Shopper Marketing Manager Jobs
Shopper Marketing Manager jobs are open across consumer packaged goods, retail, and food and beverage, at levels from associate to senior and director, with specializations in in-store activation, category management, and trade marketing. See the openings below and apply to the ones that match your experience.
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Showing 5 of 17+ Shopper Marketing Manager jobs
Wakefern Food Corp. is the largest retailer-owned cooperative in the United States and supports its co-operative members' retail operations, trading under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, DiBruno Bros., and Morton Williams banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island.
Employing an innovative approach to wholesale business services, Wakefern focuses on helping the independent retailer compete in a big business world. Providing the tools entrepreneurs need to stay a step ahead of the competition, Wakefern’s co-operative members benefit from the company’s extensive portfolio of services, including innovative technology, private label development, and best-in-class procurement practices.
Summary
The Sports Shopper Marketer role is a critical role in the Marketing Division, responsible for the creation and execution of a broad range of shopper marketing programs and campaigns. This role will strategically identify sports partnerships in Wakefern’s trade area, which accelerate engagement and grow sales, profit and shopper count. This activity will support both the in-store and digital customer journey while aligning to Marketing and total Wakefern objectives. Programs will range from hyper-targeted activation to omni-channel, large-scale corporate programs. A major focus in this role is the ability to convert insights into actionable, shopper-first programs, and evaluate program performance. The Sports Shopper Marketer will collaborate and work closely with procurement divisions, local sports teams, customer org counterparts, CPG partners, and agency and data partners, to ensure effective program execution and results. The main priority in this role will be to drive a positive change in consumer behavior by creating meaningful programs, executing flawlessly and obtaining measurable results. This role reports to the Manager of Marketing and Vendor Planning.
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Core Functions
The core functions of this position include, but are not limited to, the following:
- Partner closely with key vendors to develop a joint yearly marketing plan that delivers against both the brand’s objectives and Wakefern’s objectives
- Manage the full lifecycle of campaigns, across all activation platforms
- Effectively and accurately manage a budget to deliver contribution to the organization
- Collaborate with internal analytics team, as well as 3rd party data providers (proprietary and syndicated sources), to identify business opportunities
- Create brand-specific, vendor-sponsored programs that ladder up to divisional objectives
- Create targeted, personalized savings campaigns, seasonally relevant or themed, to specific segments of our customer base
- Manage corporate-wide, omni-channel savings campaigns, with cost, basket sales and profit accountability
- Partner with division’s Marketing Analyst to ensure campaign tactics are executed accordingly
- Tailor national programs to meet the needs of our shoppers
- Act as liaison from marketing to product divisions, to further business relationships and ultimately, sales
- Create succinct presentations for delivery to membership and or committees
- Communicate program details internally, prior to launch, for buy-in and support
- Seek continuous improvement from programs to further optimum customer experience
- Bachelor’s degree in Business, with concentration in marketing and/or brand management
- 3-5 years of marketing experience
- Procurement experience preferred
- Driven self-starter, with the ability to work across various business units
- Ability to demonstrate analytical thinking and data-driven decision making
- Ability to measure, analyze and evaluate campaign performance
- Highly organized, with the ability to manage multiple deadlines in a fast-paced environment
- Ability to negotiate vendor funding and manage a yearly marketing budget
- Ability to think strategically and plan tactically
- A passion for our business, and willingness to take calculated risks
- Strong communication skills
- Strong project management skills
- Strong versatility, adaptability and influencing skills
- Procurement experience a plus
- Proficiency with Microsoft Office Suite
- Ability to participate in retail store visits
- Ability to sit/stand in front of a computer for long periods of time
- Ability to adhere to the company’s four day a week in office work requirement
- Ability to stand and walk for extended periods of time
- Ability to travel as required
The salary for this position is $80,000-$110,000 annually. Placement in the salary depends on several factors, including experience, skills, education, geography, and budget considerations.
Wakefern is proud to offer a comprehensive benefits package designed to support the health, well-being, and professional development of our Associates. Benefits include medical, dental, and vision coverage, life and disability insurance, a 401(k) retirement plan with company match, paid time off, holidays, and parental leave. Associates also enjoy access to wellness and family support programs, fitness reimbursement, educational and training opportunities through our corporate university, and a collaborative, team-oriented work environment. Many of these benefits are fully or partially funded by the company, with some subject to eligibility requirements.
This job description is intended to set forth the general nature and essential duties and responsibilities of the work performed by associates for this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of associates to do this job. Associates may be assigned additional responsibilities as necessary. The Company reserves the right to revise this job description at any time and to require associates to perform other tasks as circumstances or conditions of its business, competitive considerations or the work environment changes. This document describes the position currently available and is not an employment contract.
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The position covered by this Job Description is expressly declared to be “at will,” meaning Wakefern has the right to terminate the incumbent’s employment at any time, with or without cause. Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon by any associate.
Wakefern Food Corp. is the largest retailer-owned cooperative in the United States and supports its co-operative members' retail operations, trading under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, DiBruno Bros., and Morton Williams banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island.
Employing an innovative approach to wholesale business services, Wakefern focuses on helping the independent retailer compete in a big business world. Providing the tools entrepreneurs need to stay a step ahead of the competition, Wakefern’s co-operative members benefit from the company’s extensive portfolio of services, including innovative technology, private label development, and best-in-class procurement practices.
Summary
The Sports Shopper Marketer role is a critical role in the Marketing Division, responsible for the creation and execution of a broad range of shopper marketing programs and campaigns. This role will strategically identify sports partnerships in Wakefern’s trade area, which accelerate engagement and grow sales, profit and shopper count. This activity will support both the in-store and digital customer journey while aligning to Marketing and total Wakefern objectives. Programs will range from hyper-targeted activation to omni-channel, large-scale corporate programs. A major focus in this role is the ability to convert insights into actionable, shopper-first programs, and evaluate program performance. The Sports Shopper Marketer will collaborate and work closely with procurement divisions, local sports teams, customer org counterparts, CPG partners, and agency and data partners, to ensure effective program execution and results. The main priority in this role will be to drive a positive change in consumer behavior by creating meaningful programs, executing flawlessly and obtaining measurable results. This role reports to the Manager of Marketing and Vendor Planning.
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Core Functions
The core functions of this position include, but are not limited to, the following:
- Partner closely with key vendors to develop a joint yearly marketing plan that delivers against both the brand’s objectives and Wakefern’s objectives
- Manage the full lifecycle of campaigns, across all activation platforms
- Effectively and accurately manage a budget to deliver contribution to the organization
- Collaborate with internal analytics team, as well as 3rd party data providers (proprietary and syndicated sources), to identify business opportunities
- Create brand-specific, vendor-sponsored programs that ladder up to divisional objectives
- Create targeted, personalized savings campaigns, seasonally relevant or themed, to specific segments of our customer base
- Manage corporate-wide, omni-channel savings campaigns, with cost, basket sales and profit accountability
- Partner with division’s Marketing Analyst to ensure campaign tactics are executed accordingly
- Tailor national programs to meet the needs of our shoppers
- Act as liaison from marketing to product divisions, to further business relationships and ultimately, sales
- Create succinct presentations for delivery to membership and or committees
- Communicate program details internally, prior to launch, for buy-in and support
- Seek continuous improvement from programs to further optimum customer experience
- Bachelor’s degree in Business, with concentration in marketing and/or brand management
- 3-5 years of marketing experience
- Procurement experience preferred
- Driven self-starter, with the ability to work across various business units
- Ability to demonstrate analytical thinking and data-driven decision making
- Ability to measure, analyze and evaluate campaign performance
- Highly organized, with the ability to manage multiple deadlines in a fast-paced environment
- Ability to negotiate vendor funding and manage a yearly marketing budget
- Ability to think strategically and plan tactically
- A passion for our business, and willingness to take calculated risks
- Strong communication skills
- Strong project management skills
- Strong versatility, adaptability and influencing skills
- Procurement experience a plus
- Proficiency with Microsoft Office Suite
- Ability to participate in retail store visits
- Ability to sit/stand in front of a computer for long periods of time
- Ability to adhere to the company’s four day a week in office work requirement
- Ability to stand and walk for extended periods of time
- Ability to travel as required
The salary for this position is $80,000-$110,000 annually. Placement in the salary depends on several factors, including experience, skills, education, geography, and budget considerations.
Wakefern is proud to offer a comprehensive benefits package designed to support the health, well-being, and professional development of our Associates. Benefits include medical, dental, and vision coverage, life and disability insurance, a 401(k) retirement plan with company match, paid time off, holidays, and parental leave. Associates also enjoy access to wellness and family support programs, fitness reimbursement, educational and training opportunities through our corporate university, and a collaborative, team-oriented work environment. Many of these benefits are fully or partially funded by the company, with some subject to eligibility requirements.
This job description is intended to set forth the general nature and essential duties and responsibilities of the work performed by associates for this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of associates to do this job. Associates may be assigned additional responsibilities as necessary. The Company reserves the right to revise this job description at any time and to require associates to perform other tasks as circumstances or conditions of its business, competitive considerations or the work environment changes. This document describes the position currently available and is not an employment contract.
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The position covered by this Job Description is expressly declared to be “at will,” meaning Wakefern has the right to terminate the incumbent’s employment at any time, with or without cause. Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon by any associate.
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Who's Hiring
Top Industries Hiring
- Food & Beverage
- Staffing & Recruiting
What Employers Look For
The qualifications that appear most often in shopper marketing manager jobs.
- 3-5 years of shopper marketing, trade marketing, or customer marketing experience with a CPG brand
- Demonstrated experience developing and executing retail activation programs at major national accounts
- Proficiency with syndicated data tools such as Nielsen or Circana for category and shopper insights
- Strong cross-functional collaboration with sales, brand, and retail operations teams
- Bachelor's degree in marketing, business, or a related field
- Experience managing agency partners and trade spend budgets across multiple retail channels
Tips for Your Shopper Marketing Manager Job Search
Quantify your retail activation results
Shopper marketing hiring managers want to see lift, not activity. Rewrite your resume bullets to show sell-through improvement, display compliance rates, or incremental volume driven by specific programs you owned, not just campaigns you supported.
Tailor your portfolio to the retailer
If you're applying to a CPG brand that sells heavily through mass or club channels, lead your work samples with programs built for those environments. A Kroger shopper program reads differently than a dollar-channel activation, so match your examples to the retailer footprint in the job description.
Apply early to roles that fit
Migrate Mate lists shopper marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Signal cross-functional fluency in interviews
Shopper marketing managers sit at the intersection of brand, sales, and retail operations. Come prepared with a specific example of a time you aligned a brand brief with a retailer's category priorities and a field team's execution constraints, all at once.
Read the retailer's category review calendar
Many shopper marketing roles are tied to key account planning cycles. Before your interview, research when the target retailer runs its annual category reviews and reference that timing when discussing how you'd approach the first 90 days on the job.
Negotiate scope, not just title
Shopper marketing manager roles vary widely in whether you own strategy, budget, agency relationships, or just execution. During offer conversations, clarify which retailers you'd own, what your trade spend authority is, and whether the role includes a direct report before accepting.
Shopper Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most shopper marketing managers?
The most active employers for shopper marketing managers right now are The Mike's Hard Lemonade, ZURU, and Orases, and the most openings are in Illinois, New Jersey, and Minnesota, based on current listings on Migrate Mate as of November 2026. Activity shifts with annual planning cycles, so checking listings regularly gives you the most accurate picture.
How many shopper marketing manager jobs are remote?
About 100% of shopper marketing manager openings are fully remote or hybrid as of November 2026, though the share varies significantly by employer type. Roles focused on strategy, agency management, and insights tend to offer more flexibility, while positions tied to field execution or key account relationships at specific retailers more often require on-site or regional presence.
How do you become a shopper marketing manager?
Most shopper marketing managers move into the role after building experience in trade marketing, brand management, or category management at a consumer goods company or retail-facing agency. Starting in a coordinator or analyst role, learning how retailers make category decisions, and developing hands-on experience with in-store programming and shopper data are the most direct paths to a manager-level position.
Can you get hired as a shopper marketing manager without direct experience?
It's possible if you've worked in adjacent areas such as retail sales, category management, brand marketing, or a shopper marketing agency. Emphasize any experience you have influencing retailer decisions, managing vendor relationships, or analyzing purchase behavior data. Roles at smaller CPG brands or regional accounts are more likely to hire candidates who demonstrate strong commercial instincts alongside transferable skills.
What does the shopper marketing manager interview process look like?
Most processes include an initial recruiter screen, a hiring manager conversation focused on your retail account experience and cross-functional working style, and a case or presentation round where you're asked to build or critique a shopper marketing program for a specific retailer. Final rounds typically involve meeting sales leadership or category management stakeholders who you'd partner with day to day.
Where can I find and apply to shopper marketing manager jobs?
You can find and apply to shopper marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that fit your account experience, seniority level, and channel focus, then apply directly to each listing that matches what you're looking for.
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