Trade Marketing Manager Jobs
Trade Marketing Manager jobs are open across consumer goods, food and beverage, retail, and pharmaceuticals, from coordinator-level to senior and director, with specializations in shopper marketing, channel strategy, and category management. Find a role that fits from the openings below and apply directly.
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Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Sales
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
The Trade Marketing Manager will have a leadership role in trade strategy development and implementation for Reckitt Brands. As part of this, they play a critical role driving growth strategies for key retailers across company’s most profitable segment. Incumbent will lead efforts in connecting the key areas of market trend analysis, mining key customer/category insights, brand and retailer strategy, and new product introduction all leading to the design of a go to market 4P strategy that is executed by sales teams delivering category and brand growth. This leader will coordinate cross-functional teamwork that is imperative for the delivery of LSM targets.
Your responsibilities
- Understand and drive development of consumer, category, and retailer insights through research. Use data gathered through this research/analysis to develop and connect retailer/brand/consumer intel into a 4Ps strategy for commercial implementation.
- Develop/understand Local Category best practices and ensure transfer of knowledge to Sales for implementation.
- Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a channel 4Ps Local Success Model for Sales execution.
- Train and manage staff (analyst and marketing managers) to both build 4Ps gap analysis and develop clear, specific plans and launch new products.
- Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation.
- Manage & decide investments of shopper marketing budget for the Channel
- Continuous analysis of customer position, creation of “Go To Market” strategy and deployment / briefing to National Account Managers to implement.
- Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion.
- Develops ‘Go To Market” strategies for all category reviews with major retailers
- Lead innovation deck and line review deck creation with the National Account Manager and present out to ensure best in class results
The experience we're looking for
- Bachelor's degree required
- 5-10 years Direct Sales and/or Marketing experience, cross-functional exposure to other Business Operations (supply, finance, etc)
- Strong commercial acumen and understanding of the levers of managing a P&L
- Excellent understanding of 4P’s go to market strategies
- Good understanding of Customer Management Process
- Excellent analytical skills
- Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
- Strong oral, written communication, and presentation skills
- Computer proficient (Microsoft Office, Nielsen/IRI)
- Strong organizational skills
- Good interpersonal and time management skills
- Proven leadership and ability to train/manage staff.
The skills for success
What we offer
Equality
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Sales
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
The Trade Marketing Manager will have a leadership role in trade strategy development and implementation for Reckitt Brands. As part of this, they play a critical role driving growth strategies for key retailers across company’s most profitable segment. Incumbent will lead efforts in connecting the key areas of market trend analysis, mining key customer/category insights, brand and retailer strategy, and new product introduction all leading to the design of a go to market 4P strategy that is executed by sales teams delivering category and brand growth. This leader will coordinate cross-functional teamwork that is imperative for the delivery of LSM targets.
Your responsibilities
- Understand and drive development of consumer, category, and retailer insights through research. Use data gathered through this research/analysis to develop and connect retailer/brand/consumer intel into a 4Ps strategy for commercial implementation.
- Develop/understand Local Category best practices and ensure transfer of knowledge to Sales for implementation.
- Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a channel 4Ps Local Success Model for Sales execution.
- Train and manage staff (analyst and marketing managers) to both build 4Ps gap analysis and develop clear, specific plans and launch new products.
- Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation.
- Manage & decide investments of shopper marketing budget for the Channel
- Continuous analysis of customer position, creation of “Go To Market” strategy and deployment / briefing to National Account Managers to implement.
- Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion.
- Develops ‘Go To Market” strategies for all category reviews with major retailers
- Lead innovation deck and line review deck creation with the National Account Manager and present out to ensure best in class results
The experience we're looking for
- Bachelor's degree required
- 5-10 years Direct Sales and/or Marketing experience, cross-functional exposure to other Business Operations (supply, finance, etc)
- Strong commercial acumen and understanding of the levers of managing a P&L
- Excellent understanding of 4P’s go to market strategies
- Good understanding of Customer Management Process
- Excellent analytical skills
- Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
- Strong oral, written communication, and presentation skills
- Computer proficient (Microsoft Office, Nielsen/IRI)
- Strong organizational skills
- Good interpersonal and time management skills
- Proven leadership and ability to train/manage staff.
The skills for success
What we offer
Equality
Trade Marketing Manager Jobs by Experience Level
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Who's Hiring
Top Industries Hiring
- Food & Beverage
- Distribution & Wholesale
- Medical Devices
What Employers Look For
The qualifications that appear most often in trade marketing manager jobs.
- 3-5 years of trade marketing, shopper marketing, or field sales experience in consumer goods
- Demonstrated experience managing trade promotions, co-op budgets, or retail program execution
- Proficiency with syndicated data tools such as Nielsen, Circana, or IRI
- Ability to build and present selling stories using retailer-specific data and category insights
- Bachelor's degree in marketing, business, or a related field
- Experience collaborating with distributor networks or key account sales teams
Tips for Your Trade Marketing Manager Job Search
Quantify your channel results on your resume
Hiring managers for trade marketing roles want to see specific outcomes tied to retail programs, promotional events, or sell-through rates. Replace vague duties with results that show how your work moved product off shelves or improved distributor engagement.
Apply early to roles that fit
Migrate Mate lists trade marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor applications to the channel type
A role focused on independent grocery chains differs sharply from one centered on big-box or club retail. Read each listing carefully and mirror the channel language in your cover letter and resume to show you understand their specific trade environment.
Highlight cross-functional collaboration experience
Trade marketing sits at the intersection of sales, brand, and supply chain. Demonstrate that you've worked closely with field sales teams and brand managers to execute programs, since companies flag candidates who can operate across those boundaries without friction.
Prepare a portfolio of trade program examples
Before interviews, pull together two or three examples of promotional programs you planned and executed, including the objective, your specific role, and the measurable outcome. Interviewers at consumer goods companies often ask for these in the first screen.
Negotiate using category and retailer scope
When discussing compensation, frame your value around the number of retail accounts, category size, or budget you managed. Anchoring your ask to scope signals commercial fluency and gives hiring managers a concrete basis for justifying an offer to their own leadership.
Trade Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most trade marketing managers?
The companies hiring the most trade marketing managers right now include Spectrum Brands, Sigma, and Samyang America, with the largest share of openings in New York, California, and New Jersey, based on current listings on Migrate Mate as of September 2026. Demand is highest among consumer packaged goods manufacturers and food and beverage brands with large retail distribution networks.
How many trade marketing manager jobs are remote?
About 57% of trade marketing manager openings are fully remote or hybrid as of September 2026, though many roles still require regular travel to retail accounts or distributor meetings. Strategic and planning-heavy functions, such as promotional calendar management and category analysis, tend to offer the most location flexibility compared to field-facing roles.
How do you become a trade marketing manager?
Start by building experience in brand marketing, field sales, or category management, ideally within a consumer goods or retail environment. Develop fluency with syndicated data tools and trade promotion processes, then move into a trade marketing coordinator or associate role. From there, demonstrating ownership of retail programs and cross-functional projects is what moves candidates into manager-level positions.
Can you get a trade marketing manager job with little experience?
You can move into a trade marketing manager role with limited direct trade experience if you have a strong foundation in adjacent areas like brand marketing, retail buying, or account management. Emphasize any exposure to promotional planning, retail execution, or category data in your application. Some companies hire from field sales when candidates can show strategic thinking alongside their commercial experience.
What does the trade marketing manager interview process look like?
Most processes start with a recruiter screen focused on your channel experience and category background, followed by a hiring manager interview that goes deeper on specific programs you've managed. A case study or presentation exercise is common, often asking you to build a promotional strategy or analyze retail data. Final rounds typically include cross-functional stakeholders from sales or brand.
Where can I find and apply to trade marketing manager jobs?
You can find and apply to trade marketing manager jobs on Migrate Mate, which lists current openings from across the United States in one place. Search for roles that match your channel background and experience level, then apply directly to each listing that fits.
See All 52 Trade Marketing Manager Jobs
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