Brand Marketing Lead Jobs
Brand Marketing Lead jobs are open across consumer goods, tech, retail, and media, with specializations in brand strategy, campaign management, and creative direction, from mid-level to senior and director. Find a role that fits below and apply directly.
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Title: Brand Marketing Manager
Reports To:
Sr. Director, Marketing
Department:
Marketing, USA
FLSA Status:
Exempt/Bonus Eligible
Purpose
This position plans, develops, and executes brand marketing efforts to elevate awareness, perception and advocacy for both hansgrohe and AXOR brands. The Brand Marketing Manager serves as a brand champion across all channels (Trade, Global Projects and eComm), ensuring integrity and consistency across consumer and trade touchpoints while driving strategies to grow market share, enhance brand equity, and deliver measurable business results.
Job Summary
The Brand Marketing Manager is responsible for leading the development and execution of integrated marketing strategies, programs, and campaigns to build brand awareness, preference, and loyalty among key target audiences. This role collaborates closely with Product Management, Channel Marketing, Sales teams, and HQ counterparts to ensure alignment on brand positioning, messaging, and promotional activities. The position guides brand marketing activities from strategic planning to execution, including concept and creative development, communications, and performance analysis.
Job Responsibilities
Brand Strategy & Planning
- Partner with the Sr. Director, Marketing to develop brand strategies and annual brand plans, outlining objectives, tactics, and performance targets.
- Drive key brand initiatives that effectively connect with target audiences across all relevant touchpoints.
- Act as a brand ambassador across the organization, ensuring consistent messaging, visual identity, and positioning across markets and channels.
Integrated Marketing & Communications
- Develop and execute fully integrated marketing programs that leverage paid, earned, owned and shared media platforms.
- Create channel-specific and audience-specific communication strategies for trade partners, A&D, hospitality, and showrooms.
- Partner with Channel Marketing to ensure cohesive execution across Trade, Global Projects, and eCom channels.
- Oversee the creation, modification and deployment of content across digital platforms, including owned websites, social media, and email.
Innovation & Product Launch Support
- Collaborate with Product Management and Channel Marketing to create brand strategies that drive new product and innovation introductions.
- Lead the creation of compelling product launch campaigns to support commercialization and market adoption.
- Provide market insights and consumer data to inform product development and go-to-market strategies.
Customer & Market Insights
- Guide market research initiatives to gather target audience and competitive insights, translating findings into actionable marketing strategies that drive growth.
- Leverage research, data and insights to inform and optimize brand strategy.
- Establish, track and report-out on KPIs that reflect brand health and market impact.
Financial Management
- Manage brand marketing budget to align investments with business needs while staying within established budgets.
- Manage external vendor relationships, including sourcing, contracting, payment processing and performance management.
People & Cross-Functional Collaboration
- Partner with cross-functional teams (Sales, Product, Channel Marketing, HQ) to align strategies and deliver cohesive brand execution.
- Provide brand marketing guidance to team members and external partners, fostering collaboration and best-practice sharing.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 7 – 10 years of marketing experience, with proven success in brand and channel marketing, preferably in consumer goods, home, lifestyle or design-driven categories.
- Experience managing brands with global or international exposure and understanding cultural differences.
- Demonstrated expertise in integrated marketing campaign development and execution.
- Proven ability to translate brand strategies into actionable marketing plans with measurable results.
- Strong creative instincts with the ability to guide and evaluate creative work.
- Solutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on execution.
- Data-driven mindset with the ability to balance analytics and intuition.
- A strong business acumen and the ability to align brand success with business performance.
- Exceptional communication, presentation, and project management skills.
- Ability to work effectively in a fast-paced, matrixed environment.
- Proficient in MS Office Suite and digital marketing tools; experience with CMS platforms a plus.
- 20% - 30% travel required.
Title: Brand Marketing Manager
Reports To:
Sr. Director, Marketing
Department:
Marketing, USA
FLSA Status:
Exempt/Bonus Eligible
Purpose
This position plans, develops, and executes brand marketing efforts to elevate awareness, perception and advocacy for both hansgrohe and AXOR brands. The Brand Marketing Manager serves as a brand champion across all channels (Trade, Global Projects and eComm), ensuring integrity and consistency across consumer and trade touchpoints while driving strategies to grow market share, enhance brand equity, and deliver measurable business results.
Job Summary
The Brand Marketing Manager is responsible for leading the development and execution of integrated marketing strategies, programs, and campaigns to build brand awareness, preference, and loyalty among key target audiences. This role collaborates closely with Product Management, Channel Marketing, Sales teams, and HQ counterparts to ensure alignment on brand positioning, messaging, and promotional activities. The position guides brand marketing activities from strategic planning to execution, including concept and creative development, communications, and performance analysis.
Job Responsibilities
Brand Strategy & Planning
- Partner with the Sr. Director, Marketing to develop brand strategies and annual brand plans, outlining objectives, tactics, and performance targets.
- Drive key brand initiatives that effectively connect with target audiences across all relevant touchpoints.
- Act as a brand ambassador across the organization, ensuring consistent messaging, visual identity, and positioning across markets and channels.
Integrated Marketing & Communications
- Develop and execute fully integrated marketing programs that leverage paid, earned, owned and shared media platforms.
- Create channel-specific and audience-specific communication strategies for trade partners, A&D, hospitality, and showrooms.
- Partner with Channel Marketing to ensure cohesive execution across Trade, Global Projects, and eCom channels.
- Oversee the creation, modification and deployment of content across digital platforms, including owned websites, social media, and email.
Innovation & Product Launch Support
- Collaborate with Product Management and Channel Marketing to create brand strategies that drive new product and innovation introductions.
- Lead the creation of compelling product launch campaigns to support commercialization and market adoption.
- Provide market insights and consumer data to inform product development and go-to-market strategies.
Customer & Market Insights
- Guide market research initiatives to gather target audience and competitive insights, translating findings into actionable marketing strategies that drive growth.
- Leverage research, data and insights to inform and optimize brand strategy.
- Establish, track and report-out on KPIs that reflect brand health and market impact.
Financial Management
- Manage brand marketing budget to align investments with business needs while staying within established budgets.
- Manage external vendor relationships, including sourcing, contracting, payment processing and performance management.
People & Cross-Functional Collaboration
- Partner with cross-functional teams (Sales, Product, Channel Marketing, HQ) to align strategies and deliver cohesive brand execution.
- Provide brand marketing guidance to team members and external partners, fostering collaboration and best-practice sharing.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 7 – 10 years of marketing experience, with proven success in brand and channel marketing, preferably in consumer goods, home, lifestyle or design-driven categories.
- Experience managing brands with global or international exposure and understanding cultural differences.
- Demonstrated expertise in integrated marketing campaign development and execution.
- Proven ability to translate brand strategies into actionable marketing plans with measurable results.
- Strong creative instincts with the ability to guide and evaluate creative work.
- Solutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on execution.
- Data-driven mindset with the ability to balance analytics and intuition.
- A strong business acumen and the ability to align brand success with business performance.
- Exceptional communication, presentation, and project management skills.
- Ability to work effectively in a fast-paced, matrixed environment.
- Proficient in MS Office Suite and digital marketing tools; experience with CMS platforms a plus.
- 20% - 30% travel required.
Brand Marketing Lead Jobs by Experience Level
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Find Brand Marketing Lead JobsBrand Marketing Lead Job Market
Who's Hiring
Top Industries Hiring
- Consulting & Professional Services
- Retail
- Media & Entertainment
- Staffing & Recruiting
- Technology & Software
What Employers Look For
The qualifications that appear most often in brand marketing lead jobs.
- 5 or more years of brand marketing experience with demonstrated campaign ownership
- Proven ability to develop and manage brand guidelines across channels and teams
- Experience leading integrated marketing campaigns from brief through execution
- Proficiency with project management and creative collaboration tools such as an ATS or similar platforms
- Strong cross-functional communication skills with experience presenting to senior leadership
- Bachelor's degree in marketing, communications, or a related field
Tips for Your Brand Marketing Lead Job Search
Quantify brand impact on your resume
Brand marketing lead roles expect evidence of business outcomes, not just campaign execution. Tie each project to a measurable result, like awareness lift, share of voice growth, or revenue contribution, so hiring managers see you as a strategic driver, not just a tactician.
Build a portfolio with brand work
A resume alone rarely lands a brand marketing lead interview. Compile a short portfolio showing brand guidelines, campaign briefs, or launch recaps you owned. Hiring teams want to see your brand voice decisions and creative direction, not just the final assets.
Apply early to roles that fit
Migrate Mate lists brand marketing lead openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies by brand maturity stage
A startup building its brand identity from scratch and an enterprise managing a mature portfolio need very different skills. Tailor your application to signal whether you are strong at brand building, repositioning, or brand governance, so you match what each employer actually needs.
Prepare a brand positioning case study
Many brand marketing lead interviews include a whiteboard or take-home exercise asking you to position a product or refresh a brand platform. Practice walking through your positioning framework out loud, explaining your audience insight, the competitive tension you are resolving, and how you would measure success.
Negotiate scope alongside compensation
Brand marketing lead roles vary widely in budget authority, team size, and channel ownership. Before accepting an offer, confirm what budget you will control, which channels you will own, and whether you will have direct reports, since these factors define your actual influence and your next career step.
Brand Marketing Lead Jobs: Frequently Asked Questions
Which companies are hiring the most brand marketing leads?
The most active employers for brand marketing leads right now are Meta, Nestlé USA, and Highline Warren, and the most openings are in California, New York, and Texas, based on current listings on Migrate Mate as of November 2026. Consumer goods, technology, and media companies tend to post the highest volume of brand marketing lead roles.
How many brand marketing lead jobs are remote?
About 63% of brand marketing lead openings are fully remote or hybrid as of November 2026, reflecting the role's heavy reliance on digital tools and async collaboration. Brand strategy work and campaign planning tend to be the most remote-friendly sub-areas, while roles tied to product launches or in-store activations more often require on-site presence.
How do you become a brand marketing lead?
Start by building hands-on experience in brand or integrated marketing, ideally owning a campaign or brand element end-to-end rather than supporting others. Progress into roles where you manage creative direction, agency relationships, or brand standards. Develop a portfolio that shows positioning decisions you drove, then target lead or senior roles where you will own a brand or product line.
Can you get a brand marketing lead job with little experience?
Getting hired as a brand marketing lead with limited experience is possible if you can show ownership rather than support. Freelance projects, in-house internships where you led a launch, or volunteer brand work for a nonprofit all count. Focus your application on specific decisions you made, such as naming a product, writing brand voice guidelines, or selecting a visual direction, rather than listing tools you used.
What does the brand marketing lead interview process look like?
Most brand marketing lead interview processes include a recruiter screen, a hiring manager conversation focused on your brand philosophy and past campaigns, and at least one panel interview with cross-functional stakeholders like creative, product, or sales. Many employers add a take-home exercise or live whiteboard asking you to develop a positioning concept or evaluate a brand challenge, followed by a final offer conversation.
Where can I find and apply to brand marketing lead jobs?
You can find and apply to brand marketing lead jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience and specialization, then apply directly to each one that fits.
See All 423+ Brand Marketing Lead Jobs
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