Brand Development Manager Jobs
Brand Development Manager jobs are open across consumer goods, retail, technology, and agencies at every level from associate to senior and director, with specializations in brand strategy, portfolio management, and product launch marketing. See the openings below and apply to the ones that match your experience.
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Showing 5 of 26+ Brand Development Manager jobs
WHO WE ARE
At Ghirardelli, we honor tradition and drive innovation, aiming to be the top choice for premium chocolate. Our commitment to Making Life A Bite Better inspires both our products and the way we do business. We support personal and professional growth, recognizing that each employee’s contribution directly impacts Ghirardelli’s growth and success. Join our dynamic team and help shape Ghirardelli's future.
Job Summary
JOB SUMMARY
This position is responsible for supporting the development and execution of plans for the assigned brand, as part of the long-term marketing strategy. The Associate Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth.
- Support the delivery of business revenue and profit targets
- Support the long-term development of the brand
- Complete special projects and other duties as assigned or as necessary.
ESSENTIAL FUNCTIONS
Portfolio Management
- Responsible for managing an assigned portfolio to include new product development, SKU rationalization, mix strategies and profit optimization.
- Support the development of the product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.
- Work with the cross functional team in the new product development process.
- Support the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.
Business Analysis
- Conduct regular external performance analysis of the brand, category, and competition using data from a wide range of sources, delivering clear recommendations to drive business growth.
- Reporting of key internal brand metrics, such as revenue & profit, with a clear understanding of key drivers.
Marketing Strategy & Execution
- Support the development and execution of annual marketing plans
- Execute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.
- Manage the product portfolio budget, including processing and tracking of invoices
- Support the delivery of clear and inspiring annual marketing plans to sales organization.
- Collaborate with customer marketing and sales to define and deliver customer specific programs.
- Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution
Minimum Education and Experience Required
- MBA Degree preferred +2-5 years Brand Management experience
- Experience working in a leading Consumer Packaged Goods company
- Good foundational knowledge of how to develop and utilize elements of the marketing mix to drive business in high growth environment.
- Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
- Strong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.
- Excellent written communication skills and solid presentation skills
- Highly proficient in Microsoft Excel and PowerPoint
Physical, Mental and Environmental Requirements
- Required to regularly sit
- Must be able to work seated or standing for at least 8 hours
- Must be able to concentrate for extended periods of time paying close attention to detail
- Works in a normal office environment
- Required to travel up to 10% of the time
SALARY RANGE: $108,000 - $125,000
Reports to: Brand Manager / Senior Brand Manager
Work Location: San Leandro, CA
Ghirardelli's salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package.
Ghirardelli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Where permitted by law, applicants for this position may be required to undergo job‑related background and drug screening. Qualified applicants with criminal histories will be considered for employment in a manner consistent with relevant state and local fair chance laws, including the California Fair Chance Act and the New York City Fair Chance Act, where applicable.
WHO WE ARE
At Ghirardelli, we honor tradition and drive innovation, aiming to be the top choice for premium chocolate. Our commitment to Making Life A Bite Better inspires both our products and the way we do business. We support personal and professional growth, recognizing that each employee’s contribution directly impacts Ghirardelli’s growth and success. Join our dynamic team and help shape Ghirardelli's future.
Job Summary
JOB SUMMARY
This position is responsible for supporting the development and execution of plans for the assigned brand, as part of the long-term marketing strategy. The Associate Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth.
- Support the delivery of business revenue and profit targets
- Support the long-term development of the brand
- Complete special projects and other duties as assigned or as necessary.
ESSENTIAL FUNCTIONS
Portfolio Management
- Responsible for managing an assigned portfolio to include new product development, SKU rationalization, mix strategies and profit optimization.
- Support the development of the product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.
- Work with the cross functional team in the new product development process.
- Support the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.
Business Analysis
- Conduct regular external performance analysis of the brand, category, and competition using data from a wide range of sources, delivering clear recommendations to drive business growth.
- Reporting of key internal brand metrics, such as revenue & profit, with a clear understanding of key drivers.
Marketing Strategy & Execution
- Support the development and execution of annual marketing plans
- Execute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.
- Manage the product portfolio budget, including processing and tracking of invoices
- Support the delivery of clear and inspiring annual marketing plans to sales organization.
- Collaborate with customer marketing and sales to define and deliver customer specific programs.
- Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution
Minimum Education and Experience Required
- MBA Degree preferred +2-5 years Brand Management experience
- Experience working in a leading Consumer Packaged Goods company
- Good foundational knowledge of how to develop and utilize elements of the marketing mix to drive business in high growth environment.
- Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
- Strong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.
- Excellent written communication skills and solid presentation skills
- Highly proficient in Microsoft Excel and PowerPoint
Physical, Mental and Environmental Requirements
- Required to regularly sit
- Must be able to work seated or standing for at least 8 hours
- Must be able to concentrate for extended periods of time paying close attention to detail
- Works in a normal office environment
- Required to travel up to 10% of the time
SALARY RANGE: $108,000 - $125,000
Reports to: Brand Manager / Senior Brand Manager
Work Location: San Leandro, CA
Ghirardelli's salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package.
Ghirardelli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Where permitted by law, applicants for this position may be required to undergo job‑related background and drug screening. Qualified applicants with criminal histories will be considered for employment in a manner consistent with relevant state and local fair chance laws, including the California Fair Chance Act and the New York City Fair Chance Act, where applicable.
Brand Development Manager Jobs by Experience Level
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Find JobsBrand Development Manager Job Market
Who's Hiring
Top Industries Hiring
- Retail
- Technology & Software
- E-Commerce & Online Marketplaces
What Employers Look For
The qualifications that appear most often in brand development manager jobs.
- Bachelor's degree in marketing, business, or a related field
- Experience developing brand strategy, guidelines, or positioning frameworks
- Demonstrated success managing product or brand launches end to end
- Proficiency with project management tools and cross-functional collaboration workflows
- Strong presentation and storytelling skills for internal and external stakeholders
- Familiarity with market research methods and consumer insights analysis
Tips for Your Brand Development Manager Job Search
Tailor your resume to brand architecture
Hiring managers for brand development roles want to see how you built or repositioned a brand, not just managed campaigns. Lead with portfolio impact: naming systems you created, brand guidelines you authored, or product lines you launched from brief to shelf.
Apply early to roles that fit
Migrate Mate lists brand development manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Show cross-functional leadership in your materials
Brand development managers work alongside product, sales, and creative teams daily. Your resume and cover letter should name the functions you've collaborated with and the alignment challenges you've solved, not just the brand outcomes you delivered.
Filter openings by industry vertical strategically
Brand development looks different in CPG, B2B SaaS, and retail. Target postings in one or two verticals where you have category fluency. Generic applications to any brand role dilute your relevance against candidates with direct category experience.
Prepare a brand audit walk-through for interviews
Many interview processes for this role include a live brand critique or strategy exercise. Practice walking through a brand audit out loud: identify positioning gaps, name the target audience, and propose one actionable repositioning move you'd prioritize.
Negotiate scope alongside title and compensation
Before accepting an offer, clarify which brand decisions you own versus advise on. Brand development managers at the same level can have wildly different mandates, and understanding your authority over naming, visual identity, and launch budgets matters as much as the title.
Brand Development Manager Jobs: Frequently Asked Questions
Which companies are hiring the most brand development managers?
The companies hiring the most brand development managers right now include AVI Foodsystems, Founders Brewing Company, and CDMA, with the largest share of openings in Ohio, Texas, and Florida, based on current listings on Migrate Mate as of November 2026. Consumer goods, retail, and technology companies consistently account for the highest volume of postings at this level.
How many brand development manager jobs are remote?
About 50% of brand development manager openings are fully remote or hybrid as of November 2026, reflecting the role's growing reliance on digital collaboration tools. Brand strategy, content positioning, and market research functions within the role tend to be the most remote-compatible, while roles tied closely to in-store retail execution or packaging development more often require on-site presence.
How do you become a brand development manager?
Most brand development managers start in a related marketing or communications role, build hands-on experience with brand assets, campaign execution, or product launches, then move into brand strategy work. Developing a portfolio that shows positioning decisions you owned, not just tasks you completed, is what separates candidates at the manager level. Certifications in market research or strategic marketing can reinforce your candidacy when making the transition from a specialist role.
Can you get a brand development manager job with little experience?
Getting hired as a brand development manager with limited experience is realistic if you can demonstrate brand ownership in adjacent roles. Freelance brand projects, agency internships, or leading a rebrand for a small organization all count. Focus your applications on smaller companies or startups where the brand function is newer and the team is building from scratch rather than maintaining an established identity.
What does the brand development manager interview process look like?
The process typically includes an initial recruiter screen, a hiring manager conversation focused on your brand experience and strategic thinking, and a panel or cross-functional interview with marketing, product, or sales stakeholders. Most processes include a take-home or live case study where you audit an existing brand or propose a positioning strategy. Final rounds often involve a presentation to senior leadership and a discussion of how you would approach the first ninety days in the role.
Where can I find and apply to brand development manager jobs?
You can find and apply to brand development manager jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that match your industry background, seniority, and location preference, then apply directly to each listing that fits. Openings are updated regularly, so checking back frequently gives you the best chance of catching new postings early.
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Find roles that match your experience and apply in just a few clicks.
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