Customer Insights Analyst Jobs in California
Customer Insights Analyst jobs in California are among the most active in the country, concentrated in technology, entertainment, e-commerce, and financial services, with openings at every level from entry-level research associate through senior analyst. The largest hiring metros are San Francisco, Los Angeles, and San Diego, where companies like Google, Netflix, and Salesforce maintain major operations and consistently recruit for customer insights talent. The most in-demand specialties are behavioral analytics, voice-of-customer programs, and customer journey mapping. Find a role that fits below and apply directly.
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At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Data is at the heart of Lyft Business's products and decision-making. We're looking to hire a Data Analyst to build the tools and analytics that drive revenue for the sales organization behind Lyft's B2B portfolio — a multi-billion-dollar book of business spanning healthcare, business travel, corporate commute, automotive, and transit. This team has real say in what gets built.
You will be the analytical partner to our Sales and account teams — someone who can translate findings into a clear narrative for both technical and non-technical audiences.
Responsibilities:
- Build the tools and analytics sales leaders use to grow their accounts — pacing views, account-health signals, territory and segment views that change what a rep or manager does next
- Field requests from Sales, Product, Finance, Legal, leadership, and external stakeholders, and decide what's worth building, what's worth a sharp piece of analysis, and what's out of scope
- Build and maintain production data pipelines, and automate recurring workflows, with documentation and validation clear enough that a teammate — or an AI agent — can use them without asking you first
- Define what the team's core metrics mean and where they live, so every dashboard, report, and tool returns the same answer to the same question
- Contribute to the internal tools and semantic layer — prompts, context, and guardrails — that let stakeholders query B2B data in natural language and trust what comes back
- Translate insights into a cohesive narrative and present technical findings to senior leadership and non-technical audiences
Experience:
- Degree (or related work experience) with a focus in analytics, statistics, economics, computer science, or other quantitative fields
- 3+ years of experience in a data analytics or business intelligence role, ideally supporting a sales, go-to-market, or B2B organization
- Proficiency in SQL — able to read, write, and review structured, efficient queries on large data sets, whether you wrote them yourself or an AI coding assistant did; you own the correctness of every query and result before it reaches stakeholders
- Experience building production data assets — pipelines, data models, or orchestrated tables (Airflow, dbt, or similar) — not only ad-hoc analysis
- Proficiency in a data visualization tool like Tableau, Hex, Mode, or similar
- Experience with sales or account analytics — pipeline, bookings, pacing to target, account segmentation — is a strong plus
- Experience with Python for data analysis and automation is a strong plus
- Commercial instinct paired with a builder's instinct — a track record of turning a recurring request into a durable tool or dataset instead of answering it one more time
- A track record of influencing business decisions through analysis, and an ownership mindset toward the metrics and datasets you build
- Strong analytical skills with the ability to tackle ambiguous problems, break them down, and deliver clear, actionable insights
- Excellent communication skills, with the ability to present complex data to a variety of stakeholders clearly and compellingly
- A strong attention to detail and a commitment to data accuracy and integrity
- Ability to collaborate across functions, manage competing priorities, and drive projects to completion
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership
Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the San Francisco area is $98,000 - $122,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
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Find JobsCustomer Insights Analyst Jobs by City in California
Where California roles are concentrated, by current openings.
Customer Insights Analyst Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Technology & Software
- Insurance
- Electronics & Hardware
- Distribution & Wholesale
- Banking & Financial Services
What California Employers Look For
The qualifications that appear most often in customer insights analyst jobs across California.
- Bachelor's degree in marketing, statistics, psychology, or a related analytical field
- Proficiency in SQL and at least one analytics platform such as Tableau or Looker
- Experience designing and analyzing customer surveys, NPS programs, or usability studies
- Familiarity with CRM platforms and customer data tools like Salesforce or Adobe Analytics
- Strong written and verbal communication skills for presenting findings to cross-functional teams
- Experience with statistical methods such as regression analysis, segmentation, or A/B testing
Customer Insights Analyst Jobs in California: Frequently Asked Questions
How do you become a customer insights analyst in California?
Most customer insights analyst roles in California require a bachelor's degree in marketing, statistics, business analytics, or a behavioral science field. No state-issued license or California-specific credential is required for this role. Employers in California's technology and media sectors place particular weight on hands-on experience with analytics tools, a demonstrable portfolio of research projects, and familiarity with consumer privacy principles under California law.
How much do customer insights analysts make in California?
Customer insights analysts in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer insights analysts in California?
Employers hiring customer insights analysts in California right now include TikTok, Riot Games, and Riot Games, based on current listings on Migrate Mate as of August 2026. California's concentration of technology companies, streaming platforms, and retail brands makes it one of the deepest markets in the country for this role.
Which California cities have the most customer insights analyst jobs?
Los Angeles, San Jose, and San Francisco have the most customer insights analyst openings in California. San Francisco leads because of its dense concentration of technology and SaaS companies, Los Angeles draws on entertainment, e-commerce, and consumer goods employers, and San Diego is anchored by biotech firms and mid-size technology companies that invest heavily in consumer research functions.
Are there remote customer insights analyst jobs in California?
Yes, and more than most fields. Customer insights analysis is an inherently desk-based, data-driven role that translates well to remote and hybrid arrangements. About 46% of customer insights analyst openings tied to California are remote or hybrid as of August 2026, reflecting how broadly California employers have adopted flexible work for analytical functions. Research synthesis, dashboard work, and stakeholder reporting are the tasks most commonly performed remotely.
How can I get hired as a customer insights analyst in California with little or no experience?
The most realistic entry path is applying for junior analyst, research coordinator, or market research associate roles at California's large technology and consumer brands, which regularly hire candidates straight out of college. Companies like Google, Meta, and major Los Angeles entertainment studios run structured analyst development programs for new graduates. Building a portfolio of independent research projects, earning a certification in a tool like Tableau or Google Analytics, and targeting adjacent roles such as data analyst or marketing coordinator at mid-size California companies can open the door quickly.
Where can I find and apply to customer insights analyst jobs in California?
You can find and apply to customer insights analyst jobs in California on Migrate Mate, which lists current California openings for this role. Find roles that fit your experience and location and apply directly from the listing.
See All 17 Customer Insights Analyst Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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