Associate Brand Manager Jobs
Associate Brand Manager jobs are open across consumer packaged goods, retail, tech, and healthcare, from entry-level to mid-career, with specializations in product marketing, campaign management, and content strategy. See the openings below and apply to the ones that match your experience.
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Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
As part of the Benefiber Brand Team, you will have the opportunity unlock growth in the growing area of gut health and digestive wellness. Our brand ambition is to nourish the good already inside of you, helping our consumers achieve wellness by including a prebiotic into their everyday wellness routines. You will also support another high-growth brand, Gas-X. This is an amazing opportunity to make a real difference in our consumers’ lives!
At Haleon, we believe in letting people make decisions and figure things out. At the same time, we give them the tools and support to thrive and feel comfortable stepping into their own power. This role will provide YOU the opportunity to lead key activities to progress YOUR career.
Are you energized by a marketing role that allows you to accelerate growth on a category-leading brand? Are you excited to drive brand building activities and consumer engagement, develop long-term equity building strategy, and develop new innovations? If yes, this is a great opportunity for you to work on a brand that has an entrepreneurial growth mind set.
This role offers the opportunity to use and build the skills of a modern brand leader while having meaningful ownership from day one. You’ll work in an environment where:
- Consumer behavior is rapidly changing, creating new opportunities to redefine digestive wellness.
- Culture, social and creators increasingly shape health discovery and consideration.
- Earned ideas and compelling content strengthen paid media.
- Performance data helps us continuously learn and improve our marketing. AI and emerging technology are changing how consumers discover health solutions and how marketers work.
You’ll work across two brands with different consumer needs and growth opportunities, giving you unusually broad exposure to brand strategy, communications, innovation and commercial execution.
Key Responsibilities:
This role will provide you the opportunity to lead key activities to progress your career. These responsibilities include some of the following:
- Culture-First Strategy. Lead the culture-first marketing for Benefiber. Partner with creative, social, PR, media teams to develop consumer-first ideas that can travel across earned, owned, organic and paid channels.
- Social Strategy. Build a stronger social-first presence for our brands, identifying cultural opportunities where Benefiber can participate including Reddit, TikTok Shop, YouTube Shorts and other social platforms.
- AI Champion. Serve as the team’s AI champion, exploring how LLM optimization and emerging technologies can help the team move faster, and unlock new sources of growth.
- Innovation Launches. Lead the end-to-end launch of 2027 innovation projects, while partnering with the innovation team on 2028 new product development.
- Influencer Strategy. Lead the creator and influencer strategy, including execution for Benefiber including on-site activations and ambassador programs.
- Retail. Partner with Customer Strategy, Sales and Ecommerce teams to translate brand strategy into compelling retail and shopper experiences.
- Digital Marketing. Lead the team on website and content optimizations, including PE testing, personalization and SEO Business Analytics. Lead business analytics including regular updates on in-market performance
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- You are authorized to work in the United States and will not require sponsorship in the future. Work authorization documentation will be required during the application process.
- Bachelor's Degree in business and/or marketing; advanced degree a plus
- 2+ years prior industry experience in consumer product goods (CPG) Prior experience in leading CPG or healthcare creative development, including social/digital marketing, commercial activation and creator strategy
Preferred Qualifications:
- MBA
- Commercialization Experience (New Item Launch Experience)
- Project Management Experience
- Digital Marketing Experience
- Previous experience working with and/or managing vendors Demonstrated analytical ability to understand and report data to drive business decisions.
Location: The position is based in Berkley Heights, NJ and follows a hybrid model, requiring an in-office presence of 3 days per week. (Shuttle service is provided to accommodate commuters)
Salary Range: $115,765 - 159,176 USD annually + annual bonus
Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
2026-12-01
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
As part of the Benefiber Brand Team, you will have the opportunity unlock growth in the growing area of gut health and digestive wellness. Our brand ambition is to nourish the good already inside of you, helping our consumers achieve wellness by including a prebiotic into their everyday wellness routines. You will also support another high-growth brand, Gas-X. This is an amazing opportunity to make a real difference in our consumers’ lives!
At Haleon, we believe in letting people make decisions and figure things out. At the same time, we give them the tools and support to thrive and feel comfortable stepping into their own power. This role will provide YOU the opportunity to lead key activities to progress YOUR career.
Are you energized by a marketing role that allows you to accelerate growth on a category-leading brand? Are you excited to drive brand building activities and consumer engagement, develop long-term equity building strategy, and develop new innovations? If yes, this is a great opportunity for you to work on a brand that has an entrepreneurial growth mind set.
This role offers the opportunity to use and build the skills of a modern brand leader while having meaningful ownership from day one. You’ll work in an environment where:
- Consumer behavior is rapidly changing, creating new opportunities to redefine digestive wellness.
- Culture, social and creators increasingly shape health discovery and consideration.
- Earned ideas and compelling content strengthen paid media.
- Performance data helps us continuously learn and improve our marketing. AI and emerging technology are changing how consumers discover health solutions and how marketers work.
You’ll work across two brands with different consumer needs and growth opportunities, giving you unusually broad exposure to brand strategy, communications, innovation and commercial execution.
Key Responsibilities:
This role will provide you the opportunity to lead key activities to progress your career. These responsibilities include some of the following:
- Culture-First Strategy. Lead the culture-first marketing for Benefiber. Partner with creative, social, PR, media teams to develop consumer-first ideas that can travel across earned, owned, organic and paid channels.
- Social Strategy. Build a stronger social-first presence for our brands, identifying cultural opportunities where Benefiber can participate including Reddit, TikTok Shop, YouTube Shorts and other social platforms.
- AI Champion. Serve as the team’s AI champion, exploring how LLM optimization and emerging technologies can help the team move faster, and unlock new sources of growth.
- Innovation Launches. Lead the end-to-end launch of 2027 innovation projects, while partnering with the innovation team on 2028 new product development.
- Influencer Strategy. Lead the creator and influencer strategy, including execution for Benefiber including on-site activations and ambassador programs.
- Retail. Partner with Customer Strategy, Sales and Ecommerce teams to translate brand strategy into compelling retail and shopper experiences.
- Digital Marketing. Lead the team on website and content optimizations, including PE testing, personalization and SEO Business Analytics. Lead business analytics including regular updates on in-market performance
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- You are authorized to work in the United States and will not require sponsorship in the future. Work authorization documentation will be required during the application process.
- Bachelor's Degree in business and/or marketing; advanced degree a plus
- 2+ years prior industry experience in consumer product goods (CPG) Prior experience in leading CPG or healthcare creative development, including social/digital marketing, commercial activation and creator strategy
Preferred Qualifications:
- MBA
- Commercialization Experience (New Item Launch Experience)
- Project Management Experience
- Digital Marketing Experience
- Previous experience working with and/or managing vendors Demonstrated analytical ability to understand and report data to drive business decisions.
Location: The position is based in Berkley Heights, NJ and follows a hybrid model, requiring an in-office presence of 3 days per week. (Shuttle service is provided to accommodate commuters)
Salary Range: $115,765 - 159,176 USD annually + annual bonus
Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
2026-12-01
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
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Find Associate Brand Manager JobsAssociate Brand Manager Job Market
Who's Hiring
- American Eagle Outfitters401
- Altar'd State15
- Alumni Hall Stores7A
- Newell Brands6
- Campbell's4
Top Industries Hiring
- Food & Beverage
- Distribution & Wholesale
- Retail
- Insurance
- Consumer Goods
What Employers Look For
The qualifications that appear most often in associate brand manager jobs.
- Bachelor's degree in marketing, business, or a related field
- One to three years of experience in brand, marketing, or product management
- Proficiency with syndicated data tools such as Nielsen or Circana
- Experience building and executing integrated marketing campaigns
- Strong analytical skills with ability to translate data into brand recommendations
- Familiarity with project management workflows and cross-functional team coordination
Tips for Your Associate Brand Manager Job Search
Tailor your resume to brand metrics
Hiring managers for associate brand manager roles want to see quantified brand outcomes, not just task lists. Reframe your bullets around metrics like market share lift, campaign ROI, or launch revenue so each line connects your work to business results.
Highlight cross-functional project experience
Associate brand manager job descriptions routinely call out collaboration with sales, finance, and supply chain. Explicitly name the functions you partnered with and what you delivered together, since this signals you can operate beyond the marketing silo.
Apply early to roles that fit
Migrate Mate lists associate brand manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies by brand portfolio size
Smaller brand portfolios give associate brand managers more ownership earlier, while large multi-brand companies offer structured training. Decide which matters more to you before you apply, then filter your search accordingly so you're not chasing every opening.
Prepare a mini brand audit for interviews
Many associate brand manager interviews include a case study or brand challenge. Walk in with a one-page audit of a product line the company sells, covering positioning, packaging, and a gap you'd address. It shows you've done the work before anyone asked.
Negotiate scope before you negotiate salary
In your offer conversation, clarify which brands or SKUs you'll own, whether you have budget authority, and how performance is measured. These details shape your day-to-day more than title does and give you concrete talking points in your first review.
Associate Brand Manager Jobs: Frequently Asked Questions
Which companies are hiring the most associate brand managers?
The most active employers for associate brand managers right now are American Eagle Outfitters, Altar'd State, and Alumni Hall Stores, and the most openings are in California, Georgia, and Texas, based on current listings on Migrate Mate as of November 2026. Consumer packaged goods companies and retailers consistently post the highest volume of these roles.
How many associate brand manager jobs are remote?
About 58% of associate brand manager openings are fully remote or hybrid as of November 2026, though the share varies by industry. Digital-first and direct-to-consumer brands tend to offer more remote flexibility, while traditional CPG and retail companies more often require on-site or hybrid presence for cross-functional collaboration.
How do you become an associate brand manager?
Most associate brand managers start with a marketing or business degree, then gain experience through internships, marketing coordinator roles, or rotational programs at consumer brands. Build a portfolio of campaign work, get comfortable reading syndicated sales data, and develop cross-functional skills by working on launches or product initiatives that involve sales, finance, and operations teams.
Can you get an associate brand manager job with little experience?
Yes, especially if you have an internship in brand or product marketing, a strong case study from a school project or freelance work, or experience in a related role like marketing coordinator or category analyst. Demonstrating that you understand how brand strategy connects to sales performance and consumer behavior matters more than years on a resume.
What does the associate brand manager interview process look like?
Most associate brand manager interview processes include an initial recruiter screen, a hiring manager conversation focused on past marketing work, and a case study or brand challenge where you present a recommendation. Final rounds typically involve meetings with cross-functional partners from sales, finance, or supply chain to assess how well you collaborate outside the marketing team.
Where can I find and apply to associate brand manager jobs?
You can find and apply to associate brand manager jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that match your experience level and industry preference, then apply directly to each listing that fits.
See All 609+ Associate Brand Manager Jobs
Find roles that match your experience and apply in just a few clicks.
Find Associate Brand Manager Jobs