Associate Market Manager Jobs
Associate Market Manager jobs are open across consumer goods, retail, food and beverage, and technology, from entry-level to senior associate and team lead, with specializations in category management, trade marketing, and channel strategy. Find a role that fits below and apply directly.
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The Senior Manager, Franchise Performance plays a critical role in shaping the long-term health, profitability, and growth potential of the KFC U.S. franchise system. This role leads the development of strategies to optimize the franchisee network, strengthen franchisee performance, and position the system for sustainable growth, partnering with cross-functional teams to translate strategic priorities into action. The role also provides strategic oversight of market planning, ensuring development opportunities align with broader franchise portfolio objectives.
Franchise Portfolio Strategy & Optimization
- Lead the development of KFC U.S.’s long-term franchise portfolio strategy, defining the optimal franchisee network structure to support system health, profitability, and sustainable growth.
- Assess the existing franchisee landscape, including portfolio composition, geographic concentration, operator capabilities, financial health, and growth potential, to identify opportunities to strengthen the system.
- Develop a long-term portfolio optimization roadmap, identifying priority markets, franchisee portfolios, and opportunities for consolidation, ownership transitions, and introduction of new capital.
- Establish strategic frameworks and criteria to evaluate franchisee portfolio opportunities, balancing operator capabilities, financial performance, market potential, and development objectives.
- Develop recommendations for distressed or underperforming portfolios and hand off prioritized opportunities to Franchise & Development Finance for transaction assessment, structuring, and execution.
- Collaborate with Finance and Development to inform incentive structures and investment strategies that encourage franchisee growth, portfolio transformation, and new restaurant development.
- Monitor the impact of portfolio initiatives on restaurant performance, franchisee profitability, royalty generation, and long-term growth capacity to refine the strategy.
Franchisee Performance & Profitability
- Lead strategies to improve franchisee profitability, financial health, and overall system performance.
- Establish a franchisee performance management framework, including KPIs, scorecards, and analytical tools to assess operator performance and identify improvement opportunities.
- Analyze financial and operational results to identify systemic challenges, performance gaps, and opportunities to strengthen restaurant-level economics.
- Partner with Franchise Operations, Finance, and other teams to develop targeted improvement strategies for underperforming franchisees.
- Support franchisee quarterly business reviews and senior leadership engagement forums with actionable performance insights.
- Develop reporting capabilities that give leadership a clear view of franchise system health, emerging risks, and performance opportunities.
Market Planning & Growth Strategy
- Provide strategic oversight of KFC U.S. market planning, ensuring market plans align with franchise portfolio objectives and system growth priorities.
- Guide market-level identification and prioritization of white-space opportunities, trade area optimization, and existing restaurant coverage improvements.
- Partner with Development and Franchise Operations to translate market planning insights into actionable franchisee growth strategies.
- Oversee market planning tools, analytical frameworks, and external vendor relationships to ensure high-quality, data-driven recommendations.
- Support key development decisions by evaluating growth opportunities in the context of franchisee portfolio health and market potential.
Team Leadership & Cross-Functional Collaboration
- Lead, coach, and develop team members supporting franchise portfolio strategy, performance analysis, and market planning.
- Build cross-functional alignment with Finance, Development, Franchise Operations, Legal, and other stakeholders on strategic priorities.
- Translate complex financial, operational, and market analyses into clear recommendations for senior leadership.
- Lead high-priority strategic projects from problem definition through recommendation and implementation planning.
Education/Certifications
- University degree in Business, Finance, Economics, or a related discipline required; MBA or advanced degree preferred.
Experience
- 7+ years of relevant experience in corporate strategy, franchise strategy, business development, management consulting, finance, or related fields.
- Experience in the multi-unit restaurant, retail, or franchise industry strongly preferred.
- Strong strategic and analytical capabilities, with experience solving complex business problems and translating insights into actionable recommendations.
- Strong financial acumen, including unit-level economics, profitability drivers, capital investment decisions, and business performance metrics.
- Experience developing and executing strategic initiatives involving multiple cross-functional stakeholders.
- Excellent communication, presentation, and influencing skills, including the ability to engage and influence senior leadership.
- Ability to independently lead complex projects, manage competing priorities, and deliver results in a fast-paced environment.
- Experience leading, coaching, and developing high-performing teams.
- Advanced proficiency in Microsoft Excel and PowerPoint; experience with business intelligence and analytical tools preferred.
The Senior Manager, Franchise Performance plays a critical role in shaping the long-term health, profitability, and growth potential of the KFC U.S. franchise system. This role leads the development of strategies to optimize the franchisee network, strengthen franchisee performance, and position the system for sustainable growth, partnering with cross-functional teams to translate strategic priorities into action. The role also provides strategic oversight of market planning, ensuring development opportunities align with broader franchise portfolio objectives.
Franchise Portfolio Strategy & Optimization
- Lead the development of KFC U.S.’s long-term franchise portfolio strategy, defining the optimal franchisee network structure to support system health, profitability, and sustainable growth.
- Assess the existing franchisee landscape, including portfolio composition, geographic concentration, operator capabilities, financial health, and growth potential, to identify opportunities to strengthen the system.
- Develop a long-term portfolio optimization roadmap, identifying priority markets, franchisee portfolios, and opportunities for consolidation, ownership transitions, and introduction of new capital.
- Establish strategic frameworks and criteria to evaluate franchisee portfolio opportunities, balancing operator capabilities, financial performance, market potential, and development objectives.
- Develop recommendations for distressed or underperforming portfolios and hand off prioritized opportunities to Franchise & Development Finance for transaction assessment, structuring, and execution.
- Collaborate with Finance and Development to inform incentive structures and investment strategies that encourage franchisee growth, portfolio transformation, and new restaurant development.
- Monitor the impact of portfolio initiatives on restaurant performance, franchisee profitability, royalty generation, and long-term growth capacity to refine the strategy.
Franchisee Performance & Profitability
- Lead strategies to improve franchisee profitability, financial health, and overall system performance.
- Establish a franchisee performance management framework, including KPIs, scorecards, and analytical tools to assess operator performance and identify improvement opportunities.
- Analyze financial and operational results to identify systemic challenges, performance gaps, and opportunities to strengthen restaurant-level economics.
- Partner with Franchise Operations, Finance, and other teams to develop targeted improvement strategies for underperforming franchisees.
- Support franchisee quarterly business reviews and senior leadership engagement forums with actionable performance insights.
- Develop reporting capabilities that give leadership a clear view of franchise system health, emerging risks, and performance opportunities.
Market Planning & Growth Strategy
- Provide strategic oversight of KFC U.S. market planning, ensuring market plans align with franchise portfolio objectives and system growth priorities.
- Guide market-level identification and prioritization of white-space opportunities, trade area optimization, and existing restaurant coverage improvements.
- Partner with Development and Franchise Operations to translate market planning insights into actionable franchisee growth strategies.
- Oversee market planning tools, analytical frameworks, and external vendor relationships to ensure high-quality, data-driven recommendations.
- Support key development decisions by evaluating growth opportunities in the context of franchisee portfolio health and market potential.
Team Leadership & Cross-Functional Collaboration
- Lead, coach, and develop team members supporting franchise portfolio strategy, performance analysis, and market planning.
- Build cross-functional alignment with Finance, Development, Franchise Operations, Legal, and other stakeholders on strategic priorities.
- Translate complex financial, operational, and market analyses into clear recommendations for senior leadership.
- Lead high-priority strategic projects from problem definition through recommendation and implementation planning.
Education/Certifications
- University degree in Business, Finance, Economics, or a related discipline required; MBA or advanced degree preferred.
Experience
- 7+ years of relevant experience in corporate strategy, franchise strategy, business development, management consulting, finance, or related fields.
- Experience in the multi-unit restaurant, retail, or franchise industry strongly preferred.
- Strong strategic and analytical capabilities, with experience solving complex business problems and translating insights into actionable recommendations.
- Strong financial acumen, including unit-level economics, profitability drivers, capital investment decisions, and business performance metrics.
- Experience developing and executing strategic initiatives involving multiple cross-functional stakeholders.
- Excellent communication, presentation, and influencing skills, including the ability to engage and influence senior leadership.
- Ability to independently lead complex projects, manage competing priorities, and deliver results in a fast-paced environment.
- Experience leading, coaching, and developing high-performing teams.
- Advanced proficiency in Microsoft Excel and PowerPoint; experience with business intelligence and analytical tools preferred.
Associate Market Manager Jobs by Experience Level
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Find Associate Market Manager JobsAssociate Market Manager Job Market
Who's Hiring
- Dollar General22
- JPMorganChase21
- Hannaford18
- Bath & Body Works17
- Lowe's Home Improvement13
Top Industries Hiring
- Biotechnology & Pharmaceuticals
- Healthcare & Medical Services
- Renewable Energy
- Staffing & Recruiting
- Banking & Financial Services
What Employers Look For
The qualifications that appear most often in associate market manager jobs.
- Bachelor's degree in marketing, business, or a related field
- Experience with syndicated data tools such as Nielsen or IRI
- Demonstrated ability to manage and analyze sales or market performance data
- Proficiency in Microsoft Excel including pivot tables and data modeling
- Experience supporting trade promotions, shelf resets, or retail execution
- Strong cross-functional communication with sales, supply chain, and finance teams
Tips for Your Associate Market Manager Job Search
Tailor your resume to channel type
Associate market manager roles differ significantly across e-commerce, wholesale, and retail channels. Highlight the specific channel context for each accomplishment on your resume so hiring managers can immediately see you've worked in their environment.
Quantify your category management wins
Generic marketing bullets won't stand out. Lead each resume line with a measurable outcome tied to shelf placement, distribution gains, or sell-through rates. Hiring managers in this role scan for evidence you can move product at the market level.
Apply early to roles that fit
Migrate Mate lists associate market manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies by go-to-market model
An associate market manager at a CPG company operates very differently from one at a SaaS or distribution business. Filter your search by industry and read job descriptions carefully to confirm the role involves the market execution work you actually want.
Prepare a territory or market analysis example
Interviewers for this role almost always ask you to walk through how you've assessed a market or geography. Have a concrete example ready that covers your data sources, the insight you found, and the action you recommended or took.
Negotiate using market-level context
When discussing compensation, reference the scope of markets or accounts you'll cover and the revenue those markets represent. Framing your value around market complexity rather than years of experience shifts the conversation in your favor.
Associate Market Manager Jobs: Frequently Asked Questions
Which companies are hiring the most associate market managers?
Dollar General, JPMorganChase, and Hannaford are hiring the most associate market managers right now, with openings concentrated in Massachusetts, California, and Illinois, based on current listings on Migrate Mate as of November 2026. Consumer goods manufacturers and regional distributors consistently make up the largest share of open roles.
How many associate market manager jobs are remote?
About 54% of associate market manager openings are fully remote or hybrid as of November 2026, though the share varies by function. Roles focused on data analysis, reporting, and digital channel management are more likely to be remote, while positions tied to field execution, retail partnerships, or key account support typically require an in-market presence.
How do you become an associate market manager?
Start with a degree in marketing, business administration, or a related discipline, then build hands-on experience in sales support, category management, or brand coordination. Develop fluency with syndicated data platforms and learn to translate market data into actionable recommendations. Roles in trade marketing, retail merchandising, or account management are common entry points that build the market execution skills employers expect.
Can you get hired as an associate market manager with little experience?
Yes, many employers hire candidates with one to two years of adjacent experience in areas like retail sales, account coordination, or marketing analytics. Demonstrating that you can read sell-through data, understand distribution basics, and communicate clearly with field or sales teams matters more than a lengthy resume. Internships with CPG brands or distributors are especially useful for breaking in.
What does the associate market manager interview process look like?
Most processes include an initial recruiter screen, a hiring manager conversation focused on your analytical approach and market experience, and a panel or case-style round where you walk through a market scenario or present a mock territory review. Expect questions about how you prioritize accounts, interpret sales data, and coordinate across sales and marketing teams. Some employers add a take-home data exercise.
Where can I find and apply to associate market manager jobs?
You can find and apply to associate market manager jobs on Migrate Mate, which lists current openings from across the United States. Search the available roles, find the ones that match your background and target market, and apply directly to each listing that fits.
See All 318+ Associate Market Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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