Director of Brand Partnerships Jobs
Director of Brand Partnerships jobs are open across media, consumer goods, entertainment, and technology, from senior manager to VP level, with specializations in influencer marketing, co-branded campaigns, and sponsorship strategy. Find a role that fits below and apply directly.
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*This is a hybrid role based in Santa Monica, CA or Louisville, KY, if you live within a 60-mile radius*
Who we Are:
Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag® (rolling papers and wraps), Stoker’s® (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.
Let’s Build Great Experiences Together!
As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team!
About the job
The Senior Brand Manager, Partnerships & Social owns how FRE shows up outside of brick-and-mortar retail: brand partnerships and influencer programs and the brand's social channels. This is one owner for both verticals, running the brand's social channels directly with the support of social agencies, with the mandate weighted toward partnerships and social. The role reports into the brand lead so that partnerships and social run off one brand plan, and works closely with the Manager, E-Commerce so that partnership moments and social content convert on the direct-to-consumer (DTC) business. Digital marketing and e-commerce (paid search, affiliate, site performance, and the DTC P&L) sit outside this role and will be addressed separately. You will set the plan, run the budget, and be accountable for the numbers across both verticals. Other duties as assigned by the supervisor.
Essential Functions
Partnerships & Influencer (about 55% of the role)
- Build and run FRE's partnership pipeline: sports and entertainment properties (most notably, UFC), creators, athletes, lifestyle and nightlife brands, and co-marketing with adjacent brands. Source, pitch, negotiate, paper, and renew.
- Own the influencer and ambassador program end to end: talent selection, deal structure, deliverable tracking, usage rights, FDA warning and age-gate compliance on every piece of content, and payment.
- Serve as the day-to-day lead with partner-side teams (league, talent, and agency contacts) and turn contracted deliverables into content, activations, and retail or DTC tie-ins.
- Run the partnership budget and report delivered vs. committed value for each deal.
- Manage day-to-day relationships with partners, maximize the value delivered under every contract, and leverage partner IP to benefit the FRE brand across all consumer touchpoints.
- Lead partner-driven moments: build limited releases, co-branded bundles, and exclusive offers around partnership moments, and hand them off to the Manager, E-Commerce to execute on site.
Social & Content (about 45% of the role)
- Own strategy, calendar, voice, and community for all FRE social accounts, with Brand Lead, executing daily posting, replies, and community engagement with the support of social agencies.
- Brief and manage creative, agencies, and creators to keep an always-on content supply across organic, paid social, and partner channels.
- Create content hands-on: cut videos, produce engaging social-first content, and manage social collaborations and co-created content with partners and creators.
- Manage paid social and creator amplification within platform policies for a nicotine product; keep every account in good standing.
- Track reach, engagement, follower growth, and share of voice against the competitive set, and feed the findings back into content and partnership choices.
- Drive qualified traffic to frepouch.com through social, creator, and partner content, in coordination with the Manager, E-Commerce; site performance, paid search, and affiliate programs are owned by the e-commerce and digital team.
Measurement & Reporting
- Own a single weekly scorecard across the two verticals: partnership deliverables and social performance, plus the DTC traffic those programs drive vs. plan.
- Prepare monthly and quarterly readouts for brand and commercial leadership with partnership and content ROI and recommendations.
- Define quarterly business objectives with a 12-month horizon and track KPIs to measure progress.
Measures of Success
Targets are set with the FRE brand lead in the first 90 days and reviewed quarterly, with the Manager, E-Commerce consulted on the DTC traffic targets.
First 90 days
- Audit of every live partnership, influencer deal, and social account, with a committed-vs-delivered view and a ranked list of what to keep, fix, or cut.
- One weekly scorecard across the two verticals in use with brand and commercial leadership.
- Partnership pipeline for the next two quarters built, with at least one new deal signed or renewed.
- Social calendar, voice guide, and approval path set, with daily execution running through social agency partners.
First year
- Partnerships & influencer: deliverables delivered vs. contracted; earned reach and content volume per dollar; number of partner-driven activations and drops.
- Social & content: follower growth, engagement rate, and share of voice vs. the competitive set; always-on content cadence held without gaps.
- Commercial: site traffic driven by partnerships, social, and creator programs vs. plan, measured with the Manager, E-Commerce; partnership and content ROI.
- Operating: scorecard and readouts on time; zero compliance findings on partner or social content; budgets held to plan.
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 7+ years in partnerships, social, or brand marketing for a consumer product, with at least 3 years sourcing, negotiating, and managing brand partnerships or influencer and talent deals.
- A track record of signed partnerships you can speak to in detail: the pitch, the deal terms, what was delivered, and what it did for the business.
- Hands-on ownership of brand social accounts, including paid social strategy, creator amplification, and community management, in a regulated or age-gated category or a comparable high-scrutiny environment.
- Strong hands-on content skills, critical to the social and content function: video clipping and editing, viral content strategy, and design in Canva.
- Experience managing a direct report and external agencies, creators, and vendors to deadlines and budgets.
- Excellent written and verbal communication skills; able to pitch a partner, brief a creator, and present a quarterly readout to leadership.
- Ability to multitask in a fast-paced environment and manage competing priorities across two verticals.
Preferred Qualifications
- Experience in nicotine, alcohol, cannabis, or another regulated CPG category, including platform content policies and age-gating.
- Existing relationships in sports, combat sports, music, motorsports, or lifestyle and nightlife talent and properties.
This role over-indexes on
- Partnerships: sourcing and closing deals, and getting more out of them than was contracted.
- Social: taste, speed, and judgment in a category where one wrong post is a compliance issue.
- Commercial instinct: turning partnership and social moments into traffic and sales, in lockstep with e-commerce.
Supplementary Information
This description is based upon management’s assessment of the requirements and functions of the job as of the date this description was prepared. It is a general guideline for managers and colleagues. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.
Let’s talk money and perks!
Turning Point Brands offer a competitive salary and benefits.
- 12 Paid Holidays
- PTO (Paid Time Off)
- 401K with company match
- Medical, Dental, Vision Insurance
- Short Term Disability Insurance
- Basic Life Insurance
- Tuition Assistance
- DailyPay
Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.
BE AWARE OF FRAUD: When applying for a job at Turning Point Brands (TPB) you will be contacted via correspondence through our official job portal with a clrco.com e-mail address; direct phone call from a member of the TPB team; or direct e-mail with a tpbi.com e-mail address. TPB does not request payments for interviews or at any other point during the hiring process. TPB will not ask for your personal identifying information such as a social security number, birth certificate, financial institution, driver’s license number or passport information over the phone or via e-mail. If you believe you are a victim of identity theft, contact the Federal Bureau of Investigations internet crime hotline (www.ic3.gov), the Federal Trade Commission identity theft hotline (www.identitytheft.gov) and/or your local police department. Any scam job listings should be reported to whatever website it was posted in.
*This is a hybrid role based in Santa Monica, CA or Louisville, KY, if you live within a 60-mile radius*
Who we Are:
Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag® (rolling papers and wraps), Stoker’s® (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.
Let’s Build Great Experiences Together!
As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team!
About the job
The Senior Brand Manager, Partnerships & Social owns how FRE shows up outside of brick-and-mortar retail: brand partnerships and influencer programs and the brand's social channels. This is one owner for both verticals, running the brand's social channels directly with the support of social agencies, with the mandate weighted toward partnerships and social. The role reports into the brand lead so that partnerships and social run off one brand plan, and works closely with the Manager, E-Commerce so that partnership moments and social content convert on the direct-to-consumer (DTC) business. Digital marketing and e-commerce (paid search, affiliate, site performance, and the DTC P&L) sit outside this role and will be addressed separately. You will set the plan, run the budget, and be accountable for the numbers across both verticals. Other duties as assigned by the supervisor.
Essential Functions
Partnerships & Influencer (about 55% of the role)
- Build and run FRE's partnership pipeline: sports and entertainment properties (most notably, UFC), creators, athletes, lifestyle and nightlife brands, and co-marketing with adjacent brands. Source, pitch, negotiate, paper, and renew.
- Own the influencer and ambassador program end to end: talent selection, deal structure, deliverable tracking, usage rights, FDA warning and age-gate compliance on every piece of content, and payment.
- Serve as the day-to-day lead with partner-side teams (league, talent, and agency contacts) and turn contracted deliverables into content, activations, and retail or DTC tie-ins.
- Run the partnership budget and report delivered vs. committed value for each deal.
- Manage day-to-day relationships with partners, maximize the value delivered under every contract, and leverage partner IP to benefit the FRE brand across all consumer touchpoints.
- Lead partner-driven moments: build limited releases, co-branded bundles, and exclusive offers around partnership moments, and hand them off to the Manager, E-Commerce to execute on site.
Social & Content (about 45% of the role)
- Own strategy, calendar, voice, and community for all FRE social accounts, with Brand Lead, executing daily posting, replies, and community engagement with the support of social agencies.
- Brief and manage creative, agencies, and creators to keep an always-on content supply across organic, paid social, and partner channels.
- Create content hands-on: cut videos, produce engaging social-first content, and manage social collaborations and co-created content with partners and creators.
- Manage paid social and creator amplification within platform policies for a nicotine product; keep every account in good standing.
- Track reach, engagement, follower growth, and share of voice against the competitive set, and feed the findings back into content and partnership choices.
- Drive qualified traffic to frepouch.com through social, creator, and partner content, in coordination with the Manager, E-Commerce; site performance, paid search, and affiliate programs are owned by the e-commerce and digital team.
Measurement & Reporting
- Own a single weekly scorecard across the two verticals: partnership deliverables and social performance, plus the DTC traffic those programs drive vs. plan.
- Prepare monthly and quarterly readouts for brand and commercial leadership with partnership and content ROI and recommendations.
- Define quarterly business objectives with a 12-month horizon and track KPIs to measure progress.
Measures of Success
Targets are set with the FRE brand lead in the first 90 days and reviewed quarterly, with the Manager, E-Commerce consulted on the DTC traffic targets.
First 90 days
- Audit of every live partnership, influencer deal, and social account, with a committed-vs-delivered view and a ranked list of what to keep, fix, or cut.
- One weekly scorecard across the two verticals in use with brand and commercial leadership.
- Partnership pipeline for the next two quarters built, with at least one new deal signed or renewed.
- Social calendar, voice guide, and approval path set, with daily execution running through social agency partners.
First year
- Partnerships & influencer: deliverables delivered vs. contracted; earned reach and content volume per dollar; number of partner-driven activations and drops.
- Social & content: follower growth, engagement rate, and share of voice vs. the competitive set; always-on content cadence held without gaps.
- Commercial: site traffic driven by partnerships, social, and creator programs vs. plan, measured with the Manager, E-Commerce; partnership and content ROI.
- Operating: scorecard and readouts on time; zero compliance findings on partner or social content; budgets held to plan.
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 7+ years in partnerships, social, or brand marketing for a consumer product, with at least 3 years sourcing, negotiating, and managing brand partnerships or influencer and talent deals.
- A track record of signed partnerships you can speak to in detail: the pitch, the deal terms, what was delivered, and what it did for the business.
- Hands-on ownership of brand social accounts, including paid social strategy, creator amplification, and community management, in a regulated or age-gated category or a comparable high-scrutiny environment.
- Strong hands-on content skills, critical to the social and content function: video clipping and editing, viral content strategy, and design in Canva.
- Experience managing a direct report and external agencies, creators, and vendors to deadlines and budgets.
- Excellent written and verbal communication skills; able to pitch a partner, brief a creator, and present a quarterly readout to leadership.
- Ability to multitask in a fast-paced environment and manage competing priorities across two verticals.
Preferred Qualifications
- Experience in nicotine, alcohol, cannabis, or another regulated CPG category, including platform content policies and age-gating.
- Existing relationships in sports, combat sports, music, motorsports, or lifestyle and nightlife talent and properties.
This role over-indexes on
- Partnerships: sourcing and closing deals, and getting more out of them than was contracted.
- Social: taste, speed, and judgment in a category where one wrong post is a compliance issue.
- Commercial instinct: turning partnership and social moments into traffic and sales, in lockstep with e-commerce.
Supplementary Information
This description is based upon management’s assessment of the requirements and functions of the job as of the date this description was prepared. It is a general guideline for managers and colleagues. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.
Let’s talk money and perks!
Turning Point Brands offer a competitive salary and benefits.
- 12 Paid Holidays
- PTO (Paid Time Off)
- 401K with company match
- Medical, Dental, Vision Insurance
- Short Term Disability Insurance
- Basic Life Insurance
- Tuition Assistance
- DailyPay
Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.
BE AWARE OF FRAUD: When applying for a job at Turning Point Brands (TPB) you will be contacted via correspondence through our official job portal with a clrco.com e-mail address; direct phone call from a member of the TPB team; or direct e-mail with a tpbi.com e-mail address. TPB does not request payments for interviews or at any other point during the hiring process. TPB will not ask for your personal identifying information such as a social security number, birth certificate, financial institution, driver’s license number or passport information over the phone or via e-mail. If you believe you are a victim of identity theft, contact the Federal Bureau of Investigations internet crime hotline (www.ic3.gov), the Federal Trade Commission identity theft hotline (www.identitytheft.gov) and/or your local police department. Any scam job listings should be reported to whatever website it was posted in.
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Find JobsDirector of Brand Partnerships Job Market
Who's Hiring
- TikTok18
- Meta3
- Atmosphere TV3
- Ramp2
- GEICO2
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
- Media & Entertainment
- Marketing & Advertising
What Employers Look For
The qualifications that appear most often in director of brand partnerships jobs.
- 7 or more years of experience in brand partnerships, sponsorships, or strategic alliances
- Proven ability to close and manage large-scale co-branded or sponsorship deals
- Strong cross-functional collaboration with marketing, legal, and finance teams
- Experience building and managing a pipeline of prospective brand partners
- Proficiency with CRM platforms and partnership management tools
- Bachelor's degree in marketing, communications, business, or a related field
Tips for Your Director of Brand Partnerships Job Search
Lead your resume with deal metrics
Hiring managers for director of brand partnerships roles scan for revenue impact fast. Quantify partnership deals you've closed, revenue generated, and audience reach unlocked through co-branded campaigns rather than listing responsibilities in general terms.
Tailor pitches to each brand's category
A media company and a consumer goods brand define 'brand partnerships' differently. Read each job description for whether they prioritize sponsorships, licensing, or co-marketing, then mirror that language and your most relevant deal examples in your cover letter.
Apply early to roles that fit
Migrate Mate lists director of brand partnerships openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Build a deal sheet before interviews
Prepare a one-page deal sheet summarizing three to five partnerships you've led, including the brand partners, deal structure, and outcomes. Interviewers frequently ask for walk-throughs of past deals, and having a leave-behind sharpens your credibility.
Negotiate scope alongside compensation
When you receive an offer, clarify the partnership budget you'll own, the team size, and cross-functional authority before accepting. Directors who skip this step often find the role narrower than the job description implied, which limits what you can accomplish and showcase.
Follow up with a partnership concept note
After a final-round interview, send a one-paragraph note sketching one untapped partnership opportunity you identified during your research on the company. It signals genuine strategic thinking and gives hiring managers a concrete reason to advocate for you internally.
Director of Brand Partnerships Jobs: Frequently Asked Questions
Which companies are hiring the most director of brand partnershipss?
The most active employers for director of brand partnershipss right now are TikTok, Meta, and Atmosphere TV, and the most openings are in New York, California, and Texas, based on current listings on Migrate Mate as of November 2026. Media companies, consumer brands, and technology platforms tend to hire most consistently for this role.
How many director of brand partnerships jobs are remote?
About 77% of director of brand partnerships openings are fully remote or hybrid as of November 2026, reflecting how relationship-driven this role can be. Partnership strategy and campaign oversight work are the sub-areas most commonly offered as remote or hybrid arrangements, while roles focused on live events or on-site activations tend to require more in-person presence.
How do you become a director of brand partnerships?
Most directors of brand partnerships start in account management, integrated marketing, or sales before moving into partnership-specific roles. Building a portfolio of closed deals across different brand categories, developing comfort with contract negotiation, and earning cross-functional credibility within a company are the steps that most reliably lead to a director-level appointment in this field.
Can I get a director of brand partnerships job without direct experience in partnerships?
Yes, candidates from adjacent backgrounds in sponsorship sales, agency account management, or integrated marketing regularly make this transition. Employers weight your ability to pitch, close, and manage brand relationships over a specific job title, so framing past work around deal outcomes and partner-facing communication closes most of the experience gap at the application stage.
What does the director of brand partnerships interview process look like?
The process typically moves through an initial recruiter screen, a hiring manager conversation focused on past deals and strategic thinking, and one or two rounds with cross-functional stakeholders from marketing, legal, or finance. A final stage often includes a case study or presentation asking you to outline a partnership strategy for the company, so preparing a structured pitch framework in advance is worthwhile.
Where can I find and apply to director of brand partnerships jobs?
You can find and apply to director of brand partnerships jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your background and apply directly to each listing from the page.
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