Insights Analyst Jobs in California
Insights Analyst jobs in California are among the most active in the country, with strong demand concentrated in technology, entertainment, retail, and financial services and openings at every level from junior analyst through senior strategist. The heaviest hiring is in Los Angeles, San Francisco, and San Diego, where established employers like Google, Walmart (through its California tech operations), and Warner Bros. Discovery consistently bring on insights analysts. The most sought-after specialties are consumer insights, digital analytics, and market research. Find a role that fits below and apply directly.
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At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Data is at the heart of Lyft Business's products and decision-making. We're looking to hire a Data Analyst to build the tools and analytics that drive revenue for the sales organization behind Lyft's B2B portfolio — a multi-billion-dollar book of business spanning healthcare, business travel, corporate commute, automotive, and transit. This team has real say in what gets built.
You will be the analytical partner to our Sales and account teams — someone who can translate findings into a clear narrative for both technical and non-technical audiences.
Responsibilities:
- Build the tools and analytics sales leaders use to grow their accounts — pacing views, account-health signals, territory and segment views that change what a rep or manager does next
- Field requests from Sales, Product, Finance, Legal, leadership, and external stakeholders, and decide what's worth building, what's worth a sharp piece of analysis, and what's out of scope
- Build and maintain production data pipelines, and automate recurring workflows, with documentation and validation clear enough that a teammate — or an AI agent — can use them without asking you first
- Define what the team's core metrics mean and where they live, so every dashboard, report, and tool returns the same answer to the same question
- Contribute to the internal tools and semantic layer — prompts, context, and guardrails — that let stakeholders query B2B data in natural language and trust what comes back
- Translate insights into a cohesive narrative and present technical findings to senior leadership and non-technical audiences
Experience:
- Degree (or related work experience) with a focus in analytics, statistics, economics, computer science, or other quantitative fields
- 3+ years of experience in a data analytics or business intelligence role, ideally supporting a sales, go-to-market, or B2B organization
- Proficiency in SQL — able to read, write, and review structured, efficient queries on large data sets, whether you wrote them yourself or an AI coding assistant did; you own the correctness of every query and result before it reaches stakeholders
- Experience building production data assets — pipelines, data models, or orchestrated tables (Airflow, dbt, or similar) — not only ad-hoc analysis
- Proficiency in a data visualization tool like Tableau, Hex, Mode, or similar
- Experience with sales or account analytics — pipeline, bookings, pacing to target, account segmentation — is a strong plus
- Experience with Python for data analysis and automation is a strong plus
- Commercial instinct paired with a builder's instinct — a track record of turning a recurring request into a durable tool or dataset instead of answering it one more time
- A track record of influencing business decisions through analysis, and an ownership mindset toward the metrics and datasets you build
- Strong analytical skills with the ability to tackle ambiguous problems, break them down, and deliver clear, actionable insights
- Excellent communication skills, with the ability to present complex data to a variety of stakeholders clearly and compellingly
- A strong attention to detail and a commitment to data accuracy and integrity
- Ability to collaborate across functions, manage competing priorities, and drive projects to completion
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership
Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the San Francisco area is $98,000 - $122,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
See All 17 Insights Analyst Jobs in California
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Find Insights Analyst JobsInsights Analyst Jobs by City in California
Where California roles are concentrated, by current openings.
Insights Analyst Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Technology & Software
- Insurance
- Electronics & Hardware
- Distribution & Wholesale
- Banking & Financial Services
What California Employers Look For
The qualifications that appear most often in insights analyst jobs across California.
- Bachelor's degree in market research, statistics, business, or a related analytical field
- Proficiency in data analysis tools such as Excel, SQL, or Python
- Experience with survey platforms and research methodologies like conjoint or segmentation analysis
- Ability to synthesize large data sets and present findings to non-technical stakeholders
- Familiarity with business intelligence tools such as Tableau, Looker, or Power BI
- Strong written and verbal communication skills for translating data into actionable recommendations
Insights Analyst Jobs in California: Frequently Asked Questions
How do you become a insights analyst in California?
Most insights analyst roles in California require at least a bachelor's degree in market research, statistics, psychology, business, or a related field, with no state-issued license required for the role itself. California employers, particularly in tech and entertainment, place high value on hands-on experience with research platforms and data visualization tools. Building a portfolio of research projects and completing a certificate in data analytics or consumer insights strengthens your candidacy considerably.
How much do insights analysts make in California?
Insights analysts in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire insights analysts in California?
Employers hiring insights analysts in California right now include TikTok, Riot Games, and Riot Games, based on current listings on Migrate Mate as of August 2026. California's concentration of technology firms, major entertainment studios, and large retail headquarters means demand for insights analysts here is broad and consistently active.
Which California cities have the most insights analyst jobs?
Los Angeles, San Jose, and San Francisco have the most insights analyst openings in California. Los Angeles leads because of its dense entertainment, media, and consumer brand ecosystem, while San Francisco and the broader Bay Area draw demand from major technology companies headquartered there, and San Diego contributes through its biotechnology and defense sectors.
Are there remote insights analyst jobs in California?
Yes, and more than most fields, because insights analyst work is largely desk-based and centered on data platforms that operate entirely online. About 46% of insights analyst openings tied to California are remote or hybrid as of August 2026, reflecting how well the role translates to distributed work. Research design, analysis, and reporting are the functions most commonly performed fully remotely.
How can I get hired as a insights analyst in California with little or no experience?
The most realistic entry path is applying for junior analyst or research coordinator roles at California-based market research firms, consumer brands, or technology companies that run rotational programs for recent graduates. Companies like Nielsen, Ipsos, and large Bay Area tech firms frequently post associate researcher or data analyst trainee openings that do not require prior professional experience. A portfolio of coursework projects, a Google Data Analytics or market research certificate, and familiarity with survey tools like Qualtrics will give you a measurable edge over candidates without those credentials.
Where can I find and apply to insights analyst jobs in California?
You can find and apply to insights analyst jobs in California on Migrate Mate, which lists current California openings from employers actively hiring now. Search the available roles, find the ones that fit your background and location, and apply directly through the listing.
See All 17 Insights Analyst Jobs in California
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