E-3 Visa B2b Marketing Manager Jobs
B2B marketing manager roles qualify for E-3 visa sponsorship because they meet the specialty occupation standard, requiring a bachelor's degree in marketing, business, or a related field. The E-3 has no lottery and no annual cap, so Australian professionals can pursue these roles without waiting cycles.
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About the team
With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.
- Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers. Define unique value propositions and narratives based on seller insights, industry trends and platform capabilities.
- Develop engaging marketing assets including case studies, success stories, keynote presentations and seller education materials.
- Plan and execute integrated B2B marketing campaigns across online and offline channels, including but not limited to industry events, webinars, social media, partnership and content programs.
- Partner with Account Management, Strategy, Product, PR teams and other key stakeholders to drive business alignments and build scalable go-to-market strategies across key segments.
- Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.
Qualifications
Minimum Qualification(s):
- Bachelor's degree or above.
- 5+ years of experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications or related fields.
- Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.
Preferred Qualification(s):
- Proven record of developing and executing marketing campaigns across multiple channels.
- Solid project management and stakeholder management skills.
- Comfortable working in a fast-paced and highly collaborative environment.
- Experience in e-commerce, marketplaces or technology is preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $115520 - $198360 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
About the team
With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.
- Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers. Define unique value propositions and narratives based on seller insights, industry trends and platform capabilities.
- Develop engaging marketing assets including case studies, success stories, keynote presentations and seller education materials.
- Plan and execute integrated B2B marketing campaigns across online and offline channels, including but not limited to industry events, webinars, social media, partnership and content programs.
- Partner with Account Management, Strategy, Product, PR teams and other key stakeholders to drive business alignments and build scalable go-to-market strategies across key segments.
- Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.
Qualifications
Minimum Qualification(s):
- Bachelor's degree or above.
- 5+ years of experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications or related fields.
- Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.
Preferred Qualification(s):
- Proven record of developing and executing marketing campaigns across multiple channels.
- Solid project management and stakeholder management skills.
- Comfortable working in a fast-paced and highly collaborative environment.
- Experience in e-commerce, marketplaces or technology is preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $115520 - $198360 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
See all E-3 Visa B2b Marketing Manager Jobs
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Get Access To All JobsTips for Finding E-3 Visa Sponsorship as a B2b Marketing Manager
Frame your degree for U.S. specialty occupation
An Australian three-year bachelor's in marketing, business, or communications satisfies the E-3 visa specialty occupation requirement. Get your credentials evaluated by a NACES-approved service before applying so employers can confirm qualification without delay.
Target companies with existing LCA filing history
Search DOL's OFLC disclosure data for employers who have previously filed Labor Condition Applications for marketing roles. These companies already understand the E-3 process and won't treat sponsorship as an unfamiliar obstacle during interviews.
Find B2B roles through Migrate Mate by name
Use Migrate Mate to search B2B marketing manager positions filtered by E-3 sponsorship history. It surfaces employers who have actively sponsored Australian professionals, saving you from roles where sponsorship conversations start from scratch.
Address sponsorship early in the offer stage
Raise E-3 sponsorship before a written offer is drafted. The employer needs time to file the LCA with DOL before your consulate appointment, and last-minute paperwork requests can delay start dates by weeks.
Use Migrate Mate's E-3 filing service for the paperwork
Once you have an offer, use Migrate Mate's E-3 filing service to handle your LCA and visa paperwork. This keeps the employer's involvement minimal and reduces the chance of errors that trigger consulate questions.
Prepare for dual intent scrutiny in the interview
The E-3 is a nonimmigrant visa, so consular officers assess whether you intend to return to Australia. Bring documentation of ties at home alongside your job offer and LCA to address this cleanly.
E-3 Visa B2b Marketing Manager: Frequently Asked Questions
How do I find B2B marketing manager jobs that offer E-3 visa sponsorship?
Migrate Mate is the most direct way to find B2B marketing manager roles with E-3 sponsorship. It filters positions by employers who have sponsored Australian professionals before, so you're not cold-pitching companies unfamiliar with the visa. Most generic job boards don't let you filter by sponsorship history or visa type.
How much does it cost to get an E-3 visa?
Migrate Mate's E-3 filing service covers the entire process for $499, including the Labor Condition Application, visa document preparation, and consulate appointment guidance. Traditional immigration lawyers charge $2,000–$5,000+ for the same work. The E-3 has less paperwork than most work visas, so paying thousands for legal help is usually unnecessary.
Does a B2B marketing manager role qualify as a specialty occupation for the E-3?
Yes, provided the position normally requires at least a bachelor's degree in a directly related field such as marketing, business administration, or communications. Roles that accept any degree or where a degree is listed as preferred rather than required can face LCA complications, so reviewing the job description carefully before applying matters.
How does the E-3 compare to the H-1B for B2B marketing manager roles?
The E-3 has a 10,500 annual cap that has never been exhausted, so there's no lottery and no random selection. H-1B visa registrations for the same role enter a lottery with roughly a 25% selection rate. For Australian marketing professionals, the E-3 means a predictable, employer-controlled timeline rather than a once-a-year chance at selection.
Can I change employers after starting on an E-3 as a B2B marketing manager?
Yes, but your new employer must file a fresh LCA with the DOL and you'll need a new E-3 visa stamp before returning to the U.S. if you travel internationally. You can start working for the new employer once the LCA is certified and a new DS-160 is approved at the consulate, so plan for at least a few weeks of lead time.