VP Product Jobs in USA with Visa Sponsorship
VP of Product roles attract H-1B visa and O-1 visa sponsorship from tech companies, though approval depends on demonstrating specialty occupation status at the executive level. Most employers expect a bachelor's degree in a technical or business field and significant product leadership experience. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsAbout Wiliot
Wiliot is a growth-stage deep-tech company transforming supply chains through Ambient IoT, AI, and data intelligence. Our platform gives everyday products a digital identity, enabling businesses to gain real-time visibility and actionable insights across retail, food, logistics, manufacturing, and other complex supply-chain environments.
The Role
Wiliot is seeking an experienced Vice President of Marketing to lead our global marketing strategy and help position the company for its next stage of growth.
Reporting directly to the CEO, this leader will own Wiliot’s brand, positioning, demand generation, product marketing, communications, and go-to-market strategy. The ideal candidate is a high-energy, hands-on marketing executive who has already served in a VP-level role and knows how to build and scale marketing within a fast-moving startup environment.
This leader must combine strategic thinking with strong execution and demonstrate a clear track record of creating measurable enterprise pipeline.
Requirements
- Previous experience as a Vice President of Marketing or in an equivalent senior marketing leadership role.
- Strong experience in AI, data, analytics, enterprise technology, or a related category.
- Proven success leading marketing in startup or high-growth company environments.
- Demonstrated experience leading a successful rebranding or major repositioning initiative.
- Track record of building marketing programs that generated or influenced at least $50 million in qualified pipeline.
- Strong enterprise B2B demand-generation and account-based marketing experience.
- Experience creating a category and educating the market around a new or complex technology.
- Ability to connect marketing activities directly to pipeline, revenue, and business outcomes.
- Strong leadership, communication, and executive-influencing capabilities.
- Willingness to operate as a hands-on leader in a fast-paced, evolving organization.
- Based in, or willing to relocate to, the New York or Dallas area.
Preferred Experience:
- Experience within logistics, supply chain, retail technology, IoT, or adjacent industries.
- Experience marketing enterprise solutions to global retailers, consumer brands, manufacturers, logistics providers, or other complex organizations.
- Experience working across partner and channel ecosystems.
- Experience scaling a marketing organization through a significant stage of company growth.
Responsibilities:
- Develop and lead Wiliot’s global marketing and go-to-market strategy.
- Own brand positioning, messaging, and category creation across AI, data, Ambient IoT, and supply-chain intelligence.
- Lead a company-wide rebranding or brand-evolution initiative.
- Build and execute demand-generation, account-based marketing, field marketing, digital, content, and partner marketing programs.
- Generate, influence, and accelerate qualified enterprise pipeline in close partnership with Sales and Business Development.
- Establish clear marketing metrics, attribution models, and reporting tied to pipeline, revenue, conversion, CAC, and ROI.
- Strengthen Wiliot’s product marketing, customer storytelling, thought leadership, and market presence.
- Translate complex technology into clear, compelling business value for enterprise customers and partners.
- Build, lead, and develop a high-performing global marketing team.
- Manage the marketing budget and prioritize investments based on measurable commercial impact.
- Serve as a close strategic partner to the CEO and executive leadership team.
About Wiliot
Wiliot is a growth-stage deep-tech company transforming supply chains through Ambient IoT, AI, and data intelligence. Our platform gives everyday products a digital identity, enabling businesses to gain real-time visibility and actionable insights across retail, food, logistics, manufacturing, and other complex supply-chain environments.
The Role
Wiliot is seeking an experienced Vice President of Marketing to lead our global marketing strategy and help position the company for its next stage of growth.
Reporting directly to the CEO, this leader will own Wiliot’s brand, positioning, demand generation, product marketing, communications, and go-to-market strategy. The ideal candidate is a high-energy, hands-on marketing executive who has already served in a VP-level role and knows how to build and scale marketing within a fast-moving startup environment.
This leader must combine strategic thinking with strong execution and demonstrate a clear track record of creating measurable enterprise pipeline.
Requirements
- Previous experience as a Vice President of Marketing or in an equivalent senior marketing leadership role.
- Strong experience in AI, data, analytics, enterprise technology, or a related category.
- Proven success leading marketing in startup or high-growth company environments.
- Demonstrated experience leading a successful rebranding or major repositioning initiative.
- Track record of building marketing programs that generated or influenced at least $50 million in qualified pipeline.
- Strong enterprise B2B demand-generation and account-based marketing experience.
- Experience creating a category and educating the market around a new or complex technology.
- Ability to connect marketing activities directly to pipeline, revenue, and business outcomes.
- Strong leadership, communication, and executive-influencing capabilities.
- Willingness to operate as a hands-on leader in a fast-paced, evolving organization.
- Based in, or willing to relocate to, the New York or Dallas area.
Preferred Experience:
- Experience within logistics, supply chain, retail technology, IoT, or adjacent industries.
- Experience marketing enterprise solutions to global retailers, consumer brands, manufacturers, logistics providers, or other complex organizations.
- Experience working across partner and channel ecosystems.
- Experience scaling a marketing organization through a significant stage of company growth.
Responsibilities:
- Develop and lead Wiliot’s global marketing and go-to-market strategy.
- Own brand positioning, messaging, and category creation across AI, data, Ambient IoT, and supply-chain intelligence.
- Lead a company-wide rebranding or brand-evolution initiative.
- Build and execute demand-generation, account-based marketing, field marketing, digital, content, and partner marketing programs.
- Generate, influence, and accelerate qualified enterprise pipeline in close partnership with Sales and Business Development.
- Establish clear marketing metrics, attribution models, and reporting tied to pipeline, revenue, conversion, CAC, and ROI.
- Strengthen Wiliot’s product marketing, customer storytelling, thought leadership, and market presence.
- Translate complex technology into clear, compelling business value for enterprise customers and partners.
- Build, lead, and develop a high-performing global marketing team.
- Manage the marketing budget and prioritize investments based on measurable commercial impact.
- Serve as a close strategic partner to the CEO and executive leadership team.
See all 7,882+ VP Product Jobs
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Get Access To All JobsTips for Finding VP Product Jobs
Frame your role as a specialty occupation
USCIS scrutinizes executive titles closely. Make sure your offer letter specifies that the role requires a degree in a directly related field, not just any bachelor's degree. Generic leadership language weakens your petition significantly.
Target companies with established immigration programs
Large tech employers with dedicated HR immigration teams process H-1B transfers and new petitions faster and with fewer RFEs. Startups can sponsor, but expect less infrastructure and longer timelines navigating the process for the first time.
Consider the O-1A if you have a strong track record
VP-level candidates with industry awards, speaking engagements, published work, or documented high compensation relative to peers may qualify for an O-1A visa, which bypasses the H-1B lottery entirely and can be filed year-round.
Get your LCA certified before your start date
Your employer must file a Labor Condition Application with the Department of Labor before submitting the H-1B petition. This step alone takes one to two weeks, so factor it into your negotiated start date when accepting an offer.
Document your degree-to-role connection explicitly
For VP of Product, degrees in computer science, engineering, business, or a related field carry the most weight. If your degree is in an adjacent field, work with your employer's immigration attorney to build a clear equivalency argument upfront.
Negotiate premium processing into your offer
Premium processing guarantees a USCIS decision within 15 business days for an additional fee. For a VP-level hire, this is standard practice. If your employer hesitates, it is worth raising as part of your overall compensation discussion.
Frequently Asked Questions
Can a VP of Product role qualify for H-1B sponsorship?
Yes, but it requires careful framing. USCIS must be convinced the role is a specialty occupation, meaning it normally requires a bachelor's degree in a specific field. For VP of Product, employers typically cite computer science, engineering, or business as qualifying fields. The more specialized and technical the product domain, the stronger the petition.
What visa options exist for VP of Product candidates who missed the H-1B lottery?
The O-1A is the most realistic alternative for senior candidates. It requires demonstrating extraordinary ability through criteria like high compensation relative to peers, critical roles at distinguished organizations, original contributions, or media coverage. Australian citizens can also explore the E-3 visa, and Canadian and Mexican citizens may qualify under TN visa status in some product management categories. Browse VP of Product openings on Migrate Mate to find employers already familiar with these pathways.
Do employers commonly sponsor VP of Product roles, or is it rare?
Sponsorship is more common at this level than many candidates expect, particularly at established tech companies and growth-stage startups backed by institutional funding. Companies that have sponsored H-1B visa petitions before are far more likely to do so again. The main friction is the lottery risk for new H-1B applicants and the lead time required before a start date.
Does my degree field matter for a VP of Product H-1B petition?
It matters significantly. USCIS expects your degree to relate directly to the duties of the role. Computer science, software engineering, information systems, and business administration are commonly cited. A degree in an unrelated field does not automatically disqualify you, but your employer's immigration attorney will need to build an equivalency argument, which adds complexity and some RFE risk.
How long does H-1B sponsorship take for a VP of Product hire?
For a cap-subject H-1B, the timeline spans from lottery registration in March to an October 1 start date at the earliest, assuming selection. With premium processing, USCIS adjudicates the petition within 15 business days of filing. For cap-exempt employers or O-1A petitions, the process can move faster, often with a start date achievable within 60 to 90 days of filing.
What is the prevailing wage requirement for sponsored VP Product jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.