National Channel Sales Manager Jobs
National Channel Sales Manager jobs are open across technology, manufacturing, telecommunications, and distribution, at levels from mid-career to senior and director, with specializations in partner programs, VAR networks, and distributor strategy. Find a role that fits below and apply directly.
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About the Role:
We have a current opening for a Sr. National Account Manager, Omni Channel - Walmart and are actively reviewing applications.
The Sr. Omnichannel Manager – Walmart will be part of Ferrero USA’s transformative eCommerce and Omnichannel Shopper Experience team, responsible for driving growth across online and offline channels with one of our key retail partners, Walmart. This role focuses on maximizing sales and merchandising support for Ferrero’s portfolio while ensuring seamless integration between digital and in-store activations. The ideal candidate will be a strategic thinker with strong executional skills, capable of managing complex campaigns, educating partners, and championing best practices in eCommerce Sales, Digital Shelf strategy, and Omnichannel Shopper Marketing.
This role is field-based, with the ideal candidate located in Bentonville, AR.
Main Responsibilities:
- Lead Ferrero’s eCommerce Sales strategy and Omnichannel Shopper Marketing planning for the Walmart account and develop strong relationships with Walmart’s merchants and Walmart Media Connect (WMC) teams to influence and drive growth of omnichannel sales across all categories and brands.
- Drive best-in-class Digital Shelf and Omnichannel Shopper Marketing planning and execution in collaboration with internal and external partners, including WMC and agencies
- Monitor Digital Shelf KPIs and eSales performance / consumption against target and lead cross-functional efforts to close the gaps.
- Identify eCommerce Assortment opportunities & SKU priorities based on Digital penetration trends
- Manage relationship with Retailer’s Merchants to influence taxonomy changes, unlock e-category placements etc.
- Coordinate with the Sales team to drive sell-in for eCommerce priority SKUs, ensure broad distribution, and maintain proper in-stock levels for Walmart Pickup & Delivery. Identify opportunities for Walmart.com Marketplace and build the business case for assortment expansion.
- Manage eCommerce content on Walmart.com and coordinate with the HQ eCommerce content team and agency to ensure all SKUs have PDP content published on time for new-item launches and seasonal programs; provide accurate and updated Walmart assortment lists, publishing timelines, and retailer PDP content guidelines.
- Coordinate with Sales team the Digital Promos strategy and align on Trade budget needs
- Manage Walmart’s Omnichannel Shopper Marketing planning and execution with WMC and agency partners; align campaign tactics and budget allocation, review mid- and post-campaign results, and drive performance optimization against sales and marketing objectives. Coordinate with the HQ Omnichannel Shopper Experience team to ensure the Walmart plan supports each brand’s national campaign strategy.
- Align digital plans with in-store activations leading Omnichannel Shopper Marketing planning.
- Deliver monthly performance insights and strategic recommendations.
- Provide insights on digital customer trends and industry benchmarks.
- Identify growth opportunities with Walmart Sales Teams and support sell-in plans.
- Develop Test & Learn programs and best-practice repositories for retail digital marketing.
- Serve as internal expert and advocate for eCommerce Sales strategy and WMC; share knowledge and educate cross-functional teams.
- Monitor competitor activity and identify innovation opportunities.
- Maintain strong relationships with retailer marketing/media teams.
- Integrate eCommerce activations into customer plans and maximize brand digital advertising efficiency with agency partners and Walmart Connect (WMC).
About You:
- Bachelor’s Degree required; Master’s Degree a plus.
- Strong analytical, strategic thinking, and communication skills.
- Experience in eCommerce Sales/Marketplace, Omnichannel strategy, Retail Media, and shopper marketing preferred – preferably supporting CPG brands at Walmart.
- Familiarity with Walmart Connect (WMC).
- A minimum of 3 years of eCommerce digital marketing experience
- Must have experience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.)
- Knowledge of Shopper Marketing/In-store marketing
- CPG industry experience a plus
Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
The base compensation range for this position is $147,000.00 - $184,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
Our Application Process
We’re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!
1. Apply
Complete your online application, upload your CV and include brief cover letter to help us understand your experience and interests
2. Assess
Our HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job
3. Interview
If the first interview goes well, you’ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization
About the Role:
We have a current opening for a Sr. National Account Manager, Omni Channel - Walmart and are actively reviewing applications.
The Sr. Omnichannel Manager – Walmart will be part of Ferrero USA’s transformative eCommerce and Omnichannel Shopper Experience team, responsible for driving growth across online and offline channels with one of our key retail partners, Walmart. This role focuses on maximizing sales and merchandising support for Ferrero’s portfolio while ensuring seamless integration between digital and in-store activations. The ideal candidate will be a strategic thinker with strong executional skills, capable of managing complex campaigns, educating partners, and championing best practices in eCommerce Sales, Digital Shelf strategy, and Omnichannel Shopper Marketing.
This role is field-based, with the ideal candidate located in Bentonville, AR.
Main Responsibilities:
- Lead Ferrero’s eCommerce Sales strategy and Omnichannel Shopper Marketing planning for the Walmart account and develop strong relationships with Walmart’s merchants and Walmart Media Connect (WMC) teams to influence and drive growth of omnichannel sales across all categories and brands.
- Drive best-in-class Digital Shelf and Omnichannel Shopper Marketing planning and execution in collaboration with internal and external partners, including WMC and agencies
- Monitor Digital Shelf KPIs and eSales performance / consumption against target and lead cross-functional efforts to close the gaps.
- Identify eCommerce Assortment opportunities & SKU priorities based on Digital penetration trends
- Manage relationship with Retailer’s Merchants to influence taxonomy changes, unlock e-category placements etc.
- Coordinate with the Sales team to drive sell-in for eCommerce priority SKUs, ensure broad distribution, and maintain proper in-stock levels for Walmart Pickup & Delivery. Identify opportunities for Walmart.com Marketplace and build the business case for assortment expansion.
- Manage eCommerce content on Walmart.com and coordinate with the HQ eCommerce content team and agency to ensure all SKUs have PDP content published on time for new-item launches and seasonal programs; provide accurate and updated Walmart assortment lists, publishing timelines, and retailer PDP content guidelines.
- Coordinate with Sales team the Digital Promos strategy and align on Trade budget needs
- Manage Walmart’s Omnichannel Shopper Marketing planning and execution with WMC and agency partners; align campaign tactics and budget allocation, review mid- and post-campaign results, and drive performance optimization against sales and marketing objectives. Coordinate with the HQ Omnichannel Shopper Experience team to ensure the Walmart plan supports each brand’s national campaign strategy.
- Align digital plans with in-store activations leading Omnichannel Shopper Marketing planning.
- Deliver monthly performance insights and strategic recommendations.
- Provide insights on digital customer trends and industry benchmarks.
- Identify growth opportunities with Walmart Sales Teams and support sell-in plans.
- Develop Test & Learn programs and best-practice repositories for retail digital marketing.
- Serve as internal expert and advocate for eCommerce Sales strategy and WMC; share knowledge and educate cross-functional teams.
- Monitor competitor activity and identify innovation opportunities.
- Maintain strong relationships with retailer marketing/media teams.
- Integrate eCommerce activations into customer plans and maximize brand digital advertising efficiency with agency partners and Walmart Connect (WMC).
About You:
- Bachelor’s Degree required; Master’s Degree a plus.
- Strong analytical, strategic thinking, and communication skills.
- Experience in eCommerce Sales/Marketplace, Omnichannel strategy, Retail Media, and shopper marketing preferred – preferably supporting CPG brands at Walmart.
- Familiarity with Walmart Connect (WMC).
- A minimum of 3 years of eCommerce digital marketing experience
- Must have experience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.)
- Knowledge of Shopper Marketing/In-store marketing
- CPG industry experience a plus
Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
The base compensation range for this position is $147,000.00 - $184,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
Our Application Process
We’re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!
1. Apply
Complete your online application, upload your CV and include brief cover letter to help us understand your experience and interests
2. Assess
Our HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job
3. Interview
If the first interview goes well, you’ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization
National Channel Sales Manager Jobs by Experience Level
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Find JobsNational Channel Sales Manager Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
What Employers Look For
The qualifications that appear most often in national channel sales manager jobs.
- Five or more years of channel sales or partner management experience
- Proven ability to recruit, onboard, and enable reseller or distributor partners
- Experience building and managing a national partner program or VAR network
- Proficiency with CRM platforms to track partner pipeline and performance
- Strong cross-functional collaboration skills with marketing, product, and direct sales teams
- Bachelor's degree in business, marketing, or a related field
Tips for Your National Channel Sales Manager Job Search
Quantify partner program revenue impact
Hiring managers for channel roles want to see numbers tied to partner-sourced revenue, not just activity metrics. Rewrite your resume bullets to show pipeline generated, partner attach rates, or year-over-year growth you drove through the channel, not just the number of partners managed.
Apply early to roles that fit
Migrate Mate lists national channel sales manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor applications to partner tier structure
Job postings for national channel roles often specify whether the company runs a two-tier or direct model. Match your language to their structure. If they mention distributor relationships, highlight that experience specifically rather than leading with direct-sales accomplishments.
Prepare a channel conflict scenario answer
Interviewers almost always ask how you've handled conflict between direct sales and channel partners. Have a specific example ready that shows you protected partner margins while keeping the direct team aligned, not a vague answer about communication.
Target companies expanding into new verticals
A national channel role at a company entering a new industry vertical moves faster and pays more than a steady-state management role. Look for postings that mention launching a new partner program or entering a new segment, since those roles come with real budget and authority.
Negotiate on the base-to-variable split
Channel sales manager comp plans vary widely in how much is base versus partner-performance bonus. Before accepting an offer, ask for the plan details in writing and confirm whether partner revenue that closes after your quota period still counts toward your payout.
National Channel Sales Manager Jobs: Frequently Asked Questions
Which companies are hiring the most national channel sales managers?
Rippling, Netskope, and Lenovo are hiring the most national channel sales managers right now, with openings concentrated in New York, Illinois, and Texas, based on current listings on Migrate Mate as of November 2026. Technology hardware, software, and telecom companies account for the largest share of active postings.
How many national channel sales manager jobs are remote?
About 80% of national channel sales manager openings are fully remote or hybrid as of November 2026, reflecting the relationship-driven but travel-heavy nature of the role. Partner enablement and program management functions are most likely to allow remote arrangements, while roles focused on new partner recruitment often require regional travel or in-territory presence.
How do you become a national channel sales manager?
Start in a direct sales or inside sales role to build foundational deal-closing skills, then move into a channel account manager or partner development position to learn how indirect sales motions work. After demonstrating you can grow partner-sourced revenue and manage reseller relationships, you're positioned to step into a national channel sales manager role overseeing a full partner program.
Can you get hired as a national channel sales manager without channel experience?
It's possible if you come from enterprise direct sales and can show you've sold through or alongside partners, even informally. Emphasize any work coordinating with VARs, distributors, or systems integrators. Smaller companies or those just launching a channel program are more open to candidates who understand the sales cycle but are building partner management skills on the job.
What does the national channel sales manager interview process look like?
Most processes run three to four rounds. An initial recruiter screen is followed by a hiring manager conversation focused on your partner program experience and revenue results. A second round often includes a panel with marketing and sales leadership. Final candidates are typically asked to present a channel go-to-market plan or a partner recruitment strategy for the company's specific product and market.
Where can I find and apply to national channel sales manager jobs?
You can find and apply to national channel sales manager jobs on Migrate Mate, which lists current openings from across the United States. Search the listings for roles that match your experience and location preference, then apply directly to each one that fits.
See All 21 National Channel Sales Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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