Consumer Marketing Manager Jobs
Consumer Marketing Manager jobs are open across consumer packaged goods, retail, tech, and media, at every level from associate to director, with specializations in brand marketing, lifecycle marketing, and go-to-market strategy. See the openings below and apply to the ones that match your experience.
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We’re looking for an experienced Marketing Strategist to help lead Capital One Travel marketing, from intent development, test and creative strategy through in-market execution across multiple channels. The right candidate will have experience leading a team and developing and executing large-scale, marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.
Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.
Key Responsibilities:
- Serve as a lead Marketing Strategist in a collaborative cross-functional team (business partners, tech/product teams, research, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to drive continued engagement and retention with our customers.
- Oversee development and execution of integrated, multi-channel (email, site, in-app messaging, etc) marketing campaigns on a national scale to drive customers to engage with credit card offerings and deliver a thoughtful communications experience through robust, always-on creative testing.
- Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step and timelines are met. Work across functions and with multiple stakeholders during the process in a well managed and organized manner.
- Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent. Bring a data-based approach and customer-first innovative mindset to marketing to continually optimize customer experience and in-market results.
- Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.
Ideal Candidate:
- Has experience leading marketers in large organizations, along with a proven ability to develop marketing strategy in new spaces
- Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
- Detailed-oriented with strong prioritization skills; able to learn and adapt
- Highly effective communication skills with outstanding writing and presentation abilities
- Experience with a variety of marketing channels (eg: email, digital channels, website, etc.)
This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location.
Basic Qualifications:
- Bachelor’s Degree or Military Experience
- At least 6 years of experience in brand strategy or product marketing experience with experience managing channels, agency or client side
- At least 6 years of experience in planning, executing and analyzing marketing programs
- At least 6 years experience in managing creative processes, partnering with creative teams and developing marketing materials
- At least 2 years of people management experience
Preferred Qualifications:
- Masters degree in marketing or business
- 3+ years of experience in marketing in the travel industry or for a premium brand
- 3+ years of experience in marketing for financial services or another highly regulated industry
- 7+ years of experience driving optimization plans and creative strategy
- 7+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer).
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York, NY: $193,800 - $221,200 for Sr. Manager, Marketing
Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
We’re looking for an experienced Marketing Strategist to help lead Capital One Travel marketing, from intent development, test and creative strategy through in-market execution across multiple channels. The right candidate will have experience leading a team and developing and executing large-scale, marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.
Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.
Key Responsibilities:
- Serve as a lead Marketing Strategist in a collaborative cross-functional team (business partners, tech/product teams, research, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to drive continued engagement and retention with our customers.
- Oversee development and execution of integrated, multi-channel (email, site, in-app messaging, etc) marketing campaigns on a national scale to drive customers to engage with credit card offerings and deliver a thoughtful communications experience through robust, always-on creative testing.
- Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step and timelines are met. Work across functions and with multiple stakeholders during the process in a well managed and organized manner.
- Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent. Bring a data-based approach and customer-first innovative mindset to marketing to continually optimize customer experience and in-market results.
- Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.
Ideal Candidate:
- Has experience leading marketers in large organizations, along with a proven ability to develop marketing strategy in new spaces
- Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
- Detailed-oriented with strong prioritization skills; able to learn and adapt
- Highly effective communication skills with outstanding writing and presentation abilities
- Experience with a variety of marketing channels (eg: email, digital channels, website, etc.)
This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location.
Basic Qualifications:
- Bachelor’s Degree or Military Experience
- At least 6 years of experience in brand strategy or product marketing experience with experience managing channels, agency or client side
- At least 6 years of experience in planning, executing and analyzing marketing programs
- At least 6 years experience in managing creative processes, partnering with creative teams and developing marketing materials
- At least 2 years of people management experience
Preferred Qualifications:
- Masters degree in marketing or business
- 3+ years of experience in marketing in the travel industry or for a premium brand
- 3+ years of experience in marketing for financial services or another highly regulated industry
- 7+ years of experience driving optimization plans and creative strategy
- 7+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer).
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York, NY: $193,800 - $221,200 for Sr. Manager, Marketing
Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Consumer Marketing Manager Jobs by Experience Level
See All 102+ Consumer Marketing Manager Jobs
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Find JobsConsumer Marketing Manager Job Market
Who's Hiring
Top Industries Hiring
- Banking & Financial Services
- Technology & Software
- Biotechnology & Pharmaceuticals
- Consulting & Professional Services
What Employers Look For
The qualifications that appear most often in consumer marketing manager jobs.
- 5 or more years of consumer marketing experience with demonstrated campaign ownership
- Proficiency in marketing analytics platforms and customer data tools
- Experience developing go-to-market strategies for consumer-facing products or brands
- Strong cross-functional collaboration skills with product, sales, and creative teams
- Bachelor's degree in marketing, business, communications, or a related field
- Familiarity with lifecycle marketing, segmentation, and CRM platforms
Tips for Your Consumer Marketing Manager Job Search
Tailor your resume to each vertical
Consumer marketing managers in CPG are evaluated on category growth and retail sell-through, while tech companies focus on lifecycle metrics and acquisition funnels. Match your resume's language to the vertical you're targeting before you apply to each role.
Quantify campaign impact, not just activities
Hiring managers in consumer marketing care about measurable outcomes. Replace 'managed social campaigns' with the engagement lift, customer acquisition cost improvement, or revenue attributed to those campaigns. Numbers make your contribution legible across industries.
Apply early to roles that fit
Migrate Mate lists consumer marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Signal cross-functional credibility in your materials
Consumer marketing managers coordinate closely with product, sales, and creative teams. Your resume and cover letter should name specific cross-functional projects, not just marketing deliverables, so employers can see you've worked across organizational lines before.
Prepare a case study for the interview stage
Most consumer marketing manager interviews include a take-home or live case. Walk through a real campaign you led from audience insight to execution to post-mortem, covering what you'd change. Generic answers about brand strategy don't hold up under scrutiny.
Negotiate scope, not just compensation
When you receive an offer, clarify budget ownership, headcount access, and which channels fall under your mandate. Consumer marketing roles vary widely in authority, and a title alone doesn't tell you whether you'll own strategy or execute someone else's.
Consumer Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most consumer marketing managers?
The companies hiring the most consumer marketing managers right now include Meta, Capital One, and Visa, with the largest share of openings in California, New York, and Illinois, based on current listings on Migrate Mate as of November 2026. Consumer goods companies and direct-to-consumer brands consistently account for a large portion of active openings.
How many consumer marketing manager jobs are remote?
About 93% of consumer marketing manager openings are fully remote or hybrid as of November 2026, reflecting the role's heavy reliance on digital tools and cross-functional collaboration that can happen asynchronously. Lifecycle marketing, email, and digital acquisition roles tend to have the highest share of remote-eligible positions compared to field marketing or in-store activation roles.
How do you become a consumer marketing manager?
Start by building hands-on experience in a marketing coordinator or specialist role, ideally within a consumer-facing brand or product team. Develop fluency in campaign analytics, audience segmentation, and go-to-market execution. Progress into managing end-to-end campaigns before moving into a manager role. A degree in marketing, business, or a related field is a common baseline, but a portfolio of measurable results carries significant weight with employers.
Can you get hired as a consumer marketing manager without much experience?
Moving directly into a consumer marketing manager role with no experience is rare, but you can accelerate your path by taking ownership of full campaigns early, even in a coordinator or associate capacity. Focus on owning a channel or audience segment, documenting results, and volunteering for cross-functional projects. Employers in smaller brands and startups are more open to promoting candidates who demonstrate strategic thinking alongside execution.
What does the consumer marketing manager interview process look like?
Most consumer marketing manager interview processes include an initial recruiter screen, followed by a hiring manager conversation focused on your campaign experience and strategic thinking. A take-home case study or live presentation is common, often asking you to build a go-to-market plan or diagnose a hypothetical brand challenge. Final rounds typically involve cross-functional stakeholders from product, sales, or creative and assess how you collaborate and prioritize.
Where can I find and apply to consumer marketing manager jobs?
You can find and apply to consumer marketing manager jobs on Migrate Mate, which lists current openings from across the United States in one place. Search for roles that match your experience level and industry focus, then apply directly to each listing that fits.
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