Customer Insights Analyst Jobs in Georgia
Customer Insights Analyst jobs in Georgia are in strong demand, with active hiring concentrated in retail, financial services, healthcare, and technology sectors and openings at every level from entry-level research associate through senior strategist. Atlanta leads hiring volume by a wide margin, with Alpharetta and Savannah also generating consistent openings, where employers like The Home Depot, NCR Voyix, and Equifax have deep analytics teams built around consumer data. Survey analytics, customer journey modeling, and voice-of-customer research are the most in-demand specialties across Georgia right now. Find a role that fits below and apply directly.
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Showing 5 of 8+ Customer Insights Analyst jobs
Location: Norcross GA; Avon CT, Sommerset NJ, Sturbridge, MA (Hybrid – located near one
of our sites as listed)
The Strategic Analyst, Global Business Insight is responsible for monitoring competitors, market developments, industry trends, customer activity, and emerging technologies to support strategic decision-making. This role gathers, analyzes, and synthesizes competitive and market intelligence into actionable insights that support product strategy, commercial planning, business development, and executive decision-making across the organization.
- Monitor competitors, customers, suppliers, and industry developments across global markets.
- Conduct primary and secondary research using public sources, subscription databases, industry reports, and customer intelligence
- Track competitor financial, expansions, product launches, pricing actions, M&A activities, investments, partnerships, and technology developments.
- Utilize business intelligence and market research tools, including AlphaSense and other industry databases, to identify actionable insights.
- Develop and maintain competitor profiles, market share analyses, technology roadmaps, and strategic assessments.
- Support market sizing, forecasting, segmentation, and opportunity assessments.
- Prepare executive-ready reports, dashboards, newsletters, presentations, and briefing documents for competitors
- Participate in industry conferences, webinars and trade shows to gather market and competitor intelligence.
- Collaborate with Product Management, Sales, Marketing, R&D, and Finance teams to support strategic initiatives.
- Maintain competitive intelligence databases and ensure timely dissemination of key competitive insights
- Additional duties and projects as assigned.
EDUCATION AND EXPERIENCE
- Bachelor's degree in Business, Marketing, Economics, Engineering, Data Analytics, Information Science, or a related discipline; MBA preferred.
- 2+ years of experience in market research, competitive intelligence, business analysis, consulting, strategy, or related fields.
- Experience in optical fiber, connectivity, telecommunications, networking, data center, or technology industries is preferred.
- Strong analytical, research, writing, and presentation skills required.
- Expertise in data analytics tools (e.g., Tableau, Power BI, Google Analytics) and excel proficiency desired.
- Familiarity with application of strategic framework preferred
- Global minded and thrive to work in diverse cross-functional teams
KNOWLEDGE, SKILLS, ABILITIES
- Strategic and analytical thinker with strong problem-solving capabilities.
- Ability to synthesize complex information into actionable business insights.
- Strong written, verbal, and presentation skills.
- Advanced Excel and PowerPoint capabilities.
- Ability to manage multiple projects and priorities in a fast-paced environment
- Collaborative approach and ability to influence without direct authority.
GENERAL EXPECTATIONS
- Demonstrate effective communication skill (written, verbal)
- Maintain confidentiality of proprietary and sensitive business information.
- Conform to all aspects of Lightera's “Standards of Conduct”.
- Support a culture of data-driven decision making and continuous improvement.
- Hybrid role with up to 20% domestic and international travel.
- Serve as a role model for safe work practices and behaviors.
- Additional Duties as assigned
Location: Norcross GA; Avon CT, Sommerset NJ, Sturbridge, MA (Hybrid – located near one
of our sites as listed)
The Strategic Analyst, Global Business Insight is responsible for monitoring competitors, market developments, industry trends, customer activity, and emerging technologies to support strategic decision-making. This role gathers, analyzes, and synthesizes competitive and market intelligence into actionable insights that support product strategy, commercial planning, business development, and executive decision-making across the organization.
- Monitor competitors, customers, suppliers, and industry developments across global markets.
- Conduct primary and secondary research using public sources, subscription databases, industry reports, and customer intelligence
- Track competitor financial, expansions, product launches, pricing actions, M&A activities, investments, partnerships, and technology developments.
- Utilize business intelligence and market research tools, including AlphaSense and other industry databases, to identify actionable insights.
- Develop and maintain competitor profiles, market share analyses, technology roadmaps, and strategic assessments.
- Support market sizing, forecasting, segmentation, and opportunity assessments.
- Prepare executive-ready reports, dashboards, newsletters, presentations, and briefing documents for competitors
- Participate in industry conferences, webinars and trade shows to gather market and competitor intelligence.
- Collaborate with Product Management, Sales, Marketing, R&D, and Finance teams to support strategic initiatives.
- Maintain competitive intelligence databases and ensure timely dissemination of key competitive insights
- Additional duties and projects as assigned.
EDUCATION AND EXPERIENCE
- Bachelor's degree in Business, Marketing, Economics, Engineering, Data Analytics, Information Science, or a related discipline; MBA preferred.
- 2+ years of experience in market research, competitive intelligence, business analysis, consulting, strategy, or related fields.
- Experience in optical fiber, connectivity, telecommunications, networking, data center, or technology industries is preferred.
- Strong analytical, research, writing, and presentation skills required.
- Expertise in data analytics tools (e.g., Tableau, Power BI, Google Analytics) and excel proficiency desired.
- Familiarity with application of strategic framework preferred
- Global minded and thrive to work in diverse cross-functional teams
KNOWLEDGE, SKILLS, ABILITIES
- Strategic and analytical thinker with strong problem-solving capabilities.
- Ability to synthesize complex information into actionable business insights.
- Strong written, verbal, and presentation skills.
- Advanced Excel and PowerPoint capabilities.
- Ability to manage multiple projects and priorities in a fast-paced environment
- Collaborative approach and ability to influence without direct authority.
GENERAL EXPECTATIONS
- Demonstrate effective communication skill (written, verbal)
- Maintain confidentiality of proprietary and sensitive business information.
- Conform to all aspects of Lightera's “Standards of Conduct”.
- Support a culture of data-driven decision making and continuous improvement.
- Hybrid role with up to 20% domestic and international travel.
- Serve as a role model for safe work practices and behaviors.
- Additional Duties as assigned
See All 8 Customer Insights Analyst Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
Find JobsCustomer Insights Analyst Jobs by City in Georgia
Where Georgia roles are concentrated, by current openings.
Customer Insights Analyst Job Market in Georgia
A snapshot from current Georgia openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Insurance
- Manufacturing
What Georgia Employers Look For
The qualifications that appear most often in customer insights analyst jobs across Georgia.
- Bachelor's degree in marketing, statistics, psychology, or a related analytical field
- Proficiency in survey platforms such as Qualtrics, SurveyMonkey, or similar tools
- Experience with data visualization tools like Tableau, Power BI, or Looker
- Demonstrated ability to translate consumer data into actionable business recommendations
- Familiarity with SQL or Python for querying and manipulating large customer datasets
- Strong written and verbal communication skills for presenting findings to non-technical stakeholders
Customer Insights Analyst Jobs in Georgia: Frequently Asked Questions
How do you become a customer insights analyst in Georgia?
Most Georgia employers hire customer insights analysts with a bachelor's degree in marketing, statistics, business analytics, or a related field. No state-issued license is required for this role in Georgia. Candidates who build hands-on experience with Qualtrics, Tableau, or SQL before applying stand out, and certifications from professional bodies like the Insights Association carry real weight with Atlanta-area employers in retail, financial services, and healthcare.
How much do customer insights analysts make in Georgia?
Customer insights analysts in Georgia earn a median of about $75,850 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $37,700 for the lowest 10% to over $148,910 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer insights analysts in Georgia?
Employers hiring customer insights analysts in Georgia right now include McKinsey & Company, Lightera, and SquareTrade, based on current listings on Migrate Mate as of August 2026. Georgia's concentration of major retail headquarters and financial services firms means many of these teams are large, ongoing analytics operations rather than one-off contract roles.
Which Georgia cities have the most customer insights analyst jobs?
Atlanta, Norcross, and Thomasville have the most customer insights analyst openings in Georgia. Atlanta's dominance reflects its role as a headquarters city for major retailers, fintech firms, and healthcare systems, while Alpharetta's dense corridor of technology and financial companies drives suburban demand, and Savannah's growing logistics and hospitality sectors support a smaller but active market for consumer research roles.
Are there remote customer insights analyst jobs in Georgia?
Yes, and more than most fields. Customer insights work is highly desk-based and data-driven, making it well suited to remote arrangements. About 100% of customer insights analyst openings tied to Georgia are remote or hybrid as of August 2026, reflecting how broadly Georgia employers have embraced flexible work for analytics roles. Survey design, data analysis, and report delivery are the functions most commonly performed fully remote.
How can I get hired as a customer insights analyst in Georgia with little or no experience?
The most realistic entry path is a marketing research assistant or junior analyst role at one of Atlanta's large retail or financial services employers, where teams regularly onboard candidates fresh from university. Georgia Tech, University of Georgia, and Georgia State all have analytics and market research programs whose graduates enter rotational or associate analyst tracks at companies like The Home Depot and NCR Voyix. Building a portfolio of independent survey projects or completing a Qualtrics certification strengthens applications significantly for candidates without direct work history.
Where can I find and apply to customer insights analyst jobs in Georgia?
You can find and apply to customer insights analyst jobs in Georgia on Migrate Mate, which lists current Georgia openings updated regularly. Find roles that fit your background and apply directly to employers through the listings.
See All 8 Customer Insights Analyst Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
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