Digital Marketing Lead Jobs in USA with Visa Sponsorship
Digital Marketing Lead roles qualify for H-1B visa sponsorship as a specialty occupation requiring a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application before your visa petition, certifying prevailing wage compliance. No lottery exemption exists, but cap-exempt employers and O-1 visa alternatives give experienced candidates additional paths.
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The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US BIO, and creative agencies to develop statistical and machine learning models. The scope of this role is patient and healthcare professional analytics in the Neuropsychiatry therapeutic area.
What You’ll Do
- Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectives
- Conduct patient journey analyses, HCP segmentation, marketing mix optimization from a Digital measurement lens
- Develop and implement data-driven solutions using advanced analytics and machine learning techniques, predictive algorithms, and AI-powered tools to assist in resource allocation and to streamline processes
- Lead the development of statistical and machine learning models to quantify the effect and interactions that affect patients’ and their healthcare journeys with a focus on digital media and channels
- Develop statistical model-based Omni-channel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channels
- Develop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channels
- Develop patient journey experience to understand how key symptoms led to diagnoses
- Provide recommendations to US brand managers on health care providers reached by the field, email, media, and website by monitoring channel KPIs
- This work involves personally initiating and conducting analyses, collaborating with the internal team to conduct analyses, and directing partners in performing monthly, quarterly, and ad-hoc deliverables
- Partner with third-party vendors/agencies to define measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs
Qualifications
Required Skills
- Bachelor’s degree required; Advanced technical degree preferred (e.g., math, physics, engineering, finance, or computer science)
- Minimum 5 years of experience working in an advanced analytics role
- Experience building models for media mix analysis
- Ability to translate technical information to non-technical business partners
- Experience in model development, validation, and implementation
- Experience working with large datasets and ability to write SQL for data extraction and manipulation
- Proficiency in programming languages such as Python or R for data analysis and modeling
- Depth of experience with CRM analytics, website analytics, digital media analytics, and digital media strategy required. Must be able to leverage digital data to inform and guide media and digital marketing strategy
- Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
- Collaborate effectively with cross-functional partners such as Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners
- In addition to a strong record of analytic and quantitative work, successful candidates will also have broadly applicable consulting skills: strong oral and written communication skills with both technical and non-technical audiences; ability to synthesize information into a logically structured PowerPoint deliverable; close attention to detail, with a quality-focused mindset; aptitude for, and enjoyment of, working in teams
- Robust project management and cross-functional coordination skills
- High intellectual curiosity, that can proactively identify and lead analyses that yield actionable optimizations
- Driven, highly self-motivated, confident, high-energy, bright, and creative individual with the desire and ability to own a high-profile part of the business
Preferred Skills:
- Biotech/pharma experience preferred
Job Level: Management
Additional Information
The base compensation range for this role is: $139,000.00-$186,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
About This Role
The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US BIO, and creative agencies to develop statistical and machine learning models. The scope of this role is patient and healthcare professional analytics in the Neuropsychiatry therapeutic area.
What You’ll Do
- Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectives
- Conduct patient journey analyses, HCP segmentation, marketing mix optimization from a Digital measurement lens
- Develop and implement data-driven solutions using advanced analytics and machine learning techniques, predictive algorithms, and AI-powered tools to assist in resource allocation and to streamline processes
- Lead the development of statistical and machine learning models to quantify the effect and interactions that affect patients’ and their healthcare journeys with a focus on digital media and channels
- Develop statistical model-based Omni-channel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channels
- Develop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channels
- Develop patient journey experience to understand how key symptoms led to diagnoses
- Provide recommendations to US brand managers on health care providers reached by the field, email, media, and website by monitoring channel KPIs
- This work involves personally initiating and conducting analyses, collaborating with the internal team to conduct analyses, and directing partners in performing monthly, quarterly, and ad-hoc deliverables
- Partner with third-party vendors/agencies to define measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs
Qualifications
Required Skills
- Bachelor’s degree required; Advanced technical degree preferred (e.g., math, physics, engineering, finance, or computer science)
- Minimum 5 years of experience working in an advanced analytics role
- Experience building models for media mix analysis
- Ability to translate technical information to non-technical business partners
- Experience in model development, validation, and implementation
- Experience working with large datasets and ability to write SQL for data extraction and manipulation
- Proficiency in programming languages such as Python or R for data analysis and modeling
- Depth of experience with CRM analytics, website analytics, digital media analytics, and digital media strategy required. Must be able to leverage digital data to inform and guide media and digital marketing strategy
- Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
- Collaborate effectively with cross-functional partners such as Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners
- In addition to a strong record of analytic and quantitative work, successful candidates will also have broadly applicable consulting skills: strong oral and written communication skills with both technical and non-technical audiences; ability to synthesize information into a logically structured PowerPoint deliverable; close attention to detail, with a quality-focused mindset; aptitude for, and enjoyment of, working in teams
- Robust project management and cross-functional coordination skills
- High intellectual curiosity, that can proactively identify and lead analyses that yield actionable optimizations
- Driven, highly self-motivated, confident, high-energy, bright, and creative individual with the desire and ability to own a high-profile part of the business
Preferred Skills:
- Biotech/pharma experience preferred
Job Level: Management
Additional Information
The base compensation range for this role is: $139,000.00-$186,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
See all 952+ Digital Marketing Lead Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Lead roles.
Get Access To All JobsTips for Finding Digital Marketing Lead Jobs
Frame your degree for specialty occupation
Consular officers and USCIS scrutinize whether a Digital Marketing Lead genuinely requires a specific bachelor's degree. Pull the O*NET occupation profile to document that the role requires marketing, communications, or business as a directly related field, not just any degree.
Target cap-exempt employers first
Universities, nonprofit research institutions, and government-affiliated organizations are exempt from the H-1B annual cap and lottery. Digital marketing functions exist at all of them, letting you start work immediately after USCIS approves the petition rather than waiting for October 1.
Search verified sponsors on Migrate Mate
Filter Digital Marketing Lead openings on Migrate Mate to see only employers with confirmed LCA filing history, so you spend your applications on companies already set up to sponsor rather than guessing from job descriptions alone.
Check prevailing wage before salary negotiations
Your employer must certify the offered salary meets the DOL prevailing wage for your location and role before the LCA is filed. Use the OFLC Wage Search to look up the Level I through Level IV wage for your metro area so you can negotiate above the floor, not below it.
Get your portfolio assets in employer-ready format
USCIS may issue a Request for Evidence asking for proof the role is a specialty occupation. Compile campaign performance reports, strategy documents, and analytics dashboards that show the analytical and strategic depth of the work, distinguishing it from general marketing coordinator duties.
Clarify PERM implications if green card is offered
If an employer mentions sponsoring you for permanent residence, confirm whether they intend a PERM labor certification or a National Interest Waiver path. PERM requires advertising the role to U.S. workers and can take one to three years, which affects your H-1B extension timeline under AC21 portability.
Frequently Asked Questions
Does a Digital Marketing Lead role qualify as a specialty occupation for H-1B?
Yes, provided the employer can document that the position genuinely requires a bachelor's degree or higher in a directly related field such as marketing, communications, digital media, or business. Generic postings that list a degree as preferred rather than required create RFE risk. Roles with clear analytical, strategic, or technical depth, such as managing paid media budgets, attribution modeling, or cross-channel growth strategy, strengthen the specialty occupation argument significantly.
Which visa types realistically cover Digital Marketing Lead positions?
H-1B is the most common path and covers the role as a specialty occupation. Australian nationals can apply for the E-3 visa, which has the same degree requirement but its own cap and no lottery. Canadian and Mexican nationals may qualify under TN visa if the role can be mapped to a USMCA-listed profession. Candidates with an extraordinary record of achievement in digital marketing may also be eligible for the O-1A, which does not require employer sponsorship of a traditional LCA.
How do I find employers who actively sponsor Digital Marketing Lead roles?
Migrate Mate lists Digital Marketing Lead positions from employers with verified LCA filing history, so you can target companies that have already sponsored similar roles rather than cold-applying to employers who may not have a sponsorship process in place.
Will a three-year bachelor's degree from Australia or the UK satisfy the H-1B specialty occupation requirement?
USCIS evaluates foreign degrees through credential evaluation services. A three-year bachelor's degree from Australia or the UK is generally found equivalent to a U.S. four-year degree by recognized evaluators, particularly when it is in a directly related field. The evaluation report must accompany your I-129 petition. Degrees in unrelated fields paired with years of work experience require a more complex equivalency analysis under the three-for-one rule.
Can a Digital Marketing Lead transition from F-1 OPT to H-1B without a gap in work authorization?
Yes. If your employer files your H-1B petition before your OPT expires and you are selected in the lottery, the cap-gap rule automatically extends your OPT EAD and F-1 status through September 30 of that year. If your OPT is a STEM extension, your employer must be enrolled in E-Verify to authorize the STEM OPT period. You can continue working without interruption as long as the petition is timely filed and your status remains valid.
What is the prevailing wage requirement for sponsored Digital Marketing Lead jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.