Product Marketing Lead Jobs
Product Marketing Lead jobs are open across SaaS, fintech, healthtech, and consumer tech, from mid-level to senior and staff, with specializations in launch strategy, competitive intelligence, and go-to-market execution. Scan the live roles below and apply to whichever ones fit.
Find Product Marketing Lead JobsOverview
Open roles98
Top stateCalifornia
Top employerMeta
Top citySan Francisco, CA
Work type69% Hybrid
Top industryTechnology
Showing 5 of 98+ Product Marketing Lead jobs
Product Marketing Lead
We won't show you this job again
New 7h ago
TRC
Product Marketing Lead
Denver, Colorado
New 7h ago
Product Marketing Lead
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New 14h ago
Nominal
Product Marketing Lead
Austin, Texas
New 14h ago
Product Marketing Lead, Competitive Intelligence
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New 20h ago
Motive
Product Marketing Lead, Competitive Intelligence
Remote
New 20h ago
Product Marketing Manager, Lead Generation
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Added 1d ago
Google
Product Marketing Manager, Lead Generation
New York, New York
Added 1d ago
Creative Product Marketing Lead
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Added 1d ago
USAA
Creative Product Marketing Lead
San Antonio, Texas
Added 1d ago
New 7h ago
Product Marketing Lead
TRC·Denver, Colorado
Job functions:
$71k.6 - $108k.4/yr
Bachelor's degree in communications
1,001-5,000 employees
Job Description
About Us:
TRC has long set the bar for clients who require more than just engineering, combining science with the latest technology to devise innovative solutions that stand the test of time. From pipelines to power plants, roadways to reservoirs, schoolyards to security solutions, clients look to TRC for breakthrough thinking backed by the innovative follow-through of an industry leader.
We recognize that the expertise of our staff is our strongest asset, so we generously reward employees for successful performance and invest in their careers through training and the development of new skills and certifications.
Overview:
TRC is seeking a Product Marketing Lead to support the continued growth of Lemur™, our enterprise mobile mapping platform purpose-built for utilities and linear infrastructure companies. This role is responsible for driving Lemur's market presence, customer engagement, product positioning, and go-to-market execution within a fast-growing, entrepreneurial business unit.
This position serves as the voice of the market for the Lemur team, helping translate customer needs, industry trends, and competitive insights into impactful messaging, marketing programs, and growth initiatives. The ideal candidate will develop a deep understanding of the utility industry, Lemur's capabilities, and field operation challenges faced by utility organizations to effectively communicate the platform's value and differentiate it in the marketplace.
Several responsibilities are core to the role, including ownership of Lemur's industry event presence, website management (including LemurPlatform.com), content development, and social media engagement. These functions are essential to driving awareness, customer engagement, and continued growth of the platform.
The Lemur team operates with a startup mindset, emphasizing collaboration, initiative, and continuous improvement. While the primary focus of this role is product marketing leadership, candidates interested in expanding their responsibilities will have opportunities to partner closely with product and development teams and contribute to select product management activities as part of their professional growth.
Responsibilities:
Compensation: In accordance with local law, the below salary range is applicable for the job and location associated with this requisition. Compensation will vary based upon experience, education, skill level, geographical location, and other compensable factors.
Other Compensation: Employee may be eligible for participation in the Company’s annual Discretionary Bonus Program which is contingent on Company, Business Segment, and Individual performance against Key Performance Indicators which vary by year and employee.
Disclaimers:
The complete job description and application are available on TRC’s career site.
TRC, Member of WSP, is a global consulting environmental and engineering firm and one of the top design firms in the energy sector. Together, TRC and WSP’s 83,000 experts create positive, long-lasting impacts for our communities and our clients in the power and energy, transportation and infrastructure, environmental, and property and buildings sectors. As part of our team, you’ll discover a world of opportunities to connect with innovative thinkers, forge your path, and have fun tackling the world’s most challenging projects. At TRC, Member of WSP, you can have a rewarding career on every level.
TRC has long set the bar for clients who require more than just engineering, combining science with the latest technology to devise innovative solutions that stand the test of time. From pipelines to power plants, roadways to reservoirs, schoolyards to security solutions, clients look to TRC for breakthrough thinking backed by the innovative follow-through of an industry leader.
We recognize that the expertise of our staff is our strongest asset, so we generously reward employees for successful performance and invest in their careers through training and the development of new skills and certifications.
Will consider candidates near other TRC offices (https://www.trccompanies.com/offices/)
TRC is seeking a Product Marketing Lead to support the continued growth of Lemur™, our enterprise mobile mapping platform purpose-built for utilities and linear infrastructure companies. This role is responsible for driving Lemur's market presence, customer engagement, product positioning, and go-to-market execution within a fast-growing, entrepreneurial business unit.
This position serves as the voice of the market for the Lemur team, helping translate customer needs, industry trends, and competitive insights into impactful messaging, marketing programs, and growth initiatives. The ideal candidate will develop a deep understanding of the utility industry, Lemur's capabilities, and field operation challenges faced by utility organizations to effectively communicate the platform's value and differentiate it in the marketplace.
Several responsibilities are core to the role, including ownership of Lemur's industry event presence, website management (including LemurPlatform.com), content development, and social media engagement. These functions are essential to driving awareness, customer engagement, and continued growth of the platform.
The Lemur team operates with a startup mindset, emphasizing collaboration, initiative, and continuous improvement. While the primary focus of this role is product marketing leadership, candidates interested in expanding their responsibilities will have opportunities to partner closely with product and development teams and contribute to select product management activities as part of their professional growth.
Product Marketing & Go-to-Market Strategy
- Develop and execute product marketing strategies that support customer acquisition, adoption, retention, and growth.
- Own and continuously refine Lemur's product positioning, messaging, and value proposition across target customer segments.
- Conduct market, customer, and competitive research to identify opportunities, trends, and differentiators.
- Develop customer personas, use cases, and industry-specific messaging frameworks.
- Partner with sales and business development teams to strengthen pipeline generation and customer engagement efforts.
- Support product launches and feature releases through coordinated internal and external communication plans.
- Serve as a subject matter expert on Lemur's capabilities, customer outcomes, and value realization.
Content Development & Sales Enablement
- Create and maintain core marketing collateral, including product briefs, white papers, case studies, blogs, presentations, videos, and data sheets.
- Develop and maintain sales enablement materials, including battle cards, competitive positioning tools, demos, and customer-facing presentations.
- Capture and communicate customer success stories and measurable business outcomes.
- Collaborate with internal stakeholders to ensure consistency of messaging across all customer touchpoints.
Digital Marketing & Brand Presence
- Own and manage Lemur's social media presence, maintaining a consistent content cadence and engagement strategy.
- Develop and execute coordinated content marketing campaigns aligned to business objectives.
- Manage and enhance LemurPlatform.com, including website content, landing pages, resource libraries, blogs, SEO optimization, and user experience improvements.
- Monitor and report on website, content, and campaign performance metrics to inform future marketing investments.
Events, Industry Engagement & Partnerships
- Lead planning, coordination, and execution of Lemur's presence at industry conferences, trade shows, webinars, and customer events.
- Develop event messaging, demonstrations, collateral, and post-event follow-up strategies.
- Collaborate with strategic partners on joint marketing initiatives and co-branded campaigns.
- Identify opportunities to increase Lemur's visibility, thought leadership, and brand recognition within the utility industry.
Customer & Market Insights
- Build deep expertise in utility customer workflows, operational challenges, and technology trends.
- Gather and synthesize customer feedback to inform messaging, campaigns, and future product direction.
- Partner with product and development teams to communicate market insights and customer needs.
- Track market developments, competitive activity, and emerging opportunities relevant to Lemur's growth strategy.
- Bachelor's degree in marketing, business, communications, technology, or a related field.
- 2-5 years of experience in product marketing, solution marketing, technical marketing, or B2B software marketing.
- Demonstrated experience developing product positioning, messaging, and go-to-market programs.
- Strong content creation and storytelling skills with the ability to communicate complex technical concepts to both executive and technical audiences.
- Experience managing websites, digital marketing programs, and social media channels.
- Strong presentation, communication, and stakeholder management skills.
- Ability to thrive in a fast-paced, entrepreneurial environment with a high degree of ownership and autonomy.
- Familiarity with enterprise software, utilities, GIS, field operations, asset management, or field service technologies preferred.
- Experience with CRM, marketing automation, analytics, and content management platforms preferred.
- Exposure to product management, Agile development environments, Azure DevOps, or Jira is a plus, but not required.
#LI-PF1
Benefits*: TRC offers a competitive benefit package consisting of:
- Medical, dental, vision, and disability insurance.
- 401k package that includes both traditional and Roth IRA options and Company match.
- Paid time off contingent upon full time or part time status and level of seniority (ranging from 15 to 25 days per year).
- All full-time employees enjoy a minimum of 8 Paid Holidays per year.
- TRC ensures that all employees, including those that work part-time, receive paid sick, family, and disability leave in accordance with the laws of their state of residence.
- These benefits are applicable to US employees depending on their employment status (full time, part time, or temporary). TRC offers jurisdiction specific benefit packages for International and Puerto Rico employees.
Compensation: In accordance with local law, the below salary range is applicable for the job and location associated with this requisition. Compensation will vary based upon experience, education, skill level, geographical location, and other compensable factors.
Other Compensation: Employee may be eligible for participation in the Company’s annual Discretionary Bonus Program which is contingent on Company, Business Segment, and Individual performance against Key Performance Indicators which vary by year and employee.
TRC is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are made based on qualifications, merit, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all employees.
The complete job description and application are available on TRC’s career site.
TRC accepts applications for this position on an ongoing, rolling basis and reserves the right to cancel this posting at any time.
Salary Range: USD $71,489.60 - USD $108,014.40 /Yr.TRC
Product Marketing Lead
Denver, Colorado
New 7h ago1,001-5,000 employees
Job functions:
$71k.6 - $108k.4/yr
Bachelor's degree in communications
Job Description
About Us:
TRC has long set the bar for clients who require more than just engineering, combining science with the latest technology to devise innovative solutions that stand the test of time. From pipelines to power plants, roadways to reservoirs, schoolyards to security solutions, clients look to TRC for breakthrough thinking backed by the innovative follow-through of an industry leader.
We recognize that the expertise of our staff is our strongest asset, so we generously reward employees for successful performance and invest in their careers through training and the development of new skills and certifications.
Overview:
TRC is seeking a Product Marketing Lead to support the continued growth of Lemur™, our enterprise mobile mapping platform purpose-built for utilities and linear infrastructure companies. This role is responsible for driving Lemur's market presence, customer engagement, product positioning, and go-to-market execution within a fast-growing, entrepreneurial business unit.
This position serves as the voice of the market for the Lemur team, helping translate customer needs, industry trends, and competitive insights into impactful messaging, marketing programs, and growth initiatives. The ideal candidate will develop a deep understanding of the utility industry, Lemur's capabilities, and field operation challenges faced by utility organizations to effectively communicate the platform's value and differentiate it in the marketplace.
Several responsibilities are core to the role, including ownership of Lemur's industry event presence, website management (including LemurPlatform.com), content development, and social media engagement. These functions are essential to driving awareness, customer engagement, and continued growth of the platform.
The Lemur team operates with a startup mindset, emphasizing collaboration, initiative, and continuous improvement. While the primary focus of this role is product marketing leadership, candidates interested in expanding their responsibilities will have opportunities to partner closely with product and development teams and contribute to select product management activities as part of their professional growth.
Responsibilities:
Compensation: In accordance with local law, the below salary range is applicable for the job and location associated with this requisition. Compensation will vary based upon experience, education, skill level, geographical location, and other compensable factors.
Other Compensation: Employee may be eligible for participation in the Company’s annual Discretionary Bonus Program which is contingent on Company, Business Segment, and Individual performance against Key Performance Indicators which vary by year and employee.
Disclaimers:
The complete job description and application are available on TRC’s career site.
TRC, Member of WSP, is a global consulting environmental and engineering firm and one of the top design firms in the energy sector. Together, TRC and WSP’s 83,000 experts create positive, long-lasting impacts for our communities and our clients in the power and energy, transportation and infrastructure, environmental, and property and buildings sectors. As part of our team, you’ll discover a world of opportunities to connect with innovative thinkers, forge your path, and have fun tackling the world’s most challenging projects. At TRC, Member of WSP, you can have a rewarding career on every level.
TRC has long set the bar for clients who require more than just engineering, combining science with the latest technology to devise innovative solutions that stand the test of time. From pipelines to power plants, roadways to reservoirs, schoolyards to security solutions, clients look to TRC for breakthrough thinking backed by the innovative follow-through of an industry leader.
We recognize that the expertise of our staff is our strongest asset, so we generously reward employees for successful performance and invest in their careers through training and the development of new skills and certifications.
Will consider candidates near other TRC offices (https://www.trccompanies.com/offices/)
TRC is seeking a Product Marketing Lead to support the continued growth of Lemur™, our enterprise mobile mapping platform purpose-built for utilities and linear infrastructure companies. This role is responsible for driving Lemur's market presence, customer engagement, product positioning, and go-to-market execution within a fast-growing, entrepreneurial business unit.
This position serves as the voice of the market for the Lemur team, helping translate customer needs, industry trends, and competitive insights into impactful messaging, marketing programs, and growth initiatives. The ideal candidate will develop a deep understanding of the utility industry, Lemur's capabilities, and field operation challenges faced by utility organizations to effectively communicate the platform's value and differentiate it in the marketplace.
Several responsibilities are core to the role, including ownership of Lemur's industry event presence, website management (including LemurPlatform.com), content development, and social media engagement. These functions are essential to driving awareness, customer engagement, and continued growth of the platform.
The Lemur team operates with a startup mindset, emphasizing collaboration, initiative, and continuous improvement. While the primary focus of this role is product marketing leadership, candidates interested in expanding their responsibilities will have opportunities to partner closely with product and development teams and contribute to select product management activities as part of their professional growth.
Product Marketing & Go-to-Market Strategy
- Develop and execute product marketing strategies that support customer acquisition, adoption, retention, and growth.
- Own and continuously refine Lemur's product positioning, messaging, and value proposition across target customer segments.
- Conduct market, customer, and competitive research to identify opportunities, trends, and differentiators.
- Develop customer personas, use cases, and industry-specific messaging frameworks.
- Partner with sales and business development teams to strengthen pipeline generation and customer engagement efforts.
- Support product launches and feature releases through coordinated internal and external communication plans.
- Serve as a subject matter expert on Lemur's capabilities, customer outcomes, and value realization.
Content Development & Sales Enablement
- Create and maintain core marketing collateral, including product briefs, white papers, case studies, blogs, presentations, videos, and data sheets.
- Develop and maintain sales enablement materials, including battle cards, competitive positioning tools, demos, and customer-facing presentations.
- Capture and communicate customer success stories and measurable business outcomes.
- Collaborate with internal stakeholders to ensure consistency of messaging across all customer touchpoints.
Digital Marketing & Brand Presence
- Own and manage Lemur's social media presence, maintaining a consistent content cadence and engagement strategy.
- Develop and execute coordinated content marketing campaigns aligned to business objectives.
- Manage and enhance LemurPlatform.com, including website content, landing pages, resource libraries, blogs, SEO optimization, and user experience improvements.
- Monitor and report on website, content, and campaign performance metrics to inform future marketing investments.
Events, Industry Engagement & Partnerships
- Lead planning, coordination, and execution of Lemur's presence at industry conferences, trade shows, webinars, and customer events.
- Develop event messaging, demonstrations, collateral, and post-event follow-up strategies.
- Collaborate with strategic partners on joint marketing initiatives and co-branded campaigns.
- Identify opportunities to increase Lemur's visibility, thought leadership, and brand recognition within the utility industry.
Customer & Market Insights
- Build deep expertise in utility customer workflows, operational challenges, and technology trends.
- Gather and synthesize customer feedback to inform messaging, campaigns, and future product direction.
- Partner with product and development teams to communicate market insights and customer needs.
- Track market developments, competitive activity, and emerging opportunities relevant to Lemur's growth strategy.
- Bachelor's degree in marketing, business, communications, technology, or a related field.
- 2-5 years of experience in product marketing, solution marketing, technical marketing, or B2B software marketing.
- Demonstrated experience developing product positioning, messaging, and go-to-market programs.
- Strong content creation and storytelling skills with the ability to communicate complex technical concepts to both executive and technical audiences.
- Experience managing websites, digital marketing programs, and social media channels.
- Strong presentation, communication, and stakeholder management skills.
- Ability to thrive in a fast-paced, entrepreneurial environment with a high degree of ownership and autonomy.
- Familiarity with enterprise software, utilities, GIS, field operations, asset management, or field service technologies preferred.
- Experience with CRM, marketing automation, analytics, and content management platforms preferred.
- Exposure to product management, Agile development environments, Azure DevOps, or Jira is a plus, but not required.
#LI-PF1
Benefits*: TRC offers a competitive benefit package consisting of:
- Medical, dental, vision, and disability insurance.
- 401k package that includes both traditional and Roth IRA options and Company match.
- Paid time off contingent upon full time or part time status and level of seniority (ranging from 15 to 25 days per year).
- All full-time employees enjoy a minimum of 8 Paid Holidays per year.
- TRC ensures that all employees, including those that work part-time, receive paid sick, family, and disability leave in accordance with the laws of their state of residence.
- These benefits are applicable to US employees depending on their employment status (full time, part time, or temporary). TRC offers jurisdiction specific benefit packages for International and Puerto Rico employees.
Compensation: In accordance with local law, the below salary range is applicable for the job and location associated with this requisition. Compensation will vary based upon experience, education, skill level, geographical location, and other compensable factors.
Other Compensation: Employee may be eligible for participation in the Company’s annual Discretionary Bonus Program which is contingent on Company, Business Segment, and Individual performance against Key Performance Indicators which vary by year and employee.
TRC is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are made based on qualifications, merit, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all employees.
The complete job description and application are available on TRC’s career site.
TRC accepts applications for this position on an ongoing, rolling basis and reserves the right to cancel this posting at any time.
Salary Range: USD $71,489.60 - USD $108,014.40 /Yr.See All 98 Product Marketing Lead Jobs
Find roles that match your experience and apply in just a few clicks.
Find Product Marketing Lead JobsProduct Marketing Lead Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software11
- Banking & Financial Services4
- Staffing & Recruiting1
- Construction & Real Estate1
What Employers Look For
The qualifications that appear most often in product marketing lead jobs.
- 5 or more years of experience in product marketing or closely related go-to-market roles
- Demonstrated ability to develop positioning, messaging frameworks, and launch strategies
- Experience conducting competitive analysis and translating findings into sales enablement materials
- Proficiency with CRM and marketing automation platforms such as Salesforce and Marketo
- Proven ability to work cross-functionally with product management, sales, and demand generation teams
- Bachelor's degree in marketing, business, communications, or a related field
Tips for Your Product Marketing Lead Job Search
Quantify your launch outcomes specifically
Hiring managers for product marketing leads want numbers tied to launches you owned: pipeline influenced, win rates shifted, or adoption lifted. Pull those figures from your CRM or analytics dashboards before you write a single bullet on your resume.
Show messaging work in your portfolio
A product marketing lead portfolio should include positioning docs, competitive battlecards, or launch briefs you authored. Redact any confidential data, then host the samples somewhere reviewers can open without requesting access.
Apply early to roles that fit
Migrate Mate lists product marketing lead openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter by stage to target your search
Early-stage companies expect you to build processes from scratch, while enterprise roles often mean inheriting a large team and existing playbooks. Decide which environment fits your experience before you spend time tailoring your resume for a role that won't suit you.
Prepare a narrative around cross-functional influence
Interviewers for product marketing leads almost always probe how you align product, sales, and demand gen without direct authority. Have two specific stories ready about driving alignment on a launch or repositioning when stakeholders initially disagreed.
Negotiate scope before negotiating comp
Before discussing compensation, clarify whether the role owns a team, budget, or specific product lines. A product marketing lead title can mean anything from a solo contributor to a manager of four, and that scope difference matters more than the number.
Product Marketing Lead Jobs: Frequently Asked Questions
Which companies are hiring the most product marketing leads?
Meta, Braze, and Stripe are hiring the most product marketing leads right now, with openings concentrated in California, New York, and Washington, based on current listings on Migrate Mate as of November 2026. SaaS and enterprise software companies consistently account for a large share of active openings at this level.
How many product marketing lead jobs are remote?
About 87% of product marketing lead openings are fully remote or hybrid as of November 2026, reflecting the role's heavy reliance on written deliverables and async collaboration. Sub-specializations like competitive intelligence and content strategy tend to skew most remote, while roles that require close partnership with field sales teams are more likely to require in-office presence.
How do you become a product marketing lead?
Most product marketing leads move up from product marketing manager or senior product marketing manager roles after owning at least one full product launch cycle end to end. Building a portfolio of positioning documents, launch briefs, and measurable outcomes is more important than any single certification. Developing cross-functional credibility with product and sales teams accelerates the path considerably.
Can you get a product marketing lead job with little experience?
Breaking into a lead-level role with limited experience is rare but not impossible if you can demonstrate ownership. Candidates who have led a full launch, managed a junior team member, or built a go-to-market framework from scratch at a smaller company often compete effectively against candidates with longer tenures at larger firms. Focus your applications on growth-stage companies where the scope of a lead role is built up, not inherited.
What does the product marketing lead interview process look like?
Most product marketing lead processes include an initial recruiter screen, a hiring manager conversation focused on your launch experience and stakeholder approach, and a take-home or live case study where you develop positioning or a go-to-market plan for a fictional or real product. A final panel typically includes product, sales, and demand gen leaders who each probe cross-functional fit from their own perspective.
Where can I find and apply to product marketing lead jobs?
You can find and apply to product marketing lead jobs on Migrate Mate, which lists current openings from across the United States. Search the roles available, find the ones that fit your experience and target industry, and apply directly to each listing from the page.
See All 98 Product Marketing Lead Jobs
Find roles that match your experience and apply in just a few clicks.
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