Content Specialist Jobs in Minnesota

INTRODUCTION

Colle McVoy is a full-service, certified B Corp agency building enduring relationships between forward-thinking brands and consumers. From sparking a national movement to ban airplane seat reclining with La-Z-Boy to hosting a fully improvised “Big Game” sketch show powered by fan suggestions for Perdue Chicken Wings, our work shapes how people shop, what they notice, and what they crave. Recognized as a Fast Company Most Innovative Company, Adweek Midsize Agency of the Year, Ad Age A-List honoree, and SABRE Disruptive Agency of the Year, Colle McVoy brings a nimble talent model that unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, content, media, and earned creative/PR. Backed by an award-winning culture and 15 consecutive Best Place to Work honors, Colle McVoy is part of DonerCollePartners — a strategic alliance built to help brands win between the coasts through integrated strategy, creative, media, and AI-powered innovation.

ABOUT THE JOB

We are seeking a Social Content Creator/Senior Content Creator who can navigate ambiguity, move quickly and deliver high-impact work. This role requires strong creative instincts, sound judgment and the ability to operate independently while collaborating effectively in a fast-paced, cross-functional environment. Seated in Colle McVoy’s Earned and Influence practice, this role is for a social-first thinker who knows what content will resonate, how to make it and how to adapt it in real time.

Responsibilities

- Own end-to-end ideation, capture and execution of high-volume social content across platforms
- Develop content grounded in audience behavior and performance insights to drive engagement and cultural relevance
- Adapt ideas into multiple formats and versions based on platform, performance and channel needs
- Monitor social platforms to identify emerging trends, cultural moments and formats, translating them into actionable content ideas
- Analyze real-time performance to extract insights and continuously optimize content
- Write and adapt platform-native captions, hooks and on-screen copy aligned to brand voice
- Consistently generate strong, social-first ideas and concepts across brainstorms, kickoffs and team meetings
- Support content shoots as needed, including assisting with capture and identifying opportunities for social-first content

REQUIRED SKILLS

- Exceptional content creation skills with the ability to concept and execute from start to finish across formats (design, video, editing and writing)
- Proficiency with industry-standard tools (e.g., Adobe Creative Suite, Final Cut, After Effects, CapCut and similar platforms)
- Deep understanding of social platforms, trends, algorithms and digital storytelling
- Strong creative instincts and a clear point of view on what works (and what doesn’t) in social
- Ability to work quickly and efficiently in both planned and reactive content scenarios
- Demonstrates sound judgment and decision-making in fast-moving, ambiguous situations
- Proven ability to collaborate cross-functionally with internal teams and stakeholders to execute against fast-moving priorities
- High level of independence, accountability and initiative with the ability to prioritize, problem-solve and move work forward with limited oversight
- Strong interpersonal and communication skills with the ability to collaborate across teams and disciplines
- Exceptional attention to detail and ability to execute work cleanly and accurately
- Highly organized with the ability to manage multiple priorities in parallel
- Curiosity around emerging tools and technologies (AI, editing workflows and content creation tools) and a drive to continuously evolve

QUALIFICATIONS

- Bachelor’s degree in Communications, Marketing, Public Relations or related field (or equivalent experience)
- 2–5 years of professional content creation experience, ideally within an agency or fast-paced brand environment
- Experience owning end-to-end social content creation across multiple brands or accounts

At the time of posting, the base salary for this position ranges from $50,000 to $70,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.

ABOUT COLLE McVOY

Colle McVoy is a full-service, certified B Corp agency that builds enduring relationships between forward-thinking brands and people through integrated strategy, creative, media, and communications. Recognized as an Adweek Agency of the Year honoree, an Ad Age A-List Standout Agency, and a Fast Company Most Innovative Company, the agency partners with iconic brands including 3M, Dairy Queen, Perdue Farms, McCormick & Company, Revlon, Target, U.S. Bank, and more. Colle McVoy is part of DonerCollePartners, a strategic alliance built to help brands that move America go further through integrated, AI-enhanced creativity and production.

We are an Equal Opportunity Employer.