Customer Onboarding Specialist Jobs in USA with Visa Sponsorship
Customer Onboarding Specialist roles qualify for H-1B and TN visas when the position requires a bachelor's degree in business, communications, or a related field. Employers in SaaS and fintech sponsor these roles regularly, though sponsorship willingness varies by company size. For detailed occupation requirements, see the O*NET profile.
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If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider Craft Education as the next step in your career. Craft Education is on a mission to solve skilled labor shortages by powering work-based learning pathways for all. At Craft, we’re revolutionizing the apprenticeship degree, combining on-the-job learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs. Our flagship product - Craft Connect - helps organizations administer apprentice degree programs and address mission-critical data and reporting needs. Through the same platform, Craft is also transforming how on-the-job learning converts into academic credits. Our team of technology, education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs. We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them. If you’re looking to join the work-based learning revolution, we’d love to talk with you. At Craft, you’ll have the opportunity to solve hard problems in a high-growth startup environment and make a lasting impact on the future of education and workforce development. We couldn’t be more excited to advance this work as a team of innovative, collaborative and mission-oriented professionals - we hope you’ll consider joining us.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 306 Pay Range: $60,300.00 - $90,500.00
Job Description
The Customer Onboarding Specialist for Craft is responsible for building a scalable, adaptable onboarding strategy from the ground up, tailored to our diverse and digitally inexperienced customer base. You will work closely with customers who are new to the apprenticeship space, guiding them through the onboarding process in a way that ensures they feel supported and successful from day one. This role requires agility and a deep understanding of how to create personalized onboarding experiences for customers.
- Design and develop a customer onboarding strategy from scratch, with an emphasis on low digital literacy users and first-time customers.
- Lead the onboarding process for all new customers, ensuring a seamless experience from sales handoff through successful product adoption.
- Create tailored onboarding materials, including guides, walkthroughs, and step-by-step resources that meet the unique needs of each customer segment.
- Act as the primary point of contact during the onboarding phase, offering personalized support and troubleshooting to help customers overcome challenges.
- Continuously refine and improve onboarding processes based on customer feedback and real-time data to ensure they remain relevant and effective.
- Collaborate closely with internal teams to ensure smooth handoffs and that all departments are aligned on customer needs during the onboarding phase.
- Establish key onboarding metrics (e.g., time to value, customer satisfaction, onboarding completion rates) and optimize the process to improve these KPIs over time.
This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. This document's contents or related job requirements may change at any time with or without notice.
Qualifications
Knowledge, Skills, and Abilities
- Proven ability to develop and implement onboarding strategies that cater to users who are new to the digital space and require hands-on guidance.
- Strong problem-solving skills, with the ability to adapt quickly and think creatively in a fast-paced, dynamic environment.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships and trust with customers who may feel uncertain about new technology.
- Self-starter mentality, comfortable working in an environment where processes and structures are still being established.
Education
Bachelor’s degree in business or a related field.
Experience
2+ years of related experience in customer onboarding, customer success, or project management. Experience in lieu of education Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.
Preferred Qualifications
- Experience with start-ups, edtech, education or working with customers with low digital literacy.
- Familiarity with project management and customer success tools is a plus.
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider Craft Education as the next step in your career. Craft Education is on a mission to solve skilled labor shortages by powering work-based learning pathways for all. At Craft, we’re revolutionizing the apprenticeship degree, combining on-the-job learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs. Our flagship product - Craft Connect - helps organizations administer apprentice degree programs and address mission-critical data and reporting needs. Through the same platform, Craft is also transforming how on-the-job learning converts into academic credits. Our team of technology, education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs. We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them. If you’re looking to join the work-based learning revolution, we’d love to talk with you. At Craft, you’ll have the opportunity to solve hard problems in a high-growth startup environment and make a lasting impact on the future of education and workforce development. We couldn’t be more excited to advance this work as a team of innovative, collaborative and mission-oriented professionals - we hope you’ll consider joining us.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 306 Pay Range: $60,300.00 - $90,500.00
Job Description
The Customer Onboarding Specialist for Craft is responsible for building a scalable, adaptable onboarding strategy from the ground up, tailored to our diverse and digitally inexperienced customer base. You will work closely with customers who are new to the apprenticeship space, guiding them through the onboarding process in a way that ensures they feel supported and successful from day one. This role requires agility and a deep understanding of how to create personalized onboarding experiences for customers.
- Design and develop a customer onboarding strategy from scratch, with an emphasis on low digital literacy users and first-time customers.
- Lead the onboarding process for all new customers, ensuring a seamless experience from sales handoff through successful product adoption.
- Create tailored onboarding materials, including guides, walkthroughs, and step-by-step resources that meet the unique needs of each customer segment.
- Act as the primary point of contact during the onboarding phase, offering personalized support and troubleshooting to help customers overcome challenges.
- Continuously refine and improve onboarding processes based on customer feedback and real-time data to ensure they remain relevant and effective.
- Collaborate closely with internal teams to ensure smooth handoffs and that all departments are aligned on customer needs during the onboarding phase.
- Establish key onboarding metrics (e.g., time to value, customer satisfaction, onboarding completion rates) and optimize the process to improve these KPIs over time.
This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. This document's contents or related job requirements may change at any time with or without notice.
Qualifications
Knowledge, Skills, and Abilities
- Proven ability to develop and implement onboarding strategies that cater to users who are new to the digital space and require hands-on guidance.
- Strong problem-solving skills, with the ability to adapt quickly and think creatively in a fast-paced, dynamic environment.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships and trust with customers who may feel uncertain about new technology.
- Self-starter mentality, comfortable working in an environment where processes and structures are still being established.
Education
Bachelor’s degree in business or a related field.
Experience
2+ years of related experience in customer onboarding, customer success, or project management. Experience in lieu of education Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.
Preferred Qualifications
- Experience with start-ups, edtech, education or working with customers with low digital literacy.
- Familiarity with project management and customer success tools is a plus.
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
How to Get Visa Sponsorship as a Customer Onboarding Specialist
Target SaaS and fintech employers
Software and financial technology companies sponsor Customer Onboarding Specialists most consistently. These employers operate at scale, have established HR and legal infrastructure for visa filings, and hire onboarding talent frequently enough to justify the process.
Confirm the degree requirement upfront
H-1B eligibility depends on the role qualifying as a specialty occupation. Ask hiring managers whether the position formally requires a bachelor's degree in a specific field, not just prefers one. That distinction determines whether your petition is approvable.
Emphasize technical product knowledge
Onboarding roles tied to complex software platforms are easier to defend as specialty occupations than general customer success positions. Highlight experience with APIs, integrations, or technical implementations to strengthen the case that your degree is directly applicable.
Ask about cap-exempt employers
Nonprofits, universities, and certain research organizations are exempt from the H-1B lottery. If a qualifying employer hires for onboarding roles, you can file any time of year without waiting for the annual April selection cycle.
Browse sponsoring employers on Migrate Mate
Not every company willing to sponsor lists that detail publicly. Migrate Mate surfaces Customer Onboarding Specialist roles from employers with active visa sponsorship history, so you can filter directly to companies already set up to hire international candidates.
Customer Onboarding Specialist jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Does a Customer Onboarding Specialist role qualify for H-1B sponsorship?
It can, but it depends on how the employer defines the role. The H-1B requires a specialty occupation, meaning the position must normally require a bachelor's degree in a specific field. Customer Onboarding Specialists at SaaS companies often qualify when the role involves technical product implementation and the employer requires a degree in business, computer science, or communications. Generic customer service roles without a specific degree requirement typically don't meet that threshold.
What visa options exist besides H-1B for this role?
Canadian and Mexican nationals may qualify for TN status if their degree is in business or a related management field and the role aligns with a USMCA-listed occupation. L-1B is an option for intracompany transfers with specialized knowledge. Australians with a qualifying degree can pursue the E-3, which has no lottery and is renewable indefinitely. Each pathway has different degree and employer requirements, so the right option depends on your nationality and background.
How do I know if an employer will sponsor a Customer Onboarding Specialist?
Sponsorship willingness isn't always stated in job listings. Larger SaaS, fintech, and enterprise software companies are more likely to sponsor because they have legal teams and existing relationships with immigration attorneys. Migrate Mate lists Customer Onboarding Specialist roles from employers with documented sponsorship history, which saves time filtering out companies that won't file. Asking directly during a recruiter screen is also a reliable way to confirm before investing in the interview process.
Does my degree field matter for getting sponsored in this role?
Yes, significantly. For H-1B purposes, your degree should align with the specific duties of the role. A bachelor's in business administration, marketing, communications, or information systems is a strong foundation. A degree in an unrelated field can still work if you can demonstrate the coursework directly applies to the onboarding function. Employers and immigration attorneys will review this alignment before filing, so a mismatch between degree and job duties is one of the most common reasons petitions get challenged.
Are Customer Onboarding Specialist roles commonly approved by USCIS?
Approval rates for customer success and onboarding roles are lower than for engineering or finance positions because USCIS scrutinizes whether they meet the specialty occupation standard. Roles with a strong technical component, such as onboarding for enterprise software or data platforms, fare better than generalist customer success positions. Employers with experienced immigration counsel who can document the degree requirement clearly tend to see better outcomes. Checking whether a company has a track record of approved H-1B filings for similar titles is a useful signal.
What is the prevailing wage requirement for sponsored Customer Onboarding Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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