Director of Brand Development Jobs
Director of Brand Development jobs are open across consumer goods, retail, technology, media, and agencies, from senior manager to VP level, with specializations in brand strategy, creative direction, and go-to-market positioning. Scan the live roles below and apply to whichever ones fit.
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Great Lakes Wine & Spirits is a growing statewide company seeking a Combo Sales Representative for our Brand Development Sales Team to service multiple accounts in Ann Arbor and surrounding areas.
Essential Duties & Responsibilities
The Combo Sales Representative is a field-based sales role that focuses on selling, servicing, developing and growing the GLWAS portfolio of ready-to-drink (RTD), liquor, and wine products within our retail and on-premise partners. Such drinks include but not limited to beer, High Noon, Bigfoot, New Amsterdam, and other seltzers. This role provides a phenomenal introduction into both sales and the adult beverage industry with one of the strongest RTD, wine, and liquor portfolios around - coupled with a winning team culture. This position will report to their team leader who will be available to assist, mentor and further sharpen their skills.
This position will be responsible for their 'Master Routes' to back-stock shelves, sell programs, straighten and beautify the department, and write the order for upcoming delivery days. This position also requires the employee to merchandise orders for shelving and displaying on delivery days. As a sales representative, you will also be responsible for growing total territory volume and revenue while achieving other growth objectives for the company. Other duties include but not limited to:
- Achieve monthly objectives on priority brands, specified programs and qualitative initiatives
- Generate positive business relationships with decision makers in assigned accounts
- Execute assigned headquarters programs from our major customers
- Present prepared, professional, persuasive, fact-based, personalized sales presentations
- Develop and maintain good product knowledge on relative GLWAS products
- Attend weekly and monthly team meetings to discuss objectives, progress, and outstanding issues
- Demonstrate initiative to grow overall spirits, beverage, and category knowledge
- Demonstrate competency of account 'Standards of Performance' through account conditions
- Maintain product so that it is clean, rotated, and saleable
- Post retail pricing in a timely manner, while ensuring accuracy
- Ensure point-of-sale is accurate, relevant, up-to-date, and advantageously placed
- Consistently services accounts as outlined on Master Route
- Utilizes surveys, control book, planners, and tracking forms as instructed to execute priorities
- Communicates proactively with customers and management
- Aligns daily activities to the needs and priorities of the company, as directed
- Ensures vehicle is clean, organized, properly stocked with adequate point-of-sale
Work Environment & Physical Demands
This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed.
Work Schedule
This is a full-time position with a flexible schedule Monday through Friday. If the master route is satisfied and stores are adequately serviced, a Sales Representative is free to set their schedule. Evening and weekend hours may be required based on holiday schedules and business needs.
Pay & Benefits
- $40,0000 per year (semi-monthly)
- Tertile Bonuses & Commission
- $400 Monthly Car Allowance (non-taxed)
- Vacation and Personal Time
- 6 Paid Holidays
- Competitive benefits including Medical, Dental, and Vision, Life Insurance, Disability, Employee Assistance Programs, and Group Legal coverage.
- Buy-Up Life Insurance and Disability coverage available.
- Eligible for 401K enrollment upon date of hire.
Required Qualifications
- Minimum age of 21 years
- Basic competency with basic iOS devices
- High School Diploma (bachelor's degree preferred)
- Sales and/or Retail experience (preferred)
- Prior distribution industry experience (preferred)
Additional Requirements
- Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.
- Cooperates with all management and staff of GLWAS.
- Follows all MLCC rules and regulations, as they apply to the position.
- Use alcohol in a responsible manner when related to business activities.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About Great Lakes Wine & Spirits
Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.
Great Lakes Wine & Spirits is a growing statewide company seeking a Combo Sales Representative for our Brand Development Sales Team to service multiple accounts in Ann Arbor and surrounding areas.
Essential Duties & Responsibilities
The Combo Sales Representative is a field-based sales role that focuses on selling, servicing, developing and growing the GLWAS portfolio of ready-to-drink (RTD), liquor, and wine products within our retail and on-premise partners. Such drinks include but not limited to beer, High Noon, Bigfoot, New Amsterdam, and other seltzers. This role provides a phenomenal introduction into both sales and the adult beverage industry with one of the strongest RTD, wine, and liquor portfolios around - coupled with a winning team culture. This position will report to their team leader who will be available to assist, mentor and further sharpen their skills.
This position will be responsible for their 'Master Routes' to back-stock shelves, sell programs, straighten and beautify the department, and write the order for upcoming delivery days. This position also requires the employee to merchandise orders for shelving and displaying on delivery days. As a sales representative, you will also be responsible for growing total territory volume and revenue while achieving other growth objectives for the company. Other duties include but not limited to:
- Achieve monthly objectives on priority brands, specified programs and qualitative initiatives
- Generate positive business relationships with decision makers in assigned accounts
- Execute assigned headquarters programs from our major customers
- Present prepared, professional, persuasive, fact-based, personalized sales presentations
- Develop and maintain good product knowledge on relative GLWAS products
- Attend weekly and monthly team meetings to discuss objectives, progress, and outstanding issues
- Demonstrate initiative to grow overall spirits, beverage, and category knowledge
- Demonstrate competency of account 'Standards of Performance' through account conditions
- Maintain product so that it is clean, rotated, and saleable
- Post retail pricing in a timely manner, while ensuring accuracy
- Ensure point-of-sale is accurate, relevant, up-to-date, and advantageously placed
- Consistently services accounts as outlined on Master Route
- Utilizes surveys, control book, planners, and tracking forms as instructed to execute priorities
- Communicates proactively with customers and management
- Aligns daily activities to the needs and priorities of the company, as directed
- Ensures vehicle is clean, organized, properly stocked with adequate point-of-sale
Work Environment & Physical Demands
This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed.
Work Schedule
This is a full-time position with a flexible schedule Monday through Friday. If the master route is satisfied and stores are adequately serviced, a Sales Representative is free to set their schedule. Evening and weekend hours may be required based on holiday schedules and business needs.
Pay & Benefits
- $40,0000 per year (semi-monthly)
- Tertile Bonuses & Commission
- $400 Monthly Car Allowance (non-taxed)
- Vacation and Personal Time
- 6 Paid Holidays
- Competitive benefits including Medical, Dental, and Vision, Life Insurance, Disability, Employee Assistance Programs, and Group Legal coverage.
- Buy-Up Life Insurance and Disability coverage available.
- Eligible for 401K enrollment upon date of hire.
Required Qualifications
- Minimum age of 21 years
- Basic competency with basic iOS devices
- High School Diploma (bachelor's degree preferred)
- Sales and/or Retail experience (preferred)
- Prior distribution industry experience (preferred)
Additional Requirements
- Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.
- Cooperates with all management and staff of GLWAS.
- Follows all MLCC rules and regulations, as they apply to the position.
- Use alcohol in a responsible manner when related to business activities.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About Great Lakes Wine & Spirits
Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.
Director of Brand Development Jobs by Experience Level
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Who's Hiring
What Employers Look For
The qualifications that appear most often in director of brand development jobs.
- 7 or more years of brand management or brand strategy experience
- Demonstrated experience leading brand positioning or rebranding initiatives
- Proficiency with creative briefing, brand guidelines, and visual identity systems
- Experience managing cross-functional teams or external agency relationships
- Strong presentation and executive communication skills
- Bachelor's degree in marketing, communications, or a related field
Tips for Your Director of Brand Development Job Search
Quantify brand impact on your resume
Hiring managers for director of brand development roles want to see outcomes, not activities. Replace phrases like 'led rebranding effort' with the market share shift, revenue lift, or awareness increase that followed. Attribute numbers to your direct decisions.
Apply early to roles that fit
Migrate Mate lists director of brand development openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor your portfolio to company stage
A startup hiring a director of brand development wants proof you built a brand from scratch. An enterprise wants proof you managed brand consistency across product lines or markets. Lead your portfolio with the work that mirrors the company's current challenge.
Signal cross-functional leadership in cover letters
Directors of brand development are expected to align marketing, product, and sales around a single brand narrative. Your cover letter should name a specific moment you drove consensus across two or more functions, not just describe your creative vision.
Prepare a brand audit exercise for interviews
Many interview processes for this role include a live or take-home brand audit. Practice walking through a company's current positioning, identifying one gap, and proposing a directional fix. Reviewers judge your analytical rigor as much as your creative instinct.
Negotiate scope before negotiating anything else
Before discussing compensation, clarify whether the role owns brand strategy, execution, or both, and whether a team already exists or needs to be built. Those structural differences change the actual seniority and workload of the position significantly.
Director of Brand Development Jobs: Frequently Asked Questions
Which companies are hiring the most director of brand developments?
AVI Foodsystems, Founders Brewing Company, and CDMA are hiring the most director of brand developments right now, with openings concentrated in Ohio, Texas, and Florida, based on current listings on Migrate Mate as of November 2026. Consumer goods, retail, and technology companies consistently account for the largest share of open roles at this level.
How many director of brand development jobs are remote?
About 44% of director of brand development openings are fully remote or hybrid as of November 2026, reflecting the role's reliance on collaboration tools and digital workflows. Brand strategy work and creative direction tend to be the most remote-compatible sub-functions, while roles that require on-site agency management or retail presence are more likely to require in-person work.
How do you become a director of brand development?
Most directors of brand development move up through brand manager or senior brand manager roles, building a portfolio of positioning work, campaign leadership, and cross-functional projects. Getting comfortable presenting strategy to executives, managing agency relationships, and owning a P&L or budget line accelerates the path. Many hiring managers also want to see at least one full brand launch or repositioning effort you led end to end.
Can you get a director of brand development job with limited experience?
Getting hired as a director of brand development without a long brand-specific background is possible if your adjacent experience is directly relevant. Product marketers, creative directors, or consultants who have owned brand positioning decisions often make successful transitions. Framing your portfolio around strategic outcomes rather than tactical execution, and targeting companies at a stage where the brand function is still being built, improves your chances.
What does the director of brand development interview process look like?
The interview process for director of brand development roles typically includes an initial recruiter screen, a hiring manager conversation focused on your brand philosophy and career narrative, and a panel round with cross-functional stakeholders from marketing, product, or executive leadership. Most processes include a brand audit or strategic presentation exercise where you assess the company's current positioning and propose a direction. Final rounds often involve a conversation with the CMO or a C-suite leader.
Where can I find and apply to director of brand development jobs?
You can find and apply to director of brand development jobs on Migrate Mate, which lists current openings from across the United States. Search the roles available, find the ones that match your experience and goals, and apply directly to each listing that fits.
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Find roles that match your experience and apply in just a few clicks.
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