Market Development Specialist Jobs in USA with Visa Sponsorship
Market Development Specialists can secure H-1B visa or O-1 visa sponsorship when the role requires a bachelor's degree in marketing, business, or a related field. Employers in tech, pharma, and consumer goods regularly sponsor this title through the H-1B cap process. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsWhy Orthofix?
Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.
Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.
JOB PURPOSE
The Market Development Manager (MDM) is responsible for driving the promotion, adoption, and utilization of Orthofix’s Bone Growth and Bracing portfolio within the assigned sales area. This role partners closely with Sales, Product Marketing, and Clinical teams to execute strategies that accelerate physician adoption, patient utilization, and revenue growth across non-invasive therapies.
The MDM serves as a subject matter expert in bone healing and musculoskeletal support solutions, providing clinical, technical, and reimbursement education to physicians, distributor partners, and internal stakeholders. Acting as a field-based extension of Product Marketing, this role ensures strong alignment between commercial strategy and field execution, while reinforcing Orthofix’s leadership in bone healing and orthopedic bracing solutions.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
The following are the essential functions of this position. This position may be responsible for performing additional duties as tasks as needed and assigned.
- Develop and execute territory-level market development plans to grow adoption of both bone growth stimulators and bracing solutions
- Drive patient utilization, prescriptions, and product pull-through aligned to revenue targets
- Identify growth opportunities across spine, orthopedic, sports medicine, and fracture care segments
- Expand utilization across the continuum of care (post-op, non-operative, rehabilitation)
- Build strong relationships with spine surgeons, orthopedic surgeons, pain specialists, and rehabilitation providers
- Educate customers on:
- Clinical evidence supporting bone healing stimulation and bracing efficacy
- Patient selection criteria and treatment pathways
- Benefits of combining stimulation and bracing for optimized outcomes
- Drive execution of new product launches and line extensions within the OTS portfolio
- Support marketing campaigns and strategic initiatives aimed at expanding market penetration
- Actively contribute to brand awareness and market leadership in bone healing therapies and bracing solutions
- Train and coach distributor partners on product knowledge specific to OTS, patient identification and appropriate prescribing criteria
- Sales skills, territory management, and case targeting
- Provide ongoing field coaching and performance feedback to improve utilization and conversion
- Partner with Marketing to support: Product positioning and messaging, Competitive intelligence and market trends, Targeting and forecasting initiatives
- Collaborate with Medical Education to deliver physician and distributor training programs
- Provide field insights into Product Development to support innovation and lifecycle management
MINIMUM QUALIFICATIONS
The requirements listed below are representative of the education, knowledge, skill and/or ability required for this position.
Education/Certifications:
- Bachelor’s degree preferred
Experience, Skills, Knowledge and/or Abilities:
- 10+ years of experience in medical device, orthopedics, spine, or rehabilitation-related sales/marketing
- Experience with bone growth stimulation, bracing, or adjacent musculoskeletal therapies preferred
- Strong understanding of:
- Physician selling models
- Patient pathway and therapy adoption dynamics
- Excellent communication, presentation, and training skills
- Ability to influence without authority and drive alignment across stakeholders
- Strong organizational, analytical, and problem-solving abilities
- Ability to travel up to 90%
- Ability to work flexible hours, including evenings and weekends
PREFERRED QUALIFICATIONS
The education, knowledge, skills and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.
Education/Certifications:
- No additional requirements.
Additional Experience, Skills, Knowledge and/or Abilities:
- Bone growth stimulation technologies
- Reimbursement-driven or prescription-based medical devices
- Spine or orthopedic bone healing therapies and bracing devices
- Field-based clinical or sales training roles
PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS
The physical requirements listed in this section include, but are not limited, to the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.
- No additional physical requirements or essential functions for this position.
DISCLAIMER
The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.
We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.
This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.
Why Orthofix?
Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.
Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.
JOB PURPOSE
The Market Development Manager (MDM) is responsible for driving the promotion, adoption, and utilization of Orthofix’s Bone Growth and Bracing portfolio within the assigned sales area. This role partners closely with Sales, Product Marketing, and Clinical teams to execute strategies that accelerate physician adoption, patient utilization, and revenue growth across non-invasive therapies.
The MDM serves as a subject matter expert in bone healing and musculoskeletal support solutions, providing clinical, technical, and reimbursement education to physicians, distributor partners, and internal stakeholders. Acting as a field-based extension of Product Marketing, this role ensures strong alignment between commercial strategy and field execution, while reinforcing Orthofix’s leadership in bone healing and orthopedic bracing solutions.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
The following are the essential functions of this position. This position may be responsible for performing additional duties as tasks as needed and assigned.
- Develop and execute territory-level market development plans to grow adoption of both bone growth stimulators and bracing solutions
- Drive patient utilization, prescriptions, and product pull-through aligned to revenue targets
- Identify growth opportunities across spine, orthopedic, sports medicine, and fracture care segments
- Expand utilization across the continuum of care (post-op, non-operative, rehabilitation)
- Build strong relationships with spine surgeons, orthopedic surgeons, pain specialists, and rehabilitation providers
- Educate customers on:
- Clinical evidence supporting bone healing stimulation and bracing efficacy
- Patient selection criteria and treatment pathways
- Benefits of combining stimulation and bracing for optimized outcomes
- Drive execution of new product launches and line extensions within the OTS portfolio
- Support marketing campaigns and strategic initiatives aimed at expanding market penetration
- Actively contribute to brand awareness and market leadership in bone healing therapies and bracing solutions
- Train and coach distributor partners on product knowledge specific to OTS, patient identification and appropriate prescribing criteria
- Sales skills, territory management, and case targeting
- Provide ongoing field coaching and performance feedback to improve utilization and conversion
- Partner with Marketing to support: Product positioning and messaging, Competitive intelligence and market trends, Targeting and forecasting initiatives
- Collaborate with Medical Education to deliver physician and distributor training programs
- Provide field insights into Product Development to support innovation and lifecycle management
MINIMUM QUALIFICATIONS
The requirements listed below are representative of the education, knowledge, skill and/or ability required for this position.
Education/Certifications:
- Bachelor’s degree preferred
Experience, Skills, Knowledge and/or Abilities:
- 10+ years of experience in medical device, orthopedics, spine, or rehabilitation-related sales/marketing
- Experience with bone growth stimulation, bracing, or adjacent musculoskeletal therapies preferred
- Strong understanding of:
- Physician selling models
- Patient pathway and therapy adoption dynamics
- Excellent communication, presentation, and training skills
- Ability to influence without authority and drive alignment across stakeholders
- Strong organizational, analytical, and problem-solving abilities
- Ability to travel up to 90%
- Ability to work flexible hours, including evenings and weekends
PREFERRED QUALIFICATIONS
The education, knowledge, skills and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.
Education/Certifications:
- No additional requirements.
Additional Experience, Skills, Knowledge and/or Abilities:
- Bone growth stimulation technologies
- Reimbursement-driven or prescription-based medical devices
- Spine or orthopedic bone healing therapies and bracing devices
- Field-based clinical or sales training roles
PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS
The physical requirements listed in this section include, but are not limited, to the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.
- No additional physical requirements or essential functions for this position.
DISCLAIMER
The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.
We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.
This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.
See all 2,013+ Market Development Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Market Development Specialist roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Market Development Specialist
Target industries with consistent sponsorship track records
Tech, pharmaceutical, medical device, and consumer goods companies file the most LCAs for market development roles. Focusing your search on these sectors significantly improves your chances of finding an employer willing to sponsor.
Confirm your degree aligns with the specialty occupation standard
USCIS requires a direct connection between your degree field and the role. A marketing, business, or economics degree strengthens your petition. A degree in an unrelated field requires additional documentation to establish the connection.
Clarify sponsorship willingness before investing in the process
Many employers are open to sponsorship but haven't done it before. Raising it early, framing it as straightforward for experienced candidates, helps filter out hesitant employers and saves time in your search.
Use your LCA as a negotiating data point
The Labor Condition Application requires employers to certify a prevailing wage. Understanding the DOL wage levels for your role and location helps you negotiate compensation that satisfies both the LCA requirement and your expectations.
Prepare a concise sponsorship explainer for recruiters
Most recruiters aren't immigration experts. A one-paragraph summary explaining what H-1B visa sponsorship involves, typical employer costs, and the timeline helps move conversations forward instead of getting stuck on misconceptions.
Document strategic impact in your application materials
Market development roles that demonstrate revenue influence, market entry strategy, or cross-functional leadership are more defensible as specialty occupations. Framing your experience in strategic terms strengthens both your application and the employer's H-1B petition.
Frequently Asked Questions
Does a Market Development Specialist role qualify as a specialty occupation for H-1B purposes?
It can, but it's not automatic. USCIS evaluates whether the position normally requires a bachelor's degree in a specific field like marketing, business development, or a related discipline. Roles focused on strategic market analysis, go-to-market planning, or product commercialization tend to qualify more cleanly than generalist sales or account management positions with the same title.
What visa options exist for Market Development Specialists beyond the H-1B?
Australians can pursue the E-3 visa, which has no lottery and allows two-year renewable status. Canadians and Mexicans may qualify under the TN visa if the role aligns with a covered USMCA profession. Candidates with a strong track record of market expansion results or industry recognition may qualify for the O-1A. Browse current openings on Migrate Mate to see which employers are actively sponsoring.
Which employers most commonly sponsor Market Development Specialists?
Sponsorship is most common at large technology companies, pharmaceutical and biotech firms, medical device manufacturers, and consumer goods multinationals. These industries regularly file LCAs for business development and market development titles. Startups occasionally sponsor for senior roles where the candidate is critical to a specific market entry strategy, though the process is less routine for smaller organizations.
Does my degree field affect my H-1B eligibility for this role?
Yes, and it matters more than most candidates expect. A degree in marketing, business administration, economics, or international business aligns most directly. If your degree is in a tangentially related field, your employer's attorney will need to build an argument for why that background is normal and necessary for the position. Unrelated degrees require significantly more documentation and carry higher RFE risk.
What's the H-1B approval rate for marketing and business development roles?
USCIS doesn't publish approval rates by job title, but business and marketing occupations historically see higher RFE rates than engineering or IT roles because the specialty occupation standard is harder to establish. Employer reputation, attorney quality, and how well the job description is written all affect outcomes. Working with an experienced immigration attorney and an employer who has sponsored similar roles before reduces risk considerably.
What is the prevailing wage requirement for sponsored Market Development Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.