Analytics Director Jobs in Maryland
Analytics Director jobs in Maryland concentrate in federal contracting, healthcare systems, and financial services, with the state's proximity to federal agencies in Washington D.C. creating sustained demand for data leadership at both the senior and executive levels. The largest hiring metros are Baltimore, Bethesda, and Rockville, where employers like Booz Allen Hamilton, Leidos, and Johns Hopkins Medicine consistently seek analytics directors with deep experience. The most in-demand specialties include healthcare analytics, federal program performance measurement, and cybersecurity data intelligence. Find a role that fits below and apply directly.
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Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
GEICO is one of the most recognized brands in American insurance, and its marketing investment is among the largest in the industry. As Director of Marketing Analytics, Performance Marketing, you will make the measurement behind that investment the fastest and most trusted in insurance. You will set the standard for what "decision-ready" means, hire a team of senior channel experts across search, SEO/AEO, programmatic & social media, email and direct mail. You will design an operating model where people, automation, and AI work together. You will report to the Senior Director, Marketing Analytics, and partner directly with Marketing's executive leadership.
You will thrive here if you like building as much as leading. The team is at the start of its build, so you will shape how it is structured, who joins first, and the standard it holds itself to, and you will earn its reputation with the people who rely on it.
The problems you'll solve
- Measurement that holds up across channels, so every dollar is judged on what it actually drove
- Incrementality testing that separates demand GEICO created from demand it would have captured anyway
- Anomaly detection that flags a broken campaign or a shifting auction in real time
- Optimizing digital marketing spend to drive the highest return on marketing investment
- Measurement for SEO, answer engine optimization (AEO) and generative engine optimization (GEO) as AI changes how customers find insurance
How We Work
The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action, if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams.
Key Responsibilities
Analytical Vision and Strategy
- Define and communicate the analytical vision and standards for performance marketing analytics at the department level.
- Build enterprise partnerships to align analytical needs, identify cross-functional opportunities, and develop shared data and analytical resources.
- Participate in strategic planning and project evaluation to lend analytics expertise to intake, prioritization, tradeoffs, and long-term plans.
Business Insight and Decision Support
- Build deep understanding of marketing and business evolution; translate implications into clear opportunities, risks, and recommendations for senior leaders.
- Review and calibrate analytical outputs to ensure clear causal storytelling, articulation of uncertainty, and actionable recommendations.
- Champion data-driven decision making and influence how leaders consume and act on insights.
AI-Driven Decisioning
- Set the vision for how AI should be used within performance marketing analytics to improve decision quality, team effectiveness, and business impact.
- Establish standards for the responsible and effective use of AI in analytical workflows, insight generation, and stakeholder decision support.
- Identify and scale practical applications of AI that enhance how analytics prioritizes work, develops insights, and supports marketing strategy.
Talent and Organizational Leadership
- Drive talent strategy, including organizational design, succession planning, and leadership pipeline development.
- Lead senior leaders and build high-performing teams with clear expectations for analytical rigor and stakeholder partnership.
- Establish a scalable team structure and capability roadmap aligned to evolving business needs.
Performance Marketing Analytics Team
- Build out the Performance Marketing Analytics team and design a structure that gives Marketing consistent, high-quality analytical coverage across its channels.
- Recruit, onboard, and develop channel specialists, and set clear expectations for coverage, output quality, and stakeholder partnership.
- Sequence hiring and team design over time, with input from the Senior Director, Marketing Analytics, as business needs and priorities evolve.
Partnership with Marketing Analytics
- Work with the Senior Director, Marketing Analytics to keep performance marketing analytics aligned to broader performance measurement, priorities, and executive reporting.
- Collaborate with data science, data engineering, business intelligence for priorities and support of marketing analytics
You May Be a Good Fit If You
- Have led managers and/or specialists in marketing analytics, know how to hire well and develop talent, and hold a team to a high standard of output, not just technical quality, but clarity and utility for the business.
- Have been the connector between data and decisions, partnering with strategy leads, marketing leaders, and channel owners so insights don't stay in a dashboard but change what people do.
- Are fluent in the language of finance and growth: you're comfortable talking CAC, LTV, and ROI, and you frame analytical work in terms that resonate with business leaders, not just analysts.
- Have worked inside a conversion-driven service business (financial services, insurance, SaaS, or banking) where the company's success depends on acquiring and retaining customers and where the stakes of a bad insight are real.
- Have built an analytics team from the ground up, including hiring its first managers, and can design structure and coverage as the work and priorities evolve.
- Set a high bar for rigor while staying focused on outputs that are decision-ready rather than analytically perfect for their own sake.
- Operate comfortably with high autonomy and strategic ambiguity, and bring clarity to the teams around you rather than waiting for it.
- Use AI tools to move faster and think better, and have hands-on experience integrating AI-driven decisioning into how a team operates.
- Want to do substantive, visible work at an iconic brand rather than adjacent to it.
Ideal Experience
- Experience: 10+ years of experience in marketing analytics or a directly related domain, with meaningful time managing managers or teams of analysts and owning the quality of their output.
- Decision partnership: Demonstrated ability to partner with strategy leads and business owners to turn data and research into clear insights that drive decisions, not just reports that get read and filed.
- Finance and growth fluency: Comfortable working alongside Finance, interpreting business performance data, and framing recommendations in terms of CAC, LTV, and ROI.
- Service business context: Background in a conversion-driven service business, financial services, insurance, SaaS, or banking, where the company's success depends on acquiring and retaining customers. Experience in CPG or physical product marketing is not a substitute for this context.
- Standards and governance: Track record of setting standards for analytics quality and delivery, including governance frameworks, output calibration, and stakeholder communication norms.
- Team building: Experience building and leading a multi-layer analytics organization from an early stage, including hiring and developing managers.
- Executive communication: Demonstrated ability to present complex analytical findings to senior leadership and drive alignment on recommended actions.
- AI tooling: Working comfort with AI tools, and experience applying LLM-assisted workflows to analytical work.
- Education: Bachelor's degree in a quantitative field required; Master's degree preferred.
Strong Candidates May Also Have
- Experience influencing enterprise analytics strategy across multiple functions or business units.
- Hands-on analytics experience across a broad range of marketing channels, including search, programmatic media, social media, SEO, AEO, GEO, email, and direct mail.
- Hands-on experience using large language models, automated insight generation, or AI-assisted workflow tooling to improve team productivity and analytical output.
- Experience in Property and Casualty insurance or financial services specifically.
- Experience owning vendor relationships across analytics tools, platforms, and agencies.
The GEICO Pledge
Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs. We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.
Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career and your potential in mind. You'll have access to industry leading training, certification, career mentorship and coaching with supportive leaders at all levels.
Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action, and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging that values different perspectives.
Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health, and financial future, including market-competitive compensation, a 401K savings plan vested from day one with a 6% match, performance and recognition-based incentives, tuition assistance, mental healthcare, fertility and adoption assistance, and the GEICO Flex program offering up to four weeks of remote work per year.
A Note on Applications
We encourage you to apply even if you don't believe you meet every single qualification listed. Strong candidates rarely check every box and research consistently shows that people from underrepresented groups are more likely to hold back when they're not a perfect match on paper. If this role sounds like work you'd be excited to do, we want to hear from you.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
Sensitivity: Company-Confidential
Annual Salary
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
The GEICO Pledge:
Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers: Personalized development programs, mentorship, and certification assistance.
Great Culture: Inclusive and collaborative culture rooted in shared success.
Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
GEICO is one of the most recognized brands in American insurance, and its marketing investment is among the largest in the industry. As Director of Marketing Analytics, Performance Marketing, you will make the measurement behind that investment the fastest and most trusted in insurance. You will set the standard for what "decision-ready" means, hire a team of senior channel experts across search, SEO/AEO, programmatic & social media, email and direct mail. You will design an operating model where people, automation, and AI work together. You will report to the Senior Director, Marketing Analytics, and partner directly with Marketing's executive leadership.
You will thrive here if you like building as much as leading. The team is at the start of its build, so you will shape how it is structured, who joins first, and the standard it holds itself to, and you will earn its reputation with the people who rely on it.
The problems you'll solve
- Measurement that holds up across channels, so every dollar is judged on what it actually drove
- Incrementality testing that separates demand GEICO created from demand it would have captured anyway
- Anomaly detection that flags a broken campaign or a shifting auction in real time
- Optimizing digital marketing spend to drive the highest return on marketing investment
- Measurement for SEO, answer engine optimization (AEO) and generative engine optimization (GEO) as AI changes how customers find insurance
How We Work
The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action, if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams.
Key Responsibilities
Analytical Vision and Strategy
- Define and communicate the analytical vision and standards for performance marketing analytics at the department level.
- Build enterprise partnerships to align analytical needs, identify cross-functional opportunities, and develop shared data and analytical resources.
- Participate in strategic planning and project evaluation to lend analytics expertise to intake, prioritization, tradeoffs, and long-term plans.
Business Insight and Decision Support
- Build deep understanding of marketing and business evolution; translate implications into clear opportunities, risks, and recommendations for senior leaders.
- Review and calibrate analytical outputs to ensure clear causal storytelling, articulation of uncertainty, and actionable recommendations.
- Champion data-driven decision making and influence how leaders consume and act on insights.
AI-Driven Decisioning
- Set the vision for how AI should be used within performance marketing analytics to improve decision quality, team effectiveness, and business impact.
- Establish standards for the responsible and effective use of AI in analytical workflows, insight generation, and stakeholder decision support.
- Identify and scale practical applications of AI that enhance how analytics prioritizes work, develops insights, and supports marketing strategy.
Talent and Organizational Leadership
- Drive talent strategy, including organizational design, succession planning, and leadership pipeline development.
- Lead senior leaders and build high-performing teams with clear expectations for analytical rigor and stakeholder partnership.
- Establish a scalable team structure and capability roadmap aligned to evolving business needs.
Performance Marketing Analytics Team
- Build out the Performance Marketing Analytics team and design a structure that gives Marketing consistent, high-quality analytical coverage across its channels.
- Recruit, onboard, and develop channel specialists, and set clear expectations for coverage, output quality, and stakeholder partnership.
- Sequence hiring and team design over time, with input from the Senior Director, Marketing Analytics, as business needs and priorities evolve.
Partnership with Marketing Analytics
- Work with the Senior Director, Marketing Analytics to keep performance marketing analytics aligned to broader performance measurement, priorities, and executive reporting.
- Collaborate with data science, data engineering, business intelligence for priorities and support of marketing analytics
You May Be a Good Fit If You
- Have led managers and/or specialists in marketing analytics, know how to hire well and develop talent, and hold a team to a high standard of output, not just technical quality, but clarity and utility for the business.
- Have been the connector between data and decisions, partnering with strategy leads, marketing leaders, and channel owners so insights don't stay in a dashboard but change what people do.
- Are fluent in the language of finance and growth: you're comfortable talking CAC, LTV, and ROI, and you frame analytical work in terms that resonate with business leaders, not just analysts.
- Have worked inside a conversion-driven service business (financial services, insurance, SaaS, or banking) where the company's success depends on acquiring and retaining customers and where the stakes of a bad insight are real.
- Have built an analytics team from the ground up, including hiring its first managers, and can design structure and coverage as the work and priorities evolve.
- Set a high bar for rigor while staying focused on outputs that are decision-ready rather than analytically perfect for their own sake.
- Operate comfortably with high autonomy and strategic ambiguity, and bring clarity to the teams around you rather than waiting for it.
- Use AI tools to move faster and think better, and have hands-on experience integrating AI-driven decisioning into how a team operates.
- Want to do substantive, visible work at an iconic brand rather than adjacent to it.
Ideal Experience
- Experience: 10+ years of experience in marketing analytics or a directly related domain, with meaningful time managing managers or teams of analysts and owning the quality of their output.
- Decision partnership: Demonstrated ability to partner with strategy leads and business owners to turn data and research into clear insights that drive decisions, not just reports that get read and filed.
- Finance and growth fluency: Comfortable working alongside Finance, interpreting business performance data, and framing recommendations in terms of CAC, LTV, and ROI.
- Service business context: Background in a conversion-driven service business, financial services, insurance, SaaS, or banking, where the company's success depends on acquiring and retaining customers. Experience in CPG or physical product marketing is not a substitute for this context.
- Standards and governance: Track record of setting standards for analytics quality and delivery, including governance frameworks, output calibration, and stakeholder communication norms.
- Team building: Experience building and leading a multi-layer analytics organization from an early stage, including hiring and developing managers.
- Executive communication: Demonstrated ability to present complex analytical findings to senior leadership and drive alignment on recommended actions.
- AI tooling: Working comfort with AI tools, and experience applying LLM-assisted workflows to analytical work.
- Education: Bachelor's degree in a quantitative field required; Master's degree preferred.
Strong Candidates May Also Have
- Experience influencing enterprise analytics strategy across multiple functions or business units.
- Hands-on analytics experience across a broad range of marketing channels, including search, programmatic media, social media, SEO, AEO, GEO, email, and direct mail.
- Hands-on experience using large language models, automated insight generation, or AI-assisted workflow tooling to improve team productivity and analytical output.
- Experience in Property and Casualty insurance or financial services specifically.
- Experience owning vendor relationships across analytics tools, platforms, and agencies.
The GEICO Pledge
Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs. We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.
Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career and your potential in mind. You'll have access to industry leading training, certification, career mentorship and coaching with supportive leaders at all levels.
Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action, and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging that values different perspectives.
Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health, and financial future, including market-competitive compensation, a 401K savings plan vested from day one with a 6% match, performance and recognition-based incentives, tuition assistance, mental healthcare, fertility and adoption assistance, and the GEICO Flex program offering up to four weeks of remote work per year.
A Note on Applications
We encourage you to apply even if you don't believe you meet every single qualification listed. Strong candidates rarely check every box and research consistently shows that people from underrepresented groups are more likely to hold back when they're not a perfect match on paper. If this role sounds like work you'd be excited to do, we want to hear from you.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
Sensitivity: Company-Confidential
Annual Salary
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
The GEICO Pledge:
Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers: Personalized development programs, mentorship, and certification assistance.
Great Culture: Inclusive and collaborative culture rooted in shared success.
Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
See All 12 Analytics Director Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
Find Analytics Director JobsAnalytics Director Jobs by City in Maryland
Where Maryland roles are concentrated, by current openings.
Analytics Director Job Market in Maryland
A snapshot from current Maryland openings, updated as new roles post.
Who's Hiring
What Maryland Employers Look For
The qualifications that appear most often in analytics director jobs across Maryland.
- Bachelor's or master's degree in statistics, data science, computer science, or a related quantitative field
- Seven or more years of progressive analytics experience with at least three years in a leadership role
- Proficiency in SQL, Python, or R alongside enterprise BI platforms such as Tableau or Power BI
- Experience managing cross-functional analytics teams and translating data insights for executive stakeholders
- Familiarity with federal data governance frameworks or HIPAA compliance in healthcare analytics contexts
- Strong background in building and scaling data pipelines, data warehouses, or enterprise reporting infrastructure
Analytics Director Jobs in Maryland: Frequently Asked Questions
How do you become a analytics director in Maryland?
Becoming an analytics director in Maryland typically requires a master's degree in data science, statistics, business analytics, or a related field, combined with substantial hands-on experience in progressively senior analytics roles. Maryland has no state-issued license specific to analytics directors, but many roles in the federal contracting and healthcare sectors require security clearances or familiarity with HIPAA compliance frameworks. Building expertise in a specialized vertical, such as federal program analytics or clinical data, significantly strengthens candidacy in this market.
How much do analytics directors make in Maryland?
Analytics directors in Maryland earn a median of about $136,370 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $77,930 for the lowest 10% to over $213,270 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire analytics directors in Maryland?
Maryland analytics director roles are posted by JBS INTERNATIONAL, Marriott International, and GEICO and others right now, based on current listings on Migrate Mate as of November 2026. Maryland's concentration of federal contractors, major health systems, and financial institutions means demand for analytics leadership is spread across multiple sectors rather than dominated by a single industry.
Which Maryland cities have the most analytics director jobs?
Bethesda, Baltimore, and Maryland have the most analytics director openings in Maryland. Baltimore anchors demand through its major health systems and financial services firms, while Bethesda and Rockville draw heavily from federal agency proximity and the dense cluster of government contractors and life sciences companies operating throughout the Montgomery County corridor.
Are there remote analytics director jobs in Maryland?
Yes, and more than most fields. About 88% of analytics director openings tied to Maryland are remote or hybrid as of November 2026, reflecting how much of the work centers on data platforms and reporting rather than on-site presence. Strategic and reporting functions tend to be the most remote-friendly, while roles involving classified federal data or hands-on system integration more often require regular on-site work.
How can I get hired as a analytics director in Maryland with little or no experience?
The most realistic entry path is moving into a senior analyst or analytics manager role first, then building toward director-level responsibility. Maryland's large federal contractors and health systems, including organizations in the Baltimore and Montgomery County areas, often promote internally from senior analyst and team lead positions. Pursuing a master's degree in data science or business analytics, earning a PMP or a Tableau or AWS certification, and contributing to a visible portfolio of data projects all improve candidacy for a first director role in this market.
Where can I find and apply to analytics director jobs in Maryland?
You can find and apply to analytics director jobs in Maryland on Migrate Mate, which lists current Maryland openings updated regularly. Search the available roles, find the ones that match your background and target industry, and apply directly to the positions that fit.
See All 12 Analytics Director Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
Find Analytics Director Jobs