Digital Marketing Associate Jobs in Dallas, TX

Digital Marketing & Ticketing CoordinatorPosition Overview

The Digital Marketing & Ticketing Coordinator supports the digital marketing and ticketing operations for a concert promoter and live music venue, with a primary focus on paid advertising through Meta (Facebook & Instagram), ticketing setup, email marketing.

This role manages day-to-day digital advertising campaigns, builds and maintains ticketing event pages, executes email campaigns, and coordinates promotional opportunities with local partners.

The ideal candidate is highly organized, detail-oriented, comfortable working with data and digital platforms, and able to manage a large number of concerts and campaigns simultaneously.

Core Responsibilities

Paid Digital Advertising — Facebook & Instagram

• Build, launch, and manage paid advertising campaigns through Meta Ads Manager for concerts, events, venue programming, and special promotions.
• Manage the advertising cycle from on-sale through show date.
• Coordinate with the marketing team to ensure appropriate creative, copy, ticket links, tracking, and targeting are in place.
• Build and maintain relevant audiences based on geography, artist/event interests, customer behavior, engagement, and available first-party data.
• Monitor campaign performance and adjust budgets, audiences, placements, and creative when necessary.
• Identify underperforming campaigns and recommend adjustments.
• Monitor advertising spend to ensure campaigns stay within approved budgets.
• Track key performance indicators including spend, reach, impressions, CPM, clicks, CTR, CPC, conversions/ticket sales, and ROAS when available.
• Prepare regular paid advertising performance reports for the marketing and management teams.
• Maintain accurate internal advertising trackers and campaign records.
• Stay current on Meta advertising tools, platform changes, targeting capabilities, and best practices.

Ticketing & Event Builds

• Build and maintain ticketing event pages for concerts and venue events.
• Create ticket links for newly confirmed shows and ensure events are ready for announced on-sale dates and times.
• Enter and verify all event information.
• Build appropriate ticket types, including GA, reserved seating, VIP.
• Review ticket builds against contracts, deal information, and internal show information to ensure accuracy before events are published.
• Create and distribute accurate ticket links to the marketing, booking, venue, artist, and agency teams as needed.
• Maintain ticket links and event information across websites, email campaigns, social media, paid advertising, and other promotional channels.
• Update ticketing pages when event details, pricing, inventory, schedules, or other information changes.
• Coordinate presales, password-protected offers, special promotions, discount codes, and limited-ticket offers.
• Troubleshoot basic ticketing issues and coordinate with the ticketing provider when additional support is required.
• Monitor events for potential ticketing errors, broken links, incorrect information, or inventory issues.
• Maintain organized internal records of ticket links and event builds.
• Ensure ticketing information is consistent across all customer-facing platforms.

Email Marketing

• Coordinate and execute email marketing campaigns for concerts, venue programming, and company initiatives.
• Build and schedule concert announcements, on-sale emails, weekly event newsletters, special offers, promotions, and venue programming.
• Maintain and organize email lists and audience segments.
• Coordinate email campaigns with ticketing launches, paid advertising, organic social media, and promotional calendars.
• Ensure ticket links, event information, and calls-to-action are accurate before campaigns are sent.
• Monitor open rates, click-through rates, conversions, unsubscribes, and other relevant performance metrics.
• Test subject lines, content, timing, and audience segmentation to improve performance.

Campaign Coordination & Reporting

• Work closely with the booking, marketing, ticketing, and venue teams from show announcement through event date.
• Ensure newly confirmed shows move efficiently from contract/confirmation → ticket build → announcement → on-sale → ongoing marketing → final push.
• Review ticket sales and advertising performance to identify shows requiring additional marketing attention.
• Coordinate paid advertising, email, ticketing, and partner promotions so campaigns work together rather than operating as separate channels.
• Participate in weekly marketing meetings and provide updates on active campaigns, upcoming on-sales, advertising performance, and promotional opportunities.
• Maintain organized records of campaign results to establish benchmarks and improve future marketing decisions.

Qualifications

• Experience with Meta Ads Manager / Facebook & Instagram advertising strongly preferred.
• Experience with ticketing platforms or event-building systems preferred.
• Experience with email marketing platforms and campaign management.
• Strong attention to detail
• Comfortable reviewing advertising and ticket sales data and translating performance into actionable recommendations.
• Strong organizational and project-management skills.
• Ability to manage a high volume of concerts, campaigns, deadlines, and on-sales simultaneously.
• Strong written communication skills.
• Comfortable coordinating with artists, agents, venues, ticketing representatives, businesses, and promotional partners.
• Experience or strong interest in live music, concerts, venues, hospitality, or entertainment marketing is strongly preferred.

Pay: $48,000.00 - $52,000.00 per year

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Dallas, TX 75206