Content Specialist Jobs in Minnesota

Content Specialist jobs in Minnesota are concentrated in the Twin Cities metro, with Rochester and Duluth as secondary hiring hubs, and demand is strong from healthcare systems, retail brands, and financial services firms. Major employers with a lasting Minnesota presence that regularly hire content specialists include UnitedHealth Group, Target, and Mayo Clinic. The most in-demand specialties are healthcare content, e-commerce copywriting, and brand content strategy, with openings at every level from associate to senior content strategist. See the openings below and apply to the ones that match your experience.

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Overview

Open roles15
Top employerNorth Star Content Solutions
Top citySaint Paul, MN
Cities hiring13
Work type100% Hybrid
Top credentialBachelor's degree in communications

Showing 5 of 15+ Content Specialist jobs

Minnesota State
Coordinator of Athletics Video & Creative Content -Communications Specialist 2
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Minnesota State
Added 2d ago
Coordinator of Athletics Video & Creative Content -Communications Specialist 2
Minnesota State
Saint Cloud, Minnesota
Customer Service
Customer Support
Hospitality & Guest Services
$29.76 - $43.69/hr
Doctoral degree

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Custom One Homes
Social Media Manager + Content Creator
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Custom One Homes
Added 3d ago
Social Media Manager + Content Creator
Custom One Homes
Saint Paul, Minnesota
Data Analytics
Data Science
$60k - $80k/yr
Hybrid
Remote Pilot Certificate

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Ralco
Content & Copywriting Specialist
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Ralco
Added 6d ago
Content & Copywriting Specialist
Ralco
Marshall, Minnesota
IT Support
Solutions Engineering & Architecture
Technical Program Management
$28 - $30/hr
Hybrid

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Sun Country Airlines
Social Media Content Specialist (Contractor, PT)
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Sun Country Airlines
Added 1w ago
Social Media Content Specialist (Contractor, PT)
Sun Country Airlines
Minneapolis, Minnesota
Business Operations
Program Management
Project Management
Hybrid
Bachelor's degree in communications
501-1,000

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Lutheran Social Service of Minnesota
Growth Content Specialist
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Lutheran Social Service of Minnesota
Added 1w ago
Growth Content Specialist
Lutheran Social Service of Minnesota
Saint Paul, Minnesota
Business Development
Growth Marketing
Marketing
Hybrid
Bachelor's degree in communications
1,001-5,000

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See All 15 Content Specialist Jobs in Minnesota

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Content Specialist Jobs by City in Minnesota

Where Minnesota roles are concentrated, by current openings.

Saint Paul
2 jobs
Minneapolis
2 jobs
Willmar
1 job
Brainerd
1 job
Champlin
1 job
Marshall
1 job
Roseville
1 job
Alexandria
1 job
Park Rapids
1 job

Content Specialist Job Market in Minnesota

A snapshot from current Minnesota openings, updated as new roles post.

Who's Hiring

N
North Star Content Solutions4 open roles
Ralco
Ralco1 open role
knack
knack1 open role

What Minnesota Employers Look For

The qualifications that appear most often in content specialist jobs across Minnesota.

  • Bachelor's degree in English, communications, journalism, or a related field
  • Three or more years of professional content writing or content strategy experience
  • Demonstrated portfolio of published content across web, email, or social channels
  • Proficiency with a content management system such as WordPress or Drupal
  • Experience working within brand voice guidelines and editorial style frameworks
  • Familiarity with SEO principles and content performance analytics tools

Content Specialist Jobs in Minnesota: Frequently Asked Questions

How do you become a content specialist in Minnesota?

Most content specialist roles in Minnesota require a bachelor's degree in communications, English, journalism, or marketing. There is no state-issued license for this role in Minnesota. Employers in the Twin Cities, Rochester, and Duluth typically look for a strong writing portfolio alongside that degree. Healthcare-focused content roles, particularly at systems like Mayo Clinic and Fairview, may also value familiarity with health literacy standards or regulated content guidelines.

Which companies hire content specialists in Minnesota?

Employers hiring content specialists in Minnesota right now include North Star Content Solutions, Ralco, and knack, based on current listings on Migrate Mate as of August 2026. Minnesota's concentration of healthcare, retail, and financial services headquarters means content roles here often sit within large in-house marketing or communications teams rather than agencies.

Which Minnesota cities have the most content specialist jobs?

Saint Paul, Minneapolis, and Willmar are the cities with the most content specialist openings in Minnesota. The Twin Cities account for the bulk of demand, driven by the headquarters of major retailers, health insurers, and financial firms, while Rochester's strong showing reflects the content needs of Mayo Clinic and its affiliated organizations.

Are there remote content specialist jobs in Minnesota?

Yes, and more than most fields. Content specialist work is desk-based and deliverable-driven, making it well suited to remote arrangements. About 100% of content specialist openings tied to Minnesota are remote or hybrid as of August 2026, reflecting how widely distributed this role has become since the shift to digital-first content teams. Editorial, SEO, and brand content positions are the most consistently remote-eligible.

How can I get hired as a content specialist in Minnesota with little or no experience?

The most realistic entry path is building a published portfolio through freelance work, campus media, or volunteer content projects and then targeting associate content writer or marketing coordinator roles at Minnesota's large employers. UnitedHealth Group, Target, and Optum run rotational or new-grad programs in their communications and marketing functions that accept candidates without formal industry experience. A demonstrated ability to write clearly for a specific audience, even in a non-professional context, carries more weight with Minnesota hiring teams than a blank resume.

Where can I find and apply to content specialist jobs in Minnesota?

You can find and apply to content specialist jobs in Minnesota on Migrate Mate, which lists current Minnesota openings updated regularly. Search for roles that match your experience level and specialty, then apply directly to the listings that fit.

See All 15 Content Specialist Jobs in Minnesota

Find roles in Minnesota that match your experience and apply in just a few clicks.

Find Content Specialist Jobs