Insights Analyst Jobs in Texas
Insights Analyst jobs in Texas are in strong and consistent demand, with openings concentrated in consumer goods, financial services, healthcare, and retail analytics, and roles available from entry-level research associate through senior analytics lead. The largest hiring activity is in Dallas, Houston, and Austin, where companies like American Airlines, H-E-B, and Dell Technologies maintain substantial analytics functions. The most sought-after specialties in Texas right now are marketing analytics, customer insights, and business intelligence reporting. Find a role that fits below and apply directly.
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Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
The Insights & Intelligence team sits at the heart of this work - turning data into strategic insight that drives storytelling, campaign performance, and business outcomes.
Due to our expanding client roster and scopes, Burson is seeking to hire a group of Analysts to join our best-in-class Insights & Intelligence team, supporting some of the world’s most recognizable global brands such as The Coca-Cola Company, Verizon and Google.
As part of a highly collaborative team, you'll gain hands-on experience designing and executing research, uncovering actionable insights, and helping clients make informed business decisions through data and analysis. This is a unique opportunity to launch a career in research and insights at one of the world's leading global communications agencies while partnering on high-profile client projects across a variety of industries.
What you'll do:
- Designing and contributing to a research plan that addresses objectives and answers key questions
- Drafting research instruments such as surveys, polls, screeners, discussion guides, and Boolean searches
- Managing and executing data gathering and fieldwork, including external vendor management when necessary
- Project management of Insights-based projects to ensure timely delivery and coordination with internal and external clients
- Formatting, pulling, and analyzing data to draw insights from research findings, filtering the data to support the story
- Producing clear and compelling research deliverables such as toplines, reports, visualizations, presentations, and memos of research findings
- Serving as a subject matter expert in core methods and tools related to their skillset or specialty area
- Directing, contributing to, or executing all Research Analyst competencies as needed
Experience that contributes to success:
- At least 3 years of experience primarily in market research (including quantitative and qualitative methodologies)
- Demonstrated experience with qualitative and quantitative primary research methods, including surveys, in-depth interviews and focus groups
- Strong writing, editing, and analytical skills and excellent interpersonal skills
- Strong time-management and organizational skills; the ability to juggle multiple projects
- An ability to work well under deadlines and with multiple teams concurrently
- Excellent attention to detail
- Demonstrated experience with Microsoft Office systems (particularly PowerPoint, Word and Excel)
- A college degree or equivalent preferred
#LI-FB1
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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See All 13 Insights Analyst Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Insights Analyst JobsInsights Analyst Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Insights Analyst Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
What Texas Employers Look For
The qualifications that appear most often in insights analyst jobs across Texas.
- Bachelor's degree in marketing, statistics, business, psychology, or a related field
- Proficiency in data visualization tools such as Tableau, Power BI, or Looker
- Experience designing and analyzing consumer surveys, focus groups, or market research studies
- Strong command of Excel and at least one analytical language such as SQL or Python
- Ability to translate complex data findings into clear presentations for non-technical stakeholders
- Familiarity with CRM platforms and syndicated data sources such as Nielsen or Kantar
Insights Analyst Jobs in Texas: Frequently Asked Questions
How do you become an insights analyst in Texas?
There is no state-issued license required to work as an insights analyst in Texas, so the path runs through education and employer credentialing. Most Texas employers expect at least a bachelor's degree in a quantitative or social science field, such as market research, statistics, or business analytics. Candidates who build proficiency in tools like Tableau or SQL and add a credential such as the Insights Association's Professional Researcher Certification gain a clear edge in competitive Texas markets.
How much do insights analysts make in Texas?
Insights analysts in Texas earn a median of about $72,520 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $37,640 for the lowest 10% to over $135,710 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire insights analysts in Texas?
Employers hiring insights analysts in Texas right now include Anderson Merchandisers, YETI, and Saputo, based on current listings on Migrate Mate as of October 2026. Texas's large retail, energy, and financial services sectors mean demand is distributed across a wide range of industries rather than concentrated in a single vertical.
Which Texas cities have the most insights analyst jobs?
Dallas, Austin, and Plano account for the largest share of insights analyst openings in Texas. Dallas leads because of its density of corporate headquarters in retail, financial services, and telecom, while Houston's strength in energy and healthcare drives its volume, and Austin's fast-growing tech and consumer brand sector adds a significant and rising share of openings.
Are there remote insights analyst jobs in Texas?
Yes, and more than most fields. Insights analyst work is desk-based and output-driven, which makes it well suited to remote arrangements. About 100% of insights analyst openings tied to Texas are remote or hybrid as of October 2026, reflecting how broadly employers have accepted distributed teams for this role. The most remote-friendly segments are digital analytics, marketing measurement, and customer experience research, where deliverables are entirely report- and presentation-based.
How can I get hired as an insights analyst in Texas with little or no experience?
The most realistic entry path is through a research coordinator or data analyst associate role, which large Texas employers such as H-E-B, USAA, and AT&T post specifically for candidates without prior analytics experience. Building a portfolio of independent projects using publicly available datasets, completing an internship with a Texas-based market research agency, or earning a certification through the Insights Association demonstrates practical capability. Adjacent roles in marketing operations, customer service analytics, or category management at Texas retailers are also common lateral moves that open the door.
Where can I find and apply to insights analyst jobs in Texas?
You can find and apply to insights analyst jobs in Texas on Migrate Mate, which lists current Texas openings from employers actively hiring for this role. Find roles that fit your experience and specialization and apply directly to the ones that match.
See All 13 Insights Analyst Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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