Go To Market Strategy Jobs in USA with Visa Sponsorship
Go To Market Strategy roles qualify for H-1B and O-1 visa sponsorship when the position requires a bachelor's degree or higher in business, marketing, or a related field. Employers sponsor these roles regularly, particularly at growth-stage tech companies and enterprise software firms. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsPAY RANGE
The pay range is $95,000.00 - $171,000.00. Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications.
In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.
ROLE AND RESPONSIBILITIES
As Sr Manager, Go-To-Market Strategy you will…
Play an integral role in coordinating, executing, and scaling all go-to-market activities across Roundel. This will require leveraging a detailed understanding of the Retail Media landscape to identify opportunities that advance our strategic positioning and deliver on our growth objectives. You will work in close partnership with a diverse stakeholder group across Roundel and broader Target to implement these strategies – ensuring robust cross-functional alignment at each step of the way. You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a good understanding of marketing, media products, and the digital industry.
A successful candidate will be an integral member of the Roundel Partner Go-To-Market Strategy team, specifically reporting to the Director, Partner Go-To-Market Strategy.
Job Responsibilities:
- Be a commercial strategist for Roundel’s rapidly growing media business
- Identify and develop new strategies and partnerships that support our growth objectives, increase our value proposition to our customers, and deepen our strategic positioning
- Partner closely with the cross-functional stakeholders in Sales and Account Management, Performance and Insights, Product, and Operations to support their strategy development and execution
- Drive analyses using internal and external data sources to define / inform our go-to-market strategies across sales segments and/or products
- Support key aspects of our go-to-market operations - business planning and revenue operations, product commercialization, seasonal/key moment activation, and/or the development of sales resources and insights
- Lead enterprise-wide initiatives that will drive the next level of growth at Target and better serve our partners and guests e.g., voice-of-customer activities
- Partner closely with sales leadership on strategic plan activation and vertical-specific growth initiatives
BASIC QUALIFICATIONS
- Bachelor's degree or equivalent experience
- 6+ years of experience in Sales Strategy & Operations, Digital Media Sales/Account Management, Merchandising, Management Consulting, or equivalent experience in an organization
- Comfortable navigating ambiguity, demonstrating a bias for action to drive business results
- Strong analytical problem-solving skills and attention to detail
- Ability to analyze and synthesize complex information into actionable insights and recommendations
- Proven project management skills with experience leading cross-functional initiatives
- Track record of continuous improvement – leveraging experiences and setbacks to drive professional growth
- Excellent written and oral communication skills
This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E
Americans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
Application deadline is : 03/30/2026
PAY RANGE
The pay range is $95,000.00 - $171,000.00. Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications.
In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.
ROLE AND RESPONSIBILITIES
As Sr Manager, Go-To-Market Strategy you will…
Play an integral role in coordinating, executing, and scaling all go-to-market activities across Roundel. This will require leveraging a detailed understanding of the Retail Media landscape to identify opportunities that advance our strategic positioning and deliver on our growth objectives. You will work in close partnership with a diverse stakeholder group across Roundel and broader Target to implement these strategies – ensuring robust cross-functional alignment at each step of the way. You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a good understanding of marketing, media products, and the digital industry.
A successful candidate will be an integral member of the Roundel Partner Go-To-Market Strategy team, specifically reporting to the Director, Partner Go-To-Market Strategy.
Job Responsibilities:
- Be a commercial strategist for Roundel’s rapidly growing media business
- Identify and develop new strategies and partnerships that support our growth objectives, increase our value proposition to our customers, and deepen our strategic positioning
- Partner closely with the cross-functional stakeholders in Sales and Account Management, Performance and Insights, Product, and Operations to support their strategy development and execution
- Drive analyses using internal and external data sources to define / inform our go-to-market strategies across sales segments and/or products
- Support key aspects of our go-to-market operations - business planning and revenue operations, product commercialization, seasonal/key moment activation, and/or the development of sales resources and insights
- Lead enterprise-wide initiatives that will drive the next level of growth at Target and better serve our partners and guests e.g., voice-of-customer activities
- Partner closely with sales leadership on strategic plan activation and vertical-specific growth initiatives
BASIC QUALIFICATIONS
- Bachelor's degree or equivalent experience
- 6+ years of experience in Sales Strategy & Operations, Digital Media Sales/Account Management, Merchandising, Management Consulting, or equivalent experience in an organization
- Comfortable navigating ambiguity, demonstrating a bias for action to drive business results
- Strong analytical problem-solving skills and attention to detail
- Ability to analyze and synthesize complex information into actionable insights and recommendations
- Proven project management skills with experience leading cross-functional initiatives
- Track record of continuous improvement – leveraging experiences and setbacks to drive professional growth
- Excellent written and oral communication skills
This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E
Americans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
Application deadline is : 03/30/2026
How to Get Visa Sponsorship in Go To Market Strategy
Target companies with a history of H-1B filings
Growth-stage SaaS and enterprise tech companies file H-1B petitions for GTM roles far more consistently than traditional industries. Focusing your search on these employers significantly improves your odds of finding genuine sponsorship.
Frame your role as a specialty occupation clearly
USCIS scrutinizes GTM positions closely. Your offer letter and job description should explicitly require a bachelor's degree in marketing, business, or strategy, not just list it as preferred, to satisfy the specialty occupation standard.
Document cross-functional scope in your application
GTM roles that span product, sales, and marketing carry stronger specialty occupation arguments. Make sure your resume and employer support letter reflect the analytical and strategic complexity that distinguishes the role from general marketing.
Consider O-1A if your track record is strong
Senior GTM professionals with measurable market impact, published work, or industry recognition may qualify for the O-1A visa, which has no lottery and no annual cap, a meaningful advantage over H-1B for experienced candidates.
Engage employers early on timeline requirements
H-1B cap-subject petitions can only be filed once per year, with work authorization starting October 1. Raising sponsorship expectations with hiring managers early ensures neither side is caught off guard by the timeline constraints.
Use Migrate Mate to find verified sponsoring employers
Migrate Mate lists GTM roles at companies with confirmed sponsorship histories, so you're not wasting applications on employers unlikely to file. Filtering by visa type narrows your search to realistic opportunities from the start.
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Get Access To All JobsFrequently Asked Questions
Does a Go To Market Strategy role qualify as a specialty occupation for H-1B purposes?
GTM Strategy roles can qualify, but the job description must explicitly require a bachelor's degree or higher in a specific field, business, marketing, economics, or strategy. Roles described as requiring 'any bachelor's degree' or listing the degree as preferred rather than required have faced USCIS denials. The more the role emphasizes analytical rigor, market modeling, and strategic frameworks, the stronger the specialty occupation argument.
What degree do employers typically require for sponsored GTM Strategy positions?
Most employers sponsoring GTM Strategy roles require a bachelor's degree in marketing, business administration, economics, or a related field. An MBA is increasingly common for senior positions, particularly those with P&L responsibility or market entry scope. If your degree is in an adjacent field like engineering or data science, you'll need to demonstrate how it directly supports the GTM function through coursework or work history.
How competitive is H-1B sponsorship for GTM roles compared to engineering positions?
H-1B petitions for GTM Strategy roles face higher scrutiny than engineering roles because USCIS more readily accepts software development as a specialty occupation. GTM petitions are more likely to receive Requests for Evidence challenging the degree requirement. However, approval rates improve significantly when job descriptions are precise about required qualifications and when employers submit strong support letters documenting the analytical complexity of the role.
Which types of companies sponsor Go To Market Strategy roles most often?
Enterprise software, cloud infrastructure, and growth-stage SaaS companies are the most consistent sponsors for GTM Strategy roles. These firms routinely hire internationally and have established immigration infrastructure in place. Large consulting firms and fintech companies also sponsor, though at lower frequency. Browse Migrate Mate to find GTM roles filtered by companies with active sponsorship histories rather than sorting through employers with no track record.
Can I qualify for an O-1A visa in a Go To Market Strategy career?
Yes, if your GTM work has generated demonstrable recognition, such as industry awards, invitations to speak at major conferences, published market research, or a record of leading strategies that produced measurable company-level outcomes. The O-1A requires meeting at least three of eight USCIS criteria for extraordinary ability. Senior GTM leaders with a documented track record of market wins often have a stronger case than they initially expect.
What is the prevailing wage requirement for sponsored Go To Market Strategy jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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