Customer Insights Analyst Jobs in California
Customer Insights Analyst jobs in California are among the most active in the country, concentrated in technology, entertainment, e-commerce, and financial services, with openings at every level from entry-level research associate through senior analyst. The largest hiring metros are San Francisco, Los Angeles, and San Diego, where companies like Google, Netflix, and Salesforce maintain major operations and consistently recruit for customer insights talent. The most in-demand specialties are behavioral analytics, voice-of-customer programs, and customer journey mapping. Find a role that fits below and apply directly.
Find JobsOverview
Open roles23
Top employerRiot Games
Top cityLos Angeles, CA
Cities hiring13
Work type50% On-site
Top industryTechnology
Showing 5 of 23+ Customer Insights Analyst jobs
Capabilities & Insights Analyst - Digital and Technology Insights
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Added 2d ago
McKinsey & Company
Capabilities & Insights Analyst - Digital and Technology Insights
San Jose, California
Added 2d ago
B
(SAE) Senior Analyst, Insights & Intelligence - Burson Global
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B
Added 3d ago
Burson Global
(SAE) Senior Analyst, Insights & Intelligence - Burson Global
Los Angeles, California
Added 3d ago
Senior Analytics & Insights Analyst
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Added 4d ago
Gelson's Markets
Senior Analytics & Insights Analyst
Santa Fe Springs, California
Added 4d ago
Senior GTM Insights Analyst
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Added 1w ago
Gusto
Senior GTM Insights Analyst
San Francisco, California
Added 1w ago
Revenue Insights Analyst, Ads Finance P&L
We won't show you this job again
Added 1w ago
Google
Revenue Insights Analyst, Ads Finance P&L
Mountain View, California
Added 1w ago
Added 2d ago
Capabilities & Insights Analyst - Digital and Technology Insights
McKinsey & Company·San Jose, California
Job functions:
Bachelor's degree in information technology
Job Description
Job ID: 102323
- San Jose
Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges? You’ve come to the right place.
YOUR IMPACT
You will be joining our Digital and Technology Insights team (DTi) and you will play a pivotal role in guiding our consultants to leverage cutting-edge offerings, products, and insights to solve complex client challenges.
Your impact within our firm will be multifaceted, contributing to both client success and the advancement of our internal knowledge and operational excellence. You will be responsible for delivering DTi diagnostics, insights and products across the world, with a focus on clients in the Americas.
You will be at the intersection of technology, digital, AI and business, providing essential support to our client-service teams. You will engage with these teams to scope and prioritize project requests and business needs. You will clarify and scope objectives to determine the most appropriate offerings, insights, data, and products. This involves deploying standard offerings and products with minimal guidance, interpreting the outputs of these, and conducting medium-complexity data-driven analyses and calculations. Your ability to prepare accurate, well-developed documents, databases, models, solution outputs, and ready-to-use charts will be instrumental in driving client success.
Beyond client work, you will contribute to our knowledge, tech-enablement, and operational agenda. You will support the development and maintenance of databases, products, offerings and knowledge codification, working closely with senior colleagues on product development and knowledge creation initiatives. Your contributions will extend to client development efforts, such as creating client proposals and use case examples that showcase our expertise. You will analyze data sets by developing scripts to validate, transform, and load data, creating insights that help drive our clients to action.
On the DTi team, you will spend some of your time working on technical deliverables associated with both internal automation and tools, and client-facing prototypes. Over time, you will increasingly serve as a subject matter expert to McKinsey colleagues and our clients on digital, analytics, AI and technology topics, contributing to building our diagnostics, product development, and reach and relevance initiatives. Your journey at McKinsey will be one of continuous growth and development, ensuring that you remain at the forefront of industry advancements.
YOUR GROWTH
Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.
In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else.
When you join us, you will have:
- Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
- A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
- Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
- World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.
YOUR QUALIFICATIONS AND SKILLS
- Bachelor’s degree required (preferably engineering, business administration, or equivalent in IT/computer science/electronics & communications); master’s degree is a plus
- 1+ years of experience in the field of consulting, analytics, AI, IT, and/or business intelligence
- Solid understanding of general business concepts and terminologies and proven problem-solving skills
- Strong attention to detail and ability to analyze and validate data quality, identify issues, and take corrective measures; experience working with large datasets, data visualization tools is a plus
- Effective multi-tasking abilities, time management skills, and overall responsiveness
- Working knowledge of any of the following areas is a plus: Tableau, Power BI, Knime, Qualtrics, Agile
- Flexibility to travel regionally and globally up to 10% of the time, as needed
- Outstanding verbal written communication and ability to effectively establish oneself as a trusted and indispensable advisor to consulting teams and clients while conveying complex information to senior business and technology executives
- Fluent level language skills in English are required (verbal and written)
Please review the additional requirements regarding essential job functions of McKinsey colleagues.
Our unwavering commitment to integrity drives everything we do, guiding us to always act in the best interests of our clients, our people, and the communities we serve.
McKinsey & Company
Capabilities & Insights Analyst - Digital and Technology Insights
San Jose, California
Added 2d ago
Job functions:
Bachelor's degree in information technology
Job Description
Job ID: 102323
- San Jose
Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges? You’ve come to the right place.
YOUR IMPACT
You will be joining our Digital and Technology Insights team (DTi) and you will play a pivotal role in guiding our consultants to leverage cutting-edge offerings, products, and insights to solve complex client challenges.
Your impact within our firm will be multifaceted, contributing to both client success and the advancement of our internal knowledge and operational excellence. You will be responsible for delivering DTi diagnostics, insights and products across the world, with a focus on clients in the Americas.
You will be at the intersection of technology, digital, AI and business, providing essential support to our client-service teams. You will engage with these teams to scope and prioritize project requests and business needs. You will clarify and scope objectives to determine the most appropriate offerings, insights, data, and products. This involves deploying standard offerings and products with minimal guidance, interpreting the outputs of these, and conducting medium-complexity data-driven analyses and calculations. Your ability to prepare accurate, well-developed documents, databases, models, solution outputs, and ready-to-use charts will be instrumental in driving client success.
Beyond client work, you will contribute to our knowledge, tech-enablement, and operational agenda. You will support the development and maintenance of databases, products, offerings and knowledge codification, working closely with senior colleagues on product development and knowledge creation initiatives. Your contributions will extend to client development efforts, such as creating client proposals and use case examples that showcase our expertise. You will analyze data sets by developing scripts to validate, transform, and load data, creating insights that help drive our clients to action.
On the DTi team, you will spend some of your time working on technical deliverables associated with both internal automation and tools, and client-facing prototypes. Over time, you will increasingly serve as a subject matter expert to McKinsey colleagues and our clients on digital, analytics, AI and technology topics, contributing to building our diagnostics, product development, and reach and relevance initiatives. Your journey at McKinsey will be one of continuous growth and development, ensuring that you remain at the forefront of industry advancements.
YOUR GROWTH
Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.
In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else.
When you join us, you will have:
- Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
- A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
- Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
- World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.
YOUR QUALIFICATIONS AND SKILLS
- Bachelor’s degree required (preferably engineering, business administration, or equivalent in IT/computer science/electronics & communications); master’s degree is a plus
- 1+ years of experience in the field of consulting, analytics, AI, IT, and/or business intelligence
- Solid understanding of general business concepts and terminologies and proven problem-solving skills
- Strong attention to detail and ability to analyze and validate data quality, identify issues, and take corrective measures; experience working with large datasets, data visualization tools is a plus
- Effective multi-tasking abilities, time management skills, and overall responsiveness
- Working knowledge of any of the following areas is a plus: Tableau, Power BI, Knime, Qualtrics, Agile
- Flexibility to travel regionally and globally up to 10% of the time, as needed
- Outstanding verbal written communication and ability to effectively establish oneself as a trusted and indispensable advisor to consulting teams and clients while conveying complex information to senior business and technology executives
- Fluent level language skills in English are required (verbal and written)
Please review the additional requirements regarding essential job functions of McKinsey colleagues.
Our unwavering commitment to integrity drives everything we do, guiding us to always act in the best interests of our clients, our people, and the communities we serve.
See All 23 Customer Insights Analyst Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsCustomer Insights Analyst Jobs by City in California
Where California roles are concentrated, by current openings.
Los Angeles
7 jobsSan Jose
3 jobsBrea
2 jobsSan Francisco
2 jobsOakland
1 jobPasadena
1 jobRosemead
1 jobSan Diego
1 jobBeverly Hills
1 jobMountain View
1 jobNewport Beach
1 jobHuntington Beach
1 jobSanta Fe Springs
1 jobCustomer Insights Analyst Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
What California Employers Look For
The qualifications that appear most often in customer insights analyst jobs across California.
- Bachelor's degree in marketing, statistics, psychology, or a related analytical field
- Proficiency in SQL and at least one analytics platform such as Tableau or Looker
- Experience designing and analyzing customer surveys, NPS programs, or usability studies
- Familiarity with CRM platforms and customer data tools like Salesforce or Adobe Analytics
- Strong written and verbal communication skills for presenting findings to cross-functional teams
- Experience with statistical methods such as regression analysis, segmentation, or A/B testing
Customer Insights Analyst Jobs in California: Frequently Asked Questions
How do you become a customer insights analyst in California?
Most customer insights analyst roles in California require a bachelor's degree in marketing, statistics, business analytics, or a behavioral science field. No state-issued license or California-specific credential is required for this role. Employers in California's technology and media sectors place particular weight on hands-on experience with analytics tools, a demonstrable portfolio of research projects, and familiarity with consumer privacy principles under California law.
How much do customer insights analysts make in California?
Customer insights analysts in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer insights analysts in California?
Employers hiring customer insights analysts in California right now include Riot Games, Riot Games, and Gusto, based on current listings on Migrate Mate as of October 2026. California's concentration of technology companies, streaming platforms, and retail brands makes it one of the deepest markets in the country for this role.
Which California cities have the most customer insights analyst jobs?
Los Angeles, San Jose, and Brea have the most customer insights analyst openings in California. San Francisco leads because of its dense concentration of technology and SaaS companies, Los Angeles draws on entertainment, e-commerce, and consumer goods employers, and San Diego is anchored by biotech firms and mid-size technology companies that invest heavily in consumer research functions.
Are there remote customer insights analyst jobs in California?
Yes, and more than most fields. Customer insights analysis is an inherently desk-based, data-driven role that translates well to remote and hybrid arrangements. About 50% of customer insights analyst openings tied to California are remote or hybrid as of October 2026, reflecting how broadly California employers have adopted flexible work for analytical functions. Research synthesis, dashboard work, and stakeholder reporting are the tasks most commonly performed remotely.
How can I get hired as a customer insights analyst in California with little or no experience?
The most realistic entry path is applying for junior analyst, research coordinator, or market research associate roles at California's large technology and consumer brands, which regularly hire candidates straight out of college. Companies like Google, Meta, and major Los Angeles entertainment studios run structured analyst development programs for new graduates. Building a portfolio of independent research projects, earning a certification in a tool like Tableau or Google Analytics, and targeting adjacent roles such as data analyst or marketing coordinator at mid-size California companies can open the door quickly.
Where can I find and apply to customer insights analyst jobs in California?
You can find and apply to customer insights analyst jobs in California on Migrate Mate, which lists current California openings for this role. Find roles that fit your experience and location and apply directly from the listing.
See All 23 Customer Insights Analyst Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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