Insights Analyst Jobs in Texas
Insights Analyst jobs in Texas are in strong and consistent demand, with openings concentrated in consumer goods, financial services, healthcare, and retail analytics, and roles available from entry-level research associate through senior analytics lead. The largest hiring activity is in Dallas, Houston, and Austin, where companies like American Airlines, H-E-B, and Dell Technologies maintain substantial analytics functions. The most sought-after specialties in Texas right now are marketing analytics, customer insights, and business intelligence reporting. Find a role that fits below and apply directly.
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ROLE SUMMARY
Develops action-oriented insights which increase our market share and optimize the experiences that customers have across their journey with our brands. The senior analyst will be responsible for drafting meaningful insights from a variety of data and sources to support the larger CX & Insights function for NRG Consumer Energy and Vivint Smart Home. The senior analyst will work closely with both CX and market insights leads within our team to surface actionable information and share implications within the larger CX organization to ensure we understand consumer perception and deliver a customer-centric experience in alignment with business strategy.
KEY RESPONSIBILITIES
- Understand and access the various sources of customer and marketplace data available across the business
- Synthesize market research, competitive intelligence and customer intelligence into data-centered stories of customer and consumer experience, grounded in real business needs
- Build clear, persuasive deliverables (dashboards, reports, scorecards, and presentations) and communicate key findings that clearly outline business implications to different audiences across the business
- Collaborate across the CX & Insights team with CX Managers, research leads, and analysts to weave data, findings, and narrative insights into dashboards, reports, written and oral presentations, scorecards, and any other decision-making outputs.
- Apply sound reseach methods and quality standards (appropriate sampling, significance, and clear caveats) so insights are trustworthy and decision-ready.
- Collaborate cross-functionally with multiple departments and teams to understand business and research needs
Requirements
- 3-5 years in customer experience insights or research role
- Comfort navigating cross-functional environments with stakeholders across the organization.
- Experience working with a range of data sources (e.g., customer feedback, market research, behavioral data, competitive products and pricing).Experience conducting quantitative and qualitative research (surveys, in-depth interviews, analytics, etc.) and translating customer needs into clear, data-backed requirements.
- Hands-on experience with BI tools like Power BI or equivalent (e.g., Tableau, Looker).
- Hands-on experience using AI tools to meet and streamline job functions.
- Excellent written and verbal communication; presents information clearly and concisely; and resolves issues across internal groups
- Strong project management; independently manages and prioritizes multiple complex projects in a fast-paced, changing environment.
- Strong collaboration skills and the ability to work in a team environment or independently.
- Ability to take initiative and be proactive.
- Advanced Microsoft Excel and PowerPoint; proficient with Microsoft Copilot.
Preferred Experience
- Bachelor’s degree or higher in a related field (Business analytics, marketing research, psychology, statistics, economics, or related discipline.
- Familiarity with enterprise survey/VOC platforms (Qualtrics/Medallia/Forsta/InMoment, or similar)
- Exposure to large-scale enterprise systems (Oracle, SAP, Salesforce, Snowflake, etc.).
- Background in retail energy, utilities, smart home, or another consumer-services industry.
Working Conditions:
- Hybrid position – 4 days per week in office Monday through Thursday, 1 day per week remote on Friday.
- Ability to work in an open office environment (sitting, walking, standing, meetings, general computer use).
- Minimal travel as required by business or project needs.
- Ability to adapt work schedule to business and department demands.
NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
Official description on file with Talent.
We support the use of AI tools to help you prepare for your interview (e.g., practicing responses, researching the role, or refining your resume). However, during interviews and assessments, we expect responses to reflect your own thinking, experience, and communication. Use of AI to generate or read answers in real time, complete assessments, or misrepresent your qualifications is not permitted and may impact your candidacy.
See All 10 Insights Analyst Jobs in Texas
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Find Insights Analyst JobsInsights Analyst Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Insights Analyst Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Insurance
- Technology & Software
What Texas Employers Look For
The qualifications that appear most often in insights analyst jobs across Texas.
- Bachelor's degree in marketing, statistics, business, psychology, or a related field
- Proficiency in data visualization tools such as Tableau, Power BI, or Looker
- Experience designing and analyzing consumer surveys, focus groups, or market research studies
- Strong command of Excel and at least one analytical language such as SQL or Python
- Ability to translate complex data findings into clear presentations for non-technical stakeholders
- Familiarity with CRM platforms and syndicated data sources such as Nielsen or Kantar
Insights Analyst Jobs in Texas: Frequently Asked Questions
How do you become an insights analyst in Texas?
There is no state-issued license required to work as an insights analyst in Texas, so the path runs through education and employer credentialing. Most Texas employers expect at least a bachelor's degree in a quantitative or social science field, such as market research, statistics, or business analytics. Candidates who build proficiency in tools like Tableau or SQL and add a credential such as the Insights Association's Professional Researcher Certification gain a clear edge in competitive Texas markets.
How much do insights analysts make in Texas?
Insights analysts in Texas earn a median of about $72,520 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $37,640 for the lowest 10% to over $135,710 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire insights analysts in Texas?
Employers hiring insights analysts in Texas right now include Apple, Saputo, and Wingstop, based on current listings on Migrate Mate as of August 2026. Texas's large retail, energy, and financial services sectors mean demand is distributed across a wide range of industries rather than concentrated in a single vertical.
Which Texas cities have the most insights analyst jobs?
Dallas, Austin, and Houston account for the largest share of insights analyst openings in Texas. Dallas leads because of its density of corporate headquarters in retail, financial services, and telecom, while Houston's strength in energy and healthcare drives its volume, and Austin's fast-growing tech and consumer brand sector adds a significant and rising share of openings.
Are there remote insights analyst jobs in Texas?
Yes, and more than most fields. Insights analyst work is desk-based and output-driven, which makes it well suited to remote arrangements. About 50% of insights analyst openings tied to Texas are remote or hybrid as of August 2026, reflecting how broadly employers have accepted distributed teams for this role. The most remote-friendly segments are digital analytics, marketing measurement, and customer experience research, where deliverables are entirely report- and presentation-based.
How can I get hired as an insights analyst in Texas with little or no experience?
The most realistic entry path is through a research coordinator or data analyst associate role, which large Texas employers such as H-E-B, USAA, and AT&T post specifically for candidates without prior analytics experience. Building a portfolio of independent projects using publicly available datasets, completing an internship with a Texas-based market research agency, or earning a certification through the Insights Association demonstrates practical capability. Adjacent roles in marketing operations, customer service analytics, or category management at Texas retailers are also common lateral moves that open the door.
Where can I find and apply to insights analyst jobs in Texas?
You can find and apply to insights analyst jobs in Texas on Migrate Mate, which lists current Texas openings from employers actively hiring for this role. Find roles that fit your experience and specialization and apply directly to the ones that match.
See All 10 Insights Analyst Jobs in Texas
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