Content Specialist Jobs in Minnesota
Content Specialist jobs in Minnesota are concentrated in the Twin Cities metro, with Rochester and Duluth as secondary hiring hubs, and demand is strong from healthcare systems, retail brands, and financial services firms. Major employers with a lasting Minnesota presence that regularly hire content specialists include UnitedHealth Group, Target, and Mayo Clinic. The most in-demand specialties are healthcare content, e-commerce copywriting, and brand content strategy, with openings at every level from associate to senior content strategist. See the openings below and apply to the ones that match your experience.
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Showing 5 of 12+ Content Specialist jobs
QUALIFICATIONS
Required Qualifications
- BA/BS degree or a combination of related education and work experience to equal at least four years.
- Demonstrated experience writing, editing, and storytelling skills, with experience developing compelling narratives for different audiences and communication channels.
- Demonstrated ability to identify and develop story ideas, conduct interviews, and turn complex information or individual experiences into clear, engaging, audience-centered content.
- Demonstrated relationship building experience.
- Excellent organizational skills, multi-tasking, and time management.
- Demonstrated commitment to generating content inclusive to all audiences.
Preferred Qualifications
- Experience developing for and contributing to a Drupal content management system.
- Experience working with Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Experience using Salesforce CRM and/or Marketing Cloud
- Experience with creating and editing videos.
- Experience with generating earned media.
- Demonstrated strong client communication and interaction.
- Demonstrated experience fostering a cooperative work environment.
POSITION OVERVIEW
The primary role of the Content Creation Specialist is to execute and support efforts to increase visibility and interest in the University of Minnesota Technological Leadership Institute (TLI). Responsibilities include assisting in planning and execution of all marketing and communications efforts. The successful candidate will have strong writing and storytelling skills and be able to create compelling, audience-focused content across platforms. They will be able to translate complex academic and career-focused information into clear, engaging stories. They must also be able to manage multiple projects simultaneously with attention to detail, prioritize and meet deadlines, and work well in a team environment.
APPOINTMENT DETAILS
This is a 100% time, 12-month, Civil Service position; salary is dependent on qualifications and experience. TLI staff operate on a hybrid work schedule with 3 days in-office and 2 days remote. In-person presence is required for various events such as TLI graduation ceremony, Capstone Week presentations, alumni and community building events, and staff retreats. The Content Creation Specialist reports to the Digital Marketing & Communications Director.
KEY RESPONSIBILITIES
Content Development & Management (40%)
- Research, identify, and develop compelling stories featuring TLI students, alumni, faculty, staff, industry partners, programs, and initiatives.
- Write and edit compelling, audience-centered content in a variety of formats, including feature stories, social media, email campaigns, blog articles, interviews, profiles, testimonials, web content, and newsletters.
- Write and edit marketing materials for the TLI website, social media, newsletters, emails, and other various marketing-communications platforms.
- Translate complex academic, technical, and professional information into clear and engaging stories that help audiences understand the relevance and value of TLI's
- Ensure digital content is compliant with federal digital accessibility regulations and University policies.
- Effectively communicate information and ideas in written and verbal format.
- Create and maintain editorial calendars and syndication schedules for articles, social media and event promotion.
Social Media Marketing (30%)
- Collaborate with Digital Marketing & Communications Director to build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Develop, edit, publish, and share platform-appropriate content—including short-form video, images, and text-based content—from TLI stories, campaigns, events, student
- Modify content for different social media platforms in consideration of audience, platform-specific formats, and engagement styles.
- Stay informed of social media standards and best practices.
- Leverage stakeholder relationships to generate earned media.
- Continuously improve social performance by capturing, analyzing and reporting on the appropriate KPIs/metrics and insights.
- Create ad hoc monthly and quarterly performance reports.
Alumni & Stakeholder Engagement (30%)
- Generate interviews, articles, and press releases having an alumni or stakeholder / TLI nexus.
- Generate annual and ad-hoc surveys for stakeholders.
- Add and maintain contacts in the Salesforce CRM system
Location: University of Minnesota, East Bank campus
Schedule:
Monday-Friday
40 hours per week
Weekends as needed
Visa Language: Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.
ABOUT TLI
The Technological Leadership Institute (TLI) is an interdisciplinary center at the University of Minnesota established in 1987 by an endowment from the Honeywell Foundation. The Institute is part of the College of Science and Engineering, which is ranked among the top engineering and science schools in the country. TLI is committed to lifelong learning, offering graduate degree programs, graduate certificates, undergraduate experiences, and continuing education opportunities that bridge the gap between business and technology
Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application. Application instructions: Please submit a cover letter, resume, and 3-5 writing/content portfolio or samples.
Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.
To request an accommodation during the application process, please e-mail jobcentr@umn.edu.
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
The University of Minnesota, Twin Cities (UMTC)
The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
At the University of Minnesota, we are proud to be recognized by Forbes as a Best Employer for Company Culture (2026), Best Employer for Women (2023, 2025, 2026), and Best Employer by State (2022-2026). In 2026, we also received Culture Excellence & Industry Awards recognition for employee appreciation and work-life flexibility.
QUALIFICATIONS
Required Qualifications
- BA/BS degree or a combination of related education and work experience to equal at least four years.
- Demonstrated experience writing, editing, and storytelling skills, with experience developing compelling narratives for different audiences and communication channels.
- Demonstrated ability to identify and develop story ideas, conduct interviews, and turn complex information or individual experiences into clear, engaging, audience-centered content.
- Demonstrated relationship building experience.
- Excellent organizational skills, multi-tasking, and time management.
- Demonstrated commitment to generating content inclusive to all audiences.
Preferred Qualifications
- Experience developing for and contributing to a Drupal content management system.
- Experience working with Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Experience using Salesforce CRM and/or Marketing Cloud
- Experience with creating and editing videos.
- Experience with generating earned media.
- Demonstrated strong client communication and interaction.
- Demonstrated experience fostering a cooperative work environment.
POSITION OVERVIEW
The primary role of the Content Creation Specialist is to execute and support efforts to increase visibility and interest in the University of Minnesota Technological Leadership Institute (TLI). Responsibilities include assisting in planning and execution of all marketing and communications efforts. The successful candidate will have strong writing and storytelling skills and be able to create compelling, audience-focused content across platforms. They will be able to translate complex academic and career-focused information into clear, engaging stories. They must also be able to manage multiple projects simultaneously with attention to detail, prioritize and meet deadlines, and work well in a team environment.
APPOINTMENT DETAILS
This is a 100% time, 12-month, Civil Service position; salary is dependent on qualifications and experience. TLI staff operate on a hybrid work schedule with 3 days in-office and 2 days remote. In-person presence is required for various events such as TLI graduation ceremony, Capstone Week presentations, alumni and community building events, and staff retreats. The Content Creation Specialist reports to the Digital Marketing & Communications Director.
KEY RESPONSIBILITIES
Content Development & Management (40%)
- Research, identify, and develop compelling stories featuring TLI students, alumni, faculty, staff, industry partners, programs, and initiatives.
- Write and edit compelling, audience-centered content in a variety of formats, including feature stories, social media, email campaigns, blog articles, interviews, profiles, testimonials, web content, and newsletters.
- Write and edit marketing materials for the TLI website, social media, newsletters, emails, and other various marketing-communications platforms.
- Translate complex academic, technical, and professional information into clear and engaging stories that help audiences understand the relevance and value of TLI's
- Ensure digital content is compliant with federal digital accessibility regulations and University policies.
- Effectively communicate information and ideas in written and verbal format.
- Create and maintain editorial calendars and syndication schedules for articles, social media and event promotion.
Social Media Marketing (30%)
- Collaborate with Digital Marketing & Communications Director to build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Develop, edit, publish, and share platform-appropriate content—including short-form video, images, and text-based content—from TLI stories, campaigns, events, student
- Modify content for different social media platforms in consideration of audience, platform-specific formats, and engagement styles.
- Stay informed of social media standards and best practices.
- Leverage stakeholder relationships to generate earned media.
- Continuously improve social performance by capturing, analyzing and reporting on the appropriate KPIs/metrics and insights.
- Create ad hoc monthly and quarterly performance reports.
Alumni & Stakeholder Engagement (30%)
- Generate interviews, articles, and press releases having an alumni or stakeholder / TLI nexus.
- Generate annual and ad-hoc surveys for stakeholders.
- Add and maintain contacts in the Salesforce CRM system
Location: University of Minnesota, East Bank campus
Schedule:
Monday-Friday
40 hours per week
Weekends as needed
Visa Language: Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.
ABOUT TLI
The Technological Leadership Institute (TLI) is an interdisciplinary center at the University of Minnesota established in 1987 by an endowment from the Honeywell Foundation. The Institute is part of the College of Science and Engineering, which is ranked among the top engineering and science schools in the country. TLI is committed to lifelong learning, offering graduate degree programs, graduate certificates, undergraduate experiences, and continuing education opportunities that bridge the gap between business and technology
Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application. Application instructions: Please submit a cover letter, resume, and 3-5 writing/content portfolio or samples.
Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.
To request an accommodation during the application process, please e-mail jobcentr@umn.edu.
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
The University of Minnesota, Twin Cities (UMTC)
The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
At the University of Minnesota, we are proud to be recognized by Forbes as a Best Employer for Company Culture (2026), Best Employer for Women (2023, 2025, 2026), and Best Employer by State (2022-2026). In 2026, we also received Culture Excellence & Industry Awards recognition for employee appreciation and work-life flexibility.
See All 12 Content Specialist Jobs in Minnesota
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Find Content Specialist JobsContent Specialist Jobs by City in Minnesota
Where Minnesota roles are concentrated, by current openings.
Content Specialist Job Market in Minnesota
A snapshot from current Minnesota openings, updated as new roles post.
Who's Hiring
What Minnesota Employers Look For
The qualifications that appear most often in content specialist jobs across Minnesota.
- Bachelor's degree in English, communications, journalism, or a related field
- Three or more years of professional content writing or content strategy experience
- Demonstrated portfolio of published content across web, email, or social channels
- Proficiency with a content management system such as WordPress or Drupal
- Experience working within brand voice guidelines and editorial style frameworks
- Familiarity with SEO principles and content performance analytics tools
Content Specialist Jobs in Minnesota: Frequently Asked Questions
How do you become a content specialist in Minnesota?
Most content specialist roles in Minnesota require a bachelor's degree in communications, English, journalism, or marketing. There is no state-issued license for this role in Minnesota. Employers in the Twin Cities, Rochester, and Duluth typically look for a strong writing portfolio alongside that degree. Healthcare-focused content roles, particularly at systems like Mayo Clinic and Fairview, may also value familiarity with health literacy standards or regulated content guidelines.
Which companies hire content specialists in Minnesota?
Employers hiring content specialists in Minnesota right now include Vail Resorts, nVent, and Thrivent, based on current listings on Migrate Mate as of October 2026. Minnesota's concentration of healthcare, retail, and financial services headquarters means content roles here often sit within large in-house marketing or communications teams rather than agencies.
Which Minnesota cities have the most content specialist jobs?
Minneapolis, Minnesota, and Bemidji are the cities with the most content specialist openings in Minnesota. The Twin Cities account for the bulk of demand, driven by the headquarters of major retailers, health insurers, and financial firms, while Rochester's strong showing reflects the content needs of Mayo Clinic and its affiliated organizations.
Are there remote content specialist jobs in Minnesota?
Yes, and more than most fields. Content specialist work is desk-based and deliverable-driven, making it well suited to remote arrangements. About 50% of content specialist openings tied to Minnesota are remote or hybrid as of October 2026, reflecting how widely distributed this role has become since the shift to digital-first content teams. Editorial, SEO, and brand content positions are the most consistently remote-eligible.
How can I get hired as a content specialist in Minnesota with little or no experience?
The most realistic entry path is building a published portfolio through freelance work, campus media, or volunteer content projects and then targeting associate content writer or marketing coordinator roles at Minnesota's large employers. UnitedHealth Group, Target, and Optum run rotational or new-grad programs in their communications and marketing functions that accept candidates without formal industry experience. A demonstrated ability to write clearly for a specific audience, even in a non-professional context, carries more weight with Minnesota hiring teams than a blank resume.
Where can I find and apply to content specialist jobs in Minnesota?
You can find and apply to content specialist jobs in Minnesota on Migrate Mate, which lists current Minnesota openings updated regularly. Search for roles that match your experience level and specialty, then apply directly to the listings that fit.
See All 12 Content Specialist Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
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