Go To Market Strategy Jobs in California
Go To Market Strategy jobs in California are among the most active in the country, concentrated in technology, SaaS, enterprise software, and consumer brands, with openings at every level from associate to VP of GTM. The largest hiring metros are San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Google, and Adobe consistently build out their go to market functions. The most in-demand specialties are product-led growth strategy, sales enablement, and competitive positioning. Find a role that fits below and apply directly.
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At Sunrun, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. To do it, we’re designing a dynamic culture where employee development, well-being, and safety come first. It’s why we’ve become the #1 home solar and battery company in America. We’re unlike any other residential energy company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.
Who We Are
We’re on a mission to make energy more reliable and affordable for more people. We provide an opportunity with storage and solar to help people access greater energy independence without the big upfront costs. Sunrun is the largest dedicated residential solar and storage company in the country and has a mission to bring stably priced resilient power to the masses.
As a leader at Sunrun, you’ll bring our leadership principles to life by creating the experience, leading by example, and communicating well & often. You’ll lead by example to integrate AI tools into your daily routines and champion the responsible adoption of AI. Empower your team to explore these tools and build AI skills to improve efficiency and decision quality in their work. You’ll keep score to drive results, develop people to help them grow, and build a deliberate safety-focused culture where our values shine: We Love People, We Love to Create, and We Love to Run. Most importantly, you’ll attract and retain top talent to help Sunrun build the best team on the planet. Together, we run.
The Senior Director of Go-to-Market Strategy will play a critical leadership role in identifying, shaping, and scaling the most impactful product-market opportunities across our energy platform. This leader will analyze market dynamics and translate insights into clear strategies that maximize value for customers, the grid, and the business.
This role sits at the intersection of product, market strategy, operations, and energy systems. You will connect the dots across the organization spanning financing, sales, operations, hardware, grid services, and customer experience to ensure our offerings are designed and deployed in ways that deliver exceptional product-market fit.
Key Responsibilities
- Identify and define high-value market opportunities across residential solar, storage, and grid services.
- Analyze regulatory, grid, and customer dynamics to determine where our products deliver the greatest value.
- Develop strategies that optimize the intersection of customer economics, grid value, and company performance.
- Connect insights across the business including: Sales and channel strategy, financing and pricing models, hardware configurations (solar + storage + energy services), Operations and installation efficiency, grid services and utility partnerships and customer experience and lifecycle value
- Align cross-functional teams around the most effective product configurations and market approaches.
- Serve as a strategic feedback loop between the market and internal product teams.
- Inform product development, roadmap prioritization, and resource allocation based on market insights.
- Identify opportunities for new offerings, bundles, or business models.
- Design and test new go-to-market approaches for emerging products and services.
- Pilot new market strategies and scale successful models across regions.
- Ensure offerings are deployed effectively through the organization.
- Lead and develop a team of highly skilled individuals
- Foster strong cross-functional partnerships across Product, Grid Services, Sales, Finance, and Operations.
- Drive alignment and decision-making across complex organizational environments.
Qualifications
- 10+ years of experience in strategy, product, energy markets, or go-to-market leadership
- Experience in solar, energy storage, utilities, grid services, or energy technology
- Proven ability to lead complex cross-functional initiatives
- Experience leading a team
- Strategic market analysis
- Systems thinking across complex businesses
- Product-market fit development
- Executive communication and influence
- Operating effectively in ambiguity
- Data-driven decision making
Recruiter:
Jacquie Hoffman (jacquie.hoffman@sunrun.com)
Please note that the compensation information is made in good faith for this position only._ It assumes that the successful candidate will be located in markets within the United States that warrant the compensation. Please speak with your recruiter to learn more._
Starting salary/wage for this opportunity:
$173,982.09 to $231,976.13
Compensation decisions will not be based on a candidate's salary history. You can learn more here.
This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at candidateaccommodations@sunrun.com.
Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun
At Sunrun, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. To do it, we’re designing a dynamic culture where employee development, well-being, and safety come first. It’s why we’ve become the #1 home solar and battery company in America. We’re unlike any other residential energy company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.
Who We Are
We’re on a mission to make energy more reliable and affordable for more people. We provide an opportunity with storage and solar to help people access greater energy independence without the big upfront costs. Sunrun is the largest dedicated residential solar and storage company in the country and has a mission to bring stably priced resilient power to the masses.
As a leader at Sunrun, you’ll bring our leadership principles to life by creating the experience, leading by example, and communicating well & often. You’ll lead by example to integrate AI tools into your daily routines and champion the responsible adoption of AI. Empower your team to explore these tools and build AI skills to improve efficiency and decision quality in their work. You’ll keep score to drive results, develop people to help them grow, and build a deliberate safety-focused culture where our values shine: We Love People, We Love to Create, and We Love to Run. Most importantly, you’ll attract and retain top talent to help Sunrun build the best team on the planet. Together, we run.
The Senior Director of Go-to-Market Strategy will play a critical leadership role in identifying, shaping, and scaling the most impactful product-market opportunities across our energy platform. This leader will analyze market dynamics and translate insights into clear strategies that maximize value for customers, the grid, and the business.
This role sits at the intersection of product, market strategy, operations, and energy systems. You will connect the dots across the organization spanning financing, sales, operations, hardware, grid services, and customer experience to ensure our offerings are designed and deployed in ways that deliver exceptional product-market fit.
Key Responsibilities
- Identify and define high-value market opportunities across residential solar, storage, and grid services.
- Analyze regulatory, grid, and customer dynamics to determine where our products deliver the greatest value.
- Develop strategies that optimize the intersection of customer economics, grid value, and company performance.
- Connect insights across the business including: Sales and channel strategy, financing and pricing models, hardware configurations (solar + storage + energy services), Operations and installation efficiency, grid services and utility partnerships and customer experience and lifecycle value
- Align cross-functional teams around the most effective product configurations and market approaches.
- Serve as a strategic feedback loop between the market and internal product teams.
- Inform product development, roadmap prioritization, and resource allocation based on market insights.
- Identify opportunities for new offerings, bundles, or business models.
- Design and test new go-to-market approaches for emerging products and services.
- Pilot new market strategies and scale successful models across regions.
- Ensure offerings are deployed effectively through the organization.
- Lead and develop a team of highly skilled individuals
- Foster strong cross-functional partnerships across Product, Grid Services, Sales, Finance, and Operations.
- Drive alignment and decision-making across complex organizational environments.
Qualifications
- 10+ years of experience in strategy, product, energy markets, or go-to-market leadership
- Experience in solar, energy storage, utilities, grid services, or energy technology
- Proven ability to lead complex cross-functional initiatives
- Experience leading a team
- Strategic market analysis
- Systems thinking across complex businesses
- Product-market fit development
- Executive communication and influence
- Operating effectively in ambiguity
- Data-driven decision making
Recruiter:
Jacquie Hoffman (jacquie.hoffman@sunrun.com)
Please note that the compensation information is made in good faith for this position only._ It assumes that the successful candidate will be located in markets within the United States that warrant the compensation. Please speak with your recruiter to learn more._
Starting salary/wage for this opportunity:
$173,982.09 to $231,976.13
Compensation decisions will not be based on a candidate's salary history. You can learn more here.
This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at candidateaccommodations@sunrun.com.
Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun
See All 27 Go To Market Strategy Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Go To Market Strategy JobsGo To Market Strategy Jobs by City in California
Where California roles are concentrated, by current openings.
Go To Market Strategy Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Automotive
- Law & Legal Services
What California Employers Look For
The qualifications that appear most often in go to market strategy jobs across California.
- Bachelor's degree in business, marketing, or a closely related field required
- Demonstrated experience developing and executing go to market launch plans
- Proficiency with CRM platforms such as Salesforce and marketing automation tools
- Cross-functional collaboration experience with sales, product, and marketing teams
- Strong analytical skills with ability to interpret pipeline and conversion data
- Experience in SaaS, technology, or consumer goods industries preferred
Go To Market Strategy Jobs in California: Frequently Asked Questions
How do you become a go to market strategy in California?
Most go to market strategy roles in California require a bachelor's degree in marketing, business, or a related field, though many employers value demonstrated experience over credentials alone. California has no state-issued license for this role. Candidates typically build their path through product marketing, sales operations, or demand generation roles at California technology or consumer companies, then move into dedicated GTM positions as they develop launch experience and cross-functional leadership skills.
How much do go to market strategies make in California?
Go to market strategies in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire go to market strategys in California?
Employers hiring go to market strategys in California right now include Palo Alto Networks, Block, and Google, based on current listings on Migrate Mate as of October 2026. California's dense concentration of enterprise software, SaaS, and media companies means GTM hiring tends to be continuous rather than seasonal, especially in the Bay Area and Los Angeles markets.
Which California cities have the most go to market strategy jobs?
Santa Clara, San Francisco, and Mountain View have the most go to market strategy openings in California. San Francisco leads because of its concentration of SaaS and cloud infrastructure companies headquartered there, Los Angeles draws GTM talent through its media, e-commerce, and direct-to-consumer brands, and San Diego's growing life sciences and cybersecurity sectors generate consistent demand for go to market professionals.
Are there remote go to market strategy jobs in California?
Yes, and more than most fields. Go to market strategy is largely a desk and collaborative role, making it well suited to remote and hybrid arrangements. About 75% of go to market strategy openings tied to California are remote or hybrid as of October 2026, reflecting how broadly California tech employers have adopted flexible work policies. Strategy, planning, and competitive analysis work tends to be the most remote-friendly portion of the role.
How can I get hired as a go to market strategy in California with little or no experience?
The most realistic entry path is through a product marketing coordinator or sales operations analyst role at a California technology company, where you can learn GTM frameworks while contributing to launches. Large Bay Area and Los Angeles employers regularly hire recent graduates into associate or rotational marketing programs. Building a portfolio of launch plans, competitive analyses, or positioning documents strengthens a candidacy, and certifications in product marketing or revenue operations give hiring managers a concrete signal for candidates without direct GTM titles on their resume.
Where can I find and apply to go to market strategy jobs in California?
You can find and apply to go to market strategy jobs in California on Migrate Mate, which lists current California openings from employers actively hiring. Search the available roles, identify the ones that match your background and location, and apply directly to each position that fits.
See All 27 Go To Market Strategy Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Go To Market Strategy Jobs