Customer Insights Analyst Jobs in Florida
Customer Insights Analyst jobs in Florida are consistently active, with strong demand from financial services, retail, healthcare, and hospitality sectors that rely heavily on consumer data to drive decisions, at levels from entry-level research associate through senior analyst and director. The largest concentrations of hiring are in Miami, Tampa, and Orlando, where employers such as Publix Super Markets, Carnival Corporation, and AdventHealth maintain substantial analytics operations. The most sought-after specialties in Florida right now are customer journey analytics, loyalty and CRM analytics, and voice-of-customer research. Find a role that fits below and apply directly.
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The Senior Strategic Insights Analyst independently develops and enhances governed dashboards, KPI reporting, semantic models, and analytical solutions that support operational and strategic decision-making. The Senior Analyst translates complex stakeholder requirements into scalable reporting products and helps standardize the metrics used across the organization.
This role operates with limited supervision, provides consultative support to business stakeholders, and contributes to the adoption of self-service analytics through training, documentation, and ongoing product improvement.
- Independently design, build, test, and maintain governed dashboards, reports, and analytical products that support operational, clinical, financial, and executive decision-making.
- Develop, standardize, and enhance KPI reporting for volume, revenue, conversion, productivity, capacity, and other key operational performance measures.
- Create and maintain semantic models, standardized calculations, reusable data structures, and governed data products that promote consistent organizational reporting.
- Partner with stakeholders to define business requirements, reporting objectives, data rules, and success measures, translating complex business questions into scalable analytical solutions.
- Write, optimize, and validate complex SQL queries to integrate, reconcile, and analyze data from multiple source systems.
- Improve existing dashboards, reports, and data pipelines to strengthen usability, accuracy, performance, maintainability, and end-user adoption.
- Perform advanced data validation, quality assurance, and root-cause analysis to identify and resolve reporting discrepancies.
- Develop clear data visualizations, narratives, and insights that explain trends, risks, opportunities, and performance drivers to business audiences.
Additional Job Functions:
- Create and maintain user-facing documentation, training materials, and guidance to support appropriate use of governed reporting products.
- Promote self-service analytics adoption through stakeholder education, user support, and ongoing product feedback.
- Contribute to report rationalization, inventory management, and the retirement of duplicative or legacy reporting.
- Provide technical guidance, peer review, and support to Analysts and other team members as needed.
- Other duties as assigned.
Qualifications:
- Bachelor’s degree in analytics, data science, information systems, computer science, business, finance, healthcare administration, or a related field is required; a master’s degree in a related field may be considered in combination with relevant experience.
- 5+ years of relevant analytics, business intelligence, reporting, or data analysis experience is required; one or more years of relevant experience may be considered with a master’s degree in a related field.
- Advanced proficiency in SQL and relational data analysis is required.
- Demonstrated experience building dashboards, semantic models, and governed reporting products using Power BI, Sigma, or a comparable business intelligence platform is required.
- Experience defining, standardizing, and documenting business metrics and KPIs is required.
- Experience working independently with business stakeholders to gather requirements, clarify reporting objectives, and translate business needs into analytical solutions is required.
- Experience in healthcare, multisite operations, or another complex operating environment is preferred.
- Strong analytical problem-solving skills are required to evaluate data issues, identify root causes, and develop practical reporting solutions.
- Strong data storytelling and visualization skills are required to present complex findings in a clear, actionable, and audience-appropriate manner.
- Strong requirements analysis skills are required to define business questions, reporting logic, data rules, and success measures.
- Strong self-service enablement skills are required to support documentation, user guidance, adoption, and ongoing product improvement.
- Ability to provide peer coaching, technical support, and constructive feedback to analysts and business partners is required.
- Demonstrated ability to learn, evaluate, and effectively leverage emerging technologies, including AI and advanced analytics, to improve how Strategic Insights delivers analysis, builds solutions and creates business value.
We’re here for you—both personally and professionally.
Our benefits are designed to support you and your family at every stage of life. From health and wellness to financial security and career growth, we offer a comprehensive package to help you thrive.
Here’s a look at what we offer:
- Health Coverage
Medical, dental, and vision plans, fertility benefits, and supplemental insurance options.
- Paid Time Off
- Financial & Retirement Planning
401(k) with employer contribution, plus Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).
- Income Protection
Short- and long-term disability, paid parental leave, basic life insurance, and optional additional coverage.
- Wellbeing Support
Employee Assistance Program, commuter benefits, pet insurance, and identity theft protection.
- Professional Development
Opportunities and resources to support your career growth.
The Senior Strategic Insights Analyst independently develops and enhances governed dashboards, KPI reporting, semantic models, and analytical solutions that support operational and strategic decision-making. The Senior Analyst translates complex stakeholder requirements into scalable reporting products and helps standardize the metrics used across the organization.
This role operates with limited supervision, provides consultative support to business stakeholders, and contributes to the adoption of self-service analytics through training, documentation, and ongoing product improvement.
- Independently design, build, test, and maintain governed dashboards, reports, and analytical products that support operational, clinical, financial, and executive decision-making.
- Develop, standardize, and enhance KPI reporting for volume, revenue, conversion, productivity, capacity, and other key operational performance measures.
- Create and maintain semantic models, standardized calculations, reusable data structures, and governed data products that promote consistent organizational reporting.
- Partner with stakeholders to define business requirements, reporting objectives, data rules, and success measures, translating complex business questions into scalable analytical solutions.
- Write, optimize, and validate complex SQL queries to integrate, reconcile, and analyze data from multiple source systems.
- Improve existing dashboards, reports, and data pipelines to strengthen usability, accuracy, performance, maintainability, and end-user adoption.
- Perform advanced data validation, quality assurance, and root-cause analysis to identify and resolve reporting discrepancies.
- Develop clear data visualizations, narratives, and insights that explain trends, risks, opportunities, and performance drivers to business audiences.
Additional Job Functions:
- Create and maintain user-facing documentation, training materials, and guidance to support appropriate use of governed reporting products.
- Promote self-service analytics adoption through stakeholder education, user support, and ongoing product feedback.
- Contribute to report rationalization, inventory management, and the retirement of duplicative or legacy reporting.
- Provide technical guidance, peer review, and support to Analysts and other team members as needed.
- Other duties as assigned.
Qualifications:
- Bachelor’s degree in analytics, data science, information systems, computer science, business, finance, healthcare administration, or a related field is required; a master’s degree in a related field may be considered in combination with relevant experience.
- 5+ years of relevant analytics, business intelligence, reporting, or data analysis experience is required; one or more years of relevant experience may be considered with a master’s degree in a related field.
- Advanced proficiency in SQL and relational data analysis is required.
- Demonstrated experience building dashboards, semantic models, and governed reporting products using Power BI, Sigma, or a comparable business intelligence platform is required.
- Experience defining, standardizing, and documenting business metrics and KPIs is required.
- Experience working independently with business stakeholders to gather requirements, clarify reporting objectives, and translate business needs into analytical solutions is required.
- Experience in healthcare, multisite operations, or another complex operating environment is preferred.
- Strong analytical problem-solving skills are required to evaluate data issues, identify root causes, and develop practical reporting solutions.
- Strong data storytelling and visualization skills are required to present complex findings in a clear, actionable, and audience-appropriate manner.
- Strong requirements analysis skills are required to define business questions, reporting logic, data rules, and success measures.
- Strong self-service enablement skills are required to support documentation, user guidance, adoption, and ongoing product improvement.
- Ability to provide peer coaching, technical support, and constructive feedback to analysts and business partners is required.
- Demonstrated ability to learn, evaluate, and effectively leverage emerging technologies, including AI and advanced analytics, to improve how Strategic Insights delivers analysis, builds solutions and creates business value.
We’re here for you—both personally and professionally.
Our benefits are designed to support you and your family at every stage of life. From health and wellness to financial security and career growth, we offer a comprehensive package to help you thrive.
Here’s a look at what we offer:
- Health Coverage
Medical, dental, and vision plans, fertility benefits, and supplemental insurance options.
- Paid Time Off
- Financial & Retirement Planning
401(k) with employer contribution, plus Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).
- Income Protection
Short- and long-term disability, paid parental leave, basic life insurance, and optional additional coverage.
- Wellbeing Support
Employee Assistance Program, commuter benefits, pet insurance, and identity theft protection.
- Professional Development
Opportunities and resources to support your career growth.
See All 6 Customer Insights Analyst Jobs in Florida
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Find JobsCustomer Insights Analyst Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Customer Insights Analyst Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Construction & Real Estate
What Florida Employers Look For
The qualifications that appear most often in customer insights analyst jobs across Florida.
- Bachelor's degree in marketing, statistics, business analytics, or a closely related field
- Proficiency with analytics platforms such as Salesforce, Adobe Analytics, or Google Analytics
- Experience designing and analyzing customer surveys, segmentation models, or NPS programs
- Strong SQL skills for querying customer databases and building insight-ready datasets
- Ability to translate complex data findings into clear presentations for non-technical stakeholders
- Familiarity with data visualization tools such as Tableau, Power BI, or Looker
Customer Insights Analyst Jobs in Florida: Frequently Asked Questions
How do you become a customer insights analyst in Florida?
Most customer insights analyst roles in Florida require a bachelor's degree in marketing, psychology, business analytics, statistics, or a related field. There is no state-issued license specific to this role in Florida. Employers in Miami, Tampa, and Orlando typically look for candidates with hands-on experience in survey research, CRM platforms, and data visualization tools, along with a portfolio of past analysis projects or academic work demonstrating actionable insight generation.
How much do customer insights analysts make in Florida?
Customer insights analysts in Florida earn a median of about $75,450 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $38,830 for the lowest 10% to over $130,570 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer insights analysts in Florida?
Employers hiring customer insights analysts in Florida right now include Unified Women’s Healthcare, Balfour Beatty, and Fresh Del Monte, based on current listings on Migrate Mate as of October 2026. Florida's mix of large retail headquarters, cruise and hospitality brands, regional health systems, and financial services firms means demand for this role is spread across several distinct industries rather than concentrated in one sector.
Which Florida cities have the most customer insights analyst jobs?
Florida, Tampa, and Jonesville have the most customer insights analyst openings in Florida. Miami leads because of its dense concentration of financial services, retail, and consumer brand headquarters, while Tampa's growing tech and healthcare sectors drive consistent demand, and Orlando's hospitality, theme park, and tourism industries generate ongoing need for consumer behavior research.
Are there remote customer insights analyst jobs in Florida?
Yes, and more than most fields, since customer insights analysis is fundamentally a desk-based, data-driven role. About 67% of customer insights analyst openings tied to Florida are remote or hybrid as of October 2026, reflecting how broadly this work can be done off-site. The portions of the role most commonly performed remotely include data analysis, report writing, and stakeholder presentations, while user research sessions or in-person workshops are more likely to require on-site presence.
How can I get hired as a customer insights analyst in Florida with little or no experience?
The most realistic entry path is through a marketing research coordinator, data analyst, or CRM associate role at a large Florida employer, then building toward a customer insights title. Major Florida retail and hospitality organizations such as Publix, Disney, and Carnival often post entry-level consumer research or analytics associate positions. Completing a Google Data Analytics or similar certification and building a portfolio of self-directed customer analysis projects gives candidates a measurable edge over applicants with no demonstrated analytical output.
Where can I find and apply to customer insights analyst jobs in Florida?
You can find and apply to customer insights analyst jobs in Florida on Migrate Mate, which lists current Florida openings from employers actively hiring in this role. Find the roles that fit your experience and specialization, then apply directly to each one.
See All 6 Customer Insights Analyst Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
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