Direct Marketing Specialist Jobs
Direct Marketing Specialist jobs are open across retail, financial services, healthcare, and consumer goods, covering specializations in direct mail, email marketing, and customer acquisition, from entry-level coordinator to senior and director roles. See the openings below and apply to the ones that match your experience.
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Omada Health is on a mission to bend the curve of chronic disease.
Job Description:
The Marketing Operations Direct Mail associate will be responsible for:
- Partnering with cross-functional partners to plan and deploy direct mail and print marketing campaigns end to end, from intake through in-home
- Maintaining current-state direct mail processes and documentation, and helping ensure SLAs and submission processes are followed across stakeholders
- QA'ing direct mail and print materials and submitting them to vendors to ensure desired in-home dates are met
- Managing direct mail data and files for campaign submission, including segment/list preparation, validation, and troubleshooting data issues
- Maintaining day-to-day vendor relationships to ensure time and cost savings are maximized
- Managing direct mail invoice validation, reconciliation, and tracking against budget
- Identifying and contributing to direct mail process improvements that reduce complexity, decrease manual work, and help operations scale with growing campaign volume
Job overview:
We are looking for a Marketing Operations Direct Mail Associate. Omada's Marketing team is focused on the first part of Omada's mission – to inspire people everywhere to take the first step toward lasting, healthy change. We understand our audience, know what makes Omada different, connect these two things to tell a great story, then measure and optimize its success.
Your impact:
As a Marketing Operations Direct Mail Associate at Omada Health, you'll manage the scheduling, segmentation, QA and vendor submission of our direct mail campaigns. As our direct mail investment grows, you'll provide dedicated operational capacity that turns increased campaign volume into campaigns that go out on time and accurately. Beyond your weekly campaign work, you'll help refine our direct mail processes to scale operations and increase efficiency. You'll use your judgment within established procedures, SLAs and budgets to resolve day-to-day issues, with minimal guidance on routine work and more support on new assignments.
Working in tandem with the Marketing Operations Direct Mail Campaign Manager to plan, build and deploy high impact campaigns, this role is extremely important to the Enrollment Marketing team and Omada Health as a whole. Successful campaigns are integral to reaching enrollment and revenue targets, preserving enrollment marketing as a strategic differentiator, and most importantly helping more people learn about and sign up for the Omada program.
You will be successful in this job if you have:
- 3+ years of relevant experience in direct mail or marketing operations, including working with direct mail vendors to implement campaigns (Bachelor's degree or equivalent relevant experience)
- 3+ years of hands-on experience working in a marketing automation platform for direct mail operations (Marketo, Braze, Pardot, etc.)
- A working knowledge of Post Office SOPs and requirements
- Experience troubleshooting data and production issues and applying established processes and guidelines to resolve them
Nice to have:
- Project management skills: you are able to work in a fast-paced environment and manage your time and projects without dropping deadlines
- Database management expertise: you are comfortable working with data to manage distinct contact lists/segments
- Experience with marketing tools such as Asana and SFDC, plus data manipulation and analysis in spreadsheets
Benefits:
- Competitive salary with generous annual cash bonus
- Equity grants
- Employee stock purchasing plan (ESPP)
- Remote first work from home culture
- Flexible Time Off to help you rest, recharge, and connect with loved ones
- Generous parental leave
- Health, dental, and vision insurance (and above market employer contributions)
- 401k retirement savings plan
- Lifestyle Spending Account (LSA)
- Mental Health Support Solutions
- ...and more!
It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!
- Cultivate Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.
- Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
- Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
- Deliver Results. We reward impact above output. We set a high bar, we're not afraid to fail, and we take pride in our work.
- Succeed Together. We prioritize Omada's progress above team or individual. We have fun as we get stuff done, and we celebrate together.
- Remember Why We're Here. We push through the challenges of changing health care because we know the destination is worth it.
About Omada Health: Omada Health (Nasdaq: OMDA) is reverse engineering the way healthcare is delivered in America, putting the space between doctor visits–where health is won or lost–at the center of care. Today's healthcare system poorly serves chronic conditions that require ongoing support outside of the exam room, like obesity, diabetes, hypertension, cholesterol, and musculoskeletal conditions. Omada's virtual-first model combines human-led care teams, connected devices, and AI-enabled technology to deliver personalized care at scale, including support for GLP-1 therapy. Omada has served more than two million members since launch across 2,000+ employers, health plans, pharmacy benefit managers, and health systems. Learn more at omadahealth.com.
Omada is thrilled to share that we've been certified as a Great Place to Work! Please click here for more information.
We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Below is a summary of salary ranges, by geographic zone, for this role*. These ranges represent a good faith estimate of the minimum and maximum base salary for the position in that zone at the time of posting. Please refer to this resource for detail on zone designations.
Zone 1: $82,800 - $103,500
Zone 2: $79,200 - $99,000
Zone 3: $72,000 - $90,000
Please note that zones may be updated as market data changes but we will honor the range applicable to your zone (which is determined by your location) as of your application date.
- The actual offer, including the compensation package, will be within the posted range for the relevant zone and will be determined based on multiple factors, such as the candidate's skills and experience, and other business considerations such as internal equity.
Please click here for more information on our Candidate Privacy Notice.
Omada Health is on a mission to bend the curve of chronic disease.
Job Description:
The Marketing Operations Direct Mail associate will be responsible for:
- Partnering with cross-functional partners to plan and deploy direct mail and print marketing campaigns end to end, from intake through in-home
- Maintaining current-state direct mail processes and documentation, and helping ensure SLAs and submission processes are followed across stakeholders
- QA'ing direct mail and print materials and submitting them to vendors to ensure desired in-home dates are met
- Managing direct mail data and files for campaign submission, including segment/list preparation, validation, and troubleshooting data issues
- Maintaining day-to-day vendor relationships to ensure time and cost savings are maximized
- Managing direct mail invoice validation, reconciliation, and tracking against budget
- Identifying and contributing to direct mail process improvements that reduce complexity, decrease manual work, and help operations scale with growing campaign volume
Job overview:
We are looking for a Marketing Operations Direct Mail Associate. Omada's Marketing team is focused on the first part of Omada's mission – to inspire people everywhere to take the first step toward lasting, healthy change. We understand our audience, know what makes Omada different, connect these two things to tell a great story, then measure and optimize its success.
Your impact:
As a Marketing Operations Direct Mail Associate at Omada Health, you'll manage the scheduling, segmentation, QA and vendor submission of our direct mail campaigns. As our direct mail investment grows, you'll provide dedicated operational capacity that turns increased campaign volume into campaigns that go out on time and accurately. Beyond your weekly campaign work, you'll help refine our direct mail processes to scale operations and increase efficiency. You'll use your judgment within established procedures, SLAs and budgets to resolve day-to-day issues, with minimal guidance on routine work and more support on new assignments.
Working in tandem with the Marketing Operations Direct Mail Campaign Manager to plan, build and deploy high impact campaigns, this role is extremely important to the Enrollment Marketing team and Omada Health as a whole. Successful campaigns are integral to reaching enrollment and revenue targets, preserving enrollment marketing as a strategic differentiator, and most importantly helping more people learn about and sign up for the Omada program.
You will be successful in this job if you have:
- 3+ years of relevant experience in direct mail or marketing operations, including working with direct mail vendors to implement campaigns (Bachelor's degree or equivalent relevant experience)
- 3+ years of hands-on experience working in a marketing automation platform for direct mail operations (Marketo, Braze, Pardot, etc.)
- A working knowledge of Post Office SOPs and requirements
- Experience troubleshooting data and production issues and applying established processes and guidelines to resolve them
Nice to have:
- Project management skills: you are able to work in a fast-paced environment and manage your time and projects without dropping deadlines
- Database management expertise: you are comfortable working with data to manage distinct contact lists/segments
- Experience with marketing tools such as Asana and SFDC, plus data manipulation and analysis in spreadsheets
Benefits:
- Competitive salary with generous annual cash bonus
- Equity grants
- Employee stock purchasing plan (ESPP)
- Remote first work from home culture
- Flexible Time Off to help you rest, recharge, and connect with loved ones
- Generous parental leave
- Health, dental, and vision insurance (and above market employer contributions)
- 401k retirement savings plan
- Lifestyle Spending Account (LSA)
- Mental Health Support Solutions
- ...and more!
It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!
- Cultivate Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.
- Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
- Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
- Deliver Results. We reward impact above output. We set a high bar, we're not afraid to fail, and we take pride in our work.
- Succeed Together. We prioritize Omada's progress above team or individual. We have fun as we get stuff done, and we celebrate together.
- Remember Why We're Here. We push through the challenges of changing health care because we know the destination is worth it.
About Omada Health: Omada Health (Nasdaq: OMDA) is reverse engineering the way healthcare is delivered in America, putting the space between doctor visits–where health is won or lost–at the center of care. Today's healthcare system poorly serves chronic conditions that require ongoing support outside of the exam room, like obesity, diabetes, hypertension, cholesterol, and musculoskeletal conditions. Omada's virtual-first model combines human-led care teams, connected devices, and AI-enabled technology to deliver personalized care at scale, including support for GLP-1 therapy. Omada has served more than two million members since launch across 2,000+ employers, health plans, pharmacy benefit managers, and health systems. Learn more at omadahealth.com.
Omada is thrilled to share that we've been certified as a Great Place to Work! Please click here for more information.
We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Below is a summary of salary ranges, by geographic zone, for this role*. These ranges represent a good faith estimate of the minimum and maximum base salary for the position in that zone at the time of posting. Please refer to this resource for detail on zone designations.
Zone 1: $82,800 - $103,500
Zone 2: $79,200 - $99,000
Zone 3: $72,000 - $90,000
Please note that zones may be updated as market data changes but we will honor the range applicable to your zone (which is determined by your location) as of your application date.
- The actual offer, including the compensation package, will be within the posted range for the relevant zone and will be determined based on multiple factors, such as the candidate's skills and experience, and other business considerations such as internal equity.
Please click here for more information on our Candidate Privacy Notice.
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Find JobsDirect Marketing Specialist Job Market
Who's Hiring
Top Industries Hiring
- Education
- Insurance
What Employers Look For
The qualifications that appear most often in direct marketing specialist jobs.
- Proficiency in email marketing platforms such as Salesforce Marketing Cloud or Mailchimp
- Experience planning and executing direct mail, email, or SMS acquisition campaigns
- Familiarity with CRM systems and customer segmentation strategies
- Strong analytical skills with ability to report on campaign response rates and ROI
- Bachelor's degree in marketing, communications, or a related field
- Knowledge of data privacy regulations such as CAN-SPAM and TCPA compliance requirements
Tips for Your Direct Marketing Specialist Job Search
Quantify campaign results on your resume
Direct marketing hiring managers want numbers. Replace vague phrases like 'managed email campaigns' with specific outcomes: response rates, list growth, revenue attributed to a campaign, or cost per acquisition improvements. Candidates who show results get callbacks faster.
Highlight channel depth, not channel breadth
Employers hiring for direct marketing specialists want deep expertise in one or two channels, not a surface-level list of everything you've touched. Lead with your strongest channel, whether that's direct mail, SMS, or triggered email, and make that expertise the backbone of your resume.
Tailor applications to the offer type
Direct marketing roles in retail skew toward promotions and loyalty programs, while financial services roles focus on compliance-aware acquisition campaigns. Read each job posting carefully and mirror the language of the vertical you're targeting so your application reads as a natural fit.
Apply early to roles that fit
Migrate Mate lists direct marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing. Getting your application in early keeps you ahead of the bulk of candidates.
Prepare a channel-specific work sample
Many direct marketing specialist interviews include a practical exercise. Bring or be ready to share a real campaign example, showing the brief, the execution, and the result. A direct mail piece with a measurable lift or an email sequence with open and conversion data is far more persuasive than descriptions alone.
Negotiate using attribution data, not titles
When discussing compensation, anchor your ask to measurable impact from past campaigns rather than your previous job title. If you can show that a campaign you owned generated a specific revenue lift or reduced cost per lead, that's a stronger negotiating position than citing a title or tenure.
Direct Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most direct marketing specialists?
SoFi, StubHub, and William & Mary are hiring the most direct marketing specialists right now, with openings concentrated in California, Arizona, and Nevada, based on current listings on Migrate Mate as of November 2026. Financial services, insurance, and direct-to-consumer retail brands tend to maintain the most consistent hiring volume for this role.
How many direct marketing specialist jobs are remote?
About 82% of direct marketing specialist openings are fully remote or hybrid as of November 2026, reflecting the digital nature of much of the work. Email marketing and digital acquisition roles are the most remote-friendly sub-areas, while positions tied to in-house print production or on-site campaign coordination are more likely to require in-office presence.
How do you become a direct marketing specialist?
Start by building hands-on experience with at least one direct channel, email, direct mail, or SMS, through internships, freelance projects, or entry-level marketing coordinator roles. Learn a major email platform and a CRM tool, study campaign analytics, and develop a portfolio of real campaign examples with measurable outcomes. Certifications in email marketing or digital marketing can reinforce your credentials with employers who screen resumes before interviews.
Can you get hired as a direct marketing specialist without much experience?
Yes, entry-level direct marketing specialist roles exist, particularly at agencies and mid-size retail brands that value hands-on potential over years of experience. Build a portfolio using freelance or volunteer campaigns, demonstrate familiarity with an email platform or CRM, and apply to coordinator-level postings that explicitly mention growth into a specialist role. Showing that you understand response metrics and list segmentation gives you a real edge over candidates with no channel-specific knowledge.
What does the direct marketing specialist interview process look like?
Most employers run two to three rounds, starting with a recruiter screen focused on channel experience and tool familiarity. The second round is typically with the hiring manager and covers past campaign performance, how you approach audience segmentation, and how you measure success. Many companies add a practical exercise asking you to critique a sample campaign, build a brief, or propose a test-and-learn structure for a hypothetical program before a final offer conversation.
Where can I find and apply to direct marketing specialist jobs?
You can find and apply to direct marketing specialist jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that match your channel experience and seniority level, then apply directly to each listing that fits. Applying to openings that align closely with your strongest channel and industry background improves your chances of moving forward in the process.
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