional Retail Strategic Sales Rep (Denver) is responsible for driving market share growth, sell-through, and strategic alignment across retail home center channels. This role blends high-level regional strategy with hands-on field execution, ensuring that corporate priorities are effectively translated into in-store results. This position partners cross-functionally with internal sales teams, retail leadership, and distribution partners to identify opportunities, remove barriers to conversion, and accelerate demand generation across both Stock and Special Order business. Success in this role requires the ability to influence at all levels of the retail ecosystem, develop strong partnerships, and execute a disciplined, data-driven territory strategy that delivers consistent sales growth.
KEY RESPONSIBILITIES
Strategic Leadership & Market Development:
- Develop and execute a territory business plan and growth strategy to drive market share, sell-through, and profitability across retail channels.
- Establish financial objectives and strategic direction that grow the retail channel and consistently exceed quarterly and annual sales targets.
- Identify market opportunities, trends, and risks, providing actionable insights to leadership and marketing to support organizational strategy.
- Analyze sales, market, and retail data to prioritize opportunities and guide decision-making.
Retail & Channel Influence:
- Build and maintain relationships across all levels of the retail environment, including:
- Pro Desk teams and retail associates
- Store, district, and regional leadership (RMM/RFM)
- Field merchandising teams (MET/MST)
- PSM, Sales Directors, TSM, RPSD
- Retail outside sales teams (OSR/SAM)
- Distributor sales teams and contractors
- Align regional retail stakeholders with company strategies and ensure consistent execution across markets.
- Manage the retail sales pipeline, identifying and resolving barriers within the sales and fulfillment process.
Execution & Demand Generation:
- Drive sell-through across both stock and special-order programs, focusing on revenue, units, and share gain.
- Execute and maintain all in-store initiatives, including displays, merchandising, training programs, and promotional execution.
- Plan and lead Pro events, contractor engagement activities, builder events, and mobile training experiences to generate demand and strengthen brand preference.
- Support and train internal and external sales teams to scale both in-person and virtual selling capabilities.
Distribution & Cross-Functional Collaboration:
- Partner with distribution to improve product flow, availability, and execution across retail channels.
- Collaborate with internal sales teams to ensure alignment on priorities, programs, and customer strategies.
- Remove operational bottlenecks and barriers that impact the customer experience and conversion.
Accountability & Performance Management:
- Own a prioritized store and market coverage model, focusing time and resources on the highest-impact opportunities.
- Manage budgets effectively to drive profitable growth.
- Deliver against defined KPIs, including sales growth, market share, and execution metrics.
- Communicate performance, opportunities, and risks to leadership on a regular basis.
WHAT YOU’LL BRING:
- Bachelor’s degree in Business or related field (or equivalent experience)
- 3+ years of experience in sales, preferably within retail home centers or building products
- Bilingual in Spanish highly preferred
- Proven ability to drive results in a high-touch, relationship-driven sales environment
- Strong leadership, training, and influence skills across multiple organizational levels
- Experience working within complex distribution and retail channel models
- Demonstrated business acumen and understanding of financial drivers
- Highly organized with strong time and territory management skills
- Effective communicator with the ability to present to large and diverse audiences
- Proficient in Microsoft Office and CRM/reporting tools
- Willingness to travel 50–70% (overnight)
WHAT YOU’LL RECEIVE:
As of the date of this posting, a good faith estimate of the current pay scale for this position is $61,500K–$82,000K. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan. At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.
- Compensation: competitive salary and bonus eligibility
- Insurance: day-one health coverage medical, dental, vision, life insurance
- Paid Time Off: vacation and company holidays
- Retirement: 401(k) with 6% match
- Investments: Employee Stock Purchase plan (ESP)
- Work-Life Balance: parental leave, wellness programs
- Purpose. Impact. Community: Sustainability Initiatives | James Hardie
James Hardie Building Products Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.
James Hardie will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Sales Development Representative Job Roles in Colorado
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Search Sales Development Representative Jobs in ColoradoSales Development Representative Jobs in Colorado: Frequently Asked Questions
Which companies in Colorado sponsor visas for sales development representatives?
Several technology and SaaS companies headquartered or with major offices in Colorado have sponsored visas for SDR roles, including Palantir Technologies in Denver, Zoom's Colorado operations, Salesforce, and various growth-stage startups in the Boulder-Denver corridor. Larger enterprise software firms tend to have established immigration programs, making them more likely to support H-1B visa or other work visa petitions for SDR candidates.
Which visa types are most common for sales development representative roles in Colorado?
The H-1B is the most commonly used visa for SDR roles in Colorado, though approval depends on whether the specific position qualifies as a specialty occupation requiring a bachelor's degree in a related field. Candidates from Australia may pursue the E-3 visa. Those from Canada or Mexico may qualify under TN visa status. O-1 visas are an option for candidates with demonstrable exceptional achievement in sales or business development.
Which cities in Colorado have the most sales development representative visa sponsorship jobs?
Denver is by far the primary market for SDR sponsorship jobs in Colorado, driven by its dense concentration of technology companies, cybersecurity firms, and SaaS businesses. Boulder is a strong secondary market, particularly for early-stage and venture-backed startups that often build out SDR teams as they scale. Colorado Springs has a smaller but growing tech presence that occasionally produces SDR openings with sponsorship.
How to find sales development representative visa sponsorship jobs in Colorado?
Migrate Mate is built specifically for international candidates seeking visa sponsorship roles, and filters SDR jobs by state so you can browse Colorado-specific listings directly. Because SDR roles vary in their sponsorship eligibility depending on how employers classify the position, focusing on companies with a documented history of sponsoring visas, as shown on Migrate Mate, saves significant time compared to applying broadly.
Are there any state-specific considerations for SDR visa sponsorship in Colorado?
Colorado's Equal Pay for Equal Work Act requires employers to disclose compensation ranges in job postings, which gives international candidates useful context when evaluating whether a role aligns with prevailing wage requirements tied to H-1B petitions. The state's strong university pipeline from CU Boulder and University of Denver also means SDR talent is competitive, so candidates pursuing sponsorship benefit from clearly demonstrating technical or bilingual skills that differentiate them.
What is the prevailing wage for sponsored sales development representative jobs in Colorado?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.